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EVALUATING STRATEGY FOR E-COMMERCE IN AIRLINE INDUSTRY: A CASE STUDY OF AIRASIA A project submitted to the Graduate School in partial fulfillment of the requirement for the degree Master of Science (Information Technology) Universiti Utara Malaysia BY Sapina Dusamo 0 Sapina Dusamo, 2003. All rights reserved.

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Page 1: EVALUATING STRATEGY FOR E-COMMERCE IN AIRLINE

EVALUATING STRATEGY FOR E-COMMERCE IN AIRLINE INDUSTRY:

A CASE STUDY OF AIRASIA

A project submitted to the Graduate School in partial

fulfillment of the requirement for the degree

Master of Science (Information Technology)

Universiti Utara Malaysia

BY Sapina Dusamo

0 Sapina Dusamo, 2003. All rights reserved.

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The contents of

the thesis is for

internal user

only

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