euro rscg russia pr credentials
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EURO RSCG RUSSIA CREDENTIALS
_ Euro RSCG Russia enters in a worldwide advertising network “Euro RSCG Worldwide”
_ The network “Euro RSCG Worldwide” develops integrated solutions to global, regional and local clients with the help of the following tools: _ Advertising_ Marketing Services_ Corporate communications_ Interactive solutions
_ PR_ Trade marketing_ Sales and consumer promotions_ Databases and direct marketing
About Euro RSCG Russia
233 offices
75 countries
Around the world
2009 – The European Communications Group of the Year
Advertising Age gave to the network a title “World’s Largest Advertising Network” for the third time in a row
The Digital Agency “Euro RSCG 4D”
The Creative Agency “Euro RSCG”
The PR Agency “Euro RSCG PR”
The Pharma Marketing Agency “Euro RSCG Life”
Full support of HAVAS Media agencies (MPG-Russia and Arena) and other business
units of ADV Group
_ Euro RSCG Russia operates in the Russian market since 2003._ More than 80 colleagues _ Since 2009 Euro RSCG and ADV Group are strategic partners in Russia
Euro RSCG Russia Structure
_ Euro RSCG PR is a part of the integrated group Euro RSCG Russia that provides PR & Corporate Communications services to Russian and foreign companies
_ The division was launched in the Russian market in 2009
_ Our advantages are:_Synergy with Euro RSCG Worldwide PR divisions _Synergy with creative & digital divisions of the group, including research, strategic consulting, design and production
_Expertise in different business categories (B2B, B2C, FMCG)_ Know-how PR technologies_ In-house development of the full range of PR services, including strategic planning, monitoring & analytics
About Euro RSCG PR
Synergy with Euro RSCG PR Worldwide
About Euro RSCG Worldwide PR
_Headquartered in Paris with a strong established network across 49 agencies in 29 countries
_Extensive experience in creating and managing PR programs for a wide range of clients of all sizes globally
_Best Corporate Communications Agency in Europe (Holmes Report)
_Ranked #1 in France and Israel, top 3 in Poland, top 5 in Germany, Finland and The Netherlands, and the only specialized corporate communications agency in the Middle East
_In the UK, winner of the Campaign of the Year 2007/08 (PR Week) and voted PR Firm of the Year 2008 (Hedgefund Journal Awards)
_Winner of Best Communication Case in France and Benelux (European Excellence Awards 2008)
Laurent HabibEuro RSCG WW PR CEO
Our Capabilities
Sydney, Canberra, Melbourne, Australia; Shanghai, China; Bangalore, Mumbai, New Delhi, India; Manila, Philippines
Asia Pacific:
Tel Aviv, Israel; Beirut, Lebanon; Dubai, U.A.E.
Middle East:
Prague, Czech Republic; Helsinki, Finland; Paris, France; Düsseldorf, Frankfurt, Hamburg, Germany; Milan, Rome, Italy; Rotterdam, Netherlands; Denmark, Sweden, The Nordics; Warsaw, Poland; Madrid, Barcelona, Spain; London, Edinburgh, Manchester, U.K.
Europe:New York, San Francisco, Los Angeles, Pittsburgh, USA
North America:
Global Coverage of Euro RSCG WW PR
Mexico City, Mexico; Lima, Peru; Panama, Panama; Buenos Aires, Argentina; Caracas, Venezuela; Bogotá, Colombia; Montevideo, Uruguay; Quito, Ecuador; La Paz, Bolivia; Brasilia, Sao Paulo, Rio de Janeiro, Brazil; Santiago, Chile
LATAM:
1,500 pr & corporate experts. 29 countries. 49 offices.
Top 10 Global Network
Source: The Holmes Group, July 2007
Key Clients of the Network
Recognized Talents
_2008 European Consultancy of the Year_2008 Baltic Region Award (Volvo C30 Launch in Poland)_2008 Best Communication Case France (INPES)_2008 Best Communication Case Benelux (World Whisky Index)_2007 Financial Consultancy of the Year_2007 Best Campaign of the Year – Grand Prix_2007 Best Corporate & Business Campaign_2007 Best Financial Communications Campaign (Mittal Steel bid for
Arcelor)_2007 Best European PR program (Mittal Steel bid for Arcelor)_2007 European Communications Awards for best M&A
communications in Europe_2006 Best European Financial Communications Campaign_2006 Benelux Consultancy of the Year_2006 Financial Consultancy of the Year (AMO network)
Source: Sabre Awards/Holmes Report, 2006- 2008 & European Excellence Awards 2008
And Recognized Thought Leadership
_Brands in Recession (2008)
_Role of Corporations in Today’s Society (2007)
_Opinion Leaders – The new generation of corporate, finance, media and influencers (2006)
_E-influence (2006)
_Corporation in Crisis and the Media – The Misunderstanding (2005)
_The Common Values of Europeans (2005)
_Opinion Leaders – The Society of Mistrust (2004-2005)
What can Euro RSCG PR do for you?
Darya is a very experienced PR professional with deep theoretical knowledge she got in Moscow State University of International Relations (MGIMO University), Faculty of International Journalism, Public Relations and successful implementation of that theory during last 5 years in well-known international companies being responsible not only PR projects but strategic consulting projects as well. Darya has a great energy and attention to keep eye on each single detail in daily projects and ability to see perspectives and long-term strategy
Since March 2009 – Euro RSCG PR, PR Manager, Client: Peugeot
2007-2009 – Colliers International (a leading real estate consultancy), Project Manager (corporate brand, HORUS Capital, MIRAX Group, Capital Group etc)
2005-2007 – Strategic consultant, AGA Management (IES-Holding, Renaissance Insurance etc)
Darya Belunskaya, PR manager
Ilya has analytical mind-set which along with his previous work experience at research projects helps him in his daily responsibilities, such as: PR campaigns analysis, planning and preparation of analytic reports. In parallel Ilya is a very talented communications expert. He easily installs and supports relations with persons that helps him to build large database of media representatives of all segments
Since April 2009 – Euro RSCG Russia, PR Manager
Client: Peugeot
2008-2009 – Public Promotions, PR Manager (Bally, ENEL, Furla, H&M, Santoni)
2007-2008 – SU Higher School of Economics, Junior research fellow
2004-2008 – Publishing house Planet five continents, researcher and correspondent
Ilya Baryshev, PR manager
PR Cycle
Internal & External PR Audit
Our Services
PR Strategy & Tactics Development
Work with Media
Events’ OrganizationMarketing &
PR Materials
Development
Work with Opinion Leaders
Media Monitoring
Analytics
Case Study: PR services provided to Peugeot Russia
Internal & External PR Audit
_ Before starting a project we review the current PR situation of the company, including its presence in mass media, correspondence of PR work to the brand’s positioning & to the company’s strategic goals, and the competitive environment
PR Strategy & Tactics Development
_ The results of PR audit help us to provide the client with efficient and detailed communications strategy and PR plan
Work with Media
_ As work with media is the key PR activity, we are concentrated on being in close day-to-day contact with the journalists, providing them with information and comments, initializing articles and interviews
Events’ Organization: 308 CC Launch
_ Press breakfast_ 44 journalists (TV, radio, lifestyle & specialized publications, on-line
media)_ 2 video interviews, 3 issues on radio, 38 publications
308 CC Launch: LCI Reportage
http://tf1.lci.fr/infos/economie/entreprises/0,,4401949,00-l-auto-bleu-blanc-rouge-tient-la-route-en-russie-.html
308 CC Launch: LCI Reportage
http://tf1.lci.fr/infos/economie/entreprises/0,,4401949,00-l-auto-bleu-blanc-rouge-tient-la-route-en-russie-.html
Events’ Organization: Press Conference
_ Press conference dedicated to changes in Peugeot Russia top management_ 40 journalists (TV, radio, business & specialized publications, on-line
media)_ 2 video interviews, 3 issues on radio, 3 interviews for top business titles
(Vedomosti, Interfax, Reuters), 4 interviews for specialized media
Marketing & PR Materials Development
_ Experience of PR team and synergy with other Euro RSCG Russia divisions allow us to develop all the marketing & PR materials in-house
Work with Opinion Leaders
_ Opinion leader’s point of view is a very efficient tool to influence the target audience. That’s why we work with celebrities, known bloggers and other opinion leaders in order to engineer buzz around the client’s brand
Media Monitoring
_ Daily media monitoring along with follow-up help us to immediately see the effect of our activity and to update it if needed
Analytics
_ Analysis of PR index provides us with ongoing information on the efficiency of the implemented tactics. Competitors’ activity analysis helps to better understand the current situation and to find the best PR solutions for the client’s business development
Thank you for your attention!