Evaluation 3: What kind of media institution might distribute your

media product and why?

I would choose to distribute my music magazine through Bauer Media Group for many reasons. Firstly, the main reason would be because it is a worldwide media

empire as it offers over 300 magazines in 15 countries. This is a good advantage because it shows that there is a big wide audience from the magazines they distribute. This means that my magazine would have a huge audience to target from, and then hopefully if it appeals to the audience it will make the magazine become well known.

One music magazine they distribute is Q, Bauer’s official website states it’s the “biggest selling music monthly magazine…” this shows the popularity Q has. This could mean that if I distributed my magazine with Bauer my magazine could end up being this popular.

I also chose Bauer because they distribute magazines online, TV and radio stations. Having a multi-platform feature is another advantage as my audience would probably prefer to access my magazine through the internet as they rely a lot on technology. For example Bauer distributes Kerrang on two platforms: magazine and radio. I could gain a larger audience if my magazine was a radio station as well because not everyone buysmagazines.

Finally, Bauer has many genres of magazines but not many magazines with the same genre as my music magazine, this means that my magazine would fit in perfectly as I wouldn’t be targeting a similar audience who already has a collection of magazines to choose from.

I decided not to choose Time Inc. UK as my distributor because this company is only based in the United Kingdom and I would like my magazine to be known worldwide because there is more of a chance of it gaining a bigger audience.

Time Inc. UK is still a good distributor, as it distributes Uncut and NME. And both distributors have a gap in the market for my genre of music.

However, Bauer would be a better company because it is worldwide. My magazine also features a range of artists who aren’t just English and so it would appeal to other people in further countries because of the different culture aspect.

Why not other company’s?