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GRAPHIC CHARTER EUROPEAN HERITAGE LABEL

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Page 1: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

GRAPHIC CHARTER

EuRoPEAnHERITAGE lAbEl

Page 2: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

ElEMEnTS

Page 3: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

Page 4: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

The European Heritage Label (EHL) is a scheme highlighting heritage sites with a particular European dimension. The sites awarded the Label celebrate and symbolise European integration, ideals and history. The EHL is a way to bring the EU and its citizens closer by improving knowledge of European history and the building of the European Union.

Inventing a logo that represents the diversity of Europe’s heritage is no easy task. To begin with, what elements constitute this heritage? Europe’s rich history is not made up only of buildings, but also of entire sites, landscapes, places of remembrance, cultural goods or objects and other intangible treasures.

To reflect the depth and breadth of European heritage and inspired by the EU flag, the different elements are combined in the form of a star. The diversity that is at the heart of Europe is symbolised by the different shapes and colours of the constituent pieces, which may evoke stones, petals or a footprint… depending on the individual’s imagination.

InTRoDuCTIon

Page 5: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

Full loGo

EuRoPEAnHERITAGE lAbEl

Page 6: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

VITAl SPACE

EuRoPEAnHERITAGE lAbEl

Page 7: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / nEGATIVE

EuRoPEAnHERITAGE lAbEl

Page 8: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / bluE PoSITIVE

EuRoPEAnHERITAGE lAbEl

Page 9: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / bluE nEGATIVE

EuRoPEAnHERITAGE lAbEl

Page 10: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / bW PoSITIVE

EuRoPEAnHERITAGE lAbEl

Page 11: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / bW nEGATIVE

EuRoPEAnHERITAGE lAbEl

Page 12: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / GREY PoSITIVE

EuRoPEAnHERITAGE lAbEl

Page 13: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

loGo / GREY nEGATIVE

EuRoPEAnHERITAGE lAbEl

Page 14: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

ColouRS

Ref. Pantone PMS 513 PMS 137 PMS 389 PMS 355 PMS 165

Ref. CMYK 50-100-0-10 0-38-100-0 35-0-100-0 86-0-100-7 0-70-100-0

Ref. RGB 133-31-131 251-170-25 178-210-53 0-153-51 243-112-33

Ref. Pantone Reflex Blue Process Yellow

Ref. CMYK 100-80-0-0 0-0-100-0

Ref. RGB 3-78-162 255-242-0

EuRoPEAnHERITAGE lAbEl

bACKGRounD nEGATIVE

Ref. Pantone Reflex Blue

Ref. CMYK 100-80-0-0

Ref. RGB 3-78-162

Ref. Pantone PMS 288

Ref. CMYK 100-90-0-20

Ref. RGB 27-50-129

Page 15: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

TYPoGRAPHY

EuRoPEAnHERITAGE lAbEl

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Gotham Medium Caps

Helvetica Cyrillic Bold

Page 16: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

non-PERMITTED uSES

Page 17: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

Page 18: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

22 lAnGuAGE VERSIonS

CS

BG

DA

Page 19: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

EN

DE

ES

EL

Page 20: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

22 lAnGuAGE VERSIonS

FR

ET

HU

FI

Page 21: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

LV

IT

MT

LT

Page 22: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

22 lAnGuAGE VERSIonS

PT

NL

RO

PL

Page 23: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

SV

SK SL

Page 24: EuRoPEAn HERITAGE lAbEl · PDF fileThe European Heritage Label ... Ref. Pantone Reflex Blue Ref. CMYK 100-80-0-0 ... Ref. CMYK 100-90-0-20 Ref. RGB 27-50-129. TYPoGRAPHY EuRoPEAn HERITAGE

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