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Eurostat Official Statistics in the Age of Big Data SAS Forum BeLux 2014 [email protected] [email protected]

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Page 1: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Official Statistics in the Age of Big DataSAS Forum

BeLux 2014

[email protected]

[email protected]

Page 2: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Table of Contents / Storyboard

• What is "Official Statistics"?

• Drivers of Big Data

• Recent Development in Statistics and Big Data

• Prototypes

• Challenges and Myths around Big Data

• The statistical Office of the Future

• Concluding Remarks

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Eurostat

Eurostat

• Part of the European Commission – Commissioner Marianne Thyssen

• The statistical office of the European Union

• The central institution of the European Statistical System

• Leading provider of high quality statistics on Europe• Statistics at EU level enabling comparisons

between countries and regions

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Eurostat

Eurostat and SAS

• > 100 SAS users in Eurostat• SAS Enterprise Guide connected to a SAS server.

• SAS in some of the statistical production workflows• GSAST (Generic Sas Tool)

a metadata driven SAS BI based production tool covering the whole data processing workflow

• Eurostat has presented the architecture and evolution of the GSAST several times at this SAS forums (in 2007 2009 and 2012).

Page 5: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Census-taking Relief (“Altar of Domitius Ahenobarbus”), Rome, Italy, ca. 100 B.C.E.,

Official Statistics

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Eurostat

What is the role of official statistics today?

'….To provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation….'

[Fundamental Principles of Official Statistics; principle 1 on Relevance, impartiality and equal access]

Page 7: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

What is the Role of official statistics today?

• Selection of data sources with regard to quality, costs and the burden on respondents

• Decision on methodology based on professional considerations including scientific principles and professional ethics

• Commitment to confidentiality

• Exclusive use for statistical purposes

• Presentation of information according to scientific standards on the sources, methods and procedures of the statistics

[Fundamental Principles of Official Statistics;

Principles 2,3,5,6]

Page 8: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

8

DRIVERS

Page 9: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Recent Developments

• Big Data Project of the UNECE

• Towards a thriving data driven economy

• Communication by the Commission

• Scheveningen Memorandum on Big Data by European Statistical System

• Big Data Raodmap and action plan 1.0

• Projects at Eurostat

• Projects by national statistical offices

Page 10: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

European Statistical System

• Scheveningen Memorandum on Big Data• Examine the potential of Big Data sources for official

statistics• Official Statistics Big Data strategy as part of wider

government strategy• Address privacy and data protection• Collaboration at European and global level• Address need for skills• Partnerships between different stakeholders

(government, academics, private sector)• Developments in Methodology, quality assessment and IT• Adopt action plan and roadmap for the European

Statistical System

Page 11: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

ESS A

ction P

lan

and R

oadm

ap

Long to short term Objectives

Identification of Topics

Pilots

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Eurostat

Roadmap

"As is" versus "To be"

Long term Vision

Medium term aims

Short term objectives

> 2020

By 2020

By 2016

Page 13: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Policy Quality Skills

Experience sharing

LegislationIT

Infrastructures

MethodsEthics /

CommunicationPilots

T O P I C S

Page 14: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Communication

Mobile phone data

Social Media

WWW

Web Searches

Businesses' Websites

E-commerce websites

Job advertisements

Real estate websites

Sensors

Traffic loops

Smart meters

Vessel Identification

Satellite Images

Process

generated data

Flight Booking transactions

Supermarket Cashier Data

Financial transactions

Crowd sourcing

VGI websites

(OpenStreetMap)

Community pictures

collection

Sources of Big Data for Pilots

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Eurostat

Mobile

Phone

Data

Tourism

Statistics

Population

Statistics

Migration

Statistics

Traffic

Statistics

Commuting

Statistics

Population

Statistics

Mobile

phone

data

Smart

Meters

VGI

websites

Satellite

Images

Blending of Sources and multipurpose Statistics

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Eurostat

The Internet as Source (IaD) for Information Society Statistics

• Surveys of Households/Individuals and Enterprises

• Analysis of website functions of enterprises

• Statistics on use of Internet

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Eurostat

Use of Mobile Phone Data for Tourism Statistics

2005

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Eurostat

Use of Mobile Phone Data for Tourism Statistics

2013

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Eurostat

Use of Mobile Phone Data for Tourism Statistics (…)

• Precise and comprehensive data source

• Cost savings

• Description of tourism movements

• Statistics of less visited sites

Page 20: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Prices from Internet

• Potential:

• Steep increase of online shopping

• Data is publicly available

• Frequent and automatized data collection

• Feasibility Study (Netherlands):

• Standard software modules(open source license)

• Data collection with Internet Robots

20

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Eurostat

Challenges and Myths

• Public understanding, perception and trust in statistics

• The end of official statistics monopoly: are NSIs at risk of going out of business?

• Big Data: the end of theory?

• A changing role for official statistics?

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Eurostat

Public understanding, perception and trust in statistics

• We do have a serious gap

• The privacy paradox: two opposite faces of trust

• Communicating a value proposition for official statistics

Page 23: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Are NSIs driven out of business?

• It will not be that easy…

• Benchmarking

• Request for information by government will persist

• Unbeatable core values which underpin science, guide public policy and business decisions

• But we need to embrace 'data science' as being part of 'greater statistics'

• Business model for official statistics has to be adapted

Page 24: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

The end of theory…or better theory?

• Scientific approach in the era of big data is needed more than ever before

• Kirk Borne: Statistical Truisms in the Age of Big Data (19 June 2013):-correlation does not imply causation-sample variance and bias do not go to zero-absence of evidence is not the same as evidence of absence

• A great moment: revisit theory in the age of big data

Page 25: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

A changing role for official statistics?

• Accreditation and certification may become core tasks of NSIs

• Statistical modelling will be a main activity

• From descriptive indicators to nowcasting and forecasting

• Re-thinking surveys and censuses in terms of reality mining: blending big data with tradition

• It will be difficult to justify a 'traditional census of population' in the post2020 rounds

Page 26: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

What will change?

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Eurostat

The statistical office of the future

What will be the impact of ubiquitous data collection and networking

• Internet of [every]Things,

• Cloud services,

• Wearables,

• Autonomous traffic,

• Smart systems,

• …

on official statistics?

Page 28: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

The statistical office of the future

• Data flows instead of surveys and censuses• Data customer instead of data provider• Product designers instead of data collection designers• New answers related to

• Quality and transparency• Privacy and confidentiality• Access to third party data sources / data sharing• Scientific standards and methodology• Professional ethics• Skills

• Accreditation and certification instead of production• Embedded in data flow – statistics 'everywhere'

Page 29: Eurostat - Official Statistics in the Age of Big Data · Supermarket Cashier Data ... • Feasibility Study (Netherlands): ... Eurostat - Official Statistics in the Age of Big Data

Eurostat

Concluding remarks

• Big Data is here to stay and … grow bigger

• Embracing big data and data science into 'greater statistics' is the only way forward

• We have much work to do !

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Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Twitter Contest – Tweet to win prizes!SAS Forum

A. Surveys

B. Mobile phone data

C. Smart meters

6. What is not a source of Big Data?

Tweet your answer:

Example: @spicyanalytics 6D

Prizes to win:

1st prize: a ticket for Analytics 2015

2nd prize: a book of Prof Bart Baesens: “Analytics in a big

data world”

3rd to 30th prize: chocolates with pepper

Winners will be contacted post-Forum !Start of your tweet Question # Your answer