euprio 2018 endnote · #euprio2018 masterclass 10 steps to build a digital strategy development of...
TRANSCRIPT
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#euprio2018 @berndvolcker (Image: Anual CC BY 3.0)
ENDNOTEThe Role of HE in a Fully Interconnected World
Sevilla, 5th June 2018 Bernd Völcker
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Digital Transformation
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Digital Transformation
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
+
=
Software
„Things of everyday life”
App
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The Engine of the Internet: Moore’s Law
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World Source: CC-BY-SA Max Roser
Time
More … … Users … Devices … Content … Use Cases … Bandwith … Transactions
# Inte
grate
d Circ
uits
Less … … Time … Cost … Size
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Less Amount of Text per Message but more Messages
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Instant Messaging
Amount of Text
High
Low
EmailLetter Chat
Number of MessagesDelivery Time
Total amount of Data
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More Courses but less Time per Course
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Distance Learning
High
Low
Traditional MOOCs
Number ofReal life Meetings
eLearning
Number ofPotential Participants
Entry threshold
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More Degrees of “Nano” Size but Less Time Spend per Degree
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
MOOC Certificate
Effort and Time to get a Degree
High
Low
Consecutive DegreeTraditional Nanodegrees
Number of Degrees
Entry threshold
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Traditional Approach
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy
Deve
lopme
nt of
digit
al of
fering
s
Time
interval: 4-6 years
deviation
as it should be (red)
as it is (blue)
relaunch
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New Approch: Agile
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy
interval: 2-4 weeks
Sprint
as it should be (red)as it is (blue)
Time
Deve
lopme
nt of
digit
al of
fering
s
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A Variety of Voices ...
Web 2.0
Dialog(Rückkanal)
Social Media Social Media
Konversation(Vernetzung)
Multi-sidedWeb 1.0
Broadcast
Web 1.0
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Discussion (+Platforms)
Dialogue (+Backchannel)
Broadcast
Today2001
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Skiping the Line …
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
4
2
1. 2. 3.
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Man in the Middle is not Needed Anymore
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Driver
Provider Dispatcher Customer
Guest
Mobile App
Call Taxi
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Low Investment and Zero Marginal Cost
1 Human
+ 1 Computer
+ 1 Idea
= Disruption
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Big Data: Where does the data come from?
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Single transaction Summary
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Multi-sided Platforms — an Example
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Higher Edu
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Higher Education Value Chain
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
CoursesSecondary
School DegreeExamsApplication Alumni
MOOCs and Nanodegrees
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UDACITY
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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STEM classes
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Nanodegrees
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Interaction
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Traditional HE joins Nanodegree Platforms
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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60000+ Online Courses
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Masterclass
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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A Sample - Academic Certificates
Bachelor
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Value Chain Degree
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
ProvideExam
Student University Certificate 3rd Party
AcceptIssue Degree
Blockchain
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How does the Blockchain work?
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Two parties agree on a
transaction.
All transactions of a period
are summarized as a data block.
The block is validated and distributed:
The transaction is now safe
from manipulation.
The validated block references the
previous block, forming a chain of blocks
that grows continuously: the blockchain.
The transaction is confirmed
for the parties.
+
+
+
+
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Blockcerts for tracking academic certifications
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Higher Education Value Chain
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
CoursesSecondary
School DegreeExamsApplication Alumni
MOOCs and Nanodegrees
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Smart Degrees and Courses
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
“Smart Contracts” on the Blockchain
+The contract is stored as code in the blockchain
The contract is part of the public blockchain
The parties can stay anonymous
The contract executes itself, if it’s conditions are met
3rd party regulatorscan validate the contract
+
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Become an Editor-in-chief
Relevance = Response Content Marketing
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Step by Step
Promotion
Conversion
Content Creation
Attention
Interest
Desire
Action
• Blog Posts • Articles • Landing Pages • Keywords
• SEO on-page • Social Media • Emails • Adwords • Retarget
• Forms • Value Content • Downloads • White Paper • eBooks
• CTAs • Emails • Phone • Messaging
• Self Assessment • Configurator • Value Calculator • Games • Quizzes • Demos • Representative
• Direct Marketing • Sales Force • Transaction
Goal
AI
DA
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker
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Customer Journey: Bachelor Student
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker
Tests
PRE
DURING
POST
Welcome
Enrolment
Evaluate
StarterUndergraduate
Course FrameworkRate
Tell
Recommend
Intro
Report
Story
Exams
Story Base
Welcome Pack
Share Website
Get a Bachelor Degree
Start
GoalCourses
Learn
UGC
eLearning
Sources
Social Culture
Lectures
Sports
Campus Map
Campus Life
Reports
Check-in eLectures
Library Activities
CurriculumFaculty Handbook
HE Regulations
Club Directory
Contacts
Term Dates
Upgrade
Events Meetings
myClasses
Reader Reading List
eBooks
Portal Campus Management
Events
Notifictions
SMS
Registration
Social Media
Computer Equipment
EquipmentTrips
Master
Social Media
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Sec. School Student (late stage)
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker
Geo
Special Needs
PRE
DURING
POST
Discover
Visiting college / 6th form
Compare
Enrolment
Understand Need/Benefit Subject / University
Rate
Tell
Recommend
Choose
Report
Story
Call
Campus Management
Self Assessment
Application
Story Base
Long List
Video
SEO
Schema
Share
Website
Landing Page
Search Engine
Social Media
Events
Collateral
Media
Pain Points
USPs
…Objections
Found a place to study
Contact
MQL
Start
Goal
Values
Ideas
Short List
Blog
Directory
Assessment
Choose
Assessment Center
Interview
Rankings
Map
Tags
Key Terms
Ads
Retarget
Display Networks
UGC
Chat
Social MediaTests
Form
Bots
Messaging Email
EventsMail
Nurturing
Ads
Targeting
Retarget
Display Networks
Messaging Email
EventsMail
Nurturing
Ads
Leverage
ID Check
Qualification Certificates
Form
Dates
Admissions
Students' Union
Social Media
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Interactive
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
What's MyLearning Style?
Which Study Habits Can I Improve?How Strong Is
My Character?
Which Careers
Match My Skills?
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User Experience
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Semantic Markup
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Adv. Database SystemsMarguerite C. MurphySan Francisco State University
Details …
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Semantic Markup
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Adv. Database SystemsMarguerite C. Murphy San Francisco State University
<h1> </h1><div>
<span><span>
</span></span>
<a href=„../sfsu/cssylads183.html“>
</a>Details …
</div>
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Semantic Markup
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
<h1 itemprop=“desription"> </h1><div itemscope itemtype =“http://schema.org/course">
<span itemprop=“lecturer">
<span itemprop=“organization”>
</span>
</span>
<a href=„../sfsu/cssylads183.html“ itemprop=“syllabus">
</a>Details …</div>
Adv. Database SystemsMarguerite C. MurphySan Francisco State University
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schema.org
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Semantic Tags will be the base of
Quality Ranking
Everything
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Walk the ChatThe Headline is the Message
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2 Minutes for leads++
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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A Single Line of Code …
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
<a href=„javascript:Intercom('show');"><b>chat</b></a>
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We are the RobotsChatbots
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What is a „bot“?
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Summary @ Telegram
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Build a Facebook bot without coding
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Voice ReloadedDigital Assistants
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Disciplines of NLP
Natural Language Understanding
„understand“ text/language:
Assistants mobile, chatbot, loudspeaker
(Echo…)
Natural Language Generation
„create“ text/language:
Voice based on data
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Voice Assistent …
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Touch Points - What Devices?
Voice Assistants for Smart Phones
Google Assistant, Cortana, Siri
Website/App
FB Messenger, Chatbot, FAQs
New Devices
Amazon Echo, Google Home
New Integrations
Watches, Robots, Cars, Terminals, Kiosks
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Voice Innovation in Education
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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Skills …
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
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stay elasticComputing on-demand
Move to the Cloud
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Walk Like An Egyptian
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker
Success
Value
User Experience
Security & Compliance
Technical Platform
Processes & Products
6
5
4
3
2
1
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Campus IT Zoo
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World
Analytics
Shop
CMS
CRM
Search
Library
ERP
Campus
Mgmt
News- letter Helpdesk
Events
Payment
eLearning
Basic Components
Digital Stack2018
Alumni Database
Enrolment
DARS
SIS
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Global is the new normal
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker
50+ Edge Locations
Content in Content out
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Power Play: Economy of Scale
#euprio2018 Endnote @berndvolcker Role of HE in a Fully Interconnected World Source: Indiana University, Google, Matt Vukas
Indiana University’s $40 million Data Center
A Google $250 million Data Center (just 1 out of 15)
VS.
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Sample Platform
#euprio2018 Masterclass 10 Steps to Build a Digital Strategy @berndvolcker
Infrastructure as a Service
Websites & other Channels
StorageAWS S3
CDN AWS CloudFront
Server AWS EC2
Database AWS DynamoDB
E-Mail AWS SES
Load Balancing AWS ELB
ResponsiveDesign
Web Development Revision Control
PerformanceMonitoring
ErrorMonitoring
UptimeMonitoring
360WebsitesSocial Media
Student Portal
Newsletter CMS & DAM Chat & Email SIS CRMLanding Pages
Templates & Widgets
Search Analytics
BotVoice Assistant
…
Platform as a Service
Software as a Service
Directory Service
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IT does not matter. But IT scales.
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Thank you