european talent andres nomination form

European Talent in Mobility Awards 2016

Andres PinateTel +34 (638) 078-117 / [email protected] / www.subus.es

Best young talentCandidate nomination


Andres PinateCandidate nomination

Tel +34 (965) 269-372 / [email protected] / www.subus.es

HelloWith a great enthusiasm from Vectalia - SuBus we submit our candidate nomination for the

next European Talent in Mobility Award 2016.

Andres Pinate is our marketing director since 2013, since day one he´s vision to promote

more than a dozen of sustainable urban transport campaign including the new marketing

strategies and activities with reduction in use of cars as one of the main objectives in five

important cities in Spain included in the 2015-2020 plan.

Andres is our best ambassador, last year was one of our best year, we have been awarded

as the “Best Urban Transport Company” in Spain, his effort and good actions and social

campaigns has been well received in all cities were we have presence. He impuls several

new bus pass, new services, implemented I+D in buses, ticketing and others excellents

actions who has increased our bus riders in more than 24% comparing last year. He is our

good representative person not only in big events also for schools and college events. Were

he has spend more than 100 hours spread and making emphasises in the importance

of introducing restrictions on car use in urban areas and improving the conditions for

pedestrians, cyclists and users of public transport.

In addition he is also involved coordinating a urban bus city and intercity national

campaign. he´s leading new way to connect to our riders using the newest online tools,

dedicating a big effort in the new website with google transit homologation, social media

customer prompt answer, new app´s launched and ensure every activity with and end user

oriented benefit.

Last but certainly not least, he´s a passionate urban transportation leader, his words are

spreading in many organization and is receving a local goverment support and private

attention of his vision. We strongly believe he is starting and renderings some good ideas

that thousands of citizen will benefit of his urban transportation actions.

Without any doubt he is the best new European Talent in this 2016.

Vectalia Team




Portfolio of latest actionsCollege and scholastic.Awareness and social media

To meet our campaign goal of increased ridership in college students, Andres developed a variety of strategies and driving a campaign and brand awareness through engagement with fans/followers on social medianetworks. Drive traffic to a new webpage www.unibono.subus.es and encrease ridership

Bus Transit APPInnovation

Design and launch a new website and smartphone application with all the newest technology available (googlemaps integration, click to call, accessibility for the disabled people, etc..) We utilized marketing mix activities to generate buzz and campaign awareness. Includes digital, social media, public relations and partnership.

Best corporate web siteWeb Award

The urban transport website www.alicante.subus.es has won the best site award 2016.

Chosen from 180 different websites competitors. A new website includes all the new technology available in our sector. In partnership with google transit.




PortfolioEuropean Bus Forum.Conference

Speaker in the latest forum in Manchester, Andres has share the best practice & marketing strategies for intercity university line and coach companies. The presentation shows some of the great examples and ideas developed to drive a brand awareness through engagement providing a transit-oriented ideas encourage the bus ridership.

Bus WorldSpeaker in round table

Being a new ambassador of Smart Move IRU´s movement gave him the opportunity to share and speak all the new customer response resulting from the newes innovation topic such APP, Ticketing and bus tech. His slides has been included in the IRU new worldwide task table for discuss and promote the image of the sector.

School activitiesPromoting young people

The basis of the users of the future are children, has led efforts to the smaller aware of the benefits of an urban mobility securely using the public transport, campaign recognized by the highest authority of transport in Spain.




PortfolioUrban transportation Marathon.Disruptive promotional.

In the month of December promoted a contest to reward the younger visitors through a marathon of travel, rewarding different categories by age.

This campaign increased the bus passenger in more tha 24% comparing the year before.

Radio CampaignMass Media

Has conducted various radio commercials spots to promote in a creative way and striking the public transport as the best way to move around the city.

Radio campaigns that have included more than 10 interviews in different national broadcasting.

QR CampaignInnovation

The past October, November and December and each Sundays each month he undertook onstreet activities to promote the sustainable mobility, performing open days located in the most important districts of the city Sharing all the advantages of urban service of buses, also promoting intermodality bicycle bus.




PortfolioOn Street ActivitiesGuerrilla Marketing

The past October, November and December and each Sundays each month he undertook onstreet activities to promote the sustainable mobility, performing open days located in the most important districts of the city Sharing all the advantages of urban service of buses, also promoting intermodality bicycle bus.

The mobility week has transformed into a mobility quarter.

This on street activity has been well received for many social comitees, organizations, citizens.

The activities were to teach a city bus by our drivers, children’s activities, bus paintings, customer service office on street to receive feedback of the biggest city zones.

Best Urban Transportation Company AwardCorporate Award

The most prestigious magazine of the public transport sector in Spain has chosen us to be the best private company operator in 2016. Due our good management in Caceres City. All our industry have chosen us due to the multiple marketing and advertising campaigns addressed to the riders.




PortfolioNew bus PresentationInstitutional Event

With songs and surprises the Best Spanish Rapper “Nach” nominated to a Grammy Award has present the new fleet of buses of Alicante in March of 2016, A fully new vehicles equipped with the latest technology with the accessibility of all buses. Our strategy was signing this rapper as our ambassador of urban public transport in Alicante.

This is the first time ever in Spain that an International Artist with millions of fans and follower worldwide promote a public transportation. “I Love Bus”.Join our public service with an international musical reference has a new step in the image of our sector, he going further and he was composed a new bus song. The rapper representing a movement under which there is a great cultural base. Mercedez Benz supplier of the new fleet (Citaro VI) has declared that they has never been part of a bus introduction like he organized. A three party open days in the Alicante Port, reaching almost 50.000 peoples.

Local Support FolkloreNational Advertising

Local holidays are full of history and tradition, and now are sponsored by us making special designs, unite tradition with the promotion of the bus.




Portfolio

Bus PassSubús - Vectalia

Branding and conceptual design of the new bus pass redesign urban transport , providing them with personality according to each demographic group. And having performed a proper color theme to each user.

Local Support Folklore AdvertisingSubús - Vectalia

The most prestigious magazine of the public transport sector in Spain has chosen us to be the best private company operator in 2016. Four all our good management in Caceres City. They have chosen us due to the multiple marketing and advertising campaigns addressed to the travellers.

Bus Transfer LeafletSubús - Vectalia

New and practical designs with matching pocket-sized traveler’s age




Portfolio

Intitutional public transportation ambassadorSubús - Vectalia

Several montly meetings with various organizations and associations to improve the smart mobility, to seek synergies that will allow us to continue gaining riders and sharing better examples of efficient publi transportation sistems.

Andres PinateTel +34 (638) 078-117 / [email protected] / www.subus.es

Best young talentCandidate nomination

european talent andres nomination form

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