Evaluation 3: What kind of media institution might distribute your

media product and why

By Eddie Cameron

If my magazine were to be put into production, I’d like to think that Bauer Media Group would distribute it. I say this as Bauer Media Group are one of the largest magazine distribution companies in the world. They manage over 600 different magazines. One of the magazines that they manage is KERRANG magazine, my model magazine. I feel like because my magazine and KERRANG are so similar to each other, that they wouldn’t be competing for more sales. Because Bauer manage some of the other larger music magazines in the market, I feel like if they distributed my magazine then it would reach a big audience due to the ones that their other magazine already have. Although some of Bauer media’s magazines are 4Music, TheBox, Heat, Kiss, Magic and Smash Hits I feel like my magazine could be distributed due to them managing KERRANG.

I chose Bauer Media as my price seemed quite reasonable to be sold by them as well as the target audience of my magazine. Because my magazine is so similar to KERRANG and Bauer Media don’t manage a lot of magazine with the same genre as mine, I feel like it would give variety and choice for my audience, whether they choose to buy and read mine or buy and read KERRANG. I feel like if I released my magazine every 2 weeks then this would not overload my audience with issues but it would also give my audience fresh and new news for the rock genre. As opposed to the mainstream magazines that are released every week, I feel like this would be a suitable time frame to release them. I would like my magazine to be released in stores specifically for reading as well as supermarkets, for example stores like, WH SMITH and Waterstones as well as Tesco and ASDA. I want my magazine to be available in almost all stores that have a magazine section.