euro monitor data 2009 update_amorepacific_modified
TRANSCRIPT
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1. Global Market
(mnUSD) Retail Value RSP, Fixed 2009 Exchange Rates - Value at Current Prices
C&T Market Size 1997 1998 1999 2000
World 189,745 200,006 212,369 224,229
China 6,049 6,602 7,221 7,860
Hong Kong, China 907 949 983 1,024
Japan 34,925 35,487 35,864 36,365
South Korea 3,573 3,074 3,283 3,708
USA 42,569 45,294 47,672 49,425
France 11,299 11,859 12,545 13,197
(USD/Capita) Fixed 2009 Exchange Rates
C&T Spending per Capita 1997 1998 1999 2000
World 32.5 33.8 35.4 36.9
China 4.9 5.3 5.8 6.2
Hong Kong, China 139.8 145.0 148.7 153.6
Japan 276.8 280.6 283.1 286.5
South Korea 77.8 66.4 70.4 78.9
USA 156.1 164.2 170.8 175.2France 194.4 203.4 214.5 224.3
2. Distribution (Cosmetics & Toiletries)
(% breakdown)
Distribution Channel
China 1997 1998 1999 2000
Supermarkets/Hypermarkets 16.6 20.5 22.3 24.7
Department Stores 63.7 59.4 52.8 47.6
Direct Selling 4.1 4.5 7.6 10.4
Parapharmacies/Drugstores 1.1 1.5 2.2 2.6
Convenience Stores 1.4 2.0 2.3 3.2Beauty Specialist Retailers 1.8 1.9 1.8 2.5
Chemists/Pharmacies 0.2 0.2 0.2 0.2
Independent Small Grocers 11.1 10.0 8.5 7.0
Internet Retailing 0.0 0.0 0.0 0.0
Homeshopping 0.0 0.0 2.2 1.7
Other Non-Grocery Retailers 0.0 0.0 0.1 0.1
Total 100.0 100.0 100.0 100.0
Hong Kong, China 1997 1998 1999 2000
Department Stores 26.9 26.4 25.9 25.5
Beauty Specialist Retailers 19.7 20.0 20.2 20.2
Parapharmacies/Drugstores 13.4 13.4 13.6 14.0
Supermarkets/Hypermarkets 15.6 15.5 15.4 15.1
Chemists/Pharmacies 13.6 13.9 14.5 14.6
Direct Selling 3.0 3.0 3.0 3.1
Other Health and Beauty Retailers 3.2 3.2 3.1 3.0
Convenience Stores 3.1 3.1 2.8 2.6
Independent Small Grocers 0.6 0.6 0.5 0.5
Internet Retailing 0.2 0.2 0.2 0.4
Variety Stores 0.4 0.4 0.4 0.4
Other Non-Grocery Retailers 0.3 0.3 0.3 0.3
Homeshopping 0.1 0.1 0.1 0.1
Total 100.0 100.0 100.0 100.0
Japan 1997 1998 1999 2000
Beauty Specialist Retailers 15.7 16.1 16.5 17.1
Parapharmacies/Drugstores 14.9 15.0 15.0 15.0
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Supermarkets/Hypermarkets 13.5 13.4 13.4 13.2
Department Stores 14.3 14.0 13.7 13.1
Direct Selling 12.7 12.8 12.8 12.9
Chemists/Pharmacies 9.9 9.7 9.6 9.5
Convenience Stores 7.6 7.8 7.9 8.0
Internet Retailing 2.0 2.1 2.4 2.6
Mass Merchandisers 3.0 2.9 2.8 2.7
Homeshopping 2.5 2.5 2.4 2.4
Other Health and Beauty Retailers 0.9 0.9 1.0 1.0Variety Stores 1.1 1.0 1.0 1.0
Independent Small Grocers 1.0 1.0 0.9 0.9
Other Non-Grocery Retailers 0.7 0.7 0.6 0.6
Total 100.0 100.0 100.0 100.0
South Korea 1997 1998 1999 2000
Direct Selling 27.2 27.7 27.9 27.9
Supermarkets/Hypermarkets 16.3 18.1 18.2 18.4
Beauty Specialist Retailers 27.8 25.3 24.3 23.5
Department Stores 14.1 13.2 13.5 13.7
Internet Retailing 2.0 2.5 3.1 3.7
Homeshopping 1.8 2.1 2.3 2.5
Independent Small Grocers 7.9 7.7 7.0 6.5
Convenience Stores 1.0 1.2 1.3 1.3
Parapharmacies/Drugstores 0.3 0.3 0.3 0.3
Chemists/Pharmacies 1.2 1.4 1.6 1.6
Other Health and Beauty Retailers 0.4 0.4 0.4 0.4
Other Non-Grocery Retailers 0.1 0.1 0.1 0.1
Total 100.0 100.0 100.0 100.0
USA 1997 1998 1999 2000
Supermarkets/Hypermarkets 17.9 18.2 18.6 19.3
Department Stores 17.4 16.9 16.9 16.6Parapharmacies/Drugstores 14.6 14.5 14.4 14.1
Mass Merchandisers 18.5 18.3 17.9 17.4
Direct Selling 7.5 7.5 7.5 7.6
Beauty Specialist Retailers 6.2 6.4 6.5 6.6
Internet Retailing 0.4 0.5 0.7 0.9
Other Health and Beauty Retailers 5.5 5.5 5.5 5.4
Warehouse Clubs 2.7 2.8 2.9 3.0
Homeshopping 3.4 3.3 3.4 3.4
Other Non-Grocery Retailers 2.9 3.2 2.8 2.8
Other Grocery Retailers 0.0 0.0 0.0 0.2
Variety Stores 0.9 0.9 0.9 0.9
Independent Small Grocers 1.1 1.0 1.0 0.9Outdoor Markets 0.1 0.1 0.1 0.2
Convenience Stores 0.4 0.3 0.3 0.3
Chemists/Pharmacies 0.6 0.5 0.5 0.4
Total 100.0 100.0 100.0 100.0
France 1997 1998 1999 2000
Supermarkets/Hypermarkets 42.8 43.5 44.1 44.7
Beauty Specialist Retailers 26.0 25.7 25.1 24.6
Chemists/Pharmacies 9.0 8.9 8.8 8.8
Internet Retailing 0.0 0.0 0.0 0.1
Department Stores 5.1 5.0 5.1 4.9
Parapharmacies/Drugstores 3.4 3.4 3.4 3.4
Homeshopping 3.7 3.7 4.4 4.6
Discounters 1.1 1.3 1.3 1.4
Direct Selling 1.8 1.8 1.7 1.6
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Variety Stores 1.5 1.5 1.6 1.6
Convenience Stores 1.5 1.4 1.4 1.4
Independent Small Grocers 1.2 1.1 1.1 1.1
Other Health and Beauty Retailers 0.6 0.5 0.5 0.5
Forecourt Retailers 0.6 0.6 0.6 0.5
Other Grocery Retailers 1.4 1.5 0.9 0.6
Outdoor Markets 0.2 0.1 0.1 0.1
Total 100.0 100.0 100.0 100.0
2.1 Distribution (Skin Care)
(% breakdown)
Distribution Channel
China 1997 1998 1999 2000
Department Stores 69.3 65.6 59.9 51.7
Supermarkets/Hypermarkets 12.5 14.0 14.8 14.8
Direct Selling 14.0 15.0 16.6 24.7
Beauty Specialist Retailers 2.3 2.5 2.6 3.4
Parapharmacies/Drugstores 1.0 2.0 2.0 2.0
Chemists/Pharmacies 0.4 0.4 0.4 0.3
Convenience Stores 0.5 0.5 1.0 1.0
Homeshopping 0.0 0.0 2.7 2.0
Internet Retailing 0.0 0.0 0.0 0.0
Total 100.0 100.0 100.0 100.0
Hong Kong, China 1997 1998 1999 2000
Department Stores 36.1 36.1 36.0 35.7
Beauty Specialist Retailers 24.0 24.0 24.0 23.0
Parapharmacies/Drugstores 11.1 11.1 11.5 12.5
Chemists/Pharmacies 15.9 15.9 16.1 16.1
Direct Selling 3.2 3.2 3.2 3.4
Supermarkets/Hypermarkets 6.0 6.0 6.0 6.0Convenience Stores 3.5 3.5 3.0 3.0
Homeshopping 0.1 0.1 0.1 0.1
Internet Retailing 0.1 0.1 0.1 0.3
Total 100.0 100.0 100.0 100.0
Japan 1997 1998 1999 2000
Beauty Specialist Retailers 23.5 23.5 23.5 24.0
Direct Selling 19.4 19.6 19.8 20.0
Department Stores 19.0 18.6 18.2 17.0
Parapharmacies/Drugstores 8.0 8.0 8.0 8.1
Supermarkets/Hypermarkets 6.4 6.6 6.8 6.8
Internet Retailing 3.0 3.0 3.5 4.0Convenience Stores 4.0 4.6 5.0 5.4
Chemists/Pharmacies 5.5 5.5 5.5 5.4
Homeshopping 5.0 5.0 4.5 4.5
Mass Merchandisers 3.0 2.9 2.8 2.6
Variety Stores 1.5 1.3 1.2 1.2
Other Non-Grocery Retailers 1.5 1.2 1.0 0.8
Independent Small Grocers 0.2 0.2 0.2 0.2
Total 100.0 100.0 100.0 100.0
South Korea 1997 1998 1999 2000
Direct Selling 39.0 40.0 40.5 40.5
Beauty Specialist Retailers 29.9 28.1 26.6 26.2
Department Stores 18.0 17.7 17.5 17.0
Internet Retailing 1.7 2.5 3.4 4.0
Homeshopping 2.0 2.3 2.5 2.7
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Supermarkets/Hypermarkets 5.5 5.8 5.8 6.0
Chemists/Pharmacies 1.0 1.0 1.3 1.5
Parapharmacies/Drugstores 0.1 0.1 0.1 0.1
Convenience Stores 0.5 0.5 0.5 0.5
Independent Small Grocers 2.3 2.0 1.8 1.5
Total 100.0 100.0 100.0 100.0
USA 1997 1998 1999 2000
Direct Selling 15.6 15.9 15.2 15.6Department Stores 24.3 22.1 20.8 19.8
Supermarkets/Hypermarkets 9.4 9.6 10.0 10.4
Parapharmacies/Drugstores 13.6 13.8 13.6 13.2
Beauty Specialist Retailers 10.5 12.1 12.8 12.7
Internet Retailing 0.5 1.0 1.5 1.9
Mass Merchandisers 16.5 15.7 15.9 15.5
Homeshopping 4.7 4.9 5.4 5.1
Warehouse Clubs 2.3 2.4 2.5 3.4
Other Non-Grocery Retailers 0.4 0.5 0.6 0.8
Variety Stores 0.4 0.4 0.4 0.4
Independent Small Grocers 0.7 0.7 0.6 0.6
Chemists/Pharmacies 0.6 0.6 0.5 0.4
Convenience Stores 0.2 0.2 0.2 0.2
Forecourt Retailers 0.1 0.1 0.1 0.1
Total 100.0 100.0 100.0 100.0
France 1997 1998 1999 2000
Supermarkets/Hypermarkets 23.0 23.9 25.0 26.2
Beauty Specialist Retailers 26.2 25.5 24.6 23.7
Chemists/Pharmacies 20.2 20.1 20.0 20.1
Internet Retailing 0.0 0.0 0.0 0.1
Department Stores 2.7 2.6 3.2 3.1
Parapharmacies/Drugstores 8.1 7.8 7.7 7.4Homeshopping 7.6 7.7 9.3 10.2
Discounters 1.9 2.0 1.9 2.0
Variety Stores 2.0 2.1 2.1 2.1
Independent Small Grocers 1.0 1.0 1.0 1.1
Direct Selling 0.5 0.5 0.4 0.4
Convenience Stores 1.1 1.0 1.0 1.0
Forecourt Retailers 0.9 0.9 0.9 0.8
Outdoor Markets 0.6 0.5 0.5 0.4
Other Grocery Retailers 4.3 4.3 2.4 1.3
Total 100.0 100.0 100.0 100.0
2.2 Distribution (Color Cosmetics)
(% breakdown)
Distribution Channel
China 1997 1998 1999 2000
Department Stores 75.0 73.0 68.9 65.5
Supermarkets/Hypermarkets 7.5 8.0 8.3 8.4
Direct Selling 11.0 12.0 15.0 18.0
Parapharmacies/Drugstores 3.0 3.4 3.5 3.5
Beauty Specialist Retailers 3.5 3.6 2.0 2.8
Internet Retailing 0.0 0.0 0.0 0.0
Homeshopping 0.0 0.0 2.3 1.8
Total 100.0 100.0 100.0 100.0
Hong Kong, China 1997 1998 1999 2000
Department Stores 50.0 48.0 45.0 44.0
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Beauty Specialist Retailers 20.1 20.1 20.1 21.0
Parapharmacies/Drugstores 9.0 9.0 9.5 9.5
Chemists/Pharmacies 10.1 12.1 14.6 14.1
Direct Selling 6.5 6.5 6.5 6.5
Variety Stores 3.4 3.4 3.3 3.3
Internet Retailing 0.6 0.6 0.6 1.3
Homeshopping 0.3 0.3 0.4 0.4
Total 100.0 100.0 100.0 100.0
Japan 1997 1998 1999 2000
Beauty Specialist Retailers 22.2 23.1 24.1 25.0
Parapharmacies/Drugstores 15.3 15.7 15.4 15.3
Direct Selling 22.0 21.5 21.0 20.5
Department Stores 14.7 13.7 13.8 13.6
Supermarkets/Hypermarkets 9.3 9.2 9.1 9.0
Convenience Stores 5.9 6.3 6.6 6.7
Chemists/Pharmacies 3.5 3.6 3.4 3.5
Mass Merchandisers 3.2 3.1 2.8 2.7
Internet Retailing 1.9 1.8 1.8 1.7
Variety Stores 1.0 1.0 1.0 0.9
Homeshopping 1.0 1.0 1.0 1.1
Total 100.0 100.0 100.0 100.0
South Korea 1997 1998 1999 2000
Direct Selling 36.0 37.0 38.0 39.0
Beauty Specialist Retailers 40.2 37.4 34.4 31.7
Department Stores 15.0 16.0 17.0 18.0
Internet Retailing 3.0 3.5 4.0 4.5
Homeshopping 2.7 3.0 3.5 3.7
Supermarkets/Hypermarkets 3.0 3.0 3.0 3.0
Parapharmacies/Drugstores 0.1 0.1 0.1 0.1
Convenience Stores 0.0 0.0 0.0 0.0Total 100.0 100.0 100.0 100.0
USA 1997 1998 1999 2000
Department Stores 34.1 33.3 33.9 34.8
Parapharmacies/Drugstores 19.5 19.0 18.7 18.7
Supermarkets/Hypermarkets 8.4 8.4 8.7 9.2
Direct Selling 11.6 11.2 11.4 11.6
Mass Merchandisers 16.4 15.8 15.4 15.0
Other Non-Grocery Retailers 4.0 6.6 6.1 4.5
Beauty Specialist Retailers 3.3 3.1 3.2 3.4
Internet Retailing 0.3 0.4 0.5 0.7
Homeshopping 1.2 1.1 1.1 1.1Chemists/Pharmacies 0.8 0.7 0.6 0.5
Independent Small Grocers 0.3 0.3 0.2 0.2
Variety Stores 0.1 0.1 0.1 0.1
Warehouse Clubs 0.0 0.0 0.0 0.0
Total 100.0 100.0 100.0 100.0
France 1997 1998 1999 2000
Supermarkets/Hypermarkets 38.6 38.6 38.7 38.7
Beauty Specialist Retailers 33.5 33.2 32.0 31.9
Department Stores 10.3 10.4 10.6 10.6
Internet Retailing - - 0.0 0.1
Homeshopping 7.4 7.5 8.3 8.2
Parapharmacies/Drugstores 2.5 2.7 3.2 3.5
Direct Selling 1.0 1.1 1.0 1.1
Chemists/Pharmacies 3.3 3.1 2.9 2.6
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Discounters 0.6 0.7 0.8 0.9
Convenience Stores 0.6 0.5 0.7 0.8
Other Grocery Retailers 1.9 1.9 1.5 1.4
Outdoor Markets 0.3 0.3 0.3 0.3
Total 100.0 100.0 100.0 100.0
3. Category
(mnUSD) Fixed 2009 Exchange Rates - Value at Current PricesCategory
China 1997 1998 1999 2000
Beauty and Personal Care 6,049 6,602 7,221 7,860
Baby Care 143 156 169 183
Bath and Shower 950 1,017 1,091 1,170
Colour Cosmetics 553 606 657 720
Deodorants 11 15 18 20
Depilatories - - - -
Fragrances 106 114 124 135
Hair Care 1,311 1,465 1,634 1,810
Men's Grooming 134 141 149 158
Oral Care 1,276 1,333 1,412 1,459
Oral Care Excl Power Toothbrushes 1,276 1,333 1,412 1,459
Skin Care 1,314 1,479 1,663 1,868
Sun Care 89 96 106 117
Sets/Kits 188 210 234 260
Premium Cosmetics 226 272 323 405
Hong Kong 1997 1998 1999 2000
Beauty and Personal Care 907 949 983 1,024
Baby Care 15 16 16 17
Bath and Shower 77 82 86 91
Colour Cosmetics 117 123 128 134Deodorants 6 6 6 6
Depilatories 3 3 3 3
Fragrances 68 71 72 74
Hair Care 115 120 123 127
Men's Grooming 29 30 31 32
Oral Care 85 87 89 92
Oral Care Excl Power Toothbrushes 81 84 86 88
Skin Care 379 397 412 431
Sun Care 11 12 12 12
Sets/Kits 16 17 18 19
Premium Cosmetics 456 476 491 511
Japan 1997 1998 1999 2000
Beauty and Personal Care 34,925 35,487 35,864 36,365
Baby Care 258 266 272 281
Bath and Shower 2,354 2,329 2,335 2,285
Colour Cosmetics 6,850 6,981 7,106 7,037
Deodorants 242 270 300 360
Depilatories 195 198 201 203
Fragrances 652 654 663 670
Hair Care 6,915 6,782 6,683 6,688
Men's Grooming 1,579 1,647 1,728 1,792
Oral Care 2,230 2,254 2,269 2,268
Oral Care Excl Power Toothbrushes 2,180 2,194 2,201 2,193
Skin Care 12,547 12,966 13,169 13,627
Sun Care 210 215 217 227
Sets/Kits 1,951 2,025 2,083 2,150
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Premium Cosmetics 13,616 13,939 14,155 14,436
South Korea 1997 1998 1999 2000
Beauty and Personal Care 3,573 3,074 3,283 3,708
Baby Care 54 47 50 72
Bath and Shower 180 169 157 163
Colour Cosmetics 730 586 652 665
Deodorants 1 2
Depilatories 1 1 1 1Fragrances 176 90 124 175
Hair Care 385 388 413 459
Men's Grooming 321 204 257 279
Oral Care 262 267 272 299
Oral Care Excl Power Toothbrushes 258 264 268 292
Skin Care 1,438 1,250 1,288 1,498
Sun Care 20 20 34 50
Sets/Kits 216 186 199 224
Premium Cosmetics 988 817 918 1,084
USA 1997 1998 1999 2000
Beauty and Personal Care 42,569 45,294 47,672 49,425
Baby Care 535 575 629 684
Bath and Shower 4,389 4,728 4,872 4,966
Colour Cosmetics 5,810 6,404 6,939 7,170
Deodorants 1,869 1,963 2,045 2,041
Depilatories 464 546 611 696
Fragrances 5,701 5,799 5,920 6,074
Hair Care 8,003 8,479 9,012 9,407
Men's Grooming 2,375 2,609 2,757 2,901
Oral Care 4,302 4,464 4,680 4,831
Oral Care Excl Power Toothbrushes 4,038 4,170 4,357 4,399
Skin Care 5,727 6,239 6,611 6,981Sun Care 774 823 884 926
Sets/Kits 3,516 3,618 3,707 3,828
Premium Cosmetics 12,536 13,107 13,823 14,429
France 1997 1998 1999 2000
Beauty and Personal Care 11,299 11,859 12,545 13,197
Baby Care 180 192 199 206
Bath and Shower 811 852 917 969
Colour Cosmetics 1,176 1,256 1,316 1,355
Deodorants 544 594 653 680
Depilatories 129 141 157 174
Fragrances 2,134 2,218 2,293 2,382Hair Care 2,022 2,090 2,201 2,310
Men's Grooming 783 836 898 971
Oral Care 730 781 836 946
Oral Care Excl Power Toothbrushes 711 761 819 877
Skin Care 2,351 2,439 2,559 2,664
Sun Care 242 263 286 311
Sets/Kits 476 496 544 579
Premium Cosmetics 4,194 4,381 4,587 4,806
* Note: Historic regional/global values are the aggregation of local currency country data at current
2010 Euromonitor International
* Note: Premium cosmetic sales are additionally included within colour cosmetics, hair care, fragran
o e: um o sec ors s grea er an e mar e s ze ecause e our men s o e r es su sec ors
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2001 2002 2003 2004 2005 2006 2007 2008 2009
236,784 248,851 261,819 273,566 287,606 303,385 320,841 336,679 350,157
8,640 9,529 10,738 12,159 13,519 15,035 17,080 19,132 20,787
1,053 1,050 1,070 1,096 1,148 1,191 1,238 1,277 1,317
36,793 37,259 38,343 38,657 39,539 40,393 41,018 40,731 39,877
4,187 4,776 4,719 4,611 4,748 4,937 5,126 5,349 5,620
51,409 52,798 53,436 54,485 56,093 57,732 59,546 59,648 58,859
13,812 14,569 15,274 15,542 15,631 15,899 16,207 16,332 16,311
2001 2002 2003 2004 2005 2006 2007 2008 2009
38.5 39.9 41.5 42.8 44.5 46.4 48.4 50.2 51.6
6.8 7.5 8.4 9.4 10.4 11.5 13.0 14.5 15.7
156.8 155.7 158.9 161.5 168.5 173.7 178.7 182.5 186.5
289.0 292.3 300.3 302.5 309.5 316.1 321.0 319.0 312.5
88.4 100.3 98.6 96.0 98.6 102.2 105.8 110.0 115.3
180.4 183.5 184.1 186.0 189.8 193.5 197.6 196.2 192.0233.1 244.2 254.3 257.1 257.0 259.9 263.4 263.0 261.2
2001 2002 2003 2004 2005 2006 2007 2008 2009
26.5 28.3 30.1 30.4 32.9 34.2 34.5 34.6 34.5
39.7 35.2 31.5 29.6 29.5 30.5 30.6 30.9 31.1
13.9 15.8 17.8 18.9 16.0 13.6 13.2 13.1 13.1
3.1 3.7 4.1 4.6 5.6 6.1 6.6 6.6 6.6
6.3 7.6 7.6 7.9 7.1 6.6 6.3 6.1 63.0 3.4 3.9 4.1 4.5 4.7 4.7 4.6 4.6
0.4 0.7 0.8 1.0 1.2 1.3 1.4 1.4 1.5
5.3 3.8 2.7 1.7 1.3 1.1 1.0 1.0 0.9
0.2 0.3 0.4 0.6 0.7 0.8 0.8 0.8 0.9
1.4 1.2 1.1 1.1 1.2 1.0 0.9 0.8 0.8
0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
25.1 24.8 24.5 24.0 23.7 23.8 24.1 24.3 24.2
20.5 20.8 21.1 20.8 20.9 20.9 20.8 20.6 20.7
14.1 14.4 15.0 15.0 16.1 16.2 16.3 16.8 16.9
15.0 14.6 14.4 14.4 14.2 14.3 14.2 14.1 14.0
14.8 15.4 14.7 14.6 14.3 14.2 14.1 13.9 13.9
3.1 3.5 3.8 4.9 4.6 4.8 4.7 4.4 4.5
3.0 3.0 3.0 2.9 2.9 2.8 2.8 2.9 2.9
2.6 1.9 1.8 1.7 1.6 1.5 1.5 1.5 1.4
0.5 0.5 0.5 0.5 0.4 0.4 0.4 0.4 0.4
0.5 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4
0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.3
0.3 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.3
0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
17.5 17.9 18.3 18.3 18.7 18.8 19.0 19.2 19.2
15.2 15.2 15.2 15.5 15.6 15.9 16.2 16.4 16.6
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1.5 1.5 1.6 1.4 1.4 1.4 1.4 1.3 1.3
1.4 1.4 1.3 1.2 1.1 1.0 1.0 0.9 0.9
1.0 1.0 0.9 0.8 0.8 0.7 0.6 0.6 0.6
0.5 0.5 0.5 0.4 0.4 0.4 0.4 0.4 0.4
0.5 0.5 0.5 0.4 0.4 0.4 0.4 0.3 0.3
0.6 0.4 0.5 0.5 0.6 0.3 0.6 0.4 0.3
0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
43.3 40.5 37.8 37.0 38.0 39.4 40.2 39.8 40.2
15.0 15.3 17.5 17.1 21.0 22.0 23.0 23.0 23.1
31.0 32.1 31.8 31.6 25.6 22.6 21.0 21.5 20.9
4.0 4.4 4.8 5.1 5.5 5.7 5.6 5.5 5.6
2.3 2.5 2.5 2.6 3.0 3.2 3.2 3.3 3.3
1.3 2.3 2.4 2.7 3.0 3.1 3.1 3.1 3.2
1.2 1.3 1.4 2.0 1.9 2.0 2.0 2.0 1.9
1.6 1.4 1.3 1.3 1.3 1.1 1.0 0.9 0.9
0.2 0.2 0.4 0.6 0.7 0.8 0.8 0.9 0.9
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
35.3 35.1 34.2 33.3 32.0 31.7 32.1 32.1 32.0
23.0 23.0 23.0 22.0 22.0 22.0 22.0 21.5 21.5
12.7 13.7 14.9 15.3 17.5 18.0 18.0 18.5 18.3
16.2 15.9 15.1 15.1 14.7 14.2 14.1 14.1 14.0
3.5 4.0 4.5 6.0 5.5 5.8 5.5 5.5 6.2
6.0 6.0 6.0 6.0 6.0 6.0 6.0 6.0 6.03.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 1.8
0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
24.0 24.5 24.5 24.5 25.0 25.0 25.1 25.5 25.8
20.0 19.5 18.5 18.0 17.0 16.5 16.5 16.0 15.7
17.0 16.3 16.0 15.2 15.2 15.1 14.8 14.5 14.1
8.2 8.3 8.5 8.8 9.0 9.3 9.5 9.7 9.8
7.0 7.0 7.2 7.2 7.6 7.5 7.5 7.5 7.6
4.5 5.0 5.4 6.0 6.0 7.0 7.0 7.0 7.14.8 5.1 6.1 6.3 6.5 6.5 6.5 6.5 6.5
5.3 5.3 5.4 5.6 5.7 5.8 5.9 6.0 6.1
4.5 4.5 4.0 4.0 3.5 3.0 3.0 3.0 3.0
2.6 2.5 2.6 2.6 2.7 2.7 2.7 2.8 2.8
1.2 1.1 1.0 1.0 1.0 0.9 0.8 0.8 0.8
0.7 0.7 0.6 0.6 0.6 0.5 0.5 0.5 0.5
0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
40.0 40.0 36.5 35.0 35.0 35.5 36.0 37.0 36.8
26.5 23.9 24.4 26.5 24.3 22.6 21.3 20.2 20.1
17.2 17.4 19.0 18.0 17.5 17.6 18.0 18.0 18.0
4.3 6.0 7.0 7.5 7.5 7.5 7.5 7.8 8.0
2.9 3.6 4.0 3.5 6.0 6.6 6.8 6.8 7.0
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6.0 6.0 6.0 6.0 6.2 6.5 6.5 6.5 6.5
1.5 1.8 1.8 2.0 2.0 2.0 2.0 1.8 1.7
0.1 0.3 0.3 0.5 0.5 0.7 1.0 1.0 1.0
0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5
1.0 0.5 0.5 0.5 0.5 0.5 0.4 0.4 0.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
15.2 16.3 18.6 20.3 19.4 20.4 20.5 20.5 20.318.9 19.4 18.8 18.9 18.8 18.5 17.2 16.3 15.7
10.8 11.0 11.8 11.8 12.3 12.8 13.1 13.2 13.5
12.8 12.4 11.9 11.6 12.1 11.9 12.3 11.9 12.6
13.1 12.1 11.9 11.5 10.8 10.1 10.4 10.7 10.9
2.5 3.2 4.5 5.9 6.9 7.9 9.4 10.5 10.8
14.6 13.9 12.5 10.8 9.8 8.6 7.8 7.9 7.5
5.0 4.6 4.3 4.3 4.6 4.7 4.4 4.1 4.0
4.4 4.5 3.6 3.0 3.3 3.2 3.1 3.1 3.0
1.1 1.1 0.9 0.8 0.8 0.8 0.8 0.8 0.8
0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4
0.5 0.5 0.4 0.3 0.3 0.3 0.2 0.2 0.2
0.4 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.2
0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1
0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
27.3 28.2 28.7 28.8 28.2 28.0 28.1 28.1 28.3
22.9 21.9 21.4 21.0 21.2 21.1 21.1 21.1 21.0
20.1 18.7 18.0 19.0 19.1 19.1 18.6 18.3 18.1
0.3 0.8 3.1 4.0 4.7 7.6 7.7 9.3 10.2
3.5 4.0 5.1 6.3 5.9 6.2 6.4 6.0 5.9
7.2 6.3 5.8 6.2 6.2 5.2 4.9 4.8 4.810.0 10.9 8.1 6.9 5.9 5.3 4.9 4.7 4.6
1.9 2.7 2.8 1.8 2.4 2.4 2.3 2.5 2.7
2.1 2.2 2.2 1.9 2.1 2.0 2.2 2.0 2.0
1.0 1.1 1.0 0.8 0.9 0.8 0.7 0.7 0.7
0.5 0.8 0.7 0.6 0.6 0.6 0.5 0.5 0.6
0.8 0.9 0.9 0.6 0.7 0.6 0.6 0.5 0.4
0.7 0.8 0.7 0.5 0.5 0.5 0.4 0.4 0.4
0.3 0.5 0.4 0.4 0.4 0.3 0.3 0.3 0.3
1.5 0.4 1.1 1.1 1.1 0.3 1.4 0.7 0.2
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
58.9 56.9 53.8 53.6 55.0 57.5 57.9 57.0 56.8
8.5 8.5 10.3 10.5 13.4 14.2 14.3 15.1 15.1
23.5 25.0 25.5 25.0 18.6 14.0 13.5 13.6 13.7
4.0 4.2 4.4 4.4 6.0 7.0 7.2 7.2 7.2
3.5 3.9 4.4 4.7 5.1 5.4 5.4 5.3 5.4
0.2 0.3 0.4 0.6 0.7 0.8 0.9 0.9 0.9
1.5 1.2 1.1 1.1 1.2 1.0 0.9 0.8 0.8
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
44.5 42.4 43.5 43.3 43.9 44.1 44.1 45.4 44.7
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22.6 23.3 23.9 24.7 24.2 23.8 23.6 23.5 24.0
9.5 10.0 10.0 10.0 11.0 11.0 11.5 12.0 12.4
12.6 13.6 11.8 9.7 8.6 8.2 7.7 7.3 8.0
6.0 6.5 7.0 8.5 8.5 9.0 9.2 8.0 7.0
3.0 3.0 2.5 2.5 2.5 2.5 2.5 2.4 2.3
1.4 0.9 0.9 0.9 0.9 0.9 0.9 1.0 1.2
0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
25.8 26.2 26.4 26.5 26.6 26.7 26.7 26.8 26.9
15.6 15.8 16.5 17.0 17.5 18.0 18.5 18.6 18.9
20.0 19.5 18.0 17.2 16.5 16.1 15.8 15.6 15.5
12.8 12.6 12.8 12.9 12.8 12.7 12.5 12.5 12.2
8.9 8.9 8.9 8.8 8.8 8.7 8.6 8.6 8.6
7.0 7.0 7.1 7.2 7.3 7.3 7.3 7.2 7.1
3.5 3.7 4.0 4.2 4.4 4.5 4.5 4.6 4.7
2.7 2.7 2.8 2.8 2.9 2.9 3.0 3.0 3.0
1.7 1.6 1.6 1.6 1.5 1.5 1.5 1.5 1.5
0.9 0.9 0.9 0.8 0.8 0.8 0.8 0.8 0.8
1.1 1.1 1.0 1.0 0.9 0.8 0.8 0.8 0.8
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
40.0 43.0 41.0 39.5 36.0 35.0 33.6 33.5 33.4
28.9 25.1 26.1 26.9 30.2 30.8 31.7 30.8 30.2
19.0 19.2 20.4 20.5 20.4 20.5 20.8 21.3 21.5
5.0 5.5 5.5 5.8 6.0 6.2 6.2 6.5 7.0
4.0 3.9 3.7 3.8 3.7 3.6 3.6 3.5 3.5
3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0 3.0
0.1 0.3 0.3 0.5 0.5 0.7 1.0 1.3 1.3
0.0 0.0 0.0 0.0 0.2 0.2 0.1 0.1 0.1100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
35.7 35.8 36.4 37.4 37.9 37.9 38.2 36.0 33.5
18.4 18.1 17.0 16.6 16.4 16.4 16.1 16.2 16.2
9.5 9.8 10.1 10.5 11.0 11.7 12.2 12.6 12.9
12.0 13.1 14.1 13.7 13.1 12.5 12.3 12.0 11.7
14.6 14.1 13.1 12.2 11.1 10.1 8.8 8.1 8.2
3.3 2.1 1.6 1.3 1.6 2.0 2.4 4.7 7.0
3.7 3.7 4.0 4.2 4.4 4.4 4.4 4.4 4.5
0.9 1.2 1.7 2.2 2.7 3.2 3.8 4.1 4.4
1.2 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.30.5 0.4 0.4 0.3 0.3 0.3 0.2 0.2 0.2
0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1
0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
38.9 38.8 38.7 38.4 38.0 37.8 37.6 37.8 38.0
31.3 31.1 30.8 31.6 31.0 30.1 29.9 29.0 28.6
10.9 10.7 10.6 10.6 10.7 10.8 10.9 10.9 10.8
0.2 0.5 2.2 3.0 3.7 5.4 6.3 7.2 7.4
8.2 8.4 7.8 7.4 7.0 6.4 5.9 5.3 5.1
3.9 4.1 4.2 4.2 4.6 4.9 4.9 4.9 5.0
1.2 1.2 1.1 1.2 1.2 1.3 1.4 1.5 1.7
2.3 2.0 1.8 1.5 1.5 1.4 1.4 1.3 1.3
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1.0 1.0 1.0 1.0 0.9 0.8 0.6 0.8 0.9
0.5 0.6 0.4 0.5 0.6 0.5 0.5 0.5 0.5
1.4 1.3 1.0 0.2 0.4 0.3 0.2 0.4 0.4
0.2 0.3 0.3 0.4 0.4 0.3 0.4 0.4 0.4
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2001 2002 2003 2004 2005 2006 2007 2008 2009
8,640 9,529 10,738 12,159 13,519 15,035 17,080 19,132 20,787
198 215 232 252 276 304 346 395 421
1,253 1,327 1,401 1,549 1,654 1,756 1,886 2,008 2,089
797 888 1,019 1,139 1,256 1,391 1,605 1,805 1,914
21 23 26 30 36 43 50 57 62
- - - 36 38 41 44 47 49
149 170 196 233 279 335 409 468 511
1,994 2,158 2,325 2,495 2,629 2,867 3,175 3,503 3,833
169 184 199 221 244 271 331 457 578
1,528 1,604 1,761 1,865 1,988 2,108 2,215 2,374 2,514
1,528 1,604 1,718 1,819 1,938 2,055 2,159 2,314 2,452
2,144 2,526 3,068 3,728 4,413 5,111 6,098 7,049 7,826
137 147 166 201 230 263 304 352 390
296 344 412 492 575 662 787 905 1,002
636 817 1,095 1,639 1,841 1,946 2,337 2,716 3,068
2001 2002 2003 2004 2005 2006 2007 2008 2009
1,053 1,050 1,070 1,096 1,148 1,191 1,238 1,277 1,317
17 17 18 19 20 21 22 22 23
93 75 78 80 82 85 87 89 91
139 141 143 150 159 165 171 177 1837 7 7 7 7 7 7 7 6
3 3 3 3 3 3 3 3 3
76 77 77 78 81 83 85 85 84
130 132 135 139 144 150 156 162 168
33 35 36 37 38 39 41 42 44
96 98 99 101 103 106 108 111 113
90 91 93 94 96 99 101 103 106
442 450 458 466 493 514 538 559 584
13 13 13 14 14 15 15 16 16
19 20 20 21 22 23 24 25 26
527 526 535 554 586 612 642 664 699
2001 2002 2003 2004 2005 2006 2007 2008 2009
36,793 37,259 38,343 38,657 39,539 40,393 41,018 40,731 39,877
291 296 299 298 297 296 292 289 285
2,270 2,271 2,271 2,218 2,241 2,235 2,241 2,224 2,220
7,193 6,954 7,056 6,746 6,935 6,922 7,025 7,037 6,774
377 388 355 401 405 412 420 424 437
203 207 203 212 217 222 227 234 238
677 677 684 666 628 622 621 590 553
6,639 6,644 6,491 6,461 6,532 6,820 6,847 6,796 6,669
1,843 1,824 1,813 1,846 1,859 1,938 1,958 1,944 1,902
2,318 2,353 2,390 2,410 2,421 2,416 2,439 2,470 2,484
2,238 2,244 2,247 2,253 2,259 2,266 2,298 2,336 2,356
13,825 14,361 15,355 15,859 16,363 16,803 17,149 16,904 16,516
235 277 281 349 358 376 395 406 382
2,208 2,274 2,400 2,460 2,562 2,672 2,760 2,758 2,734
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14,677 15,026 15,907 16,069 16,550 16,883 17,198 16,904 16,162
2001 2002 2003 2004 2005 2006 2007 2008 2009
4,187 4,776 4,719 4,611 4,748 4,937 5,126 5,349 5,620
72 75 78 81 84 89 93 98 104
156 163 162 172 198 203 208 214 235
693 726 665 631 640 648 647 651 659
5 9 13 16 19 21 25 29 33
1 1 2 2 2 7 8 9 9246 333 291 235 225 230 238 245 252
478 544 590 606 626 643 649 658 677
307 347 382 425 465 501 528 560 591
290 310 309 312 332 347 363 379 411
281 287 281 278 293 302 310 318 338
1,747 2,022 1,964 1,853 1,851 1,928 2,012 2,113 2,220
128 167 211 263 305 329 372 416 458
253 288 286 279 287 298 309 322 338
1,301 1,653 1,738 1,660 1,701 1,851 1,979 2,156 2,306
2001 2002 2003 2004 2005 2006 2007 2008 2009
51,409 52,798 53,436 54,485 56,093 57,732 59,546 59,648 58,859
735 765 781 818 880 945 989 990 1,002
4,954 4,922 4,860 4,753 4,839 4,984 5,101 5,156 5,287
7,543 7,870 8,013 8,245 8,561 8,754 9,004 9,157 9,041
2,029 2,055 2,157 2,266 2,329 2,370 2,495 2,578 2,594
866 900 912 952 993 1,057 1,110 1,187 1,186
6,009 5,892 5,806 5,895 6,003 5,942 5,944 5,661 5,295
9,706 9,906 9,969 9,970 10,199 10,524 10,638 10,405 10,028
3,082 3,309 3,584 3,928 4,170 4,532 4,668 4,771 4,825
5,352 5,732 5,701 5,660 5,651 5,758 6,038 6,032 5,979
4,702 5,013 4,908 4,897 4,844 4,839 5,008 4,989 4,931
7,367 7,730 8,115 8,525 8,910 9,276 9,792 10,052 9,987977 964 954 995 1,111 1,223 1,344 1,437 1,449
3,953 4,063 4,134 4,262 4,428 4,535 4,726 4,614 4,618
14,870 15,080 15,458 16,008 16,652 16,990 17,434 16,847 15,869
2001 2002 2003 2004 2005 2006 2007 2008 2009
13,812 14,569 15,274 15,542 15,631 15,899 16,207 16,332 16,311
213 225 218 221 224 226 233 237 239
1,013 1,083 1,156 1,115 1,110 1,121 1,121 1,120 1,144
1,406 1,446 1,456 1,492 1,520 1,560 1,619 1,677 1,719
726 780 822 822 807 805 811 822 842
188 211 228 224 222 234 241 255 269
2,452 2,497 2,491 2,436 2,335 2,429 2,533 2,540 2,5052,412 2,549 2,653 2,630 2,550 2,502 2,488 2,449 2,378
1,023 1,094 1,176 1,231 1,273 1,285 1,323 1,346 1,366
997 1,042 1,070 1,155 1,147 1,115 1,119 1,115 1,107
895 949 992 1,088 1,092 1,063 1,066 1,060 1,052
2,824 3,084 3,387 3,684 3,892 4,041 4,142 4,167 4,147
342 370 408 392 396 428 410 433 460
588 603 656 633 681 698 733 760 751
5,018 5,263 5,462 5,585 5,652 5,866 6,028 6,068 6,026
prices converted into the common currency using fixed exchange rates.
ce, skin care, bath and shower products, deodorants, baby care and sun care
are nc u e n men s groom ng pro uc s as we as eo oran s, s n care, a an
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4. China Market
(% breakdown)
Company Shares: Beauty & Personal Care 2001 2002 2003 2004 2005
Procter & Gamble Co, The 12.8 13.9 15.7 17.2 20.1
L'Oral Groupe 2.4 3.0 3.9 5.9 6.5
Unilever Group 7.5 6.7 6.1 5.5 5.2
Shiseido Co Ltd 1.9 2.3 2.5 2.7 2.9
Amway Corp 3.2 3.6 4.2 5.6 4.9
Colgate-Palmolive Co 4.5 4.3 4.2 4.2 4.0
Avon Products Inc 2.0 2.6 2.8 3.6 3.2
Beiersdorf AG 0.4 0.4 0.5 0.5 0.7
Johnson & Johnson Inc 2.0 2.0 1.9 1.9 1.9
Mary Kay Inc 0.6 0.7 1.1 1.4 2.0
Shanghai Jahwa United Co Ltd 1.3 1.3 1.3 1.3 1.3
Jiangsu Longliqi Group Co Ltd 0.4 1.4 1.5 1.3 1.3
Kao Corp 1.6 1.6 1.6 1.5 1.2
Este Lauder Cos Inc 0.2 0.2 0.3 0.4 0.6
Bawang (Guangzhou) Co Ltd 0.0 0.0 0.0 0.1 0.1
AmorePacific Corp 0.0 0.0 0.1 0.1 0.4Kos Corp 0.7 0.7 0.7 0.7 0.7
Guangzhou Panda Cosmetics Co Ltd 0.0 0.1 0.6 0.7 0.8
Arche Group Co Ltd 1.3 1.2 1.2 1.0 0.9
LVMH Mot Hennessy Louis Vuitton 0.2 0.2 0.3 0.3 0.4
Others 57.0 53.8 49.5 44.1 40.9
Total 100.0 100.0 100.0 100.0 100.0
(% breakdown)
Company Shares: Skin Care 2001 2002 2003 2004 2005
L'Oral Groupe 3.4 4.4 5.4 9.8 10.7
Procter & Gamble Co, The 11.3 12.4 14.4 16.4 17.0
Shiseido Co Ltd 6.3 7.1 7.0 7.2 7.0Amway Corp 6.2 6.6 7.3 9.2 7.6
Avon Products Inc 5.8 7.4 7.2 9.2 7.4
Mary Kay Inc 2.2 2.4 3.2 4.1 5.5
Jiangsu Longliqi Group Co Ltd 1.5 5.3 4.8 3.7 3.6
Beiersdorf AG 1.1 1.2 1.3 1.2 1.6
Este Lauder Cos Inc 0.6 0.7 0.9 1.3 1.9
Johnson & Johnson Inc 1.2 1.3 1.3 1.3 1.3
Shanghai Jahwa United Co Ltd 2.2 2.0 1.7 1.6 1.7
Unilever Group 3.2 3.1 2.8 2.3 2.3
Kos Corp 2.3 2.4 2.0 1.9 2.0
AmorePacific Corp - 0.1 0.2 0.4 0.8
Fancl Corp - - - - 0.1
Arche Group Co Ltd 2.5 2.4 2.2 1.9 1.8
Kao Corp 0.8 0.8 0.6 0.5 0.5
Nanjing Jianong Chemical Co Ltd 1.8 1.6 1.5 1.4 1.4
Lee Kum Kee Co Ltd - - - 0.6 0.6
Perfect (China) Co Ltd - - - 0.5 0.7
Others 47.6 38.8 36.2 25.5 24.5
Total 100.0 100.0 100.0 100.0 100.0
(% breakdown)
Company Shares: Color Cosmetics 2001 2002 2003 2004 2005
L'Oral Groupe 14.6 16.8 21.0 23.5 25.4
Shiseido Co Ltd 2.7 2.9 3.0 3.2 3.4
Avon Products Inc 3.8 4.3 4.5 4.6 4.0
Beauty China Holdings Ltd 2.0 2.4 2.0 2.5 3.1
LVMH Mot Hennessy Louis Vuitton 0.6 0.7 0.7 1.1 1.5
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Revlon Inc 1.5 1.8 2.0 2.1 2.3
Amway Corp 1.5 1.7 2.1 3.1 2.7
Mary Kay Inc 1.0 1.1 1.5 1.6 2.3
AmorePacific Corp 0.0 0.0 0.0 0.0 1.5
Kao Corp 0.0 0.0 0.0 0.0 0.0
Nu Skin Enterprises Inc 0.0 0.0 0.0 2.1 1.6
Procter & Gamble Co, The 0.3 0.3 0.3 0.3 0.3
Kos Corp 1.1 1.1 1.1 1.1 1.1
Arche Group Co Ltd 4.0 2.7 2.4 1.5 1.1Este Lauder Cos Inc 0.0 0.0 0.0 0.0 0.0
Chanel SA 0.2 0.2 0.2 0.2 0.3
Shanghai Jahwa United Co Ltd 0.5 0.5 0.5 0.4 0.5
Shu Uemura Cosmetics Inc 0.0 0.0 0.1 0.2 0.2
Esprit Holdings Ltd 0.2 0.3 0.4 0.4 0.4
DHC Corp 0.0 0.0 0.0 0.1 0.1
Others 66.0 63.2 58.2 52.0 48.2
Total 100.0 100.0 100.0 100.0 100.0
2010 Euromonitor International
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2006 2007 2008 2009
19.6 18.9 17.9 17.2
6.9 7.9 8.9 9.7
4.8 4.3 4.8 4.9
3.7 4.2 4.5 4.9
3.9 3.9 4.4 4.2
3.8 3.5 3.3 3.2
2.8 3.0 3.1 3.1
0.9 2.8 3.0 3.0
2.0 2.0 2.9 2.6
1.9 1.8 1.9 1.9
1.3 1.4 1.7 1.7
1.4 1.4 1.4 1.4
1.3 1.4 1.3 1.2
0.8 1.0 1.1 1.2
0.4 0.9 1.2 1.1
0.6 0.6 0.6 0.80.8 0.8 0.7 0.7
0.9 1.0 0.8 0.7
0.9 0.8 0.7 0.7
0.5 0.5 0.6 0.6
40.8 37.9 35.2 35.2
100.0 100.0 100.0 100.0
2006 2007 2008 2009
11.1 12.7 14.8 15.7
16.1 15.0 13.1 12.4
8.8 9.3 9.7 10.15.8 5.9 6.9 6.6
6.3 6.3 6.6 6.6
5.0 4.5 4.5 4.3
3.6 3.5 3.4 3.4
1.9 2.4 2.9 3.0
2.2 2.5 2.7 2.9
1.4 1.5 3.3 2.8
1.7 1.6 2.3 2.5
2.2 2.3 2.3 2.2
2.0 1.9 1.8 1.8
1.1 1.2 1.3 1.7
0.4 0.8 1.1 1.3
1.7 1.5 1.3 1.2
1.0 1.1 1.1 1.0
1.7 1.3 1.1 1.0
0.7 0.7 0.7 0.7
0.7 0.6 0.5 0.5
24.6 23.4 18.6 18.3
100.0 100.0 100.0 100.0
2006 2007 2008 2009
26.4 28.6 30.4 32.9
4.3 4.6 5.2 5.6
2.9 3.4 3.0 3.0
3.8 4.3 4.4 2.9
1.7 2.0 2.2 2.4
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2.4 2.5 2.3 2.3
2.0 2.0 2.3 2.3
2.2 2.1 2.1 2.2
1.7 1.5 1.5 1.4
0.4 1.0 1.0 1.0
0.9 0.8 0.8 0.8
0.5 0.7 0.7 0.7
1.2 0.9 0.7 0.7
0.9 0.6 0.5 0.50.5 0.5 0.5 0.5
0.3 0.4 0.4 0.5
0.5 0.4 0.4 0.4
0.3 0.3 0.3 0.3
0.4 0.3 0.3 0.3
0.2 0.2 0.2 0.2
46.5 42.9 40.8 39.1
100.0 100.0 100.0 100.0
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5. Hong Kong Market
(% breakdown)
Company Shares: Beauty & Personal Care 2001 2002 2003 2004 2005
L'Oral Groupe 10.6 10.8 10.8 10.8 10.8
Procter & Gamble Co, The 7.9 8.4 10.0 10.1 12.7
Este Lauder Cos Inc 7.4 7.3 7.3 7.3 7.3
Shiseido Co Ltd 6.7 6.5 6.6 6.6 6.8
Colgate-Palmolive Co 5.8 5.8 5.8 5.8 5.7
Unilever Group 5.1 4.8 4.8 5.1 4.2
Johnson & Johnson Inc 3.3 3.2 3.2 3.2 3.3
AmorePacific Corp 0.0 0.0 0.7 1.6 2.0
Fancl Corp 2.3 2.3 2.3 2.3 2.2
Kos Corp 1.4 1.7 2.0 2.2 2.5
Kao Corp 2.6 2.4 2.3 2.3 2.0
Nu Skin Enterprises Inc 1.2 1.4 1.2 2.1 1.9
Chanel SA 1.9 1.9 1.9 1.9 2.0
Clarins SA 1.5 1.5 1.5 1.5 1.7
Voles International Ltd 0.0 0.0 0.0 0.0 0.0
Amway Corp 1.0 1.0 1.2 1.4 1.4Revlon Inc 1.1 1.1 1.1 1.0 1.0
H2O Plus SA 1.0 1.0 1.1 1.1 1.1
Elizabeth Arden Inc 0.7 0.8 0.9 0.9 1.0
Henkel KGaA 1.2 1.1 1.1 1.1 1.0
Others 37.3 37.0 34.2 31.7 29.4
Total 100.0 100.0 100.0 100.0 100.0
(% breakdown)
Company Shares: Skin Care 2001 2002 2003 2004 2005
L'Oral Groupe 12.4 12.0 12.0 11.8 11.7
Procter & Gamble Co, The 7.5 9.0 9.6 10.1 10.1
Este Lauder Cos Inc 9.6 9.1 9.0 9.2 9.1Shiseido Co Ltd 9.9 9.0 9.3 9.5 9.9
AmorePacific Corp 0.0 0.0 0.8 2.1 2.8
Kos Corp 2.2 2.7 3.2 3.6 4.1
Fancl Corp 3.3 3.3 3.3 3.3 3.3
Johnson & Johnson Inc 4.2 4.1 3.8 4.0 4.0
Voles International Ltd 0.0 0.0 0.0 0.0 0.0
Clarins SA 2.9 2.9 2.8 2.8 3.1
Nu Skin Enterprises Inc 1.5 1.7 1.4 2.8 2.3
Kao Corp 2.9 2.6 2.6 2.6 1.8
Unilever Group 3.5 3.6 3.1 3.0 2.7
Chanel SA 2.6 2.6 2.5 2.5 2.5
H2O Plus SA 1.9 1.8 2.2 2.2 2.2
Amway Corp 1.3 1.3 1.5 1.8 1.7
Revlon Inc 1.6 1.5 1.4 1.3 1.3
Elizabeth Arden Inc 0.9 1.0 1.3 1.3 1.3
USANA Health Sciences Inc 0.2 0.3 0.4 0.4 0.5
Rohto Pharmaceutical Co Ltd 0.6 0.6 0.7 0.7 0.7
Others 31.0 30.9 29.1 25.0 24.9
Total 100.0 100.0 100.0 100.0 100.0
(% breakdown)
Company Shares: Color Cosmetics 2001 2002 2003 2004 2005
L'Oral Groupe 16.2 18.2 18.1 17.6 17.3
Este Lauder Cos Inc 18.7 18.3 18.2 17.8 17.4
Shiseido Co Ltd 16.6 17.1 16.9 16.4 16.2
AmorePacific Corp - - 2.4 4.6 5.1
Kos Corp 3.0 3.2 3.9 4.2 4.8
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Procter & Gamble Co, The 5.8 6.1 6.2 6.3 6.4
Mary Kay Inc 2.4 2.6 3.1 3.2 3.0
Fancl Corp 2.1 2.1 2.1 2.1 2.0
Revlon Inc 2.0 2.1 2.0 2.0 1.9
Chanel SA 2.2 2.2 2.4 2.5 2.7
Amway Corp 2.1 2.1 2.5 2.8 2.7
LVMH Mot Hennessy Louis Vuitton 1.5 1.9 2.0 2.1 2.3
Nu Skin Enterprises Inc 1.4 1.7 1.4 2.3 2.1
Kao Corp 0.1 0.1 0.1 0.1 0.1Clarins SA 1.1 0.9 0.9 0.9 1.1
Yves Rocher SA 0.4 0.4 0.5 0.5 0.5
Coreana Cosmetics Co Ltd 0.0 0.3 0.3 0.3 0.3
Esprit Holdings Ltd 0.3 0.3 0.2 0.2 0.1
Body Shop Plc, The 2.0 1.8 1.9 2.0 2.1
Kanebo Cosmetics Inc 0.0 0.0 0.0 1.0 1.0
Others 22.1 18.6 14.9 11.1 10.9
Total 100.0 100.0 100.0 100.0 100.0
2010 Euromonitor International
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2006 2007 2008 2009
12.6 13.0 13.2 13.2
12.6 12.5 12.6 13.1
7.4 7.4 7.5 7.5
6.9 6.9 6.7 6.7
5.6 5.4 5.4 5.3
4.2 4.2 4.0 4.0
3.7 3.7 3.9 4.0
2.4 2.7 3.0 3.2
2.3 2.5 2.7 3.0
2.6 2.7 2.8 3.0
2.5 2.7 2.5 2.2
1.9 1.9 1.9 1.9
2.0 2.0 2.0 1.9
1.7 1.5 1.6 1.6
1.5 1.5 1.4 1.3
1.4 1.3 1.3 1.21.0 1.1 1.1 1.1
1.1 1.1 1.1 1.1
1.0 1.0 1.0 1.0
1.0 1.0 1.0 1.0
24.6 23.9 23.3 22.7
100.0 100.0 100.0 100.0
2006 2007 2008 2009
13.3 13.8 13.9 13.4
10.4 10.1 10.3 10.9
9.4 9.5 9.8 10.010.2 10.2 9.8 9.8
3.5 4.1 4.5 4.8
4.2 4.2 4.4 4.5
3.2 3.7 4.0 4.4
4.0 3.9 3.9 4.0
3.4 3.5 3.2 2.9
3.2 2.8 2.9 2.9
2.4 2.4 2.6 2.7
2.4 2.5 2.6 2.7
2.8 2.7 2.5 2.3
2.6 2.6 2.5 2.3
2.3 2.2 2.2 2.2
1.7 1.6 1.6 1.7
1.3 1.4 1.4 1.6
1.4 1.4 1.4 1.2
0.5 0.6 0.9 1.0
0.7 0.7 0.7 0.7
17.1 16.1 14.9 14.0
100.0 100.0 100.0 100.0
2006 2007 2008 2009
18.9 18.8 18.7 18.2
17.2 17.0 16.4 15.8
15.9 15.6 15.3 15.0
5.8 6.0 6.2 6.7
4.9 5.0 5.2 5.7
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6.1 6.1 5.0 4.8
3.7 3.7 3.3 3.0
2.0 2.3 2.5 2.8
1.9 1.9 2.0 2.2
2.7 2.7 2.5 2.2
2.6 2.7 2.3 2.0
2.3 2.3 2.1 2.0
2.1 2.2 2.1 1.9
1.1 1.4 1.5 1.61.1 1.1 1.1 0.9
0.6 0.6 0.6 0.5
0.3 0.3 0.3 0.2
0.1 0.1 0.1 0.1
0.0 0.0 0.0 0.0
0.0 0.0 0.0 0.0
10.7 10.2 12.8 14.4
100.0 100.0 100.0 100.0