eureka communication department: website and social media
DESCRIPTION
This presentation is showing last year's evolution of our website and social media activities. It also gives some insights on our Social Media strategy.TRANSCRIPT
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Website and Social Media
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Website & Social Media
Website
Geographical spread of visitors on EUREKA website during the Norwegian Chairmanship.
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Website & Social Media
Audience overview
• 152 000 unique Users during the Norwegian Chairmanship - +2,57 % more than the previous one.
• 13 100 Visits/ Month during the Norwegian Chairmanship
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Website & Social Media
Audience Overview
Our website has an important potential to attract a new audience.
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Website & Social Media
Popular content
1. Home page2. “in your country” (information about
the NPC)3. Calls for application4. about EUREKA5. Project database’s search-tool6. Project application form download 7. EUROSTARS
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Website & Social Media
Social Media - Webtraffic
Since the begining of our presence on the Social Media, the number of visitor coming from them has been constant but low.
For the moment only 4% of our Website traffic is coming from Social Media.
Its potential is important to increase EUREKAs visiblity!
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Website & Social Media
Social Media
I. Social Media Strategy
II.Reaching our objectives:1. Our main tools: LinekedIn and Twitter2. Content Development3. Channel Development
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Website & Social Media
Objectives
1. Increase the number of visits on our website.
2. Increase the views on the project pages.
3. Increase our “brand” visibility on Social Media.
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Website & Social Media
• Goal: help in project generation. Our groups could become the place were consortia and project ideas are happening.
• 2 259 Members on LinkedIn - +33% since June 2013
01/2010
06/2014
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Website & Social Media
LinkedIn Members Private Sector (research, ICT, computer software)
Management Consulting
Government Adminstration
Higher Education
The LinkedIn Members sta-tistics are in line with the project participants: 60% are coming from the private sec-tor.
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Website & Social Media
Goal: • Providing specialized information about EUREKA’s instruments• Using our Events for real time communication (i.e. providing
information, dialogues with participants…)
+ 99% since June 2013
2015 predictions
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Website & Social Media
Twitter @EUREKA_Network VS EEN
• EUREKA Network - 6 226 Followers vs Entreprise EUROPE - 4 450 Followers
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Website & Social Media
Content
• new ways to use existing content:
• enhancing the visibility of our newsletter “eZine” • use existing power point presentations and increase their visibility through
Slide Share.
• creation of new types of content:
• creation of Q&As documents • enable a dialogue with EUREKA.• Creation of a series that could be called “Eye on”, which would highlight a
particular EUREKA instrument or a country during a week or a month. • create more visual content (Pictures, infographics.)
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Website & Social Media
Channel development
Facebook 556 Likes / average of 90 Reach per publication. Our target will be the technology and innovation aficionados
Google +
Why? Google + is Google! Google continues to increase the amount of impact that Google + activity has on search results.
Slide Share
Why? Slideshare is t he world's largest professional content sharing community and has the most important features of a social media platform,
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Website & Social Media
Social Media – YOU!
You are important in promoting EUREKA on social media and if you haven’t yet join our online community, Join us :
LinkedIn : EUREKA NetworkTwitter : @EUREKA_networkFacebook: EUREKA Network
Find this presentation : EUREKA Secretariat
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