How did you address/attract your

audience?

Evaluation 5

Our influences:When first researching thrillers, we came across a genre called ‘Physiological thriller’. We took inspiration from this concept and adapted it to fit both our original idea and the typical ideas of a thriller. For example, when looking at the Francis Lawrence film ‘I am Legend’ we took inspiration from the protagonists isolation as loneliness and we adapted his characters persona to fit the protagonist of our thriller Theo Grey. Also in the Lawrence film, the main male character is shown in the location of a previously busy town that has now been destroyed post apocalypse, we also adapted this in our film as we used the location of a high street that is recognisable to our target audience as the familiarities of shops and adverts became an immediate recognisable feature.

This style of thriller is attractive for our audience as it cerates as eerie mood and forces them to put themselves into the role of the protagonists therefore creating empathy and a rapport between the character and viewer.

Target audienceThe target audience for ‘I am Legend’ would also be similar to ours as the predominant male character would be similar and relatable to the age and gender of our stereotypical target audience.

Also our main ‘Theo’ would be liked by the target audience as he’s a new actor and therefore the audience experiences the situation through his eyes for the first time. This therefore means that the actor, James Ginn, will be recognised purely for that role and therefore the audience, who are likely to be young adults, and they believe that they are getting a personal new character in which lives in a modern and developed world similar to theirs.

Finally, our character would be attractive to the audience as he has a military background and therefore has immediate sympathy from the viewer as people will roles within the forces and held in high prestige within society.

Conventions of a thrillerThere are a number of conventions which apply to thrillers, for example, when editing and directing a thriller film, you must consider all elements including editing, cinematography, sound and mise en scene. A director must thoroughly consider these elements before making his thriller as the audience will only be attracted to the film if it seems realistic and fits the codes and conventions of a thriller

Cinematography: we needed to ensure that we used familiar shots and complex shots in order for the audience to recognise our genre of thriller. For example, we used close up to show the reflects the emotions of the main character, wide shots to show the audience the location and tracking shots to create the illusion that the protagonist is being watched

Sound: a soundtrack is necessary to create an eerie sense and build tension, also we decided not to use dialogue as it will make the thriller seem unprofessional

Mise en scene, we gave the protagonist a military style outfit to fit the conventions of a stereotypical adventitious male thriller character

Editing: we used rapid editing to reflect the fast pace of the characters life, we used continuity editing to make it look realistic and believable for the audience

More conventions of a thriller

Our unique selling pointThe U.S.P that would most sell our thriller is the unusual location; by placing it in a busy town it apposes the stereotypical location of a thriller that you would expect to see in a house or creepy location. We decided to make out thriller in a recognisable and normal location is it meant that for the directors it was easier to make the setting eerie as it would extremely juxtapose the normal bustling and busy town and thus forth in parallel the audience can picture themselves in the position of the protagonist, this is appealing to the audience as they feel sympathy for the character and put themselves into the situation and therefore are want to find out the conclusion of a film. This idea would be effective as it means our brand ‘GPM Production’ can francize the thriller and make multiple sequels or prequels to the film and the main character will become globally famous so ‘Universal Pictures’ can sell merch or converge with other brands such as Apple, to fund the later films

Teaser poster:Our teaser poster depicts an empty road which has clearly been left isolated, this therefore fits the style and theme of our final idea as our main character is also left isolated in an empty world.

Disjointed font fits the dystopian Society that the protagonist is Living in Empty road reflects the isolation of the protagonistInforms the audience of the release Date

The fact that the picture is of a road could suggest that theirs something waiting at the end or that the broken world can be escaped, this is also suggested in our thriller as the last scene of the opening shows a hanging phone that’s ringing and therefore the audience are unaware of what's approaching for the character next.

This is appealing for the audience as they are unaware of what's going to happen and therefore want to continue watching as it entices them. This is reinforced by the caption on the poster which state “You though it was over”, this again entices the audience as they don’t know what's going to happen and consequently want to watch on.

Our final poster: Stereotypical male character of a thriller with survival instincts

The name of our thriller in bold white lettering helps the audience to see the title. The harsh lines of the font also create a eerie and tense sense.

Hidden face creates a sense of intrigue for the audience

Stereotype of a film informing the audience about elements of the film such as directors or editors to help influence them to see the thriller.

Tagline ‘you thought it was over’, the pronoun “you” makes the audience feel personally involved and therefore more desired to see the thriller

Our social networkingWe decided to use Instagram as our main social network as it appeals to our young target audience who will be familiar with the format and regularly check their social network

Also it allowed us to upload photos so that our audience could experience the progression of our thriller with us and therefore feel more persuaded to see it when its released as they have experienced the creation of the thriller with the producers

We also used twitter, this is a social network that allows you to post regularly to your followers in 140 characters or less. This again appeals to our target audience as they are young and often check their social networks, also media such as photos or videos can be uploaded so that our followers can keep up to date with the progression of our thriller