european advertising business climate index advertising business c… · netherlands: 12 poland: 4...
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European Advertising
Business Climate Index
Q4/2015
Q1/2016
#AdIndex2016
About
• Quarterly survey across EU answered by around advertising and market
research companies from Europe
Provides information about:
• managers’ assessment of their business situation Q4/2015 & forecast for
Q1/2016
• past and future challenges in companies’ turnover
• Expected employment and revenue levels
Regions featured in the Index
• Western Europe: Austria, Belgium, France, Germany, Netherlands and
United Kingdom
• Central/Eastern Europe: Bulgaria, Croatia, Czech Republic, Estonia,
Lithuania, Latvia, Poland, Romania, Slovakia and Slovenia
• Mediterranean Europe: Cyprus, Greece, Italy, Malta, Spain and Portugal
• Northern Europe: Denmark and Sweden
* Ireland, Finland, Luxembourg and Hungary do not provide data
Methodology
• Survey carried out nationally by governments, central banks, trade bodies,
research institutes, etc.
• Questionnaire and common timeline harmonised by the European
Commission (DG ECOFIN)
• Nominal EU services sample size exceeds 43,000 units (companies)
• Three-option ordinal answer scale:
• Results calculated on the basis of:
“increase” (+), “remain unchanged” (=), “decrease” (-)
% of positive answers – % of negative answers
Advertising Business Confidence Index
January 2016
Lowest Highest
Austria: 11
Belgium: -4
Bulgaria: 26
Czech Republic: 8
Denmark: 19
Germany: 24
Estonia: -6
Greece: -14
Spain: 18
France: -2
Croatia: 29
Cyprus: 0
Italy: 18
Latvia: 5
Lithuania: 21
Malta: 62
Netherlands: 12
Poland: 4
Portugal: -3
Romania: 28
Slovenia: 32
Slovakia: 9
Sweden: 13
United Kingdom: 9,2
The colour codes for each country are based on January 2016 values of the Advertising Business Confidence Index. The lowest
value (Greece, -14) is highlighted in red and the highest value (Malta, +62) in green, while all others are marked with different
shades that lie within the spectrum. The colour coding for a specific month is indicative of that country’s position relative to the
others. It is not an indication of the absolutely confidence level in that country and may change across the EU depending on the
highest and the lowest values, meaning that the same value may have a different colour code each month.
Advertising Business Confidence Index
October 2015
Lowest Highest
Austria: 12
Belgium: -2
Bulgaria: 12
Czech Republic: -1
Denmark: 21
Germany: 31
Estonia: -4
Greece: -25
Spain: 11
France: -8
Croatia: 13
Cyprus: 6
Italy: 13
Latvia: 4
Lithuania: 27
Malta: 8
Netherlands: 8
Poland: 5
Portugal: 0
Romania: 24
Slovenia: 20
Slovakia: 6
Sweden: 12
United Kingdom: -10,7
The colour codes for each country are based on October 2015 values of the Advertising Business Confidence Index. The lowest
value (Greece, -25) is highlighted in red and the highest value (Germany, +31) in green, while all others are marked with different
shades that lie within the spectrum. The colour coding for a specific month is indicative of that country’s position relative to the
others. It is not an indication of the absolutely confidence level in that country and may change across the EU depending on the
highest and the lowest values, meaning that the same value may have a different colour code each month.