Slide 1

European Direct Selling Conference,October 2014 The Power of

Slide 2

2 +350,000 citizens 34 markets 12 industries + 1,000 brands 2014/15 Meaningful Brands is a propietary metric of brand strength It is the first global framework to connect brands with human well-being 1. 2. It measures the quality of benefits brands bring to peoples lives and the returns in business terms 3. Our Unique Brand Framework Worldwide Survey

Slide 3

Do People Really Care About Brands? Most people would not care if 73% of brands disappeared Less than 20% of brands notably improve our quality of life Disconnection is Stronger in W. Europe where 90% of brands would not be missed Source: Havas Media Group Meaningful Brands 2013 3

Slide 4

Todays Consumer Paradigm - 4 -

Slide 5

Marketplace: Going beyond the product Personal wellbeing: Exploring how brands tangibly improve peoples lives Understanding What Matters Collective wellbeing: And the role they play in society 5

Slide 6

Brands That Enhance The Wellbeing Of Citizens, Communities And Societies Are More Meaningful TOP GLOBAL MEANINGFUL BRANDS 2013

Slide 7

Meaningful Brands Outperform in Business Terms MB Index considers top 25 meaningful global brands (from companies operating in the stock market) Stronger Brand Equity KPIs Greater Preference & Loyalty Greater Share of Wallet Stronger Attachment Outperform the Stock Market x 3 Outperform In Marketing Terms Meaningful Brands

Slide 8

- 8 - PHYSICAL ( Fitter, stay Healthy) ORGANIZATIONAL (Good habits, life easier) EMOTIONAL (self-expression / enjoyable moments, self-steem / feel good/happier) INTELLECTUAL (ideas, develops skills) GOV. & ETHICS (It is Ethical & Transparent) Personal Wellbeing Collective Wellbeing NIKE Is Empowering People To Achieve Their Full Potential

Slide 9

Acting as a Coach, Making Every Interaction Count A better you A better us A better world - 9 -

Slide 10