Evaluating our online endeavours

Bernard de Broglio – Internet Coordinator, Mosman Council State Library of NSW, 16 November 2010

Mosman• 8.7 square kilometres • population 28,000• approx 170 council staff

(19.5 library staff)

Ed Mitchell @edmittance

Andrea Di Maio @andreadimaio

It seems that open government initiatives are still more

fueled by principles than by evidence of actual value

How Long Will the Open Government Fuel Last?Andrea Di Maio, October 20, 2010

Australian Newspapers Digitisation Program

• More than 30 million articles from over 3 million newspaper pages

• 9000+ members of the public have corrected 12.5 million lines of newspaper text so far

http://www.nla.gov.au/ndp/

Measuring up

• Number of sites, profiles & networks• Accounts, friends & connections

• Activity• Tone & quality, content submitted,

comments, discussion, roles voluntarily undertaken

• Sentiment • Reputation, influence

Websites• www.mosman.nsw.gov.au/library• Mosman Readers• Mosman Memories of Your Street• Mosman Voices• Mosman Library of the Future• Blog, teens blog• Catalogue

Audit

Social media use since 2005

• Twitter • Flickr photos• YouTube •

Audit

Metrics• Google Analytics

• Google Local Business Listings• Facebook Insights, YouTube Insight,

Flickr Stats• Klout & bit.ly for Twitter

Visits via mobile devices

Google Analytics

Google Local Business Center

Your places found by Google Maps search

http://mosmanartgallery.org.au/blog/50000-in-project-grants-from-arts-nsw-in-2011

http://bit.ly/bc7BgJ shortened URL

Visits to Council website generated from Mosman Library email newslettersent 3 July 2010

Monitoring – ‘Active listening’

• D.I.Y. dashboard• Google News & Blog Alerts• Twitter, Facebook, Flickr, YouTube,

eBay searches• Social Mention

• Follow interesting conversations• Sample ‘sentiment’

Commercial products

Measuring your social media effectiveness – Mandi Bateson, Hill & Knowlton, August 2010

*

Caveat!

“Let’s make more crowns”, or, the danger of not looking closely at your web metrics

- Seb Chan, Powerhouse Museum blog, January 2010

“The problem with quotes on Twitter is that you can’t always be sure of their authenticity.”

~ Abraham Lincoln

Share your results

• Evaluate better• Educate & empower• Be open to serendipity

Photo by charamelody (Flickr) CC BY-NC 2.0

StoriesContinuous disclosure

or, just blog it

Mosman Orchestra – photos by Mosman Camera Club

Inspiration

• We need better storiesKristin Alford, Bridge8

• Fresh + New(er)Powerhouse Museum blog

Andrea Di Maio @andreadimaio

Government 2.0 is for every employee, not just

communication or public information officers

Toward a More Balanced View of Government 2.0Andrea Di Maio, October 27, 2010

Urban Planning Team Mosman Council

I changed some codes!

Librarians MosmanReaders.net

Lessons learnt

Size isn’t everythingValue every interaction

MosmanMemories.netsince May 2006

• 39 stories• 48 photos• 120 comments

Activity is important

Don't move! He can't see us if we don't move.

“Learn how to quickly and regularly scan the contemporary web and how to curate, create and collect content more actively”

- Mal Booth, Some musings post ILI2010

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The future?Web Squared: Web 2.0 Five Years On

Tim O’Reilly & John Battelle, 2009

thank youwww.mosman.nsw.gov.au

@mosmancouncilwebteam@mosman.nsw.gov.au