europe’s #1 unleashing innovation · at our summit you will learn from cross-industry leaders why...
TRANSCRIPT
UNLEASHING INNOVATION
JUNE13 - 14, 2019RODE HOEDAMSTERDAM
In collaboration with
15th
edition
EUROPE’s #1
UNLEASHING INNOVATION / JUNE 13 - 14
4Global Executive Events / Your Key to Knowledge
Introduction
Summit themes
Innovation creates a driving force for organisational growth; regardless of industry or company size. In order to have the competitive advantage over intensified competition, in light of customers’ increasing demands alongside a rapidly evolving technological landscape, mastering the art of managing the innovation process becomes more and more imperative.
With the evolution of markets, all businesses are subject to digital disruption in the “Age of Accelerations”. With technological development happening at an exponential rate, organisations urgently need to learn ways to make the most of the technologies at their disposal to assist in their innovation process.
In this, 15th Edition of our favoured Unleashing Innovation summit, we explore various aspects of corporate innovation. At our summit you will learn from cross-industry leaders why having an Innovation Purpose is important, how Research and Development could be the Key to your Innovation Success (as well as how to go about building such a strategy), and analyse ways to help you build and implement a Sustainable Corporate Innovation Culture within your organisation. Sharing with us their first-hand experiences, these C-Level expert presenters will help you understand the benefits of utilising open innovation strategies and give tips on how to ensure that your overall frame for innovation is defined and maintained throughout.
• Building and Implementing a Sustainable Corporate Innovation Culture• Democratizing Innovation: Making the Most of an Open Innovation Strategy by Incorporating
Crowdsourcing, Ideation, Co-Creation, Hackathons, and the like.• Fostering an Open Innovation Strategy within your Organization• R&D as the Key Element to Success when it comes to Innovation• What makes for a successful R&D strategy?• Innovating with Limited Resources – is it Possible?• Corporate Venturing: The Benefits of Innovating like a Venture Capitalist• The Need for Purpose in Innovation Strategies: Does having a Purpose for Innovation allow for
Greater Innovative Ideas, or does it Cause a Hinderance?• Innovation Governance: How to Align Goals, Allocate Resources and Assign Decision-Making
Authority for Innovation Internally as well as Externally. How to identify an Overall Frame for Innovation
• Innovation Technologies: How to Embrace and Incorporate these to Assist in Implementing More Sustainable Innovation Strategies, Ideas and Processes
• Innovation Accounting: How can Innovation be Measured?
UNLEASHING INNOVATION / JUNE 13 - 14
www.unleash-innovation.com7
“Amazing agenda and very inspiring speakers!” ~ KLM
“Great pleasure to participate at this summit!” ~ Shell
“Great opportunity for peer-to-peer learning” ~ Booking.com
“One of the best events I’ve participated in!” ~ Unilever
“It’s a very good forum to learn, to discuss, to reflect.”
~ EU Commission
“ Excellent event, extremely well organized with inspiring speakers and insightful topics!” ~ Philips
“Very diverse insights
and topics”
~ Adidas
“some presenters gave me new ideas and brain- food I haven’t thought about.” ~ IKEA
“High quality of speakers and facilitators” ~ T-Mobile
“I’m very pleased with the orga-nization of this, from catering to communication, to content.” ~ Amsterdam School of International Business
“thought provoking and insightful” ~ TUI Group
“The engagement from the audience I really liked!” ~ Pfizer
What our clients say:
UNLEASHING INNOVATION / JUNE 13 - 14
8Global Executive Events / Your Key to Knowledge
Speaker Line-Up:
Alejandra Leon Global Segment Architect - Brand and Communications
SHELLNetherlands
Maarten KorzInnovation Manager
RABOBANKNetherlands
Karen StantonDirector, Global Marketing & Branding
INTERNATIONAL FLAVORS & FRAGRANCES INC (IFF)
USA
Isabel VerniersProfessor Department
Marketing, Innovation & Organisation
GHENT UNIVERSITY
Belgium
Ralph RettlerFounder and Managing Director
BOLD GROUPGermany
Josemaria SiotaDirector of Research (EIC)
IESE BUSINESS SCHOOLSpain
Theo VeltmanRainmaker Innovation |
Program manager
GEMEENTE AMSTERDAM
Netherlands
Carola VerschoorCorporate Director Innovation &
Digital Services
ROYAL HASKONINGDHVNetherlands
Miha BobičVice President DEN
Business Development
DANFOSSSlovenia
Daniel RukareProfessor of Entrepreneurship &
Innovation
HULT BUSINESS SCHOOL
UK
Małgorzata BochenekInnovation Manager
IKEA RETAILPoland
Liliana CaimacanHead of Innovations & Professor of
Marketing
TATA GB & HULT BUSINESS SCHOOL
UK
Gert AskesCo-Founder & CEO
SPARQ360Netherlands
Richard KlompBusiness Development
Manager
POSTNL PARCELSNetherlands
Sebastian KaczynskiBusiness Director
INNOGY SE (LIVISI)Germany
Nina PavlovskaR&D Lead, Innovation,
Development and Training Manager
DANCE4LIFENetherlands
Michael StilgerCo-Founder
QMARKETSGermany
Judith BuitenhuisCommunication and Innovation
Specialist
DANCE4LIFENetherlands
Giovanni PrinettiSolution Marketing
Manager
ALLIED TELESISItaly
Jeanine HendriksInnovation & Business Developer
PENTAVATIONSNetherlands
Erna StaalsInnovation Lead
CAPGEMINI INVENTNetherlands
Richard SonnenblickCEO
ENRICH CONSULTINGUSA
Chairperson Day 2Chairperson Day 1
UNLEASHING INNOVATION / JUNE 13 - 14
www.unleash-innovation.com9
8:00
8:30
8:45
9:00
9:40
10:15
10:40
11:10
11:50
12:25
13:15
13:30
14:05
14:45
15:05
15:35
16:10
16:45
17:00
REGISTRATION AND WELCOME COFFEE
INTRODUCTION & ICEBREAKERPlease download the summit app ‘Global Executive Events’ to create your profile; submit your questions for speakers and panellists throughout the event; provide feedback and rate each session; and connect with other speakers and delegates.
CHAIRPERSON OPENING REMARKSRichard Sonnenblick, CEO, Enrich Consulting
KEYNOTEOPEN INNOVATION: BUILDING, SCALING AND CONSOLIDATING YOUR CORPORATE VENTURING UNIT• Making your corporate and startups work together• Increasing your speed while reducing your cost• Spotting the hottest opportunities and trends• Best practices on tackling the most frequent challengesJosemaria Siota, Director of Research (EIC), IESE Business School
CASE STUDYAN INNOVATIVE CULTURE BY BRILLIANT FAILURES• A personal story of 13 years of innovation• Failing your way to success• Challenges and Lessons learntMaarten Korz, Innovation Manager, Rabobank
NETWORKING COFFEE BREAK
UNCONFERENCE SESSION During this interactive session, you will have the opportunity to explore some of your current challenges with your peers. Delve into the current issues you are facing and work together, share knowledge and conclude on a sound strategy moving forward. Learn new tools and techniques from fellow industry experts.
SPONSOR SESSIONPATTERNS OF DISRUPTION - PREDICT DISRUPTION TO GAIN PERSPECTIVE AND PROACTIVELY SHAPE THE FUTURE• Patterns of previous disruptions• You can’t do everything but you can know what may be
coming• Better decisions through a clearer picture of the future• Patterns can help with business model and product
innovationRalph Rettler, Founder and Managing Director, Bold Group
CASE STUDYINNOVATION: POINTLESS WITHOUT DEPLOYMENT • How to identify opportunities for growth• How to Align Goals & Allocate Resources for Innovation • How to ensure a brilliant implementation to be success-
ful and drive business growthLiliana Caimacan, Head of Innovations, Tata GB | Professor of Marketing, Hult International Business School
NETWORKING LUNCH BREAK
SPONSOR SESSIONINNOVATION ON A HUMAN SCALE• Social innovation• Why innovations fail• What is neededGert Askes, Co-Founder & CEO, SPARQ360
FIRESIDE CHATHOW VERTICAL INTEGRATION & DIGITALIZATION CAN CHANGE A BUSINESS MODELMiha Bobič, Vice President DEN Business Development, DanfossCarola Verschoor, Corporate Director Innovation & digital Services, Royal HaskoningDHV
SPONSOR SESSIONTHE ESSENTIAL ACTIVITIES OF PORTFOLIO MANAGEMENT• See how portfolio management differs from project
management and operational decision making • Understand the jobs-to-be done to effectively manage
your R&D portfolio• Connect these jobs to essential activities• Learn how the right tools can support these activities,
making your job not just easier, but essential to the success of your portfolio!
Richard Sonnenblick, CEO, Enrich Consulting
IGNITE SESSIONUNLEASHING INNOVATION AROUND SMART HOME AND CONNECTED LIVING• Corporate innovation: a look at how the theory of Dual
Transformation can assist in creating new business models/ products while leveraging key assets and capabilities
• A look at the business situation for Smart Home• Innovating with a platform strategy and an ecosystem
model for IoT-driven products• Making Smart Data from Big Data and utilizing this to
co-create customer centric solutionsSebastian Kaczynski, Business Director, innogy SE (Livisi)
NETWORKING COFFEE BREAK
CASE STUDYCAN YOU SMELL WHAT I SEE• Enhancing and elevating the value of brands in the new
competitive context• Fueling consumer engagement for multisensorial
experiences• Stories and case studies to challenge the norms of
branding and Innovation in an experiential worldKaren Stanton, Director, Global Marketing & Branding, IFF
UNCONFERENCE SESSIONDuring this interactive session, you will have the opportunity to explore some of your current challenges with your peers. Delve into the current issues you are facing and work together, share knowledge and conclude on a sound strategy moving forward. Learn new tools and techniques from fellow industry experts.
CLOSING REMARKS FROM THE CHAIRPERSONRichard Sonnenblick, CEO, Enrich Consulting
NETWORKING DRINKSEveryone is invited to continue the conversation over drinks and canapés in the Rode Hoed foyer
Agenda day one: Thursday
UNLEASHING INNOVATION / JUNE 13 - 14
10Global Executive Events / Your Key to Knowledge
8:00
8:30
8:45
9:00
9:35
10:10
10:40
11:15
11:55
12:30
13:15
13:30
14:15
14:55
15:20
15:55
16:15
16:45
17:00
WELCOME COFFEE INTRODUCTION FROM GLOBAL EXECUTIVE EVENTSTwo minutes will be provided to upload another challenge you are currently facing onto our event app. CHAIRPERSON OPENING REMARKSGert Askes, Co-Founder & CEO, SPARQ360
KEYNOTESTRATEGY AND INNOVATIONCombining insights from both technical and human perspectives, Theo will discuss his view of strategy in the fast moving world of the digital age in the context of the development of the Smart Society of Amsterdam.• Value of strategy• What is going to happen: some technology-drives• When is it going to happen? Are you too late?• What do you expect from strategy, which role to play?• Three pointers, often forgotten• What happened in Amsterdam?• Essence of any strategy in the digital age summarizedTheo Veltman, Rainmaker Innovation | Program Manager, Gemeente Amsterdam CASE STUDYORGANIZING FOR SUCCESS: DESIGNING INNOVATION INITIATIVES THAT INSPIRE AND DELIVER• The key role of participation intensity• The critical role of moderating feedback• Employee autonomy and control mechanisms: striking
the right balance to ensure alignment with corporate goals
• Competence Development: ever evolving in a lifelong learning context
• Having a customer orientation in innovation still doesn’t come naturally and what to do about it
Isabel Verniers, Professor Department Marketing, Innovation & Organisation, Ghent University NETWORKING COFFEE BREAK CASE STUDYDESIGN YOUR ENTERPRISE DIGITAL & MARKETING PLATFORMS FOR BUSINESS AGILITY & PERFORMANCE• Established companies are not designed by default to be
digital, they must transform to remain competitive• The first step in a digital transformation is creating a clear
vision of how the company will engage with customers to solve their problems
• To remain competitive, companies need a different approach where Marketing and Information Technology come together
Alejandra Leon, Global Segment Architect - Brand and Communications, Shell
SPONSOR SESSIONFREE UP INNOVATION RESOURCES WITH THE TOTAL AUTONOMOUS NETWORKING APPROACH• Simplify the management of the whole communication
infrastructure with automated configuration• Free up valuable resources from daily activities to core
business innovation processes• Ensure simple and reliable access to company resources
on wired or wireless devices• Protect users from the network and network from the
users with autonomous network safety• Optimize the use of public network resources to mini-
mize cost and maximize reliabilityGiovanni Prinetti, Solution Marketing Manager, Allied Telesis
CASE STUDYIT IS ALL ABOUT HUMANS: MAKING THE INNOVATION MODEL WORK FOR YOU• Culture & Values matter! Adapting IKEA’s Culture and
Values in a market-specific innovation approach• Case Study: key pillars making the Innovation Model work
• 7 myths about innovation: what we learnt from our failures and successes
Małgorzata Bochenek, Innovation Manager, IKEA Retail Poland
NETWORKING LUNCH BREAK
SPONSOR SESSIONSCALING INNOVATION ACROSS YOUR ORGANISATION - BEST PRACTICES THAT REALLY WORK• Rewards Vs Recognition: Different Strokes for Different
Folks• Field-proven Gamification Best-Practices: One Point at
a Time• Outsourcing Collaboration: Enterprise social integra-
tionsMichael Stilger, Co-Founder, Qmarkets
PANEL DISCUSSION FOSTERING CREATIVE CONFIDENCE TO CULTIVATE INNOVATION • Unpack creative confidence in the context of innovation
and the conditions for it• Using creativity to overcome challenges of limited
resources• What is needed internally to deliver game-changing
innovations externally?Moderated by: Nina Pavlovska, R&D Lead, Innovation, Development and Training Manager & Judith Buitenhuis, Communication and Innovation Specialist, Dance4Life Daniel Rukare, Professor of Entrepreneurship & Innovation, Hult Business SchoolMichael Stilger, Co-Founder, Qmarkets
SPONSOR SESSIONINDUSTRIALIZE INNOVATION: FROM INNOVATION TO BUSINESS VALUE• Continuous innovation by building growth capabilities,
to innovate at speed and scale• Innovate for business value and result, not for a solution• Design for defining and designing plus design for deliv-
ering and sustaining innovationErna Staals, Innovation Lead, Capgemini Invent
NETWORKING COFFEE BREAK
CASE STUDY RE-DESIGNING INNOVATION WITHIN LAST-MILE DELIVERY • Traditional Innovation: Creating innovation disruptions
through market trends• Innovation alternative: innovation for every layer within
the organization• Designing the way forwardRichard Klomp, Business Development Manager, PostNL Parcels
IGNITE SESSIONCELLCOTEC; INNOVATING THE START-UP WAY IN REGENERATIVE MEDICINE• Bringing scientific findings from idea through clinical
trials to market in a startup with relatively little money• The difference corporate support would have made in
scale-up phase• Considerations: how to allow this in your corporateJeanine Hendriks, Innovation & Business Developer, Pentavations
BRAIN SPA A roundup of the previous unconference sessions and a final Q&A and brainstorming session to generate new concrete solutions to take home with you.
CLOSING REMARKS FROM THE CHAIRPERSONGert Askes, Co-Founder & CEO, SPARQ360
FINISH
Agenda day two: Friday