eva morrow’s marketing plan

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Eva Morrow’s Marketing Plan Developed and improved over 19 years Experience combined with keeping up to date on new marketing trends Internet driven because 9 out of 10 buyers will search online first before choosing a realtor Online access to entire marketing plan And showing feedback throughout the listing term

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Eva Morrow’s Marketing Plan. Developed and improved over 19 years Experience combined with keeping up to date on new marketing trends Internet driven because 9 out of 10 buyers will search online first before choosing a realtor Online access to entire marketing plan - PowerPoint PPT Presentation

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Page 1: Eva Morrow’s Marketing Plan

Eva Morrow’s Marketing Plan Developed and improved over 19 years Experience combined with keeping up to date on

new marketing trends Internet driven because 9 out of 10 buyers will

search online first before choosing a realtor Online access to entire marketing plan And showing feedback throughout the listing term

Page 2: Eva Morrow’s Marketing Plan

Making Your Home Stand Out! Professional large photos Customized webpage for every listing Detailed home brochures printable online Property map and price online 40 to 60 photos of interior and exterior

Page 3: Eva Morrow’s Marketing Plan

How is Eva Morrow Different Numerous quality wide angle lens photographs Customized web page for every home Fast response time to all requests via phone,

email or text Thorough website with current real estate news

and easy search home search options Virtual password protected offices for buyers

and sellers

Page 4: Eva Morrow’s Marketing Plan

Web Connections

Begins at www.MichiganHomes.Net

Four Main Sites created just for your home Realtor.com – The number one home search engine Realcomponline.com MaxBroock.com Real EstateOne.com

Information from these four sites spread across the internet

Page 6: Eva Morrow’s Marketing Plan

The RealtorsMLS

Realtors main way of previewing and sending listings to their buyers

Can upload up to 25 photos Can link a virtual tour or in my case the 60

photo website for each listing Powerful

– Realtors Preview The House – Appears in Buyer searches online

Page 7: Eva Morrow’s Marketing Plan

Max BroockReal Estate OneJonstone and JonstoneFamily of Companies

Creates Sites of all their listings on:

You-Tube Craigs List Trulia Moveinmichigan.com Zillow And many more…

Google any of my listings and watch them appear at the top of the first page through these sites including Reatlor.com and MichiganHomes.net

Google Eva MorrowSee What Happens!

Page 8: Eva Morrow’s Marketing Plan

Realtor.com The importance of Realtor.com

First impressions are crucial 5.7 million potential clients visit each month

Showcased Listing 25 Photos Direct link to 60+ photo webpage Featured homes section at the top

Page 9: Eva Morrow’s Marketing Plan

Featured Homes - Home on the top and bottom of the search page 1000% more exposure than the average listing Featured Home Slots in these cities

Birmingham Franklin Bloomfield Beverly hills West Bloomfield

Cross Marketing Is Effective!

Page 10: Eva Morrow’s Marketing Plan
Page 11: Eva Morrow’s Marketing Plan

Current Market Conditions Direct Link from Realtor.com First Realtor to provide monthly market

condition reports in the following cities Franklin - Bingham Farms

Bloomfield – West Bloomfield Royal Oak - Berkley Beverly Hills - Birmingham Farmington Hills - Troy

Builds Credibility More Buyers

Will Call

Page 12: Eva Morrow’s Marketing Plan
Page 13: Eva Morrow’s Marketing Plan

From MichiganHomes.Net to: Trulia Zillow Moveinmichigan.com Hotpads Oddles msn Craigs List

Google Homes.com M-Live Marketplacedetroit Freep Move cyberhomes

Page 14: Eva Morrow’s Marketing Plan

Blog All Social MediaBlog.Michiganhomes.net

Mediums

Facebook Twitter Linked-In YouTube Plaxo My Space

Information Shared

New Listings Market Trends Informative News Viewed by Business Associates and Friends – A

Huge Network

Page 16: Eva Morrow’s Marketing Plan

Fast Pace – Being The First to Respond

Everyone uses the internet Everyone wants an immediate answer Everyone wants a fast response Everyone wants to connect online Everyone wants to be time efficient

The Key is to be available and respond!