european excellence tm just perfect
DESCRIPTION
EUROPEAN EXCELLENCE TM JUST PERFECT. The trade mark EUROPEAN EXCELLENCE became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16 th September 2005 in Paris. WHY EUROPEAN EXCELLENCE?. - PowerPoint PPT PresentationTRANSCRIPT
19th October 2006, Shanghai 1
19th October 2006, Shanghai 2
EUROPEAN EXCELLENCETM
JUST PERFECT
19th October 2006, Shanghai 3
The trade mark
EUROPEAN EXCELLENCE
became public at the European confederation of manufactures and
retailers of musical instruments (CAFIM) meeting,
16th September 2005 in Paris
19th October 2006, Shanghai 4
to keep the market share and support of „brand“ sales
tradition + brand + know-how =
European Excellence
WHY
EUROPEAN EXCELLENCE?
19th October 2006, Shanghai 5
WHY
EUROPEAN EXCELLENCE?
...differenciates between musical instrumentsand semifinished products from EU countriesand the others…
…reduces the risk of selling a forgery…
…proof of origin…
…to assure customer peace of mind...
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the support of global trends
great investments in:- work safety, - ecology, - employee education etc.
WHY
EUROPEAN EXCELLENCE?
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inforcement of European identity
- job maintenance (production, services, education…)- R&D (sound research costs, design, patented construction…)
WHY
EUROPEAN EXCELLENCE?
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1. final customers - players
2. distributors, dealers, retailers
3. lobbyists, EU legislators
Who will we reach?
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1. To final customers:
- long term investments- lifetime quarantee- minimum service costs- environmentally friendly product- production process under EU legislation supervision- protection against forgery
Certification process of EEX 1001 : 2006 declare
19th October 2006, Shanghai 10
2. to distributors, dealers:
selling price - purchase price - promotion - transport -stocking - service = YOUR PROFIT
cheap goods:60 % price 100 - 70 - 5 - 5 - 5 - 10 = 5
European Excellence:100 % price 166 - 116 - 5 - 5 - 5 - 5 = 30
Considered margin 30 %
To get the same profit, you need to sell 6 cheap instruments in comparison to 1 European one!!!
Certification process of EEX 1001 : 2006 declare
19th October 2006, Shanghai 11
Survey in EU countries results of retailers
- 100% want to sell EEX products
- 82,7% believe that the final customer will appreciate the trademark EEX
- 87% believe that the trademark EEX leads to an increase of their margin
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3. to lobbyists, EU legislators:
- respects EU legislation in the area of work safety, staff protection
- keeps employment in Europe - supports recovery of natural resources- refuses to use child labour etc.
Certification process of EEX 1001 : 2006 declare
19th October 2006, Shanghai 13
What will happen, if we do not do it?
- loose markets, at least in Europe- decrease of profit from sales- thousands of people will loose their jobs- unable to prevent the deforestation - brain-drain and reflux of sophisticated know-how- let people produce in an unhealthy environment- polute the atmosphere and nature etc.
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We do not have to do anything, survival is not compulsory.
W. Edwards Deming
19th October 2006, Shanghai 15
1. Certification process EEX 1001 : 2006 is coverd by CAFIM and its Certification Authority (Consortium EEX)
To realize EEX project and gain money from the EU founds for worldwide marketing drive.
2. The conditions of EEX 1001 : 2006
(i) the products must be made in the EU countries
(ii) at least 61 % of materials are of EU origin
(iii) the membership of CAFIM
How it runs?
19th October 2006, Shanghai 16
If you meet the requirements you can ask the Certification Authority (Consortium EEX) for this Certification on following web sides:
www.european-excellence.eu
www.european-excellence.com
www. cafim. org
How will it be organized ?
19th October 2006, Shanghai 17
What the producer receives?
• Certification (products, product-lines)
• Required amount of stickers (holograms)
• Certified products, product-lines will be published on web sides for customers