europe’s premier conference for b2b marketing and e ... › media › 8990 › 27686.pdf · b2b...

Thought Leadership Strategies

Discover what it really takes to get ahead in the market

Content Creation and Marketing

Tailor content to specific channels and enhance your brand image

Effective Metrics for Generating ROI

Use smart data to better understand your customer profile

Multichannel Client Engagement &

E-Commerce For superior customer experience

Leveraging Social Media

For demand generation and to build a brand

Europe’s Premier Conference for B2B Marketing and E-Commerce Excellence

Tuesday 16 - Thursday 18 September 2014Grand Connaught Rooms, London

Sponsor:

Simon Hall, EMEA Marketing Director, Dell, UK

Heidi Taylor, Head, Marketing, Government & Public Sector, PWC, UK

Alessandra Pavolini, CMO, Global Growth & Operations, GE, UK

Simon Farr, CTO, Head of Innovation & Thought Leadership, BT, UK

Christine Bailey, Director, Marketing Strategy, Cisco, UK

Richard Robinson, Director, Google, UK

Catherine Walker, Marketing Director, Vodafone, UK

Benchmark Against Leading B2B Marketing Experts

Blake Cahill, Global Head, Digital & Social Marketing, Philips, Netherlands

Book before

11th July

and save £300

Register Now! www.b2bmultichanneleu.com [email protected] +44 (0) 207 368 9465

GLoBAL EntErPrisEs


Alessandra Pavolini, CMO, Global Growth & Operations, GE, UK

Blake Cahill, Global Head, Digital & Social Marketing, Philips, Netherlands

Simon Farr, CTO, Head of Innovation & Thought Leadership, BT, UK

Heidi Taylor, Head, Marketing, Government & Public Sector, PWC, UK

Isabelle Delorme, Group Head, Market Management, Euler Hermes (a company of Allianz), France

Gonzalo Garcia Villanueva, Head, Financial Products Marketing, Bloomberg, UK

Christine Bailey, Director, Marketing Strategy, Operations, Program Office & Partner Marketing, EMEA & Russia , Cisco, UK

Simon Hall, EMEA Marketing Director, Head of Country Marketing UK, Dell, UK

Catherine Walker, Marketing Director, Vodafone, UK

Lucia Camarena, Head, Business Marketing, Large Enterprise, Telefonica, Germany

Pam Didner, Head, Global Integrated Marketing, Intel, USA

Azfarul Islam, Enterprise Collaboration and Social Business Strategist, Deutsche Bank, UK

Clare Izhaky, Global Head, Social Business, Microsoft, UK

Sally Harrison, Global Head of Social Media, Unify, UK

Bob Egner, VP Product Management, EPiServer, USA

Mark Thornton, Ecommerce Director, Maginus, UK

Josy Roberts-Pay, Marketing Director, Assurance, EMEIA, Ernst & Young, UK

Markus Dobbelfeld, Chief Marketing Officer, Datwyler Technical Components, Switzerland

Jade Tambini, European Marketing Manager, Recycling Division, DS Smith, UK

Tobias Lassen Falkencrone, Head, Marketing & Branding, Group Communications, Maersk, Denmark

Maria Burpee, Former Head, EMEA Healthcare Marketing, Dell Europe, Spain

Lutz Klaus, Senior Director, Enterprise, Commercial and Partner Marketing – EMEA, Juniper Networks, Germany

Jacqueline Howe, Head, EMEA Marketing and Communications, Liquidnet, UK

Vishal Chhatralia, Head, Digital Product Management, RS Components, UK

Ann Thueland, Director, EMEA Marketing, Actifio, Germany

Arthur Simonetti, Director, Marketing, DSM, Netherlands

Andrew Nicholson, Head, Online, Sodexo Prestige, UK

Bruno Hourdel, Vice President, Worldwide Field Marketing, Misys, UK

Jason Hughes, Head, Branded Content & Product Placement, BSkyB, UK

Jos van Berkel, Head of the Integration Centre of Excellence, Project Area Manager, Ericsson, Sweden

Kevin Yapp, CMO, Premier Farnell, UK

Katie Gordon-Smith, Head, Marketing & Business Development, Land Registry, UK

Robin Raven,

Vice President, Product, Digital Solutions,

The Economist, UK

sMALL-MEdiuM sizEd EntErPrisEs

Valentina Ikstadt,

Head, International Marketing,

Xella Baustoffe, Germany

James Bain, Director, Mobility and

eTransactional Services UK&I,

Worldline by Atos, UK

Howard Blumenthal,

Director, eBusiness Platform Solutions,

Advance Auto Parts, USA

Walter Scott,

VP, eCommerce and eServices,

Advance Auto Parts, USA

Stephen Christian,

VP, Marketing,

Verimatrix, USA

Chris Boorman,

Chief Marketing & Customer Success

Officer, Huddle, USA

Matthew Stammers,

Director, Marketing, Europe,

Taulia, UK

Jasper Martens,

Head, Marketing and Communications,

Simply Business, UK

Nick Eades,

Group Marketing Director,

Autologic Diagnostics, UK

industry EXPErt

Vincent Rousselet,

Senior Associate,

ITSMA Europe, UK

Learn from 44 B2B marketing experts:

speakers


an agenda designed for the industry By the industry

meet the advisory Board memBers

advisory Board


Pam Didner, Head, Global Integrated Marketing, Intel, USA

Maria Burpee, Former Head, EMEA Healthcare Marketing, Dell Europe, Spain

Vincent Rousselet, Senior Associate, ITSMA Europe, UK


Jade Tambini, European Marketing Manager, Recycling Division, DS Smith, UK


Dear Colleagues,

The UK is seen by most as the leading European market driving forward winning B2B marketing strategies and is benchmarked by many emerging and established economies. Make sure you are at the centre of what’s happening and do not miss the industry event of the year.

As B2B begins to emulate B2C practices, successfully integrating new technologies, leveraging multichannel strategies, prov iding more that just products will be the key to business growth and success in the not so distant future.

Why Attend B2B Multichannel?

1. Mix of global enterprises and SMBs represented to ensure case studies that you can directly relate to and those that you can aspire to

2. 150+ senior-level attendees to discuss cutting-edge B2B marketing strategies to help benchmark and find solutions

3. 30+ hours of case studies and discussions giving you all you need to develop your strategic marketing offering

4. 10+ hours structured and unstructured networking spread across interactive sessions, breakfast clubs, interactive cafe roundtables, private meetings and cocktail receptions

5. 9 interactive all star panels addressing the most pressing industry topics from CRM and marketing automation integration to effective ‘Thought leadership’ strategies

6. 7+ industry sectors represented including telecom, IT software, financial services, commercial services, manufacturing, healthcare and automotive to provide a breadth of information and experience

7. 4 masterclasses giving you in-depth training on specific aspects of organisational alignment and third party management

8. 3 key markets represented from the UK, Germany, France, plus innovator markets such as Sweden and the US

9. 3 streams devoted to all aspects of B2B business intelligence: from B2B Marketing, to B2B ECommerce to organisation management and strategy

10. 1 focus day devoted purely to social media leveraging for an improved digital marketing strategy

London is also one of the world’s truly great cities, so make sure you put aside some time outside of the conference schedule to explore or reacquaint yourself with this magical place!

Yours sincerely,

B2B Multichannel 2014 Advisory Board

❱❱ Discover winning strategies for lead generation and nurturing tactics to effectively convert leads and build your business

❱❱ Develop truly relevant content to best engage customers and build your brand through both regional and global messaging

❱❱ Evaluate and leverage cutting-edge marketing technologies to better automate and analyse the success of your campaigns and tailor to your customers

❱❱ Reorganise internal structures and systems across departments to better engage and streamline marketing, sales and IT activities

❱❱ Leverage the benefits of multichannel marketing to grow a business and engage with a greater customer pool

❱❱ Optimise eCommerce platforms and ensure that the client buying experience is user friendly and in line with the company branding

❱❱ Invite-only, workshop stream for C-level industry professionals: Discuss some of the most pressing issues challenging your organisation

❱❱ Interactive speed networking: Meet the most number of people in the shortest amount of time and walk away with valuable business contacts

❱❱ Round table cafes: Profiled delegates ensure you meet with like minded post trade peers to solve the same challenges together

❱❱ Create a personal connection in a social context over multiple breakfast, coffee and lunch breaks as well as informal drinks

❱❱ 10 hours of structured networking breaks ensuring you meet all the key players who are impacting and changing the way you do business

CuttinG-EdGE ContEntTO ADDRESS YOUR TOP CHALLENGES

un-MAtCHEd nEtWorKinG TO ENSURE YOU MEET THE RIGHT PEOPLE

Why attending B2B multichannel 2014 delivers a valuable roi

key Benefits


innovative formats that deliver a Captivating, interactive experience

engage

These informal subject-specific roundtables give you a unique opportunity to drill down into the details of an issue that is really important to you by probing the knowledge and expertise of industry market leaders. Each roundtable is limited to 10 people for maximum interaction and is designed for you to meet like-minded peers and source practical solutions collaboratively. An exceptional way to genuinely get to grips with your key challenges.

Fully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry-leading figures pitting themselves against each other in a battle to deliver the knockout argument. Then, continue the debate in your own small roundtable groups until you reach a majority viewpoint. Will you reconsider your position? And will you walk away with a fresh mind-set and better prepared to take on this key conundrum?

An invaluable opportunity for you to turn theory into practice by applying your knowledge in an experienced classroom environment. Each workshop is facilitated by a leading practitioner and is open to 25 active participants who form part of a high level brainstorm where competing ideas are put forward and the best solutions agreed upon. Contribute to a new forward-looking project and create a step-by-step action plan on how to make it work.

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. An invite only session where leading industry CMOs, CTOs and CIOs come to discuss their transitioning roles and responsibilities and how organisations will be structured in the future. Collab-orate with 15 of your peers to determine a new action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.

In this innovative and interactive format, spend 20 minutes listening to a best-practice case study before the speaker challenges you as an audience to find a solution to one of his key un-solved challenges. You’ll then engage in a small interactive roundtable discussion before each group presents its conclu-sions to the audience. Take away differ-ent approaches to the same challenge from your fellow industry peers!


08.00 Registration and Coffee

08.50 Opening Remarks from ChairpersonMaria Burpee, Former Head, EMEA Healthcare Marketing, Dell Europe, Spain

Leveraging Social Media for Brand Positioning and Awareness

09.00 KEYNOTE PRESENTATON: Finding new opportunities while leveraging social media for optimal lead generation Isabelle Delorme, Group Head, Market Management (CMO), Euler Hermes (a company of Allianz), France

09.30 CASE STUDY REVOLUTION: Social ecosystems: How to use social media to build the brand and influence prospective clients in socially educated and uneducated markets Sally Harrison, Global Head, Social Media, Unify, UKTobias Lassen Falkencrone, Head, Marketing & Branding, Group Communications, Maersk, Denmark

10.30 Morning Break

11.10 CASE STUDY REVOLUTION: Generating a unique and truly integrative social media campaign to build awareness and generate demand Clare Izhaky, Global Head, Social Business, Microsoft, UK

11.50 CASE STUDY REVOLUTION: The social media impact of Raspberry Pi on the element14 community site - driving engagement and sales through social media Kevin Yapp, Chief Marketing Officer, Premier Farnell, UK

12.30 Lunch

13.50 ALL STAR PANEL: To invest or not to invest: Making the best of what you have vs assessing and investing in new technologyAzfarul Islam, Enterprise Collaboration and Social Business Strategist, Deutsche Bank, UKTobias Lassen Falkencrone, Head, Marketing & Branding, Group Communications, Maersk, Denmark

14.30 CASE STUDY REVOLUTION: Strategies for keeping pace with the ever growing social media universe to provide real-time relevant information to your customersJasper Martens, Head, Marketing and Communications, Simply Business, UK

15.10 ROUND TABLE CAFES: What will come after social media as a channel for branding and content?

Table 1: WHITEPAPERSIsabelle Delorme, Group Head, Market Management, Euler Hermes (a company of Allianz), France

Table 2: TV CAMPAIGNSJason Hughes, Head, Branded Content & Product Placement, BSkyB, UK

Table 3: BRANDED CONTENT TOOLSJasper Martens, Head, Marketing and Communications, Simply Business, UK

17.00 Closing Summary and Chairperson Remarks

17.10 Cocktail Reception

social media day: Leveraging social media for improved Brand positioning and awareness - tuesday 16th september 2014

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Further networking opportunities in our informal cocktail reception Round table cafes allowing more interactive and in depth discussions

PLENARY WORKSHOP: Strategic Approaches to B2B Marketing

Best in Class Lead Generation and Nurturing Tactics

11.00 New technologies to track and nurture leads through the whole sales cycleMatthew Stammers, Director, Marketing, Europe, Taulia, UK

Planning and Process Management

11.00 SYNERGY WORKSHOP: Effectively managing third parties when developing a global marketing campaign to better understand your customer base and increase lead generation

11.20 The journey to Revenue MarketingChristine Bailey, Director, Marketing Strategy, Operations, Program Office & Partner Marketing, EMEA & Russia, Cisco, UK

11.40 OXFORD STYLE DEBATE: WHO DARES WINS Online marketing vs Offline marketing: What generates the most leads and best conversion rates? Online marketing argument: Lucia Camarena, Head, Business Marketing, Large Enterprise, Telefonica, Germany Offline marketing argument: Vincent Rousselet, Senior Associate, ITSMA Europe, UK

11.40 SYNERGY WORKSHOP: Aligning cultures and processes: Making the successful transition from a sales driven organisation to intelligent marketingPam Didner, Head, Global Integrated Marketing, Intel, USASimon Hall, EMEA Marketing Director, Head of Country Marketing UK, Dell, UKBruno Hourdel, Vice President, Worldwide Field Marketing, Misys, UK

08.00 Registration and Breakfast

08.40 Conference Ice Breaker

08.45 Chairperson’s Opening Remarks

OPENING PLENARY KEYNOTES: The Future of Digital Marketing and E-Commerce

09.00 The B2B Commerce trajectory: Where is digital taking us? Richard Robinson, Director, Google, UK

09.20 Learning from the B2C market: Successfully moving customers through the sales cycle from qualified leads to salesWalter Scott, VP, eCommerce and eServices, Advance Auto Parts, USA

09.40 Heart to Heart: 5 Lessons from the Frontline Heidi Taylor, Head, Marketing, Government & Public Sector, PricewaterhouseCoopers, UK

10.00 FIRE SIDE INTERVIEW: Does the B2B marketing landscape reflect the B2C business model?Robin Raven, Vice President, Product, Digital Solutions, The Economist, UKCatherine Walker, Marketing Director, Vodafone, UK

10.20 Morning Break

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12.40 Lunch


main Conference day 1 - morning sessionWednesday 17th september 2014

‘’Meet and engage with high-profile marketing professionals working on exciting projects and dealing with the relevant topics in B2B Marketing, including value

creation in CRM, content management and communication channels’’


New Approaches to Content and Analytics

Rethinking Delivery & Execution

Strategic Approaches to B2B Marketing

Content Creation and Business Management

14.00 Value creation: Generating relevant and actionable content for your customer to increase revenues Pam Didner, Head, Global Integrated Marketing, Intel, USA

Marketing Tech Innovation and Integration

14.00 Integrating Marketing Automation (MA) into your demand campaign for improved execution and speed


14.00 CMO Boardroom: Bridging the gap between your CMO and CIO (invite only)Contributors: Chris Boorman, Chief Marketing & Customer Success Officer, Huddle, USA Markus Dobbelfeld, Chief Marketing Officer, Datwyler Technical Components, SwitzerlandSimon Farr, CTO, Head of Innovation & Thought Leadership, BT, UK

14.25 Aligning information and messaging across all channels to ensure maximum customer captureArthur Simonetti, Director, Marketing, DSM, Netherlands

14.25 Gaining optimal benefit from your CRM system to maximise customer relationships now and in the future Valentina Ikstadt, Head, International Marketing, Xella Baustoffe, Germany

14.50 Maximising consumer capture through streamlined channel utilisation and management Stephen Christian, VP, Marketing, Verimatrix, USA

14.50 The do’s and don’ts of data capture and data use for improved customer analysisSimon Hall, EMEA Marketing Director, Head of Country Marketing UK, Dell, UK

15.15 How to manage and maintain a global message: Overcoming practical and cultural challengesJade Tambini, European Marketing Manager, Recycling Division, DS Smith, UK

15.15 Data overload: Effective data analysis and management to better utilise the unlimited customer information poolRichard Robinson, Director, Google, UK

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15.35 Afternoon Break

CLOSING PLENARY

16.05 ALL STAR PANEL: Effectively streamlining your CRM system, marketing automation and additional marketing software to improve your global digital presence Blake Cahill, Global Head, Digital & Social Marketing, Philips, NetherlandsAndrew Nicholson, Head, Online, Sodexo Prestige, UK

16.45 ALL STAR PANEL: Content marketing as the gateway to client loyalty: Practical approaches to inspire and gain trustJade Tambini, European Marketing Manager, Recycling Division, DS Smith, UKJason Hughes, Head, Branded Content & Product Placement, BSkyB, UKGonzalo Garcia Villanueva, Head, Financial Products Marketing, Bloomberg, UK

17.25 End of Conference Day 1


main Conference day 1 - afternoon sessionWednesday 17th september 2014

Discover winning marketing

strategies in an interactive

conference format


Rethinking Delivery and Execution


Improved Engagement to Improve Sales and Drive Business

10.30 Neural communication - Increasing market(ing) success via emotional sellingLutz Klaus, Senior Director, Enterprise, Commercial and Partner Marketing – EMEA, Juniper Networks, Germany

Multichannel Client Engagement &E-Commerce

10.30 Building and integrating a B2B retail website to cater for business customers expectations into current back end systemsVishal Chhatralia, Head, Digital Product Management, RS Components, UK


10.30 Synergy workshop: How to implement Account-based marketing (ABM)? The personalised business approach to customer relationship developmentKatie Gordon-Smith, Head, Marketing & Business Development, Land Registry, UKJosy Roberts-Pay, Marketing Director, Assurance, EMEIA, Ernst & Young, UK

10.55 Behavioural economics and cognitive heuristics: Applying mind games to online channels and user behaviour Andrew Nicholson, Head, Online, Sodexo Prestige, UK

10.55 How to establish a B2B e-commerce platform to drive sales and reduce operational costs: Lessons learnt Jos van Berkel, Head of the Integration Centre of Excellence, Project Area Manager, Ericsson, Sweden

11.20 ROUND TABLE CAFES: Voice of the Customer (VOC): Personalising your client interaction by tailoring content and the channels of engagement Jacqueline Howe, Head, EMEA Marketing and Communications, Liquidnet, UKNick Eades, Group Marketing Director, Autologic Diagnostics, UKKatie Gordon-Smith, Head, Marketing & Business Development, Land Registry, UKMarkus Dobbelfeld, Chief Marketing Officer,Datwyler Technical Components,Switzerland

11.20 ROUND TABLE CAFES: Driving B2B engagement through effective E-commerce platforms - learning from past mistakesBob Egner, VP Product Management, EPiServer, USAMark Thornton, Ecommerce Director, Maginus, UK

12.20 Lunch

13.20 From a concept to 1 million customers in less than 4 years – building a brand to challenge the industry leaderJames Bain, Director, Mobility and eTransactional Services UK&I,Worldline by Atos, UK

13.20 The challenges of globally re-platforming of the Premier Farnell websites – changing the tyres on a moving vehicle Kevin Yapp, Chief Marketing Officer, Premier Farnell, UK

13.20 Synergy workshop: Becoming a truly client centric business and offering a superior serviceCatherine Walker, Marketing Director, Vodafone, UK

08.30 Morning Coffee

08.50 Chairperson’s Opening Remarks

OPENING PLENARY KEYNOTES: Improved Engagement to Improve Sales and Drive Business

09.00 ALL STAR PANEL: ‘The strategic continuum’: Sales, Marketing and IT to drive the business forward Lucia Camarena, Head, Business Marketing, Large Enterprise, Telefonica, GermanyJacqueline Howe, Head, EMEA Marketing and Communications, Liquidnet, UKAnn Thueland, Director, EMEA Marketing, Actifio, GermanyCatherine Walker, Marketing Director, Vodafone, UK

09.40 KEYNOTE: How to transform a centrally driven marketing strategy into commercial activation in emerging markets Alessandra Pavolini, CMO, Global Growth & Operations, GE, UK

10.00 Morning Break

main Conference day 2 - thursday 18th september 2014

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Rethinking Delivery and Execution


13.45 Implementing effective analytics to evaluate return of marketing investment (ROMI) on a global scale Bruno Hourdel, Vice President, Worldwide Field Marketing, Misys, UK

13.45 Achieving effective sales globally by providing a seamless multichannel user experienceAnn Thueland, Director, EMEA Marketing, Actifio, Germany

Synergy workshop: Becoming a truly client centric business and offering a superior serviceCatherine Walker, Marketing Director,Vodafone, UK

14.10 CASE STUDY REVOLUTION: Smart data vs big data: Determining key data points and differentiators to predict new trendsHoward Blumenthal, Director, eBusiness Platform Solutions, Advance Auto Parts, USA

14.10 CASE STUDY REVOLUTION: Transforming your B2B Commerce strategy with mobile to infl uence and build loyalty Simon Farr, CTO, Head, Innovation & Thought Leadership, BT, UK

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15.20 Afternoon Break

15.50 ALL STAR PANEL: How to best harness the power of Big Data to deliver marketing in real-time within an organisationChris Boorman, Chief Marketing & Customer Success Officer, Huddle, USA Christine Bailey, Director, Marketing Strategy, Operations, Program Office & Partner Marketing, EMEA & Russia, Cisco, UK

16.30 ALL STAR PANEL: Excelling in ‘Thought leadership’: What does it really take and what actually influences a B2B decision maker to achieve that revenue?Arthur Simonetti, Director, Marketing, DSM, NetherlandsStephen Christian, VP, Marketing, Verimatrix, USAMaria Burpee, Former Head, EMEA Healthcare Marketing, Dell Europe, SpainVincent Rousselet, Senior Associate, ITSMA Europe, UK

17.10 Event Summary and Closing Remarks

17.20 End of Conference


“B2B Multichannel Europe provides the opportunity to learn from others, share experiences; meet new people; and identify 2-3 things to take-away and apply differently in my role’’

Simon Hall, EMEA Marketing Director, Head of Country Marketing UK, Dell, UK

europe’s premier conference for b2b marketing and e ... › media › 8990 › 27686.pdf · b2b...

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