What kind of media

institutions might distribute

your media product and

why?

With my magazine being aimed at more of a urban crowd, I done further

research into VIBE and XXL as I wanted to gain a rough idea who may distribute

my magazine. The VIBE and XXL are international magazines and mostly

published and available within the USA.

I personally think a UK magazine company should distribute my magazine. This is

because there is a gap in the market for my magazine especially this genre

within the UK.

When doing my research I noticed allot of American magazine were not sold in

the UK and with these magazines being the genre they are worked in favour of

my magazine as there would be a gap in the market for my magazine.

As my magazines contains both UK and US artists I think a good company to

distribute it would be EMAP as they currently produce NME and Kerrang but do

not yet publish magazines of the genre I will be providing this will increase there

sales along with widen their target audience.

I choose EMAP as I felt they

would be good to distribute

my magazine as they are 1

of many of the countries

leading media institutions.

EMAP has a history of

publishing over 20

successful leading

magazines.

Because of

EMAP history I

felt they would

be the best to

publish my

magazine as

they are reliant.

EMAP will also have

great experience and

knowledge for my

magazine to be

successful when it

comes to connotations

and denotations.

EMAP have also published

magazines such as Kerrang and

NME which are successful

magazines.

•EMAP became a PLC in the late 1970s under the guidance of the extremely successful partnership of Sir Robin Miller and David Arculus.

•In 1996 EMAP PLC agreed to sell its 65 newspaper titles.

•In 2006, Emap sold its French division to Italy's Arnoldo Mondadori Editore.

•On 27 July 2007, Emap announced that it was undertaking a review of the structure of the

group in response to receiving a number of unsolicited proposals to purchase parts of the company.

•On 12 September 2007, Emap announced that it had completed the disposal of its Australian consumer magazine division, Emap Australia for approximately £38m to ACP Magazines Ltd.On 29 January 2008, Emap PLC completed the sale of its radio, television and consumer media businesses to German company Bauer for £1.14bn.

•The remainder of the company was taken over by Eden Bidco Ltd, a company incorporated for the purpose of the acquisition by its owners, the private equity investment group Apax and the Guardian Media Group in late March/early April 2008.

•In March 2012, the company announced that it would be renamed Top Right Group, and that its magazines, events and data businesses would be separated into three standalone companies. The Emap name will continue to be used for the magazines operation, which at

the time accounted for around 18 percent of the group's turnover. The database business is to be called 4C Group, and the events unit will be renamed I2i Events Group

Background history on EMAP – Reference

http://en.wikipedia.org/wiki/EMAP

The graph below is EMAPs advertising growth . I looked in to this as I

thought it was necessary if EMAP was going to distribute my magazine

looking at the column below it shows that UK consumer for magazines

started of at 4% the decreased to nearly 0.0% then in 2004 made a

rapid increase as the growth for UK consumer magazines increased

to5.5% if this was not the case I would have looked into another

institution to advertise my media product such as IPC Media.

My magazine will fit well with

EMAP as they currently do

not have any magazines

targeted at mainly women.

Although they do have a

magazine targeted at women

, them distributing my

magazine will then spark ideas

for them to release other

magazines targeted at

women this will be a great

way to provide marketing and

advertising for my magazine.

Overall I believe EMAP has all the qualities in a publishing company

that I feel will give my magazine the best chance to succeed. It will

also be expanding their target audience so they will gain allot more

exposure and it will up their profits as they will be seen as diverse.

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