AN EXCLUSIVE INVITATION-ONLY GATHERING OF THE ELITE OF EUROPE’S LAW FIRM LEADERS

Abreu Advogados (Portugal) »Advokatfirman Lindahl (Sweden) »Allen & Overy (UK) »August & Debouzy (France) »Boyanov & Co (Bulgaria) »

Buse Heberer Fromm (Germany) »CMS Hasche Sigle (Germany) »Krogerus Attorneys (Finland) »L&E Global (Belgium) »LABLAW (Italy) »

Lexence (the Netherlands) »Linklaters (Germany) »LOGOS (Iceland) »Trafalgar – The People Business (UK) »White & Case (UK) »

Here are 6 reasons why you must attend this event:Unparalleled peer-to-peer learning and strategic networking with the cream of Europe’s legal profession leaders »Case studies from award winning firms: CMS Hasche Sigle, LABLAW, Abreu Advogados, Lexence, Buse »Heberer Fromm and Boyanov & CoStephen Denyer, Global Markets Partner of Allen & Overy on the impact of globalisation on the legal market »Expert guidance on how to meet client demands for international service through alliances, networks, best »friends and mergersAn intensive session on financial management to increase profitability – preparing for the future, efficient »cash flow management and understanding and communicating financial information to your firmWinning approaches to retain, develop and motivate top talent »

4 easy ways to register

+44 (0)20 7566 5792 • events@ark-group.com • www.europeanlawleaders.com • Or see back page for mailing details

Two-day networking and strategic forum23-24 November 2011, Amsterdam

The must attend event for European law firm leaders

to gain a comprehensive understanding of key

factors driving strategy decisions across European firms.

””Christian Pothe, Managing Partner,

Buse Heberer Fromm, Germany

Expert contributions from across Europe:

EUROPEAN LAW FIRM LEADERS 2011

Managing your law firm library and information services

FORUM 23-24 NOV 2011 AMSTERDAM

WHY THIS EVENT?

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Grappling to differentiate your firm in a competitive market? Juggling your responsibilities as a fee earner whilst leading your practice? Looking for guidance to help you make those sometimes difficult and lonely decisions?

If you have answered yes to any of the above, you will benefit from this two-day intensive forum which brings together law firm leaders to discuss, debate and share their experiences in defining a successful strategy to safeguard their law firms’ future. It provides a unique platform for European law firm leaders to keep abreast of the key trends and developments within the global and European market, to network with fellow leaders and return to the office inspired and ready to tackle the coming year.

Managing Partner’s extensive research with your peers revealed the top issues keeping Managing Partners awake at night, such as: addressing alternative fee structure demands and developing cross-selling skills in fee earners, developing alternative career paths, remuneration systems to reward professional and fee earning skills, delivering outstanding client services whilst maintaining profitability and prioritising the markets and jurisdictions your firm will serve. Discover how your peers have tackled these challenges and more by attending this two-day intensive forum.

Defining strategy in a global market

Stephen Denyer, Global Markets Partner, Allen & Overy, examines the impact of globalisation on the legal market, exploring key trends and strategies in law firm development and expansion. Managing Partner of Lexence, Peter Reinders shares key survival strategies for successfully competing with international and global law firms on your home turf. And Dr Hubertus Kolster, CMS Hasche Sigle discusses their approach to meeting client demands for value added services and how to encourage cross-selling in fee earners.

Talent management and motivation

While having a clear defined strategy is critical, as a Managing Partner you know that it is the people in your firm who will make it a success. An integrated approach is essential, from developing fee earners to ensuring you motivate your support staff and align support functions with fee earners’ needs. Expert UK consultant, Patricia Wheatley Burt of Trafalgar – The People Business explores alternative career paths and management structures that help retain your firm’s most important asset – your top talent – in a cost effective and practical manner.

The pressure to develop staff is constantly increasing, especially when one is looking at succession plans. Staffan Eklöw discusses how Advokatfirman Lindahl went about developing professional skills in fee earners, to ensure they are more than just good lawyers, but also future leaders. Having an innovative

remuneration model that meets the changing expectations of fee earners and staff is also at the top of managing partners’ agendas. Gunnar Sturluson of LOGOS shares his experiences and feedback in designing a new remuneration model for multi-jurisdictional implementation and gaining firm wide buy-in.

Hannu Krogerus explains how understanding and responding to early warning signals can be the difference to safeguarding your firm’s future profitability. Likewise, communicating your business financials effectively and understanding your key performance indicators is critical to managing a successful law firm – Dr Wolfgang Weiss of Linklaters advises how to monitor and manage this.

Strategic growth

Thinking of expanding your reach and offering clients a more international service to compete in the growing and competitive legal market? Struggling to contend with global giants’ integrated approach? Find out everything you need to know about alliances, networks, best friends and mergers, to ensure you don’t lose clients due to a lack of international partners. Also understand how to make your firm attractive to international firms.

Don’t miss this unique opportunity to gain inspiration from peers, take advantage of an informal exchange of views and find innovative solutions to the questions at the top of your agenda, such as:

Delivering value-added client services and »maintaining profitability

Defining your strategy for continued growth in a »competitive market

Critical talent management examining remuneration »structures, professional skills and developing future leaders

Financial management – preparing for the future, efficient »cash flow management and understanding financials and communicating them with your firm effectively

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09:00 Registration and refreshments

09:30 Chair’s opening remarks

Peter Scott, Founder, Peter Scott Consulting, UK and former London and European Managing Partner of Eversheds

09:40 Setting the scene for Europe’s markets

Key market developments and trends »Globalisation: Predicting future geographic hotspots for »international expansionEurope and the peripheral countries: »Where are we headed?Markets in crises: A review of Portugal, »Ireland and Greece

Miguel Teixeira de Abreu, Chairman of the Board of Directors, Abreu Advogados, Portugal

Globalisation and stRateGic PlanninG

10:00 Examining the impact of globalisation on European law firms

Exploring the current trends in law firm development and expansion »Providing effective global coverage »Ensuring you are flexible and agile in your strategy, structure »and approachMeeting the increased client demands with value added services »

Stephen Denyer, Global Markets Partner, Allen & Overy, UK

10:40 Morning coffee break

11:10 Defining and implementing your law firm’s strategy for growth in the coming years

Key criteria in determining what clients, market and jurisdictions to serve

How do you differentiate your firm to »stand out in an over crowded market?Capitalising on your strengths and exploiting your »competitive advantageKey considerations for cross-border growth and expanding into »new jurisdictionsEnsuring integrated firm wide adoption of your strategy and »gaining positive buy-inBe brave – weathering the storm »

Luca Failla, Founding Partner, LABLAW, Italy, member of L&E Global

11:50 Defining the arena for national firms

Looking ahead – what does the future hold for regional firms? »Identifying your unique selling points and raising your profile »Building and retaining your client base »Defining a sustainable business strategy and remaining flexible »

Peter Reinders, Managing Partner, Lexence, the Netherlands

12:30 networking lunch break

inteRnal innovation to MaxiMise PRofitability

13:30 Case study: Redefining your brand and marketing strategy for an international/cross-border firm

Identifying and developing a brand to »reflect your firm’s core valuesBuilding an international brand and »launching it throughout the firmManaging partners’ input and engagement »Encouraging firm wide adoption of new brand values »

Christian Pothe, Managing Partner, Buse Heberer Fromm, Germany

14:10 Maintaining profitability while continuing to deliver excellent client service

A critical look at alternative fee structures

Hourly billing versus merit based billing »– exploring the pros and consMeeting the growing demand from clients for innovative, cost »effective billing arrangementsDetermining a competitive price point for alternative »fee arrangementsChanging the way you look at staffing and business resources »to maintain profitability

Emmanuelle Barbara, Managing Partner, August & Debouzy, France

14:50 afternoon coffee break

stRateGic Global PaRtneRshiPs

15:20 Panel: Strategic alliances, networks and best friends – benefits, limitations and experiences

Through a round of quick fire case studies, this extended panel session will take a critical look at the key challenges and benefits to consider when exploring entering into a network, alliance or undergoing a merger:

Pros and cons for joining a network »Borislav Boyanov, Managing Partner, Boyanov & Co, BulgariaForming an alliance »Stephan Swinkels, Executive Director, L&E Global, BelgiumThe story of a recent merger »Speaker to be confirmed

You will be given the opportunity to discuss with your fellow delegates, prior to a panel discussion featuring our experts addressing the following themes:

Exploring the pros and cons of joining a network or alliance »What are the global firms looking for in partners? »Key steps in developing a good friends network »Raising your firm’s profile »

16:50 Chair’s closing remarks

17:00 close of day one

FORUM

DAY ONE WEDNESDAY 23 NOVEMBER 2011

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09:00 Registration and refreshments

09:30 Chair’s opening remarks

Christian Pothe, Managing Partner, Buse Heberer Fromm, Germany

business and financial ManaGeMent

09:40 Case study: How Krogerus prepared itself for the recession and grew by 20% despite the downturn

Detecting early warning signals and safeguarding your firm’s future

Learning from the past and analysing past cycles and trends »Reading the signs and trusting your instincts »Ensuring your business is flexible to adjust to market needs »Defining short, mid and long term strategies »Survival strategies: Lessons learnt »

Hannu Krogerus, former Managing Partner and Chairman of the Board, Krogerus Attorneys, Finland

10:20 Managing your business financials effectively for maximised profitability

Managing profitability: From hourly rates »to capped/fixed feesKnowing your figures and setting key »performance indicatorsManage your matters against financial targets »Ensuring effective cash flow management »

Dr Wolfgang Weiss, Head of Management – Germany, Linklaters

11:00 Morning coffee break

talent ManaGeMent and Motivation

11:30 Case study: Engaging and rewarding non fee earning staff

Evolution of support functions in law firms »Deciding on the right strategy and »building up support functions to deliver cost-efficient servicesBest practices in attracting, retaining »and motivating support staffAssessment and career development strategies »

Inga Masjule, HR Director, Europe, Middle East, Africa, White & Case, UK

12:10 Creating alternative career paths models and management structures to retain top talent: Doing nothing is not an option!

Protecting your most important assets – your people

Defining key client drivers for change, a look at the UK and »US marketsHow to align partner careers (succession and talent »management) with the firm’s strategy, linking to business development and business generationSingle and multi-tracked career paths, based on realistic »capabilities, reflecting value, and profile in sector/market place

Methods and options for achieving this in a cost effective and »practical manner

Patricia Wheatley Burt (FCIPD), Trafalgar – The People Business, UK

12:50 networking lunch break

13:50 Building future leaders: A programme to develop professional skills in partners

Establishing clear criteria for promotion and helping talent in »developing professional skillsProfessional skill development: Leadership, business acumen »and management skillsDesigning a remuneration package rewarding professional »skill developmentTalent retention and organic growth »

Staffan Eklöw, Managing Partner, Advokatfirman Lindahl, Sweden

14:30 Case study: Designing a new remuneration model for multi-jurisdictional implementation

Identifying fee earners’ and staff expectations and preferences »Designing a remuneration strategy and gaining firm-wide »engagement and buy-inFinding the balance between lockstep and merit-based models »Challenges in implementing a remuneration model across »borders and in multi-jurisdictional practicesGaining essential feedback and adjusting the system based on »lessons learnt

Gunnar Sturluson, Managing Partner, LOGOS, Iceland

deliveRinG excellent client seRvices

15:10 Meeting the demands for value added client services and an integrated approach

Novel initiatives encouraging cross selling and »business developmentSend the best people for presentations and train them »Client feedback programme »Changing the culture of client control »within the firm/who owns the clientEnsuring you have a compensation »system to encourage referrals

Dr Hubertus Kolster, Managing Partner, CMS Hasche Sigle, Germany

15:50 Chair’s closing remarks

16:00 close of conference

FORUM

DAY TWO THURSDAY 24 NOVEMBER 2011

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THURSDAY 24 NOVEMBER 2011

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This pre-conference workshop is designed to ease the transition for new Managing Partners and senior managers who are going to or have recently taken on leadership responsibility in their firm. It is step-by-step guide to help shape your strategy for the future and ensure you set the right tone for your management strategy.

Renowned leadership advisor, Peter Scott, former London and European Managing Partner of Eversheds delivers expert guidance and advice to help you conquer the daunting task ahead of you. Delivering practical insights from his own experiences and others in your position, he will help you to focus on priorities and set key agenda points for the pivotal first months in your new role.

This is an exclusive opportunity to gain a better understanding of how to prioritise your first steps as a law firm leader, prior to our conference addressing Europe’s current managing partners’ key concerns in leading their firms through an increasingly competitive market.

This half-day workshop will allow you to understand the critical skills needed and develop a plan of action to successfully transition into your new role:

Determine the current situation of your firm, and ensure you »identify the expectations of your partners for the future

Develop effective communication skills to effectively deal »with hearts and minds

Enhance your skills as a key influencer and gain support »from previously difficult partners

Set your agenda and gain essential buy-in »

Common leadership pitfalls to avoid »

Don’t miss this crucial opportunity to make sure you make the right first impression as a Managing Partner and embark on a successful career in achieving your firms future profitability.

PRE-FORUM WORKSHOP TUESDAY 22 NOVEMBER 2011

Who should attend?Anyone new to the role of Managing Partner, Senior Partner, Managing Director, Chief Executive Officer, Chief Operating Officer or those who are currently in the process, or are about to take on management responsibility in the firm.

Stepping up to the Managing Partner role

Peter is a solicitor and was for eight years until 2000 the Managing Partner of Eversheds’ London and European offices. He acts as an advisor, trainer and coach to many law firms and other professional organisations in Europe; in particular in relation to their performance, strategic, financial and business development issues and with a particular focus on helping clients to improve their competitiveness through effective performance management. He acts as a ‘discreet mentor’ to many UK and European managing partners and CEOs.

About Peter Scott

12:00 Registration and lunch

13:00 Moving into your new leadership position

Understanding your partnership’s expectations of you »Enhancing your communication and influencing skills »Management vs. fee earning? »

14:00 Setting your agenda and engaging your firm

Defining your key priorities »Developing a plan of action »Engaging key thought leaders to help you achieve these »Ensuring firm-wide buy-in »

15:00 coffee break

15:20 Overcoming common leadership pitfalls

Case studies: Understanding what can go wrong »First impressions last – understanding partners’ »perceptions of youTips for recovery – what to do when things go wrong »

16:30 Discussions, questions and wrap up

An opportunity to discuss challenges you may encounter, explore solutions to potential issues and make lasting connections with your future contemporaries.

17:00 close of pre-conference workshop

Agenda

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Book Your Place Now

Managing Partner ReportsFinancial Planning and Management for Law Firms€334 (+ €8.50 p&p)

Attracting and Retaining Talent for Law Firms€334 (+ €8.50 p&p)

Competitive Strategies for European Law Firms€334 (+ €8.50 p&p)

Create, maintain and enhance brand awareness »Generate new leads and maximise your ROI »Elevate your profile and stay ahead of your competitors »Further enhance relationships with current clients »Educate and intellectually influence your industry peers »

We understand that every client is unique, which is why we provide tailor-made packages to suit your business needs. So if you want to increase your brand awareness in this affluent market, please contact Dipa Patel on:+44 (0)20 7549 2554 | dipapatel@ark-group.com

CAROLINE POYNTON

Attracting and Retaining Talent in the Post-Recession Legal Profession

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JOHN CUSSONS

Financial Planning and Management for Law Firms

IN ASSOCIATION WITH PUBLISHED BY

By sponsoring a Managing Partner conference you are gaining access to some of the most influential decision makers in major law firms. Managing Partner Events provide a wide range of opportunities that allow your company’s products to be showcased through exhibiting and client case study presentations, which will enable you to:

Managing your law firm library and information services

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FORUM23-24 NOV 2011AMSTERDAM

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EUROPEAN LAW FIRM LEADERS 2011

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