European Panna Tour

Organizers: Supported by:

European Panna Tour is a part of the NWM Campaign of which the

overall objectives are to raise awareness of the benefits of sport and

physical activity among European citizens and to promote

opportunities to be active in sport and physical activity.

NWM is coordinated centrally by ISCA in collaboration with the

European Cyclist Federation (ECF).

Panna Tour is one of the promotional events of the campaign

launched in November 2014 and executed in May 2015 in

collaboration with Copenhagen Panna House and DGI.

WHAT WAS THE PANNA TOUR?

• To bring attractive street panna football on the main squares of

selected cities.

• Panna is innovative, easy to organize and easy to practice.

• Share a story of how street sport not only engages people in PA

but also changes lives.

• Gain visibility of the NowWeMove campaign.

• Involve local organizations, partners and stakeholders into

continuing the effort to move people throughout the year.

WHY IT WAS ORGANIZED?

MAIN STORY OF THE PANNA TOUR

Panna tour is not just an event for PR, but also sharing an amazing

practice from Denmark. The leader of the team is a Macedonian

Roma, who now lives in Denmark. He is part of the Street Football

Cup organization together with DGI and believes in panna as a tool

for social inclusion. We do tend to have as a main story how street

sport can bridge gaps, give opportunities and get young people

not off the streets, but keep them on the street doing something

good for themselves. While visiting them at their playground, we

experienced how easy the mob (us as outsiders) was integrated in

the group and allowed to try the panna. Amazing experience!!!

OVERVIEW OF EUROPEAN

PANNA TOUR 2015• From 22nd of May until 2nd of

June 2015

• 7 panna cities:

Copenhagen

Ljubljana

Zagreb

Thessaloniki

Plovdiv

Bucharest

Budapest

WHO IS INVOLVED?

• ISCA’s marketing team for the design of materials, digital

promotion and the overall coordination of activities.

• 3 semi-professional panna players from Copenhagen Panna

House –experienced experts in making the panna show on

streets.

• Local organizers/National coordinators for MW – welcoming

and organizing the panna events in their city.

• ISCA PR Team – PR and promotion on national and local level

• ISCA and DGI – coordination of the event.

MAIN ORGANIZERS

• ISCA – International Sport and Culture Association

Overall coordination, organisation and support to the European

Panna Tour 2015.

• CPH - Copenhagen Panna House

Execution of the street workshops and bringing street football to

squares.

• DGI

General support and coordination of the event.

LOCAL PARTNERS

Local organizers/National coordinators for MOVE Week were

welcoming and organizing the panna events in their cities

• Copenhagen – Indre By – Ungdomsklubber

• Ljubljana - The Sports Union of Slovenia (SUS)

• Zagreb - Hrvatski dragovoljac and Škola sporta “Superman”

• Thessaloniki - Greenways SCE

• Plovdiv - BG BE ACTIVE Association

• Pitesti - Sport for All Association Arges County, AJSPT

• Budapest - Magyar Diáksport Szövetség (Hungarian School

Sport Federation)

LOCAL PARTNERS

SPONSORS

• BAZOOKA GOAL

Providing pop up goals for the tour

• IzziRent / AvantCar

Providing vehicle for the tour

SUPPORT GIVEN

• Toolkit for local/national organizers

• Digital design and materials for local organizers

• PR toolkit including press release

• Beach flags

• Guide for CPH

• Custom T-shirts for panna players

• T-shirts and bracelet for spectators and

participants of the shows

• Landing page designated to EU Panna tour

EU PANNA TOUR IN

NUMBERS

8 events

320 participants (people that played panna)

2230 spectators

19 local partners

27 volunteers

130 media mentions (TV, radio, internet)

OVERALL SATISFACTION AND COMMENTS

„Although we were tired from driving, when we

saw the smiles on kids faces, we weren‘t tired

anymore.“

Copenhagen Panna House members

„We want a Panna European Tour also next year!

Free style sports festival will be a must for

NowWeMove campaign.

Move Tranfer for Panna from Denmark to

Greece!“

https://youtu.be/3TEAZByGI4I

EUROPEAN PANNA TOUR

2016?

TBC