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DISSEMINATION AND EXPLOITATION OF RESULTS Dr. Peter Bertels peter.bertels@flandersdc.be @pbertels

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Slides of my workshop at the 5the Thematic Cluster meeting on Dissemination and exploitation of results of the European Commission: Education, Audiovisual and Culture Executive Agency (EACEA) on 19 November 2012 in Brussels.

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Page 1: EU workshop on Dissemination and Exploitation of Results

DISSEMINATION AND EXPLOITATION OF RESULTS

Dr. Peter Bertels

[email protected] @pbertels

Page 2: EU workshop on Dissemination and Exploitation of Results

I AM PETER

Flanders DC

Brainstorm workshops

° 1981

Entrepreneur: co-founder of Dwengo

I am helping Flemish companies with creativity

@pbertels

PhD Computer Science

Page 3: EU workshop on Dissemination and Exploitation of Results
Page 4: EU workshop on Dissemination and Exploitation of Results
Page 5: EU workshop on Dissemination and Exploitation of Results

DISTRICTS OF CREATIVITY NETWORK

Page 6: EU workshop on Dissemination and Exploitation of Results

OUR EXPERIENCE AT FLANDERS DC

Page 7: EU workshop on Dissemination and Exploitation of Results

CREATIVE TOOLS This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative? How can you make the creative class more entrepreneurial?

Page 8: EU workshop on Dissemination and Exploitation of Results
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CONTRACT RESEARCH BY VLERICK BUSINESS SCHOOL (BELGIUM)

•  > 100 scientific reports

•  On average 75 pages

•  Target group: SME’s (in Flanders)

Page 11: EU workshop on Dissemination and Exploitation of Results

ANDERSON KELLEY HEYLEN

ALEXANDER

SCOTT

SERGE

REYNOLDS

McBAIN

RANDI

JANE

SUSAN

WALES

HINSSEN

SETH EDWARD

SIMON

feedback

proactiviteit

belonen

leiderschap

risico’s

PROMOTIE IMPLEMENTATIE IDEE-GENERATIE

Page 12: EU workshop on Dissemination and Exploitation of Results
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DISSEMINATION: HOW TO DO IT?

Page 14: EU workshop on Dissemination and Exploitation of Results
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PRINCIPLES TO MAKE IDEAS STICK

•  Simple

•  Unexpected

•  Concrete

•  Credible

•  Emotions

•  Story

Page 16: EU workshop on Dissemination and Exploitation of Results
Page 17: EU workshop on Dissemination and Exploitation of Results

WHAT IS CREATIVITY?

Page 18: EU workshop on Dissemination and Exploitation of Results
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Page 20: EU workshop on Dissemination and Exploitation of Results

OBSERVATION

POSTPONE JUDGEMENT

THINKING IN ALTERNATIVES

Page 21: EU workshop on Dissemination and Exploitation of Results
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DON’T FINISH WITH DISSEMINATION DO IT FROM THE START

Page 25: EU workshop on Dissemination and Exploitation of Results

WRITE DOWN ALL IDEAS YOU HAVE

Page 26: EU workshop on Dissemination and Exploitation of Results

NEGATIVE BRAINSTORM

Page 27: EU workshop on Dissemination and Exploitation of Results

SCAMPER: 7 TECHNIQUES

•  Substitute

•  Combine

•  Adapt

•  Maximise/Minimise

•  Putting to a new use

•  Eliminate

•  Rearrange

Page 28: EU workshop on Dissemination and Exploitation of Results

DISSEMINATION AND EXPLOITATION OF RESULTS

Dr. Peter Bertels

[email protected] @pbertels


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