eTwinning “personas”

If eTwinning were a role-play, what would the personas be?

eTwinning personasTellnet workshop for

eTwinners

April 1 2011Riina Vuorikari (EUN) & Romina

Cachia (IPTS)

Who we are?

• Riina from Finland

• Teacher from my first training, - then hypermedia,web, research, etc.

• Working in European Schoolnet as part of the eTwinning Central Support Service

Who we are?

• Romina from Malta

• Communication degree from the first training, - then digitalmedia, research, etc.

• Working in Institute of Prospective Technological Studies in Sevilla as part of the European Commission

Outline of the workshop

1. Introduction (Riina: 5 min)2. What are “personas” and how

could you use them? (Riina: 5 min)

3. Presentation of eTwinning personas (Romina: 15 min)

4. Fine-tuning eTwinning personas (Group: 30 min)

5. Group feedback on eTwinning personas (All: 20 min)

6. Discussion (All: 15 min)

1. Introduction

• What are networks?

• Why do some people get a virus?

• What are personas?

• What can I do with personas in

eTwinning?

This station is very central to

the metro network

eTwinning project mapThis eTwinner is very central to

the network

getting information through the "grapevine" of network members

Some roles in an ICT supported network

enthusiastic

networker

supporter

occasional

lurkerwishful learner

in a network,many

different roles are needed

Why do some teachers get the "eTwinning" virus

and are able to spread it around

- and others don’t?

tightly connected nodes (=teachers)in the central

Who will get the virus?

Not the “singletons” with

no connection with the rest of

the network!

2. What are personas and how could you use them in eTwinning?

What are “personas”?Different meanings (en.wikipedia.org/wiki/Persona)• a "character" of a theatrical performance, stage name

• in psychology: a mask or appearance one presents to the world

• in marketing: represents a group of customers so that the company can focus its efforts

• in design: an artifact that consists of a narrative relating to a desired user's daily behavior patterns, using specific details, not generalities.

Where “personas” are used?

“Personas” in product design?

• In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers

• A real human with a name, face, motivations, and goals - yet fictitious

• Represents the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way (http://en.wikipedia.org/wiki/Persona_%28marketing%29)

A tool for market segmentation

For us, it’s a tool to create a foresight of eTwinning in 2020

How could you use “personas” in eTwinning?

• Understanding the existing eTwinning personas can help you manage and work with your eTwinning project

• Who are you going to partner with?

• What kind of skills, attitudes and behavior do you appreciate in your projects? With what kind of people do you work best?

Important for your “risk management”

3. eTwinning personas

Each persona is rooted in eTwinning studies and ethnographical observation. They include 4 areas:

• Characteristics in eTwinning• Computer literacy• Importance of institutional recognition

• Problems

4. Groupwork

4. Group work

Discuss the following issues: • Are the personas realistic?• Are they “strong” enough to tell the story?

• What should be added/modified/ deleted?

• Prepare to present your persona discussion to all!

5. Your feedback

6. Discussion

Discuss the following issues: • Are the personas realistic?• Are they “strong” enough to tell the story?

• What should be added/modified/ deleted?

Talk to us!

Romina will be around to talk about your eTwinning network

• It will take 15-20 min

• You will understand better how your network looks like! Thank you!