EVALUATION 3

By JOHN STAMMERS

What kind of media institution might distribute your media and why?

OUR LOGO

Our company name is JRS Media Productions. Rosie came up with the name and is just our first initials combined together. We tried it multiple ways round (e.g. “RJS”, “SJR”, “JSR” etc.) but felt “JRS” was quicker and easier to say. Whilst the production name isn’t catchy, how easy it is to say can be effective in making our audience remember that name. We also had a class member joke that it sounded like “JLS” and other people might end up doing the same and will help our audience to remember our production company name. We think this to be true because the target audience we aim to appeal to are very likely to know of the band and some may even listen to them.

We wanted our logo to be simple. We considered all sorts of colours, such as red, but felt black and grey looked professional and would fit in well with our thriller genre.

Production companies are responsible for: Funding – that they may receive from a parent

company or partner Budgeting Scripting – finding and organising actors/actresses Post-production Marketing

Most production companies are either owned or under a contract with film studio, entertainment company or a media conglomerate. However some production companies can be entirely independent.

Production Companies

Examples of Production Companies

Lionsgate Entertainment – Mini-conglomerate, meaning

they have many other subsidiary companies that

they own.

Lucasfilms Ltd. – Mainstream independent production

company

A distribution company carries out the process of making the final product available for consumption. This means getting the product to the target audience. With major film releases this would mean first releasing the film to cinemas and then to blu-ray and DVD in the future. In our case, because this is an independent film, we would distribute our film online via YouTube, Facebook, Twitter and other sites. We could also distribute our product at film festivals.

Distributors

Examples of Distribution Companies

As we are a small independent company, we have a very limited capital and spending budget. The funds for our project would come from our own members’ bank accounts.

It is due to us being a small independent production company that would make it highly unlikely that we would receive any investments from a bank, for example.

However we could use the website “Kickstarter” in order to fund our project. It works through ‘crowd funding’ where a filmmaker, musician etc. is funded by people on the net where they then provide a non-financial reward for their funding. We could always use this site to fund our project as well as work other jobs to maximise our budget.

Funding for Our Project

In our titles we decided to start with the director Sam. We did this because some films put the director either first or very early and the role of the director is very important. The director guides the actors and camera team to do what they want them to do. They are responsible for how the film looks, what the audience sees is down to the director. We felt the role of the director was most important.We then chose to have the cinematographer, Rosie, next. We did this because without someone on the camera there would be no film. Plus it would have looked awkward to introduce my name, the leading role, and then the cinematographer.Then finally I was introduced because I was the leading role.

Roles in Titles

Our film is very similar to the films “Psycho” and “Hide & Seek.” Ours is similar to “Psycho” because the antagonist killed their mother and is how they developed a split personality. However, I feel “Hide & Seek” is much more similar because the protagonist is also the antagonist in the film.

“Hide & Seek” was distributed by 20th Century Fox and “Psycho” was distributed by Universal.

Institutional Similarities