evaluating visitor experiences with interactive art
TRANSCRIPT
FABIO MORREALEANTONELLA DE ANGELI
Evaluating Visitor ExperiencesWith Interactive Art
University of TrentoDepartment of Information Engineering and Computer Science
ICT Doctoral School
interactive art
• The user has an active role in theproduction of the artwork
• The artist orchestrates the interaction,which is then performed by the audience
• Understanding UX is critical in this context
• Traditional HCI evaluation methodologiesdo not suffice
T h e M u s i c Ro o m
Identify an interactive metaphor that mediates musical intentionalities in a concrete domain
musical intentionalities
emotions
affective character of music
algorithmically generated classical
music
a r c h i t e c t u r ev i s u a l t r a c k i n g s y s t e m
architecture
E VA LU AT I O N
interviews
questionnaires
log-data
video observations
1- field observations
⇛ Number of visitors (85 + 87 couples = 344 visitors)
⇛ Long queues
⇛ Session length (5 minutes on average)
⇛ High perceived engagement
2- video analysis
BEHAVIOURS % OF TIME % OF COUPLESWalking 36 96Couple dancing 17 76Individual dancing 11 56Running 10 82Standing still 8 100Playing run and chase game 6 64Lying down 3 7Jumping 2 47Pirouetting 2 32Intimate behaviours 2 32Lifting 1 16Fighting 0.5 28Twisting 0.5 28Bowing 0.4 16Stamping the ground 0.3 8Mimicking declaration of love 0.2 2
Examined the most recurring behaviours (N=50)
2- video analysis
⇛ 30 videos⇛ 15 for each exhibition⇛ 10 M-M 10 M-F 10 F-F
⇛ 4 researchers to rate 1-3 collaboration and engagement
high
medium
low
high
medium
low
COLLABORATION ENGAGEMENT
3- log data analysis
3- log data analysis
⇛ Average and STD for distance and speed
⇛ High variation reported
⇛ Gender effect: M-F interacted closer and varied their speed less than M-M
4- questionnaires
⇛ Participants received a card containing a link to an online questionnaire
⇛ Once completed, they could download the music they created
⇛ N = 64 (34%)
Questionfactors loading
average
I enjoyed the installation .897 -.051
3.8I will recommend my friends to try this installation .801 -.362It was a stimulating creative experience .647 .312I liked the music inside the room .640 .153The music followed my and my partner’s movements .577 .377I would have preferred other musical genres -.022 .808
2.8The number of available movements to influence music were enough .126 .680
4- questionnaires
engagementmusic
Non-musicians reported a moreengaging experience
5- interviews
⇛ I exhibition, 63 couples1. General experience2. Perception of control
following
controlling
⇛ II exhibition, 77 couples
1. Perception of control
following
controlling
both
discussions
⇛ Most of the visitors enjoyed the system
⇛ The enjoyment was due to differentpleasurable behaviours
⇛ A relevant percentage of visitors disregarded the meaning we attributed
⇛ Not simply a music-making installation