From Welcoming to Belonging

Building Loyalty and Revenue,One Fan at a Time

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• Located in Kitchener-Waterloo, Canada, with Google, BlackBerry, SAP, Square and others in the heart of Canada’s tech community.

• LoyaltyMatch focus: i. SaaS/Cloud-LoyaltyMatch loyalty

program and gamification platform,ii. Smart data-analytics/KPIs,iii. Strategy-loyalty program consulting and

design.• Strength in mobile/social and POS

integration.• A focus on entertainment.• Customers-venues, sports, festivals,

performing arts, colleges.• Etix partner since 2014.

LoyaltyMatch Company Overview

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Some Kudos

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Acquiring Customers is Expensive

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80/20 Rule – Regulars and Super Fans

MVC MVC

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Venue-Aware Customer Loyalty

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1. Loyalty Platform

2. Smart Data and Insights

3. Marketing

Successful Customer Loyalty

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1. Loyalty & Fan Engagement

Social MediaAPIs/IT

Systems

Member

Portal

Ticketing-Online/

Box Office

Ecommerce/

Merchandise

POS

Analytics/

Reports

Email/

Statements

Administration

LoyaltyMatch brings together all of your members online, offline, or on-location interactions. Providing a holistic view of your members, and the marketing tools to increase customer engagement, loyalty and revenue.

Badges,

Gamification

Beacons

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Our Platform helps Our Clients create a Unique Customer Journey and Experience

Members are rewarded

for Photos, Tweets and

Posts

Integration of Disparate

Customer Touchpoints brings

Together Big and Small data.

Self Service

Connecting with Fans

Enhanced

online to offline

Experience

Capture

Purchases

Understanding and

Predicting Customer

Behaviour

Targeted Offers

Manage Customer

Relationships

Mobile Registrations/

Checkins

Location Awareness

Offer digital

rewards, contests.

tiering

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2. Smarter Customer insights

Improve customer targeting. Recognize and reward customers differently.

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3. Effective Marketing Tools

InVenue App-Phone/tablet:Internet or no Internet

My eTicket Album™ Fan Wallet App

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1. Full Etix Integration for ticketing and box office support,2. Loyalty program member web site (for registration,

account administration, rewards purchase), 3. Mobile web app providing a digital wallet to carry a

member’s loyalty program card, track points and browse rewards,

4. Merchant tablet app,5. Social media integration including Facebook, Twitter,

and/or Instagram,6. Analytics, reports and real-time dashboard (what we call

smart data),7. POS and sales data integration,8. Restful APIs and widgets for mobile app or web

integration,9. A loyalty program platform to manage the complete

program including an administration console.

LoyaltyMatch Venue Loyalty Program Features:

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Throughout Oregon and Washington states, Portland-based McMenamins is known for its variety of places to enjoy with family and friends. Founded by brothers Mike and Brian, McMenamins began as a single neighborhood pub in 1983 and today includes seven Washington locations and 53 Oregon properties, 18 on the National Register of Historic Places. Included in the list of properties is the historic Crystal Ballroom and Lola’s Room.

Challenge

While the ultimate goal was to generate more ticket sales, first and foremost McMenamins wanted to create a closer connection to the community. Rather than just sell fans tickets they wanted a deeper engagement with them that would bring the desired fan loyalty and, therefore, additional ticket sales. McMenamins also decided to focus on awarding points and giving rewards based on ticket purchases. Therefore, a direct connection between Etix, and the loyalty program platform provider was essential.

Venue Success Story: McMenamins, Portland, OR

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Solution

Etix and LoyaltyMatch seamlessly integrated their two systems so that ticket buyers for shows at the Crystal Ballroom and Lola's Room can quickly become members of McMenamins “Join The Band” at the point of purchase online. Members earn points for all of their online ticket purchases and can redeem those points for admission to events, to score merchandise or to enjoy special in-venue experiences.

Results

Join The Band was launched in late 2014 and was an immediate success. The more than 4,200 members feel a closer connection to the venues and McMenamins and are rewarding themselves regularly from a catalogue that includes ongoing and one-off special prizes. The most often claimed reward? “To be escorted with early entrance to the show of their choice”. Proof that fans of the Crystal Ballroom and Lola’s Room are about more than free merchandise. They like to feel special. Join The Band, working with Etix and LoyaltyMatch gives them that chance.

Venue Success Story: McMenamins, Portland, OR

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“When we set the goal of having a loyalty program for the Crystal Ballroom, we started the conversation with Etix, and they determined that integrating a third party partner made the most sense. After considering various loyalty vendors Etix concluded that LoyaltyMatch had the best platform for entertainment venues, then created the partnership with them that led to all of us working together. We have found that a technical integration between our ticketing company and a loyalty provider is an ideal framework, both for backend administration and for our customers’ experience. And on a development level, working with these two companies as a unified team makes everything from inception through rollout a much smoother process. As such, “Join The Band” has been an extraordinarily easy program to manage because of the responsiveness and commitment of Etix and LoyaltyMatch” – Mike Walker, Music Marketing Manager, McMenamins

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Say hello.hello@etix.com | hello.etix.com

Questions?

David HowatsonVP, Business Developmentdavid.howatson@loyaltymatch.com