eva: solar power for apartments
TRANSCRIPT
Mission: to provide clean power to people.
Right now, it is mostly impossible for apartment renters to go solar—
landlords just don’t allow it.
That is because panels have to be mounted on the roof,
and cannot be transferred if the renter is to leave.
What landlords do allow is TV dishes.
One of the standard set-ups for CPV (concentrated photovoltaics) is a dish module.
It looks and functions just like a TV dish:
the dish concentrates sunlight onto the CPV wafer that sits on an arm in front of it.
We can build a solar system for apartments that has:
a compact dish-like CPV module (TV dish),
and an indoor lithium-ion battery where the power is consumed from (the TV).
It will be a solar solution for apartment renters
that is legit to install.
eva: solar solution for apartments
Given:• landlords allow TV dishes;• eva uses TV dish—TV set analogy; • CPV dish sits on the roof—battery interface sits in the living room; • CPV is 44% efficient, compact, and produces power quickly; • battery capacity is 7 KWh.
Equals: • powerful off-grid solar solution to meet everyday energy needs; • legit to install in rented apartments; • mobile, can be dismounted and brought to another apartment.
Target market:• California, Arizona, New Mexico, Utah, Nevada, Colorado residents; • apartment renters; • singles / couples, preferably under 50; • with average income per capita over $75,000.
Cultural portrait:• young people with environmental concerns;• yoga / healthy living practitioners;• preferably with children (to introduce the product to potential customers early in their lifetime).
1. eva dish follows the sun all day, producing power
2. the power is stored in a 7 KWh lithium battery-ion that sits in the living room
3. the battery has three outlets and extension cords, so that the owner can use energy in other rooms
Examples of existing off-grid solutions.
Designed for camping and emergencies.
Cannot meet full daily power needs.
Goal Zero Yeti 1250 Wagan ePower Cube
eva in comparison to existing solutions
Criteria Goal Zero Yeti 1250 Wagan ePower Cube Eva (estimated)
Power outputType of solar cellsConcentratorTrackerBattery capacityDimensions: battery solar module Weight: battery solar module Price
240 Wh per dayMonocrystalline NoneNone1.2 KWh 0.9 x 1.3 x 1.2 ft 1.75 x 1.5 x 0.08 ft109.5 lbs6.5 x 2 lbs$1,999.95
640 Wh per dayMonocrystallineNone None 490 Wh1.7 x 1.7 x 1.2 ftBuilt-in84 lbsBuilt-in$1,199.95
7 KWh per dayCPV Mirroring dish 2-axis7 KWh2 x 2 x 2 ft 3 x 3 x 3 ft100 lbs 150 lbs$8,000
Eva price per kWh
$0.35 / KWh
Math:Price: $8,000Warranty: 10 years (3,652 days)Daily output: 7 KWh10 years output: 25,564 KWhPrice per kWh: $0.31 +efficiency decrease: $0.35
Competition price per kWh
On-grid power (CA) $0.15 / kWh
Yeti 1250 $4.56 / kWh
ePower Cube $1.71 / kWh
SWOT
Strengths1. Solar solution for apartments2. Can be transferred in case of moving3. Competitive price4. The most powerful solar cells5. Delivery within 48 hours 6. Installation time under 1 hour7. Design makes for good indoor aesthetics
Weaknesses1. Price per KWh needs work2. Power output needs work
Opportunities1. Big target market, potentially worldwide2. A chance to create a new market niche
Threats 1. We see no potential threats in this venture
Founders:
Stephen Menlo: co-founder, CEO, CMOMFA in Advertising, BS in MarketingPast: Tree of Life solar project / kbs+ NYC
Markus Huber: co-founder, CTO, CIOMS in Human-Computer interaction, BS in Information ScienceCurrent: Guest researcher at HP
Implementation steps: • 4 months: complete the prototype; • 8 months: produce and ship test units;• 12 months: win first customers and prove market demand; • 17 months: establish production lines; • 22 months: continue onto 2nd generation product line.
Long-term: • 24 months: full target market coverage; • 48 months: nationwide market coverage; • 60 months: IPO, global expansion.
Long-term plan: • sell / build enough solar devices / power plants to have a worldwide coverage; • develop wireless electricity chips;• install the chips into eva products / sell the chips to other electronics manufacturers; • launch a worldwide wireless power generation / share / consumption grid;• install the chips in underdeveloped countries;• redistribute all energy according to the needs of a given region.
Seeking today:$200K startup capital in exchange for negotiable % of equity.
To:• complete the team with 1-2 more people; • build the prototype by February 1, 2016; • get the product ready for test production by April 2016.
Later will seek: • $1M to enter the market (March-April 2016); • $4M growth capital (January-February 2017).
Projections of essential expenses
Earliest expenses Monthly expenses Marketing Rent
Startup: $24,140
Prototyping $10,000.
month 1 – month 6: $6,880;
month 7 – month 17: $18,260 - $18,550;
month 18 – month 24: $84,500.
month 9: $500,000;
month 18: $2,000,000.
month 1 – month 8: $1,500 (HQ); month 9 – month 17: $3,000 (+warehouse);
month 18 – month 24: $8,000 (+production).
See full projections in business plan appendixes
3-years financial projections
Year 1 Year 2 Year 3
Unit salesRevenueCost of salesSalariesMarketingTotal expensesOperating incomeNet profit
85$680,000$425,000 $112,000$500,000 $686,260-$431,260-$482,326
1120$8,920,000$5,600,000 $579,000$2,000,000 $2,939,050$380,950 -$409,625
2660$21,020,000$13,300,000 $1,200,000$2,000,000$3,371,800$4,348,200$2,445,870
See full projections in business plan appendixes
