euclid chamber of commerce presentation on emarketing techniques
DESCRIPTION
The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.TRANSCRIPT
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eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
David [email protected] me on Twitter - @WorkSmart
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About The Speaker – David Toth
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Session Outline
• Accountability• Web 1.0 -> Web 2.0• Social Media Trends• Benefits of eMarketing• Creating your Marketing System• Specific eMarketing Techniques
– Website Optimization– Email Marketing– Search Engine Optimization– Social Media Optimization
• Question and Answer
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Accountability
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Web 2.0 - The New Web
• A user driven virtual world
– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
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What is Web 2.0?
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Statistics & Trends
• Social media trends– Facebook over 250M, 700K users per day– A blog is created every half second– Over 150K videos uploaded to YouTube every day– 75% of adults 18-24 are on social networks
Annual Growth of social networking• Facebook – 200%• Twitter – 1400%
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Budget Line Increases VS Decreases
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Significant Barriers to Adoption
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Creating Your Marketing System
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Optimizing Websites for Conversion
• Design–Capture viewers attention immediately–Make sure you have a call-to-action–Get them to come back
• Analysis–Google Analytics
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Engage your users
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Google Analytics – Tracking Success
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Website Best Practices
1.) Make it EASY to buy2.) ENGAGE your users
3.) Make sure you GET their email
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Use Email Marketing!
• Cost effective– ~ 500 = $15/month
• View opens and clicks– Know exactly who opened it and when
• Develops relationships– You open email from people you trust
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Email Marketing Best Practices
1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up
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Organic VS Paid Search
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SEO VS PPC
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eMarketing Best Practices – SEO
1. Use title tags2. Key in to your keywords3. Inbound links!
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RSS – The common denominator
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The Technology & The tools
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Facebook – The Social Network
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Getting Started
• Optimize your profile– Basic info– Personal info– Contact info– Education and work– Privacy Settings
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Privacy Settings
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Facebook Basics – Navigation
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What’s on your mind?
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Facebook Advertisements
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Facebook Share
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Facebook Connect
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Facebook Public Profiles
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Facebook Pages Versus Groups
• Pages have more benefits than groups– Facebook Insights– More customization flexibility– Post on friend’s walls as the organization– Open to anyone, not just Facebook users– Obtain a vanity URL (over 100 fans)
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Your ‘Canvas’
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Bring in custom graphics/flash!
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Measure Fan Size AND Interactions
Fan Size
Interactions
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Measure Quantity AND Quality of Posts
Quantity of Posts
Quality of Posts
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Using LinkedIn
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Using LinkedIn
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Using Twitter
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Getting Started with Twitter
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1. 90% / 10%– Focus on giving it away
2. Use Search.Twitter.com for real-time tweets– RSS -> Email
3. Use a URL shortener– Cli.gs
4. Retweet! (RT)– Evangelist re-tweeting system
5. Use #LWL hashtag– Hashtags.org to track
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Creating Your Marketing System
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eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
David [email protected] me on Twitter - @WorkSmart