Evaluation 1In what ways does your media product use,

develop or challenge forms and conventions of real media products?

1. A shot that shows a link between lyrics and/or

music and visuals

• In our music video, we used the performance element of someone singing to show a link between the lyrics and the video.

• The words being mimed out match with the lyrics in the song and this shows that the video fits well with the song.

• Other videos have similar links to our video, like for example in the music video ‘Waves’ by Mr Probz, we see a girl disappear behind a tree on the lyrics “You are not around.” This is also similar with our idea in the theme of looking for a girl but she is not around.

2. A shot that typifies the way a record company

would want their artist to be represented• We want our artist to be represented in an

indie way therefore we don’t want the singer to be the main focus of the video and having all the attention focused around them, therefore challenge the typical conventions of a music video .

• We’ve chosen casual clothing which glamorous pop stars would not usually appear in.

• We used a large group of people to show the artist and the song being represented as a chilled, friendly atmosphere.

• In this video by Empire of the Sun ‘We are the People’, he is presented in a very quirky strange headdress, but this makes him unique and stand out from other artists, so the record company did this to make him be more interesting to watch in a video.

3. A shot that illustrates how your video uses

music genre

• We use a lot of nature in our video, to represent this indie genre.

• We are highlighting the good things in life that come free, and making the video enjoyable to watch while appreciating the better things in life.

• Nature is also a big theme for the music video ‘Olympic Airways’ by Foals, who started out as an indie group until too many people heard about them and now they are very popular.

• We can see, like our video, the beautiful lighting through trees.

4. A shot that shows an intertextual

reference• A big focus with our three different

media texts and the artist is nature and water. This shot here links to our magazine advert which is also a river, and also the girl in the water for our digipak, with similar effects of how the light shines through the water.

• Other videos use intertextual references with different media texts, especially in music videos.

• For example Taylor Swift’s song ‘Love Story’ is a intertextual reference to Romeo and Juliet, with reference to the names in the song, and using costume and mise-en-scene to create the look of the play/film.

5. A shot that demonstrates your use of camera

• We used different angles and shot types, as well as movement such as tilting and panning to vary what the audience will see.

• We use this shot of the feet for example by making the tripod the smallest it can be, and just showing the boys feet.

• This signifies the amount of walking the boy is doing in the video.

• We angled the camera in order to also get this beautiful lighting from the sun which cameras pick up.

• The use of camera work in the Arctic Monkeys music video ‘Brianstorm’ uses lots of movement as a different example, to create more speed to the action seen in the video, particularly focusing on the instruments, band members and the dancers.

6. A shot that demonstrates your use of

lighting• Lighting is a big focus in our video in both the

day and night shots, so we had to make sure we got it right.

• The day shots worked with using the suns natural light to give a majestic feel to the video.

• The night shots used sparklers to light up peoples faces in the dark and to add an interesting effect in the video, so it is clear to see what is happening and it intrigues the audience to watch the sparklers as well.

• Other videos also use effects like this to light up the surroundings, like Sigma ‘Nobody To Love’ where we see a girl running with a flare.

• We really wanted to use flares in our video but thought in the conditions we were in, this might be a bit dangerous.

7. A shot that demonstrates your use of mise-en-

scene• Our mise-en-scene is mainly nature.

• Here we see where the party scene was with the tree stumps and woods, so we see this is unconventional compared to a normal house party or club.

• We also see the black leather jacket appear in a lot of the shots with the boy, as well as the girl wearing it, which brings huge significance into the video.

• This is a big contrast to videos like LMFAO’s ‘Champagne Showers’, where we see a big group of people in a club dancing, with lots of lights, bright colours and drinking in the mise-en-scene.

8. Two shots which you feel demonstrate

something which shows you have watched other

music videos• The idea of a boy and girl getting

along well in a video is used a lot. In the video Klingande- Jubel, we see this relationship grow through the video and the camera focuses on these two the most.

• We took this idea where we have a boy who likes a girl, however we twisted this idea of them ending happy, as they start happy but something happens to the girl which intrigues the audience at the end when suddenly she disappears.

9. Two shots which you feel demonstrate

something which shows you have watched other

music videos• In the Foals ‘Olympic Airways’,

this also involves a party of people outside. This video uses the suns natural light to create a chilled atmosphere and they use balloons at the end which bring the group together and show their individuality.

• We were influenced by this and used the idea of a party outside too, but used sparklers as our individuality of the video.