Media technologies used in the evaluation stages of my trailer and ancillary tasks

As previously stated it was difficult for me to obtain audience feedback as my target audience do not regularly use forums such as Facebook and YouTube. Therefore it was problematical for me to utilise all the media technologies which are available to me, when it came to evaluating my products.

Although as I have stated my target audience are not regular user of YouTube, I still released both my rough cut and final teaser trailer onto YouTube enabling me to reach a wider audience, and have the opportunity to consider their comments and feedback, enabling to help me with the development and evaluation of my trailer.

YouTube

To obtain my audience feedback, from my specific target audience I conducted a screening for my target audience. I filmed it all on a flip camera so I had a document of what I did and also I was able to refer back to the footage for their feedback on the trailer and ancillary tasks, which was particularly useful in the evaluation of my productions.

Flip camera

I also obtained a variety of clips from existing trailer off of YouTube, so I was able to compare them with the clips from my own trailer, and evaluate how my trailer conforms or subverts the convents of existing period drama trailers.

The clips I compared against each other, from existing trailers and my trailer

When evaluating how all my products work together to create a brand image, I created a movie using Windows movie maker so I was able to talk over how each of my products achieved this.

Windows movie maker