europeancapital ofculturecandidate guimarÃes acreative agenda · 2009. 1. 28. · guimarães: the...

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EuropeanCapital ofCulture candidate2012GUIMARÃESCampUrbis a creative agenda Óbidos, 22 de Janeiro de 2009 José Nobre, Guimarães City Hall

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Page 1: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

European Capital of Culture candidate2012GUIMARÃESCampUrbis

a creative agenda

Óbidos, 22 de Janeiro de 2009José Nobre, Guimarães City Hall

Page 2: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

Guimarães: the geo and socio-economic framework

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

population (inhab.)

area (km2)populacional

density (hab/km2)

municipality (69 villages) 159 576 243,36 655,7

town(historical

Oliveira do Castelo 3 448 0,74 4 659,2

S. Paio 3 920 0,45 8 688,1

Óbidos, 22 de Janeiro de 2009

urban population growth potential: 20 000 inhabitants (next 5 years)

(historical centre)

S. Paio 3 920 0,45 8 688,1

S. Sebastião 1 949 0,42 4 639,9

urban area 50 000* 23,05 2 169,2

Page 3: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

Guimarães: the geo and socio-economic framework

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

Agricultura e Silvicultura 1.55

Indústria Extrativa 0.31

Alimentares e Bebidas 1.12

Têxteis e Vestuário 38.36

Curtumes e Calçado 6.83

Vidro e Cerâmica 0.62

Produtos Metálicos 3.67

Outras Indústrias Transformadoras 5.44

Main economic activities

•One of the most industrialized Sub-regions (NUTS III) in Portugal

• Young labour force (low level of education)

AVE VALLEY

Óbidos, 22 de Janeiro de 2009

Construção e Obras Públicas 8.13

TOTAL - INDUSTRY 64.17

Com. Automóvel e Reparação 2.24

Comércio Grossista 2.02

Comércio a Retalho 8.81

Hotelaria e Restauração 3.26

Transportes 1.04

Correios e Telecomunicações 0.25

Serviços Financeiros Intermédios 3.43

Administração Pública 2.31

Ensino 4.55

Saúde 1.86

Acção Social 0.96

Outros Serviços 3.24

TOTAL – COMMERCE & SERVICES 33.97

13,715,08,87,6Unemployment

Rate (%)

GUIMARÃESAVE

VALLEYNORTHPORTUGAL

13,715,08,87,6Unemployment

Rate (%)

GUIMARÃESAVE

VALLEYNORTHPORTUGAL

Page 4: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

Urban rehabilitation policy – historical centre

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

use of traditional building techniques

upgrade of public spaces

preservation of the residential population (original inhabitants)

World Heritage

(UNESCO, 2001)

Óbidos, 22 de Janeiro de 2009

Page 5: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

Culture as a strategic asset

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

Creating and sustaining a growing cultural agenda

Consolidating diversified audiences

Building infrastructure

European Capital of

Culture 2012

Óbidos, 22 de Janeiro de 2009

Page 6: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

Urban regeneration - transforming the public realm, animating the streets,connecting spaces and places, re-imagining the city:the city as a creative landscape.

Social regeneration - engaging the citizens to take part in cultural activities,developing audiences and organizations, supporting talent to reach its

Guimarães ECOC2012 – the impact

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

developing audiences and organizations, supporting talent to reach itspotential:the city as a creative academy.

Economic regeneration - positioning the creative economy at the mainstreamof the city’s renaissance, nurturing high value-adding employmentopportunities, enhancing the competitiveness of the city:the city as a creative hub and cluster.

Óbidos, 22 de Janeiro de 2009

Page 7: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

Guimarães ECOC2012 – CampUrbis

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

neighbourhood of 10 ha

important industrial archaeology nucleus

Óbidos, 22 de Janeiro de 2009

tanning industry

Page 8: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

One the main economic activities of Guimarães until the 20th century.

Conversion for textile business (1950’s) driven by public health issues.

CampUrbis - Couros district origin andHistorical background

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

public health issues.

Classification as public interest of the industrial nucleous, by the DGPC, in 1971.

First Municipal intervention: 2003, Complexo

Multifuncional de Couros

Óbidos, 22 de Janeiro de 2009

Page 9: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

4 hotels, *** and **** (256 rooms / 441 beds)

Youth hostel (21 rooms / 72 beds)

Complexo Multifuncional de Couros: Play School, Elder and Youth Centres,

CampUrbis - Couros districtexisting facilities

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

Auditorium and library

Cybercentro

Centro Cultural Vila Flor; exhibition centre, meeting rooms, 2 auditoriums (total of1.000 seats); restaurant/café concerto;

parking

Train Station (regional and intercity trains)

Óbidos, 22 de Janeiro de 2009

Page 10: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

CampUrbis – motivation and vision

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

motivationDynamics of University of Minho and its Engineering School.

Existence of a large number of buildings of historical value related to the ancient economic activities of Guimarães.

Strategic location of Couros district with urban centrality and an easy connection to new Cultural Centre CCVF.

Óbidos, 22 de Janeiro de 2009

Urgent need for environmental rehabilitation and upgrade of Couros District.

vision

to develop a platform to foster economical development based on a sustainable interaction between innovation, technology and arts,

linked to an intense initiative for education and training of human capital

Page 11: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

CampUrbis – anchoring initiatives

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

Centre for Advanced Post-Graduate Training

Technological School CETs

Learning working rooms

Couros wireless

Óbidos, 22 de Janeiro de 2009

Design Centre

Industrial archaeology and technology exhibitions and forum

Entrepreneur Centre

Economical activity associated to design or knowledge based businesses

Couros Artistic Creativity Platform

Page 12: EuropeanCapital ofCulturecandidate GUIMARÃES acreative agenda · 2009. 1. 28. · Guimarães: the geo and socio-economic framework EuropeanCapital ofCulturecandidate 2012 GUIMARÃES

European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda

Long life learning

New creative business development

Networks and collaboration

Guimarães ECOC2012 – Defusing a creative economy

Óbidos, 22 de Janeiro de 2009

Networks and collaboration

Convergence and spill-over

Market and audience development

Co-location and urban transformation

Knowledge labs and creativity spikes