European Health Forum Gastein7 October 2004 – Lunch Workshop L1

“Towards a health competent consumer: policy action for

improved health information”

Anne Papin-di Pompéo

J&J, GA Brussels

Objectives:

• to contribute to improve health communication and patient information

• to press for more favourable health communication policies

• to implement patient information programmes

J&J Centre will:

• become player in the EU policy debate• help to shape policies• help improve health outcomes• provide a resource centre for all stakeholders

Building partnerships with key stakeholders e.g.:

• With academia (Cambridge University Health and Oxford University)

• With patients (European Patients Forum)• With the health professionals (International

Council of Nurses, World Health Professionals Alliance)

• With the Centre of Health & Ethics in Society (CHES) based at the Madariaga European Foundation

• Etc.

Activities:

• Contributing to stakeholders’ dialogue (e.g. Public-Private Partnerships)

• Contributing to policy development• Coordinating health

information/communication activities

Planned for 2004:

• EU framework for action on health information

• Patient Talk articles promoting health understanding

• Exploration of a European ‘Ask About Health’ Week

• Input in EU Public/Private Partnership initiative

• Health portal

Today’s workshop:

• Health information: the patients’ perspectiveMr. Rodney Elgie, European Patients Forum

• Health information: the scope for EU level actionMs. Christine Marking, Centre of Health & Ethics in Society (CHES)

• The involved Patient: an EU Framework for actionMr. Peter Singleton, Cambridge University Health

• Open discussion: comments and suggestions from the audience