eubike results and pilot resting in germany
TRANSCRIPT
Eubike.bike
Cyclists and
Tourism Providers
Project and
Community
Ecological Tourism in Europe (E.T.E.) e.V.
On Cycling, Sharing and Crea1ng EuBike Final Conference
22 June 2016
EuBike in Germany
Teutoburger Wald Pilot Testing and Results
Contents
• Piloting Region • Local Participants • Cycling Tours and
Workshops • Feedback on the project • Final Result • Contact
Eubike.bike
Cyclists and
Tourism Providers
Project and
Community
Teutoburger Wald,
Germany • The scenery and landscapes of this
holiday region are varied, from rolling hills and ridges to river landscapes and the unique “Senne” heathland.
• A bike trail network with themed tours through the nature areas between Porta WesMalica and the Paderborn plateau, the Münsterland park scenery, and the Weser Hills.
• EuBike could help improve communica1on, mo1vate and qualify tourism providers, support networking and strategy development, product development and marke1ng
Local Participants
• Teutoburger Wald Tourismus / OWL GmbH
• AUbE Tourismusberatung
• Kreis Herford
• Nahverkehrsbetrieb moBiel GmbH
• Gütersloh Marke1ng / Pro WirtschaW Gütersloh
• Allgemeiner Deutscher Fahrradclub Kreis Lippe e.V.
• HAVERGOH | Wander & Fahrradhotel Bad Meinberg
www.eubike.bike
Focus groups
• Mee1ng in Bielefeld, 10/2014
• Presenta1on of the project
• Round table: “Improvement of cycling tourism in the Teutoburger Wald Region”
• 9 par1cipants from Bielefeld, Gütersloh, Herford and Bad Meinberg
Map of the Route
Cycling Tours and Workshops
• Pilot tes1ng tour, 28th October 2015, Widekindsroute 1st stage from Bad Salzuflen to Löhne/Bad Oeynhausen (45 km)
• Pilot tes1ng workshop, 1st March 2016, Herford
• Pilot tes1ng workshop, 2nd March 2016, Bielefeld
www.eubike.bike
Feedback from Participants
• eDuca1onal Box: helpful, but the content should be more structured for different target groups
• eMarke1ng Social PlaMorm: instead of crea1ng a new plaMorm, the already exis1ng one for marke1ng, naviga1on and tour crea1on (Teuto-‐Navigator) should be enhanced in order to get more feedback from the tourists on the paths and services
• App: could be useful for complaint management but it should be easier to handle
• The Cycle Path: hilly landscape with creek valleys and historical city centers, mainly asphalted in good condi1ons, very good signposted, almost no traffic, good places to rest and buy local food
Local Contacts
Company Contact person Email
Teutoburger Wald Tourismus / OWL GmbH:
Thomas Dreikandt
Allgemeiner Deutscher Fahrradclub Kreis Lippe e.V.
HAVERGOH | Wander & Fahrradhotel Bad Meinberg
Manfred Wiehenkamp
Nahverkehrsbetrieb moBiel GmbH
Gerhard Kutziewski
Kreis Herford Thomas Nieling
AUbE Tourismusberatung Rolf Spidler spidler@aube-‐tourismus.de
Gütersloh Marke1ng / Pro WirtschaW Gütersloh
Carmen Müller Carmen.mueller@pro-‐wirtschaW-‐gt.de