euroscreen highlights: walking on sunshine
DESCRIPTION
Walking on Sunshine. Presentation by Cristina Piscitelli, EU Funds - Project Manager at Apulia Film CommissionTRANSCRIPT
![Page 1: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/1.jpg)
Walking on Sunshine
Apulia Film Commission
Cristina Piscitelli
![Page 2: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/2.jpg)
WALKING ON SUNSHINE
![Page 3: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/3.jpg)
WALKING ON SUNSHINE
APULIA FILM COMMISSION AND PUGLIAPROMOZIONE
• Apulia Film Commission and Puglia Promozione are regional agencies whose objective is to support regional development
• The aim of their co-operation on Walking on Sunshine was to promote Apulia
![Page 4: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/4.jpg)
• € 270.629,00 grant
• € 1.237.528 production spend in Puglia Region
WALKING ON SUNSHINE
APULIA FILM COMMISSION FIGURES
• Vertigo Films benefitted from Apulia Film Commission’s National/International Film Fund
• Locations in south Puglia: Lecce – Nardò – Torre San Giovanni (Ugento)
![Page 5: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/5.jpg)
• Shot in Apulia from 2 to 29 October 2013
• 27 crew members were local
• Three hotels and four apartments used for
crew accommodation
• Three catering companies
• Four local sponsors: beach wear (Lecce),
jewellery (Lecce), sports wear (Matino-Lecce),
scuba diving equipment (Collepasso-Lecce)
WALKING ON SUNSHINE
APULIA FILM COMMISSION FIGURES
![Page 6: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/6.jpg)
• 2 grip rental companies – Lecce
• 2 stationery stores – Lecce
• 1 copier company – Cavallino – Lecce
• 1 car rental company – Cavallino – Lecce
• 1 travel agency - Lecce
WALKING ON SUNSHINE
APULIA FILM COMMISSION FIGURES
![Page 7: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/7.jpg)
WALKING ON SUNSHINE – BOX OFFICE
• UNITED KINGDOM
RELEASE DATE: 27 JUNE 2014
BOX OFFICE: $ 2.071.453,00
• ITALY
RELEASE DATE: 4 SEPTEMBER 2014
BOX OFFICE: $ 506.834,00
• SWEDEN
RELEASE DATE: 27 JUNE 2014
BOX OFFICE: $ 104.373,00
![Page 8: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/8.jpg)
WALKING ON SUNSHINE
WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN
• PUGLIA PROMOZIONE, the Regional Tourism Agency, created a bespoke campaign to promote Puglia through WALKING ON SUNSHINE
• Movie poster promoted hashtag #WEAREINPUGLIA
![Page 9: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/9.jpg)
WALKING ON SUNSHINE
WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN
• WE ARE IN PUGLIA campaign was launched in Munich, London and Dublin underground stations and on buses
• The advertising campaign in all three cities invited audiences to visit movie locations
![Page 10: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/10.jpg)
During the premiere night the promotional slogan WE ARE IN PUGLIA was widely displayed:
• Dancers’ t-shirts
• VUE Cinema movie poster
• Promotional boards used for press
• Cinema screen before projection
• During the party after projection
WALKING ON SUNSHINE
WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN
![Page 11: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/11.jpg)
VERTIGO FILMS and PUGLIA PROMOZIONE launched
an audience competition with the chance to win a trip to
Puglia to visit the movie locations
WALKING ON SUNSHINE
WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN
![Page 12: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/12.jpg)
WALKING ON SUNSHINE
WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN
![Page 13: Euroscreen Highlights: Walking on Sunshine](https://reader034.vdocument.in/reader034/viewer/2022042610/568ca8da1a28ab186d9b0d86/html5/thumbnails/13.jpg)
WALKING ON SUNSHINE
WE ARE IN PUGLIA PROMOTIONAL CAMPAIGN