Eva Pascoe
“We are all in it together” Digital Futures
High Street meets Eudora, Mosaic & FTP, Easynet
Cyberia Café 1994
@EvaPascoe
Introducing SSL 3.0 in 1996 enabled online shopping
Topshop launches e-com store
@EvaPascoe
IETF requests ban of third-parties cookies 1997 > EU law 2011
The Cookie Wars 1995-7
@EvaPascoe
Gmail launch 2004
“Google gets right up to creepy” – Eric Schmidt
@EvaPascoe
Increase of self-reporting
$$$ AGE
Gender
Geo-‐loc Travel ins
Forex
@EvaPascoe
Cloud Computing 2008
From Floppy to Cloud -> cost of data storage drops
@EvaPascoe
- Massive increase in data self-input
via Social/Gmail/Selfies (2006)
- Drones/wearable/Geo-loc (2013) - Cash drops by 20% in UK (2014)
- Algorithms 2.0 - Bayes/Markov -> Commercial/State Surveillance
Humans feeding Machines
@EvaPascoe
Race for more data from Spy-TV to Selfie Sticks
@EvaPascoe
Value Exchange Transparency
WHO gets my data?
HOW much is it worth to me? Can I revoke my permissions?
How do I allow permission based
on TIME, PLACE, REQUESTEE?
Innovate UK Ethos Matcher project
@EvaPascoe
Tim Berners-Lee -Magna Carta 2.0
@EvaPascoe
Collaborative Bill of Digi Rights UK
@EvaPascoe
End of Glass
US consumers/citizens rise up
“Apple will sell product not people
(data)” – Tim Cook 5/6/2015
Google Pays Costs of ‘Creepy’
@EvaPascoe
USA moves to Citizen Rights
@EvaPascoe
Crowd-‐sourcing Wikipedia Open Data Blockchain
Private Equity
gambles?
Future Internet Unicorns?
@EvaPascoe
Harness persuasive technology for good