ALL THEWINNERS

2009

‘THE BIGGEST CONCERT IN THE WORLD’

BY JUNG VON MATT/RELATIONS GMBH

WINS THE EUROPEAN BEST EVENT AWARD 2009

Società Editrice ADC Group srl, via Fra Luca Pacioli, 3 Milano • Direttore Responsabile: Salvatore Sagone - www.besteventawards.com Redazione e pubblicità: via Fra Luca Pacioli, 3 Milano - e20@adcgroup.it - Fotolito e stampa: Lasergrafica Polver srl Milano

FIRST PRIZE as PUBLIC EVENT (togheter with the organizer: Global Events)

SECOND PRIZE as USE OF SPACE/ENVIRONMENT/SETTING (togheter with the organizer: Global Events)

THIRD PRIZE as EUROPEAN BEST EVENT COMPANY : Global Dreams

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The EuBea 2009was not born under alucky star: the events thatqualified for this year’sawards took place duringthe worst point of thiseconomic crisis - from July2008 to June 2009.

Despite this, we decided to go ahead and onceagain reward the European industry. As a resultwe had a fantastic response - 68 entries from9 different countries such as Portugal, Spain,France, Italy, Germany, Switzerland, Denmark,Sweden and Belgium. We did experience a 30% drop in entries for2009 but taking into consideration theeconomic downturn, it confirms that theawards have an excellent reputation acrossEurope and that agencies want to be a part ofthe Beas.

This year’s edition has been important so thatwe can monitor the business situation acrossEurope and understand the trends from eachcountry. According to those agencies thatentered, the downturn has forced eventstrategies to be more creative and use lowerbudgets. Certain event types such aseducational and training have suffered morethan others. Following a year that has seen many agenciesacross Europe close and corporate eventbudgets slashed, the European events industryis facing up to the fact that nothing will be thesame again. Will the future be bright for thoseEuropean event agencies that have weatheredthe storm? Let’s find it out in the EuropeanBest Event Awards 2010.

Salvatore Sagonechairman ADC Group

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A barometer of theEuropean events industry

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EDITORSalvatore Sagone salvatore.sagone@adcgroup.it

EDITORIAL COORDINATORMarina Bellantoni marina.bellantoni@adcgroup.it

EDITORIAL STAFFChiara Pozzoli chiara.pozzoli@adcgroup.it

Ilaria Myr, Laura MarongiuEDITORIAL ASSISTANT

Francesca Chittaro francesca.chittaro@adcgroup.itSALES DIRECTOR

Maria Cristina Concari cristina.concari@adcgroup.itMARKETING, ADVERTISING, SUBSCRIPTIONS

Andrea Parmigiani andrea.parmigiani@adcgroup.itBianca Chiejdan bianca.chiejdan@adcgroup.it

Alessandra Cellina alessandra.cellina@adcgroup.itAndrea Gervasi andrea.gervasi@adcgroup.it (Rome)

Alessia Bianchi alessia.bianchi@adcgroup.it (marketing)Paola Morello paola.morello@adcgroup.it (subscriptions)

Natalia Cavina natalia.cavina@adcgroup.it (subscriptions)

ART DIRECTIONDavide Lopopolo, Loredana Cattabriga davide.lopopolo@fastwebnet.it

PRINTLasergrafica Polver via Kramer, 17/19 - 20129 Milano

www.besteventawards.come20© MAGAZINE

supplement 1 n° 46 nov-dec 2009 reg. trib. di Milano n° 530, 24/09/2003

PUBLISHING COMPANYADC Group srl

presidente: SALVATORE SAGONE, amm. del.: GIULIO BORTOLUSSIRed. e pubbl.: via Fra Luca Pacioli, 3 - 20144 Milano

tel: +39 02 83102315/6 Fax: +39 02 36592735 e20@adcgroup.it Sede legale: via Freguglia, 2 - 20122 Milano

Printing: november 2009

4The Prize.The fourth edition of Eubea 2009 byADC Group

6EuBea 2009Winners List

8The juryPresentation of the EuBea jurors andtheir opinions regarding the awards

13First prize'The biggest concert in the world': low budget, big event

14Second and third prizes'Together.Really.Good.' 'Ratp Destination Musique'

15All the winnersAwards by event type, by technicalexcellence and special awards

4 www.besteventawards.com

European Best Event Awards was born threeyears ago (2006), as the first prize dedicated toexcellence in events, conceived by ADC Grouppublishing house. The Milanese publishing group firstperceived the importance of events in moderncommunication’s strategies and created a real ‘system’around this tool made up by the monthly e20,e20express web site (www.e20express.it) and BestEvent Awards, initially dedicated to the Italianscenario (2004) to be later on extended to theEuropean market, each with dedicated rewardsshared out in prizes assigned per typology, technicalexcellence and special prizes. The fourth edition take place in a downward trendmoment for the global economy and communicationsector, which is often affected by budget reductions in

public and private companies. Despite this slowdown,its remarkable figures and 68 registered events offer agood overview of the European market. The jury was composed by 15 company professionals,media and associations operating in the sector andwas chaired by Christoph Tessmar, congressmanager Sanofi-Aventis in Spain. Other jurors comefrom European Event Roi Institute, Chelsea FootballClub (London), Siemens (Germany), Eni (Italy) andDior (Portugal) realities, only to mention a few. The panel met on 1st October last at Palazzo Affari aiGiureconsulti in Milan, under the direction of ADCGroup Events’ Division to evaluate works submittedby agencies and companies from nine Old Continentcountries.Market variety and diversification were wellrepresented by 17 categories. Among these, the mostpopular was ‘Product/Service Launch’: tenregistrations of which seven short-listed.‘Celebration/Festivity’ was well populated with nineregistrations and four short-listed as well as‘Roadshow’ (seven, with one short-listed only).Interesting data also came out from single events’budget. In fact, in spite of the crisis, investments ofmore than one million Euro are still dominant, with 20works worth this amount. Less intermediate budget and increased upturn forevents between 300,000 and 200,000 Euro. Lastly, very few low budget events: only five below50,000 Euro. But this last category boasts the winner

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ILARIA MYREUBEA 2009[the prize]

SIXTY-EIGHT WORKS FROM NINE EUROPEAN COUNTRIES, TWENTY-NINE SHORT-LISTED PROJECTSAND TWENTY-ONE AWARDED PRIZES: THESE ARE FIGURES FROM EUBEA 2009 THAT CROWNED A LOWBUDGET GERMAN EVENT BUT SHOWED MANY WORKS WORTH MORE THAN ONE MILLION EURO. THIS IS ACLEAR INDICATION THAT THE STILL PERMANENT CRISIS HAS NOT STOPPED THE MARKET. AND THAT GOODQUALITY EVENTS NEVER DIE.

[ EVENTS BY BUDGET ]Budget Total entriesUp to euro 50.000 (low budget) 5From euro 50.000 to euro 100.000 5From euro 100.000 to euro 200.000 9From euro 200.000 to euro 300.000 10From euro 300.000 to euro 400.000 7From euro 400.000 to euro 500.000 6From euro 500.000 to euro 1.000.000 6More than euro 1.000.000 20Total entries EuBea 68

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of 2009 EuBea edition: ‘The biggest concert in theworld’, created by Jung von Matt/relations GmbH forthe Hamburg Philharmonic Orchestra. The Germanagency conceived a big musical kermesse in 50different locations in Hamburg, with an orchestra of100 musicians playing a symphony at the same timeand following their director in real time on a screen infront of them. An event arousing great interest andtriumphing over 27 short-listed, that also won the firstprize in ‘Musical Events’.An ‘Internal Company Event’ stepped up the podiumas second classified: ‘Together.Really.Good.’,created by agency concept X StrategischeKommunikation GmbH for Finanz Informatik GmbH &Co. KG, to celebrate the merger of the twocompanies. The concept of union was the eveningstar in Frankfurt Fair. The third classified ‘Ratp Destination Musique’ wasa ‘Web Event/Media Event’ from French MagicGarden Agency. The event created for the Parisiantransport company Ratp gave the floor to singerKeziah Jones, who had his musical debut in theunderground, and delighted Parisian commuters withlive concerts. A web competition prolonged peopleinvolvement.In addition to the first three, a prize was also assignedto events falling in 10 different typologies. Moreover,seven awards for technical excellence

(Audio/Video/Lighting Production, Creative Idea,Direction, Location/Setting, Media Mix, PressNotoriety/Return, Staging/Set Design) and two specialawards (Technological Innovation, Use ofSpace/Environment/Setting). Last but not least,European Best Event Agency and European Best EventCompany awards.

[ EVENTS BY TYPE ]Event type Total entries In short listBtoB Event 3 0Celebration/Festivity 9 4Congress/Convention 2 0Cultural Event 4 0Educational/Training Event 1 0Event for Non Profit/Social Organization 1 1Fair 2 1Incentive/Team Building 3 0Internal Company Event/Company Convention 6 3Low Budget Event 1 1Musical Event 5 1Product/Service Launch 10 7Public Event 6 5Roadshow 7 1Sports Event 2 1Unconventional Event 4 3Web Event/Media Event 2 2TOTAL 68 29

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The jurors of the EuBea2009 (Milan, 1st October).The fourth edition of theEuropean prize took placeon 26th November 2009

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INTERNAL COMPANYEVENT/COMPANY CONVENTIONFIRST PRIZETogether.Really.Good.Organizer: concept X StrategischeKommunikation GmbHClient: Finanz Informatik GmbH & Co. KGCountry: GermanySECOND PRIZE2008 Global Gold Incentive - Talk About It!Organizer: Creo International Events,Communication & Incentive AgencyClient: Oriflame Natural SwedishCosmeticsCountry: Italy

MUSICAL EVENTFIRST PRIZEThe biggest concert in the worldOrganizer: Jung von Matt/relations GmbHClient: Landesbetriebe PhilharmonischeOrchester HamburgCountry: Germany

PRODUCT/SERVICE LAUNCHFIRST PRIZEThe :placeOrganizer: Jung von Matt/relations GmbHClient: Daimler AG / Mercedes-Benz CarsCountry: GermanySECOND PRIZEFolletto ExperienceOrganizer: Durat Prina Rossi & AssociatiClient: Vorwerk FollettoCountry: Italy

AWARDS BY EVENT TYPECELEBRATION/FESTIVITYFIRST PRIZEThe Italian Espresso ExperienceOrganizer: PromoconventionClient: LavazzaCountry: ItalySECOND PRIZEGifas. 100 years of the French aerospaceindustryOrganizer: Magic Garden AgencyClient: Gifas, the French Aerospaceindustries associationCountry: FranceTHIRD PRIZEInternational Opening Event for the2009 Hanover Trade FairOrganizer: insglück Gesellschaft fürMarkeninszenierung mbHClient: Deutsche Messe AGCountry: Germany

EVENT FOR NONPROFIT/SOCIAL ORGANIZATIONFIRST PRIZEHappy Smurfday Eurotour 2008Organizer: Twins | Events & PRClient: ImpsCountry: Belgium

FAIRFIRST PRIZEBTO - Buy Tourism Online Organizer: BTO - Buy Tourism OnlineClient: Regione Toscana, Cciaa Firenze,Fcb, TpCountry: Italy

THIRD PRIZEClub Coke 2009: the 5th limited editionfor the nightlife channelOrganizer: Magic Garden AgencyClient: Coca-ColaCountry: France

PUBLIC EVENTFIRST PRIZEDreams2Organizer: Global EventsClient: Global DreamsCountry: SpainSECOND PRIZETui Cruises ‘Mein Schiff’ christening Organizer: Nest one GmbHClient: Tui Cruises GmbHCountry: GermanyTHIRD PRIZEVenice Carnival ‘Sensation: 6 senses for6 sestieri’Organizer: K-eventsClient: Venezia Marketing & EventiCountry: Italy

ROADSHOWFIRST PRIZEStatus Simple TourOrganizer: PromoconventionClient: FiatCountry: Italy

UNCONVENTIONAL EVENTFIRST PRIZEGlamarathon by Hansaplast Organizer: Piano BClient: HansaplastCountry: Italy

FIRST PRIZE The biggest concert in the worldOrganizer: Jung von Matt/relations GmbHClient: Landesbetriebe Philharmonische Orchester HamburgEvent type: Low Budget EventCountry: Germany

SECOND PRIZE Together.Really.Good.Organizer: concept X Strategische Kommunikation GmbHClient: Finanz Informatik GmbH & Co. KGEvent type: Internal Company Event/Company ConventionCountry: Germany

THIRD PRIZE Ratp Destination MusiqueOrganizer: Magic Garden AgencyClient: Ratp (Parisian transportation company)Event type: Web Event/Media EventCountry: France

WEB EVENT/MEDIA EVENTFIRST PRIZERatp Destination MusiqueOrganizer: Magic Garden AgencyClient: Ratp (Parisian transportationcompany)Country: FranceSECOND PRIZETrust ProjectOrganizer: Intesa Sanpaolo/Casta DivaPicturesClient: Intesa SanpaoloCountry: Italy

AWARDS BY EXCELLENCEAUDIO/VIDEO/LIGHTINGPRODUCTIONFIRST PRIZEMagic OceansOrganizer: circ gmbh & co. kgClient: Autostadt GmbHEvent type: Public EventCountry: GermanySECOND PRIZELipton Tea PresentationOrganizer: Global EventsClient: UnileverEvent type: Product/Service LaunchCountry: Spain

CEATIVE IDEAFIRST PRIZEInternational Opening Ceremony CeBIT 2009Organizer: insglück Gesellschaft fürMarkeninszenierung mbHClient: Deutsche Messe AGEvent type: Celebration/FestivityCountry: Germany

DIRECTIONFIRST PRIZEOpening Ceremony XVI MediterraneanGamesOrganizer: K-eventsClient: Comitato Organizzatore dei XVIGiochi del MediterraneoEvent type: Public EventCountry: Italy

LOCATION/SETTINGFIRST PRIZENespresso Citiz Trade Event 2009Organizer: Vok Dams GruppeClient: Nespresso Deutschland GmbHEvent type: Product/Service LaunchCountry: GermanySECOND PRIZEThe Alpha Take OffOrganizer: Welcome Event MarketingClient: GrundfosEvent type: Product/Service LaunchCountry: Denmark

MEDIA MIXFIRST PRIZEDiesel, Block Party Only The BraveOrganizer: Magic Garden AgencyClient: L’Oréal LuxeEvent type: Unconventional EventCountry: France

NOTORIETY/PRESS RETURNFIRST PRIZEEl precio lo pones túOrganizer: Action4 AtivismClient: WortenEvent type: Product/Service LaunchCountry: Portugal

STAGING/SET DESIGNFIRST PRIZEFidelidade Mundial GalaOrganizer: Desafio Global ativismClient: Fidelidade MundialEvent type: Internal CompanyEvent/Company ConventionCountry: Portugal

SPECIAL AWARDSEUROPEAN BEST EVENT AGENCYFIRST PRIZEJung von Matt/relations GmbH -GermanySECOND PRIZEMagic Garden Agency - FranceTHIRD PRIZEconcept X StrategischeKommunikation GmbH - Germany

EUROPEAN BEST EVENT COMPANYFIRST PRIZELandesbetriebe PhilharmonischeOrchester Hamburg - GermanySECOND PRIZEFinanz Informatik GmbH & Co. KG –GermanyTHIRD PRIZEGlobal Dreams - Spain

TECHNOLOGICAL INNOVATIONFIRST PRIZETogether.Really.Good.Organizer: concept X StrategischeKommunikation GmbHClient: Finanz Informatik GmbH & Co. KGEvent type: Internal CompanyEvent/Company ConventionCountry: GermanySECOND PRIZEInternational Opening Ceremony CeBIT 2009Organizer: insglück Gesellschaft fürMarkeninszenierung mbHClient: Deutsche Messe AGEvent type: Celebration/FestivityCountry: GermanyTHIRD PRIZEInternational Opening Event for the2009 Hanover Trade FairOrganizer: insglück Gesellschaft fürMarkeninszenierung mbHClient: Deutsche Messe AGEvent type: Celebration/FestivityCountry: Germany

USE OF SPACE/ENVIRONMENT/SETTINGFIRST PRIZE (EX AEQUO)Refrigiwear Luxury SnowroomOrganizer: AlphaomegaClient: Sixty GroupEvent type: Unconventional EventCountry: ItalySECOND PRIZE (EX AEQUO)Dreams2Organizer: Global EventsClient: Global DreamsEvent type: Public EventCountry: Spain

EUROPEAN BEA 2009[the winners]

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How do you judge your experience as president ofthe European jury? I am very honoured to have been proposed to chair ajury of such a high level composed by greatprofessionals of this sector. It was interesting to leada lot of open discussions during the judging sessions.I could never imagine that this position has so manyresponsibility and forces to take a few very importantdecisions. The EuBea awards are very important forthe industry and allow agencies all across Europe toshow their activity.

What do you think about creativity of the projectsyou saw? I saw very interesting projects with a high level ofcreativity and technical innovation. It is great to seeso much diversity across Europe. I am proud to bepart of the event industry where it continues existingmany creativity and new ideas.

What do you think about the winning event (‘Thebiggest concert in the world’ from Jung vonMatt/relations GmbH)? What is in your opinion theplus of this event? Congratulations to ‘The biggest concert in theworld’. This event is the deserved winner. It standsout for his originality and has an importantcomponent of emotion and comes to the people.The plus is a new and very different idea and it wasorganized with a low budget.

Is the crisis influence evident in the typologies,creativity and realisation of the events registeredto the awards? Without any doubt the crisis is influencing the sectorof the events. There is less available budget for theevents for what the organizers must do a majoreffort in creativity and especially in negotiations withthe suppliers. Nevertheless we saw enough eventswith important budgets and the creativity has beenhigh enough.

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EUBEA 2009[the jury]

PRESIDENT OF THE JURY IN THIS EDITION OF EUROPEAN BEST EVENT AWARDS, CHRISTOPHTESSMAR, CONGRESS MANAGER SANOFI-AVENTIS IN SPAIN, SEES IN THESE AWARDS A GREAT CHANCEFOR EUROPEAN EVENTS MARKET. THAT, EVEN SUFFERING FROM CRISIS, DID THIS YEAR A VERY GOOD WORK,WITH A HIGH LEVEL OF CREATIVITY AND IMPORTANT TECHNICAL INNOVATION.

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[ WHO IS ]Christoph Tessmar was born in Hei-delberg (Germany) on 3rd of May 1964. Afterhis education he started the professional ca-reer (always in the pharmaceutical industry) inBoehringer Mannheim as area manager for so-me countries in South America. In January 1990he moved to Boehringer Mannheim in Barce-lona where he started with organization of so-me events and congresses. In 1999 he joinedSanofi-Aventis Spain as congress manager; heis in charge of all the events of the company(national and international congresses, productpresentations, symposia, sales conventions andbooth design) nearly 500 events per year. Hishobbies are soccer, opera and cinema.

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EUBEA 2009e20 [the jury]

Ander Bilbao graduated in law in 1987and had an international Mba in1989.Founding partner of Sörensen Group in1990, he is Cao of the Group since thesame year. Moreover, he is also presi-dent of The club towards excellence inevents in Spain.

“The experience to be a jury in the Eu-Bea Awards this year is more intere-sting than ever, because we see howcrisis is impacting our sector. It’s timefor creativity: due to budget restrictions,an idea must be such to get the best re-sults we have ever seen during pastyear. So we have a bunch of very niceevents, with a lot of creativity and dif-ferent budgets. As to events industry inSpain, we cannot say we have reachedthe end of crisis, but we should be op-timist. Our Club represents 10 compa-nies organizing events in the country:they are all working very hard but withdifferent budgets and types of events,with no more celebration events. Onthe other hand, companies need publiclaunches, conventions and congressesto showcase their products and get outof the crisis”.

FLAVIO AMBROSINIMember of the Italian Trade Association Consulta degli Eventi - Italy

After many years spent working inevents and pr agencies, in 1996 San-drine Christon became ANAé - Asso-ciation des agences de communicationévénementielle general coordinator. Sheis responsible for the internal and ex-ternal communication.

“I think the works are better this yearthan last year: this is a very good newsbecause in this time of crisis it’s reallyimportant to show how events are stra-tegic for communication. Companiesare more and more recognizing thatevents could be the answer to their com-munication problems.My association is the first and the mostimportant in France. It gathers 66 agen-cies organizing different kinds of eventson many different subjects. Recently wewrote a guide on best practices for eventagencies and companies. When it co-mes to the crisis, I can say that our as-sociates feel the need to create morecomplicity and collaboration to find thebest solutions for customers. We sayyes to competition, but no to aggressi-veness”.

ANDER BILBAOPresident - Club para la Excelencia - Spain

SANDRINE CHRISTONGeneral coordinator ANAé- France

Aguarod attended university in Bar-celona, Frankfurt and Keele (UK). Heworked for over 8 years in different Eu-ropean countries and founded GrupoEventoplus in year 2000, the largestand most relevant event-related mediagroup in the Spanish speaking world.José is involved in many initiatives fromthe events’ industry in Spain, Europeand America, he writes articles on dif-ferent events related topics and trainedover 2,000 professionals on event Lear-ning. He is also a member of the Spa-nish chapter of Mpi.

“We have seen projects from many dif-ferent countries: budgets are a little bitrestricted, but still events are provingthat with a lot of creativity and goodwork it’s possible to get nice results. This year in Spain, the crisis heavily af-fected our market. However, we arenow seeing some light at the end of thetunnel: companies are starting to thinkagain on events as a way to fulfil com-munication needs. Probably the crisiscleared up the position of many agen-cies, providers and also media who we-re not able to stand out. And, we ho-pe, 2010 will be better”.

Ambrosini has a long experience in thestaging of the most important pieces.From 1988 he dedicated himself, in ad-dition to theatre activities, to commu-nication consultancy for major marke-ting events in cooperation with leadingItalian companies and multinationals.In 1997 he founded his agency Ambro-sini and Associates.

“The entries were equally divided in bigmusical events or public celebrations,very spectacular and with big estheti-cal intuition, and events with a lowerbudget, but with increasing attentionto leading technologies and level of en-gagement. A high level panorama pro-file, where Italian agencies did a verygood work. We are assisting to a ‘ver-ticalization’ of market events, that con-centrate very high budgets in a fewevents, but, on the other hand, leadmany companies to a dramatic re-structuring. Maybe less players will bringto a future consolidation, but this willhappen with big losses, due to thisstrong crisis, mostly minimized by fi-nancial and political- associative insti-tutions”.

JOSÉ AGUAROD Partner and InternationalDirector Grupo Eventoplus- Spain

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[the jury]

Elling Hamso is a Meeting Manage-ment Consultant and Managing Part-ner of European Event Roi Institute.“Conference & Incentive Travel” Ma-gazine ranked him at the fifth place ontheir list of the 50 most influential peo-ple in the UK meetings and events in-dustry in 2006 and the Swedish maga-zine ‘Meetings International’ placed himas number 11 on their list of 100 ‘hot-test names’ in the Scandinavian mee-tings industry. Hamso is a ManagementSciences graduate and holds a Ph.D. insupplier - customer relationship strate-gies from Manchester University.

“I feel we haven’t seen events from ayear of depression. But, on the contrary,some remarkable works. The standardis higher than what I have experiencedbefore. The industry is still struggling,but on the other hand I think that a cri-sis is something that should not be wa-sted: in some way it has been useful,because it put a great focus on the realvalue from events. I think the industrywill come out stronger than before witha clear focus on the need to generatevalue from events”.

ULF GASSNERMember of the Chairmanshipof Forum Marketing EventAgencies - Germany

Carlo Hermes has been working in thecommunications industry for 23 years,focussing on corporate events and im-portant communication projects. Heworked in the marketing and commu-nication department of several impor-tant companies: British Airways, Olivettiand Enel. In 2007 he was Executive Di-rector of the ‘World Energy Congress’.Today he is a consultant for Eni, anddeals with ceremonials and events. Heteaches events management and com-munication.

“I think that this year there is a gro-wing trend for multimedia, internet andtechnology compared to the past. Ano-ther aspect is that we give more atten-tion to environmental respect in our bu-siness.In Italy we are also suffering the impactof the overall crisis, but a bit less in oursegment: budgets are lower, and the-re are less events, but I believe that wecan get out better and faster than othersectors. Eni still organizes lot of activi-ties, producing many internationalevents. Our objective is to become mo-re visible form the marketing point ofview, also thanks to the much strongerimage of the company, using the nameEni only”.

ELLING HAMSOManaging Partner of EuropeanEvent ROI Institute and MeetingManagement Consultant - Norway

CARLO HERMESConsultant at Eni - Italy

Mike is an established business & li-festyle journalist and consultant for theUK events industry. He is ContributingEditor for Visit London, Vice-PresidentCommunications for the UK Chapter ofthe International Special Events Society(Ises) and owns a part-share in digitalnetworking company Net.works. Helaunched three magazines on behalf ofpublishing house Haymarket MediaGroup & is a professional in digital, mar-keting, media & live events.

“In this year’s EuBea, there are less en-tries than previous editions, due to theeconomic downturn. However, the stan-dard of events is still high, there is a lotof creativity across the whole Europe,many agencies still generate fantasticworks and are keeping up a very highstandard. In the UK the events industryis starting to recover, but we saw a lotof consolidation, a lot of companiesthat unfortunately had to close down.On the other hand, this has created ahigher level, a scenario where every-body need to match with a higher stan-dard”.

Ulf Gassner was born on 22.11.1966.From 1988 to 1992 he studied sports-business administration at the GermanUniversity of Sport in Cologne. He star-ted his career in 1993 as self-employedin the field of sports marketing. In 1995he founded concept X Strategische Kom-munikation (strategic communication).In 2007 he earned the Eva (GermanEvent Award) and EuBea. Currently heis a board member of the Famab (Ger-man association for direct economiccommunication) and he is also mem-ber of the chairmanship of the Fme fo-rum marketing event agencies.

“Again, I have learnt a lot, like in thepast, from other cultures. I’m astonis-hed by the differences in creativity fromdifferent countries: you can really seewhere the work comes from. And thelesson learnt is very important for us.The biggest problem in this period ofcrisis is that companies don’t really wantcreative things: they look for things theyhave seen before, in order not to makemistakes. It’s not the best time for crea-tivity, especially in Germany”.

MIKE FLETCHERFreelance writer, journalist,editor - England

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Mendonça has an education degree insocial communication by Faculdade deCiências Sociais e Humanas, Universi-dade Nova de Lisboa. Since 2007 sheworks in public relations for Dior, LvmhGroup (Parfums and Cosmetics). Pre-viously, she worked for 5 years as me-dia consultant manager for GCI group(an Eldman affiliate company), in fas-hion related brands, cosmetics and de-coration. From 1998 to 2001 she wor-ked in media relations for “Experimen-ta Design”, an event created in Lisbonin 1998. For two years she worked as aspecialized editor for Portuguese Me-dia Group Grupo Forum, and took careof media relations for Atalanta Films,Paulo Branco’s distribution company.

“This is my first time here and it is avery nice experience to meet peoplefrom all of Europe who work directly inbig events, because I come from sucha small country with small events... InPortugal we strongly felt the crisis, be-cause many big brands cut budgets forevents. Dior, the society I work for, cuta lot of events this year, and in the firsthalf of next year we will only have smallones”.

TIAGO CANAS MENDESMember Apecate - Portugal

Morange is a member of Consulta de-gli Eventi with his company Promo-convention. Born in Paris and ‘adopted’by Milan, he studied at the UniversitéDauphine de Paris, graduating in Eco-nomy and Commerce (Economics). In1981 he founded Promoconvention, oneof the first Italian agencies specializedin organising conventions, meetings andspecial events, that became, in 2001, apartner of the Mediacontech S.p.a.Group.

“Two issues: the first is about budgetdisclosure, that should be more honest,and secondly the jury should be moreempowered on works’ allocation in dif-ferent categories. We have to be moreaccurate on the money that we decla-re and on the way we want to be jud-ged upon.The picture of the industry is still verynegative. I don’t think there will be avery fast recovery: but we have to bepositive because we are doing a goodwork, and we have to see, how we sayin Italy, ‘the glass half full and not halfempty’. Creativity and quality will bethe key”.

ALEXANDRA MENDONÇAPublic Relations ManagerDior - Portugal

GILLES MORANGEMember of the Italian Trade Association Consultadegli Eventi - Italy

Magee worked at Walt Disney World,Florida, as hospitality assistant in theUK Pavilion, Epcot. She then joined Chel-sea FC with the current position as Se-nior Meetings & Events Sales Executi-ve and she is responsible for organisingmany large events up to 2,000 delega-tes. She is a professional in Sales &Event Management leading many ex-hibitions, conferences and gala dinners,and also operates as a Hostess onmatch days in the Vip Executive Club.

“I have seen some high budget and so-me low budget events, and I have no-ticed that some of the high budget’sare not so original and some of the lowscould be more effective. I work in sa-les meetings and events and I think thatwe have to be more creative and flexi-ble with our sale strategy. We can’t getaway with a higher price than a coupleof years ago, because people’s budgetis lower. Chelsea FC has not suffered massivelyfrom the economy downturn as foot-ball is very popular in UK. However, alot of companies still can’t offer hospi-tality entertainments for customers”.

A degree in corporate communicationand a Master in image management,he started a career in advertising as ac-count executive at Ammirati Puris Lin-tas. During Expo’98, he had the re-sponsibility for corporate groups andtourism schools. He then founded Ad-ventus, event management company.For 4 years, at Novo Design, he was re-sponsible for the Vodafone e Yorn Glo-bal Comunication team. Founder of Ac-tion4, he launched Brand Entertainmentin 2003, promoting formats anchoredin entertainment content.

“To be honest, making a comparisonwith last year I felt the crisis effects. Butthere is something good about this: Isaw that creativity is the resolution oflow budget problems. We saw reallygood ideas and some solutions are costeffective. And this is a good sign. As tothe crisis, I don’t think the industry isrecovering yet, but starting from lastAugust, customers are showing somesigns that in 2010 things will start toget better. In Ativism we had good newsin the last couple of months, and wewere assigned some projects that reallygive us good hopes for the near futu-re”.

KERRIE MAGEESenior Meetings & EventsSales Executive ChelseaFootball Club - London

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12 www.besteventawards.com

[the jury]

After her studies in Tourism and ho-tel management, she started her careerin Switzerland.In 1989 she moved to Nurmberg andtook the challenge as Manager Events& Marketing to establish, together withthe Hotel Director, the newly openedMercure Hotel. After this experience,she joined the agency ‘Eurotess’ inFrankfurt as a project manager re-sponsible for the organization of TradeShows as Cebit. Since July 1997 she isProject Manager for Siemens Energycommunication where she is organizesevents and trade shows worldwide. Herhobbies are cycling, golf and hiking.

“I have met here a lot of interestingpeople with different functions and ex-periences in the event industy and I’mglad to bring also my experience to thisforum and share my knowledge withother experts. Mostly all presentedevents are professional and high levelevents with a variety of ideas and goodconcepts. The crisis is still not over, butI think that the really hard time has pas-sed. I believe we can restart and put allemphasis and experience in next yearevents. Surely after this crisis we needto be more sensible and careful aboutbudgets and about the output ofevents”.

PETER SCHAULFreelance journalist& photographer memo-media - Germany

BEATE SCHLEGELProject Manager Eventsand Trade Shows Siemens - Germany

Ochôa was born in Oporto in 1969.With a Major in social communicationfrom the Oporto Higher College of Jour-nalism, he worked with several natio-nal newspapers and magazines. He con-tributed to the development of ‘Festas& Eventos’ - the only Portuguese pu-blication specialized in the professio-nal events sector - since its beginning,in 2003. Since December 2008, he isthe general manager of ‘Festas & Even-tos’.

“It’s my second time here in the EuBeajury. Obviously this year is different, it’san atipical year because of the crisis.But I think we are already recoveringat least I notice this in Portugal. SinceOctober things are going to boost andto improve and the beginning of 2010looks better than 2009”.

Peter Schaul was born in Munich/ Ger-many in the year, when the Beatles re-leased their first Single ‘Love me do’.This must have inspired him, as he wor-ked for more than 15 years as a pro-fessional musician, arranger & produ-cer. His work for movies led him to di-rect and write. For the last 15 years hehas been working as a director for cor-porate movies and big corporate eventsfocussing on choreographed multime-dia installations including artists andoriginal sound scores. His work earnedhim many national and internationalawards for both his movies and events.

“It’s quite interesting to see how theevents industry is different in the diffe-rent countries. In Germany events stilltake place very often, people are stillasking for more creativity even if bud-gets are lower than before. Companiesreally want creative ideas to have theright message, but not as expensive asit was before. I think that crisis in Ger-many is not as heavy as in other coun-tries: of course it’s still there, especiallyin automotive industry”.

RUI OCHÔAGeneral Manager of Festas& Eventos’ - Portugal

www.besteventawards.com 13

EUBEA 2009e20 [first prize]

“If Muhammad won’t go to the mountain, thenyou must bring the mountain to Muhammad”.Adopting this famous saying, the German agencyJung von Matt/relations GmbH worked out theconcept of the event for the LandesbetriebePhilharmonische Orchester Hamburg. Particular markof this appointment: the low budget invested, lessthan 50.000 euro. The objective was to raiseawareness for the Hamburg Philharmonic Orchestraand increasing the number of ticket sales. The biggest concert in the world: this was the mainidea of the event that brought, the 2nd of March2009, the Philharmonic in the middle of people toshow how great a Philharmonic Orchestra can be. 100musicians placed in 50 locations throughout the town,arranged as though they were in an orchestra pit,played the Second Symphony by Johannes Brahmssimultaneously. To coordinate perfectly the bigorchestra in the different locations, it was necessary abig technical effort. The solution: the tv stationHamburg 1 transmitted the conductor’s gestures live

from the tower of Hamburg’s St. Michael’s church,while each musician followed Simone Young’sdirections on tv screen with Dvtb antenna. After theevent, the concert was watchable worldwide on thespecially generated website www.philharmoniker-event.de.The event course was supported by an intense publicrelations plan, producing international coverage beforeand after the event in print, on tv and online. Result:thousands of people visited the performing musiciansand hundreds of thousands clicks were monitored onthe website. And, last but not least: a certificate fromthe Guinness Book of World Records.

TO SHOW THE PEOPLE OF HAMBURG HOW GREAT CAN BE THE PHILHARMONIC ORCHESTRA, THEGERMAN AGENCY JUNG VON MATT/RELATIONS GMBH REALIZED ‘THE BIGGEST CONCEPT IN THE WORLD’:100 MUSICIANS LOCATED IN 50 DIFFERENT PLACES IN THE TOWN WERE INVOLVED IN A HUGE MUSICALSIMULTANEOUS CONCERT. THE EVENT IS THE EUROPEAN BEST EVENT 2009.

Low budget, big event

Title: The biggest concert in the world.Organising Company: Jung von Matt/relations GmbH (in as-sociation with Jung von Matt/Alster GmbH).Client: Landesbetriebe Philharmonische Orchester Hamburg.Date: March 2nd, 2009.Location: 50 public places throughout Hamburg.Budget: Up euro 50,000 (low budget).Event Type: Low Budget Event.Objectives: Raise awareness for the Hamburg PhilharmonicOrchestra by placing it in theforefront of people’s minds andthus increasing the number of ticket sales.

[ GERMANY ]

e

14 www.besteventawards.com

e20EUBEA 2009[second and third prize]

COUNTRY: Germany.ORGANIZER: concept X Strategische Kommu-nikation GmbH.CLIENT: Finanz Informatik GmbH & Co. KGDate: 24thApril 2009.Target: Employees of the two companies.Location: Fair Frankfurt.

Country: France.Organizer: Magic Garden Agency.Client: Ratp (Parisian transportation company).Date: September 2008 to January 2009.Target: General Public.Location: Paris.Budget: From euro 100.000 to euro 200.000.Event type: Web Event/ Media Event.Objective: The aim was to liven up the Ratpnetwork and improve the subway stations’ ima-

ge with exceptional events around culture andmusic. The second objective was to revitalizeproximity with the young people. And of cour-se, generate positive buzz and media fallouts.Creative idea: 18 years after his beginningin the Parisian subway, the singer and songwri-ter Keziah Jones goes back to basics and playslive in the metro. In September, Jones shows in4 subway stations, featuring his different musicinfluence with an opening band, picked amongthe many artists playing in the subway. A web-site (www.ratpdestinationmusique.fr) gave in-formation about Keziah and the subway musi-cians. Subsequently, a web contest: thanks tovideos of Keziah Jones giving guitar lessons, webusers could learn one of his songs and they co-uld post the video of their performance. Thewinner was given the chance to play on stagewith Keziah during a private show.

Results: More than 200,000 visitors on thewebsite, nearly 34.000 registered users (to getinformation on the subway shows). A lot of blogsand forums fallouts. More than 60 press relea-ses (not including tv and radio), 2 tv eveningnews on the 2 major French tv channels (Tf1 andFrance2), for a total media value estimated atmore than 1.3 million euros.

Budget: More than euro 1.000.000.Event type: Internal Company Event/Com-pany Convention.Objectives: 3,000 employees from all overGermany attended the event to get to knowtheir respective new colleagues and to expe-rience the ‘new’ company and its potentials. Theobjective of the event was to communicate thenumerous possibilities that open up as a resultof the combined operation.Creative idea: The symbolism ‘1 and 0’, likethe It, was an important characteristic of theevent. This was visualized by using the Möbiusstrip as the key visual and symbol of infinity. Par-ticipants were able to experience the endlesspossibilities through the interplay of ‘1 and 0’as a joint activity based on the swarm principle.The hall was defined by a panoramic projection.A video animation of the Möbius strip into which

all names of the employees were incorporatedwas a symbol of togetherness. The participants’ability to experience a joint activity using theswarm principle was the highlight. All 3,000guests had the task of interactively and jointlysteering a helicopter with the aid of paddles. Results: All 3,000 employees succeeded inflying the helicopter along the Möbius strip asa symbol for Finanz Informatik and steering itinto the mutual goal.

Together. Really. Good.

Ratp Destination Musique

e20 EUBEA 2009[all the winners]

www.besteventawards.com 15

CELEBRATION/FESTIVITYITALY

Title: The Italian Espresso Experience.Organizer: Promoconvention. Client: Lavazza.Location: Rome (Villa Miani).

With the Scala Theather Academy, it was created a thea-ther piece about Italian spirit, and Giovanni Allevi throughhis music guided to the reveal of the photos. Then, ca-lendar contents were celebrated in a great party. Theimages of Italian passions (Cuisine, Cinema, Fashion,Art, History and Seduction) were distributed and high-lighted with gastronomy, wine, installations and music.

EVENT FOR NON PROFIT/SOCIAL ORGANIZATIONBELGIUM

Title: Happy Smurfday Eurotour 2008. Organizer:Twins | Events & PR. Client: Imps. Location:Three in-ternational press-conferences in Brussels, Paris and Ber-lin, and 16 invasions in European cities (15 countries).

A unique series of hundreds of thousands little whiteSmurfs invaded Europe, free for everybody to takealong. A small tag explained how to create the ownSmurf and participate in the creativity contest. Peoplewho didn’t find a white Smurf were offered the chan-ce to buy one in favour of Unicef.

FAIRITALY

Title: BTO - Buy Tourism Online. Organizer: BTO -Buy Tourism Online. Client: Regione Toscana, Cciaa,Fcb, Tp. Location: Florence (Stazione Leopolda).

The event was opened by the Travel 2.0 & TechnologyForum, defining the situation of electronic purchasingof tourist products and services. Then, in a meeting,industry experts proposed profitable synergies bet-ween online and congress industry. To end, educatio-nal ‘small’ events and Travel 2.0 & Technology Works-hop.

INTERNAL COMPANY EVENT/COMPANY CONVENTIONGERMANY

Title: Together.Really.Good. Organizer: concept XStrategische Kommunikation GmbH. Client: FinanzInformatik GmbH & Co. KG. Location: Fair Frankfurt.

As a remind of the merger of the two companies, thesymbolism ‘1 and 0’, like the It, was visualized by usingthe Möbius strip. Participants were able to experien-ce the endless possibilities through the interplay of ‘1and 0’ as a joint activity based on the swarm princi-ple.

MUSICAL EVENTGERMANY

Title: The biggest concert in the world. Organizer:Jung von Matt/relations GmbH. Client: Landesbe-triebe Philharmonische Orchester Hamburg. Loca-tion: 50 public places throughout Hamburg.

One hundred musicians were stationed in fifty loca-tions in Hamburg, and arranged as in an orchestra pit.Each of the musicians could follow the conductor bywatching a live transmission onto the screens in frontof them.

PRODUCT/SERVICE LAUNCHGERMANY

Title: The :place. Organizer: Jung von Matt/relationsGmbH.Client: Daimler AG / Mercedes-Benz Cars.Loca-tion: Stuttgart (Mercedes-Benz Plant),Milan (Studio 90).

In a pan-European design competition for the Glklaunch event, teams from design institutes in Milan,Paris, Hamburg, Barcelona, Budapest and Lausannecreate six showrooms.The creations must pick out ‘Playwith form and content’ as their central theme. Theevents in Stuttgart and Milan present the projects ina vernissage for a selected target.

[ AWARDS BY EVENT TYPE ]

e20EUBEA 2009

16 www.besteventawards.com

[all the winners]

PUBLIC EVENT SPAIN

Title: Dreams2. Organizer: Global Events. Client:Global Dreams. Location: Madrid (Madrid Sports Pal-ladium).

Dreams2 is the story of a child who awakens in theland of Dreams as a powerful spirit, here he fights andconquers the darkness in the human heart. This is toldin 18 acts where more than 300 artists perform: acro-bats, classical dancers, a full orchestra, a choir, par-kour dancers, extreme sports performers.

ROADSHOWITALY

Title: Status Simple Tour. Organizer: Promocon-vention. Client: Fiat. Location: 13 cities in Italy.

An interactive installation built on to a number of FiatQubo, which, with a monitor and videocamera, trans-mitted a modified image of the person who approa-ched the car in its hatchback ‘door’. The Qubo cara-van, that stopped in 13 towns (from Milan to Bari),was made up of 5 vehicles and 8 active and able pro-moters who travelled Italy distributing Qubo-gadgetsand friendliness.

UNCONVENTIONAL EVENT ITALY

Title: Glamarathon by Hansaplast. Organizer: Pia-no B. Client: Hansaplast. Location: Milan.

At 3.30pm Largo La Foppa is assaulted by a crowd ofmen and women, athletes and fashion victims, strictlyon heels, driven by a common goal: entering the Guin-ness World Records and winning a pair of Manolo Blah-nik.The challenge, issued by Hansaplast, is running for80 meters on heels with a minimum height of 7 cmand with a maximum diameter of 1.5 cm.

WEB EVENT/MEDIA EVENTFRANCE

Title: Ratp Destination Musique.Organizer: MagicGarden Agency. Client: Ratp (Parisian transportationcompany). Location: Paris.

The songwriter Keziah Jones plays live in the Parisiansubway, where he started his career. In September, Jo-nes shows in 4 subway stations with subway artists.Then, a web contest: with videos of Keziah Jones gi-ving guitar lessons, web users could post the video oftheir performance. The winner was given the chanceto play on stage with Keziah during a private show.

AUDIO/VIDEO/LIGHTING PRODUCTIONGERMANY

Title: Magic Oceans. Organizer: circ gmbh & co. Kg.Client:Autostadt GmbH. Location:Autostadt in Wolf-sburg. Event type: Public Event.

The ‘Magic Oceans’ show took Autostadt visitors onan emotional journey around the world. The visitorssymbolically boarded the cruise ship ‘MS MagicOceans’, projected on a giant water screen and doc-ked at the world’s most fascinating harbours. 60 co-lumns of fire up to 30 feet high met 220 water foun-tains that soared to a height of 230 feet.

CREATIVE IDEAGERMANY

Title: International Opening Ceremony CeBIT 2009.Organizer: insglück Gesellschaft für Markeninsze-nierung mbH. Client: Deutsche Messe AG. Location:Kuppelsaal of the Hannover Congress Centrum. Eventtype: Celebration/Festivity.

The ‘Webciety’ was the major topic of this year’s Ce-BIT. In the opening the agency reproduces and stagesthe ‘Webciety’ in quickly overlapping stories dealingwith the subject of life in the digital age: ‘Stories froma Global Village’. Moreover, California is the fair’s part-ner country this year.

[ AWARDS BY TECHNICAL EXCELLENCE ]

e20 EUBEA 2009[all the winners]

www.besteventawards.com 17

DIRECTIONITALY

Title: Opening Ceremony XVI Mediterranean Ga-mes. Organizer: K-events. Client: Comitato Orga-nizzatore XVI Giochi del Mediterraneo. Location: Pe-scara (Stadio Adriatico). Event type: Public Event.

Emotional moments ran through the show, like the tri-bute to the L’Aquila Rugby 1936 team, to the Civil De-fence, Firemen and Red Cross. Moreover, mass cho-reographies like the one for the Tribute to the Guer-riero di Capestrano and to the ‘Olivo di Luce’, specta-cular fireworks and water games. Among the gueststars, Eros Ramazzotti.

LOCATION/SETTINGGERMANY

Title: Nespresso Citiz Trade Event 2009.Organizer:Vok Dams Gruppe Client: Nespresso DeutschlandGmbH. Location: Westhafentower, Frankfurt/Main.Event type: Product/Service Launch.

The 220 guests entered a virtual city in front of thereal-life skyline panorama.White cubes formed urbanskyscrapers through which the guests walked to reachthe different parts of the event. Then the virtual skyli-ne revealed the Citiz machine, hid inside the white cu-bes.

MEDIA MIXFRANCE

Title: Diesel, Block Party Only The Brave. Organi-zer: Magic Garden Agency. Client: L’Oréal Luxe. Lo-cation: Paris. Event Type: Product/Service Launch.

Inspired by the movie ‘Block Party’, this first FrenchJam Session mixed sound, dance, graph.A website anda street marketing campaign announce the event.Thenthere was a Block Party, according to the rules of NewYork Jam Sessions with a line up and Common, alongwith MCs, DJs, graff artists and break dancers. Theevent location was secret till the day before.

NOTORIETY/PRESS RETURNPORTUGAL

Title: El precio lo pones tú. Organizer: Action4 Ati-vism. Client: Worten. Location: Spain. Event Type:Product/Service Launch

In all 9 Worten stores opening all over Spain on 2ndof April, the first 100 people to arrive could chooseone valuable equipment and pay as much as they wan-ted. Without any previous Worten advertising cam-paign, this operation was the perfect way to enter themarket, preparing people for the price oriented brandstrategy.

STAGING/SET DESIGNPORTUGAL

Title: Fidelidade Mundial Gala.Organizer: DesafioGlobal ativism. Client: Fidelidade Mundial.Location: Lisbon (Campo Pequeno Arena). Eventtype: Internal Company Event/Company Convention.

There was a variety of entertainment throughout theevening: people sang a song with personalised lyricsabout the company, opera snippets were performedbetween courses, and a prize-giving.At the end an ex-clusive show called ‘FM Golden Voices’, starring well-known Portuguese singers in a musical medley ran-ging from Robbie Williams to Amália.

BEST EVENT AGENCYGERMANY

The German agency Jung von Matt/relations GmbHtriumphs at the European Bea 2009 with two winningevents that deserved three prizes. ‘The biggest con-cert in the world’, produce for Landesbetriebe Phil-harmonische Orchester Hamburg won the first abso-lute prize and the first one in Musical Event typology.‘The :place’, realised for Daimler AG / Mercedes-BenzCars and involving six teams from European design inthe creation of the showroom for the Glk launch event,won the first prize in Product/Service Launch typology.

[ SPECIAL AWARDS ]

e20EUBEA 2009

18 www.besteventawards.com

[all the winners]

BEST EVENT COMPANYGERMANY

The Philharmonic Orchestra of Hamburg, Lande-sbetriebe Philharmonische Orchester Hamburg, winsthe firs prize as European Best Event Company 2009thanks to its winning event ‘The biggest concert in theworld’. The ‘special’ Orchestra - 100 musicians loca-ted in 50 different places on the town playing simul-taneously - also wins the firs prize of the EuBea Awards2009 and the same for the Musical Event typology.

TECHNOLOGICAL INNOVATIONGERMANY

Title: Together.Really.Good. Organizer: concept XStrategische Kommunikation GmbH. Client: FinanzInformatik GmbH & Co. KG. Location: Fair Frankfurt.Event Type: Internal Company Event/Company Con-vention.

As a remind of the merger of the two companies, thesymbolism ‘1 and 0’, like the It, was visualized by usingthe Möbius strip. Participants were able to experiencethe endless possibilities through the interplay of ‘1 and0’ as a joint activity based on the swarm principle.

USE OF SPACE/ENVIRONMENT/SETTINGEX AEQUO - ITALY

Title: Refrigiwear Luxury Snowroom. Organizer: Al-phaomega. Client:Sixty Group.Location:Cortina D’ Am-pezzo,Rifugio Faloria.Event Type:Unconventional Event.

The event design was strategically created at 2,123 me-ters above sea level, placed between the area of Rifu-gio Faloria and one of the most frequented ski slopes.The idea was to recreate the atmosphere at such a highaltitude as that of the Refrigiwear stores elsewhere.Thestand was composed of black plexiglass, designed inthe shape of an ice cube fallen from the sky.

USE OF SPACE/ENVIRONMENT/SETTINGEX AEQUO - SPAIN

Title: Dreams2. Organizer: Global Events. Client:Global Dreams. Location: Madrid (Madrid Sports Pal-ladium). Event type: Musical Event

Dreams2 is the story of a child who awakens in theland of Dreams as a powerful spirit, here he fights andconquers the darkness in the human heart.This is toldin 18 acts where more than 300 hundred artists per-form: acrobats, classical dancers, a full orchestra, achoir, parkour dancers, extreme sports performers.

[ SPECIAL AWARDS ]

[ MEDIA & PARTNERS ]

ESECUTIVI FCB 22-06-2009 9:56 Pagina 4

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