european unioin related digital communication outreach activities in 2013
DESCRIPTION
EU-UNICEF Communication Outreach Activities in 2013Mid Term Evaluation for EU UNICEF African Nutrition Security PartnershipAddis Ababa, Ethiopia29 October, 2013TRANSCRIPT
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EU-UNICEF Communication Outreach Activities in 2013
Mid Term Evaluation for EU UNICEF African Nutrition Security Partnership
Addis Ababa, Ethiopia29 October, 2013
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Event/Activity Type Details Digital Media outreach effort
High Level Visit EU COHAFA/CODEV /Irish Aid High Level Visit to Kersa, East Hararghe (14th March)
- Facebook: Live visit updates - Twitter: Live visit updates - Flickr: Interactive Photo Gallery
Commemoration Europe Day (9th May) - Facebook/Twitter: Happy Europe Day messages, content sharing for Europe Day races
Grant Announcement ECHO grant announcement (19th June)
- Web article: press release posted on www.unicef.org/ethiopia - Facebook/Twitter: announcement shared - Youtube: Video on EU’s support to fight malnutrition in Ethiopia
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Event/Activity Type Event/Activity Details Digital Media outreach effort
EU / UNICEF High Level Visit including media
EU High Level Visit to Machakel district, Amhara region (16-17th July)
-Social Media: Implementation of full social media buzz (see buzz report attached) -Ethiopian Herald story (http://www.ethpress.gov.et/herald/index.php/herald/society/3652-revamping-wash-sector-development)
Video story Video: Celebrating nutrition achievements in Wolaita (www.unicef.org/eu/devaid_nutrition.html#pid3159 ) Video: Improving water and nutrition to support community development http://www.unicef.org/infobycountry/ethiopia_70794.html
- Youtube: Story on Community-based Nutrition (CBN) in Wolaita, SNNPR, Ethiopia
Launch ONEWASH launch (13th September)
- Facebook/Twitter: Live event updates with acknowledgment of EU support to ONE WASH - Tumblr/LinkedIn: A blog about the importance of ONEWASH and EU’s contribution
- ICON
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Examples of EU Visibility
EU visibility requirements document
• ECHO Press Release http://www.unicef.org/ethiopia/media.html
• Wolayta CBN package Video Link [www.unicef.org/eu/devaid_nutrition.html#pid3159 ]
• Human Interest Story on Somali Region http://www.unicef.org/ethiopia/events_13790.html
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Human Interest Story – Nutrition Support in Somali Region
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EU Visibility
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Images Speak Louder…
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Story on WASH on Ethiopian Herald
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Media Training
• Media training for 70 journalist[majority of the journalists to be women] designed for four months
• Consultant selected- Lambadina Institute of Health
• Media Content coverage on nutrition for the last two months has started
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THANK YOU