Welcome to the Marble Slab Creamery Franchise Discovery Process. We have carefully designed the process to allow you to

evaluate our opportunity and determine if we’re a fit to achieve your professional and personal goals. This information is not

intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. We are

providing the United States Franchise Disclosure Document (FDD) at your request, and as a condition to receiving this FDD, you

acknowledge that we are not representing that the contents of the FDD will apply in any manner to our international franchise

relationship, including but not limited to any financial performance representations set forth in the FDD.

Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales

discussions, we will fully comply with the franchise disclosure requirements as required by law in your country/territory of

interest

INTERNATIONAL FRANCHISING OPPORTUNITIES WITH MARBLE SLAB CREAMERY

This section is designed to: PROCESS OVERVIEW Provide answers to your questions

about the Marble Slab Creamery

opportunity

Brand Attributes and Menu Highlights

The Marble Slab Creamery International

Program Elements and Support

Address Key Elements to be a Marble

Slab Creamery International Master

Franchisee

International Master Franchisee Profile

and Next Steps

MARBLE SLAB CREAMERY HISTORY

Since 1983, Marble Slab Creamery has built our reputation by specializing in super-premium ice cream with the finest ingredients. Originally, the franchise was invented by chefs Penn and LaPage, who changed the way we enjoy frozen dessert with the ability to create your own concoction. Their “Frozen Slab” was the first, the original, and in 1986 they began franchising this concept.

MARBLE SLAB CREAMERY HISTORY

In February 2007, Global Franchise Group, LLC acquired Marble Slab Creamery. We now have more than 350 open stores around the world. We currently have Master Franchisees operating in: Bahrain, Canada, Egypt, Guam, Guyana, Mexico, Pakistan, Puerto Rico, St. Lucia, Singapore, Kuwait, Qatar, Saudi Arabia, and the United Arab Emirates.

MARBLE SLAB CREAMERY HISTORY In August 2011, Marble Slab

Creamery and MaggieMoo’s Ice Cream & Treatery combined into one concept, increasing the Marble Slab brand portfolio to more than 470 open stores. This strategic combination took the rich history and award-winning ice cream flavors from both brands to create a premium and playful experience for our customers.

Global Franchise Group is a strategic

brand management company with a

focus on franchising. Global Franchise

Group (GFG) owns a portfolio of

franchise brands that includes quick

service restaurant (QSR) franchise

concepts: Great American Cookies®,

MaggieMoo's®, Marble Slab

Creamery®, Pretzelmaker®, and Hot

Dog on a Stick™.

ADVANTAGES OF FRANCHISING WITH MARBLE SLAB CREAMERY

Our Mission: We champion brands and the people who build them

THE OPPORTUNITY AND MENU

Everything we make is fresh! In addition to our super-premium homemade ice cream, we hand-roll and freshly bake from scratch our signature waffle cones and brownies. Ingredients from around the world:

• Vanilla Beans from Madagascar • Chocolate from Sweden

Unlimited Mix-Ins:

• “As many as can fit in the cup or cone” • Candy, Nuts & Fresh Fruits

We also offer delightful nonfat frozen yogurt treats, smoothies, shakes and malts, sundaes, banana splits, ice cream cakes and pies. As for the mix-ins, we offer only the freshest fruits, the finest nuts, the sweetest candies and the yummiest cookies around to satisfy the most sophisticated palettes and the craziest of cravings!

Hand-Dipped Ice cream flavors made in shop that can be made into Specialty Sundaes, Milk Shakes, Ice Cream Cakes, and Ice cream novelties such as cupcakes

THE CORE MENU

Homemade waffle cones that can be dipped in dark, milk, and white chocolate and topped with additional nuts and candies Additional products such as frozen yogurt, smoothies, and fruit sorbets

MENU BOARD STRATEGY

Direct Your Delicious- Unlimited Mix-ins and Endless Flavor Combinations Fresh Baked Waffle Cones Fully Customizable Hand Made Beverages

Marble Slab Creamery is known as The Freshest Ice Cream on Earth! We are known for:

Nation’s Restaurant News Top Customer’s Choice

Brand for 2012

Ice Cream Cakes & Ice Cream Flavors featured

on Food Network, Unwrapped.

Multiple Blue Ribbon Awards from the

National Ice Cream Retailers Association

Lots of Fans!

Launch of “Direct Your Delicious: in April 2014, featuring Unlimited Mix-ins

Often featured in popular culture and on TV

Mostly Female Families with Kids 18-54 Years Old

TARGET AUDIENCE

UNIQUE DIFFERENTIATORS

Originator of the Frozen Slab Concept

Chef-Driven, Freshest Ice Cream with Unlimited Mix-ins

Fresh Dairy and Finest Ingredients from Around the World

Research and Development Support for New Product Innovations

INTERNATIONAL MASTER PROGRAM ELEMENTS Our International Master Franchisee program

at Marble Slab Creamery works to connect each Master to the brand resources in disciplines including:

• Real estate, site selection criteria, and design and site layout

• Marketing and Public Relations

• International logistics, local sourcing, and supply planning

• Start up and ongoing operations expertise and support

Marketing support calendar of events and ongoing brand

building initiatives

Operations training: P&L management, cost of goods and

labor controls Tips for team training on customer satisfaction and

customer loyalty

Unparalleled franchisee training and support through GFG

University

Ongoing access to our expertise and materials in the areas

of: Business Development, Site Selection, Construction,

Purchasing, Training, Store Operations, Quality Control and

Research and Development

FRANCHISE SUPPORT

MARKETING CALENDAR Marble Slab Creamery provides a yearly national calendar International Masters have access to the current calendar as well as the library of past promotions that they can explore for use in their local market This allows for customization of promotions on a local level

Step-by-step toolkits for local store marketing provided by Marble Slab Creamery

Toolkit will support: - National Promotions - Online Cake Ordering - Fundraising - Birthday Parties - Much, Much More!

LOCAL STORE MARKETING

SOCIAL MEDIA

We utilize Facebook, Twitter , Instagram and Foursquare to engage and interact with our customers: 276,146 Facebook Likes

4,061 Twitter Followers 4,390 Instagram Followers

Share Current Promotions

Promote Local Contents

Allows Real-Time Dialogue with Customers

BRAND TRAINING

5 days of classroom training on operations, marketing, finance, etc.

Online Training and Videos Available

Business and Operational Tools for Owners

Modules Facilitated by Content Experts

Ongoing Education and Development

Engaging, Interactive, High Tech/High Touch

5 days of platform (in-store) training on operational execution of the business

SUPPORT CENTER / R&D LAB

The Ice Cream brands have dedicated Research & Development Support focused on:

Exploring trends in the marketplace Continually revolutionizing our offering Testing and providing feedback on international product samples for approval New product innovations and ensuring each product is taken through an extensive process to:

- Validate operational procedures in-store along with all other day-to-day activities

- Understand consumer demand and the products' impact on store sales and product mix before a national launch

- A state-of-the-art Innovation Lab that provides the foundation for this innovation

Marble Slab Creamery is part of a portfolio of brands that has a proven track record of supporting over 1,100 franchised units in over 20 countries We offer a dedicated International Director who functions as the direct line into each brand and is your point of contact Internationally specific Market Launch services that are designed to help you realize the first unit opening are:

- Professional New Master Onboarding

- New Market Launch Project Management

- Supply Chain and Logistics Planning

- Operations Support and Consulting - Product Approval and Local Sourcing Expertise

EXPERT INTERNATONAL SUPPORT

HOW DOES MARBLE SLAB CREAMERY ASSIST ME IN OPENING THE FIRST UNIT IN MY MARKET?

Market Launch Planning- The A to Z plan of how we will transfer all the brand “know how” to you and the countdown of activities that lead up to the first unit opening

Supply Chain Planning- Working with each Master Franchise group on establishing a targeted local sourcing plan in order to reduce import costs where applicable from the first unit

Onsite start up and training of the first unit

WHAT KIND OF SUPPORT CAN I EXPECT AFTER I OPEN THE FIRST UNIT?

Continued Marketing and brand building consultation to assist you in growing the brand through the introduction until maturity

Ongoing Operational Support- Ongoing consultation from the first unit until the 100th unit in regards to front line operations and cost improvement initiatives

Franchise Sales and Development- How to set up your market for success when you are ready to start soliciting your own sub franchisees

LAYING THE SLAB

SITE SELECTION & SITE CRITERIA

Movie Theatre

Cluster

Sit Down Restaurant

Book Stores

Site criteria Location Type – Shopping Malls, Lifestyle and Open Air, Downtown, Entertainment Districts, Tourist Areas

Household income of middle class and upper middle class

Minimum: 50,000 population within a 3-mile radius

800–1200 square feet Preferred Co-Tenants:

TARGET VENUES

Large Lifestyle Shopping Centers

Pedestrian Driven

Entertainment

Airports

Entertainment Complexes

Tourist Destinations

Transportation Hubs Restaurant Clusters Anchored shopping destinations

A typical Traditional Store requires between 650 and 1,400 sf ( 60- 130 sm) of space. A typical modular, prefabricated Non-Traditional Store will use between 400 and 800 sf (37-75 sm) of space. A typical Satellite will use between 50 and 150 sf (5-14sm) in a shopping center or venue, but also will require a Traditional Store or Non-Traditional Store.

Our domestic real estate department can assist you in considering the following: - Site Selection - Site Evaluation - Demographics and Market Analysis

REAL ESTATE CONSIDERATIONS

.

Site characteristics to consider when selecting a possible location for Marble Slab Creamery - Demographics - Co-tenancy - Traffic (drive and foot traffic) - Accessibility to your core customer group - Visibility - Competitive Analysis

APPEALING STORE DESIGNS

Kiosk Requirements: • 200 SF (19 SM) • Proximate plumbing and electrical lines • Ancillary storage space recommended

APPEALING STORE DESIGNS

On Mall Requirements: • 900 – 1,200 SF (85-111 SM) • Plumbing and Electric provided

APPEALING STORE DESIGNS

Off-Mall Requirements: • 800-1200 SF

( 74-111 SM) • Electrical and

plumbing connections

INTERNATIONAL MASTER FRANCHISEE PROFILE

We are looking for business people who successfully operate similar businesses in their country of interest with the ability to grow quickly via self development and sub-franchising

Successful Master Franchisees often operate other food or retail concepts and have experience with other franchise concepts Financial stability with a net worth of a minimum of $300K USD in liquid assets Has a dedicated, English speaking staff on the ground in the country/territory where they wish to operate Master Franchisee candidate will be heavily involved in the business and act as the “Brand Champion” within their organization

CHARACTARISTICS OF IDEAL MARKETS FOR INTERNATIONAL FRANCHISING

Product offering is attractive to local clientele Products can be sold at local price points

Availability of appropriate real estate in the market to support growth

No import restrictions on key brand commodities such as dairy, sugar, flour etc.

Political and banking stability in the market to access U.S. dollars

NEXT STEPS

Complete the International Request for Consideration Continue discovery discussion with the International Director on the inputs to complete your business plan

Receive and negotiate market terms for Marble Slab Creamery

Receive a Letter of Intent (LOI) from Marble Slab Creamery containing business terms Complete and refine your business plan based on the mutually agreed upon business terms. Thank you for completing your review of the Marble Slab Creamery Virtual Brochure! We look forward to working with you towards joining our franchisee team!