Sheraine Townsend Tolu Akinwale Temitope Ogatimirin,& Tomi Elusanmi.

This is the original template which allowed us to develop the idea for our magazine cover. We thought this was similar to what we wanted for our magazine due to the close up of the shot and also because it allowed us to develop it by

adding a prop on to our magazine. All the forms and conventions have been adhered to in terms of layout as we placed our key elements in identical positions as this traditional magazine.

• Image is a close up which is similar to our photo expression of face and direct address, which allowed us to consider what type of pose to use for our magazine. In our case it was a female who is distraught and vulnerable. In this image it seems like a direct address with her wanting our help. She also looks like she’s hiding behind her hair which may suggest that she’s vulnerable. We also highlighted what she is wearing, for example the colour of her top is red which may represent that she is danger and to be aware of her. On the other hand in our image the character is wearing a flowery headband to show how she was an innocent average teenager who was just innocently kidnapped

The title text is short and simple and they use black font which contrasts the females jumper. The title is the biggest text which shows importance .

The masthead is consistent, staying in the same position .

The cover lines which have a red and white theme and give the reader an insight.

Our magazine format is the same as this, keeping the sight and sound brand identity by sticking to their traditional layout forms and conventions

Pug ,eye-catching in blue and is viewed to be a small advert

Barcode stays on the right hand side of the page which is in both modern and traditional

sight and sound covers.

We also used a classic pug as an advertisement and used a blue pug as it stands out from the background . In comparison, a modern pug for sight and sound is now red or sometimes left without one.

Following the style of real editions of sight sound we decided to place the title at the bottom of the magazine as we you can visualise the title more clearly and so the image can be seen effectively as possible. We chose the colour white as it followed the red and white font colour scheme. However the title font of the Friendly Betrayal challenged the convention as we used basic font, this was done due to we wanted to appeal to a mature target audience, on the other hand our poster has a different font which is distorted and would appeal to a younger teenage audience. This challenged forms and convention as usually the title size and font is usually the same but in our magazine and the poster it differs from one another.

The ‘Sight and Sound’ Masthead has varied throughout the years, but as a group we decided to use the traditional sight and sound logo as we wanted to stick to an old school genre to widen the target audience. However we still kept the masthead in the same position as the modern one.

The image that we selected is in colour. We used the rope as the main prop of the magazine and also edited the photo using www.picnic.com . Putting effects on the black eye of the actor to portray hurt ad more distress. Her looking not at the camera meant to show how hurt and distraught she is and a look of hopelessness.

With thrillers males are more likely to be on the front cover of the magazine so we challenged it by putting a female who plays one of the main roles in our trailer . This allows us to gain a bigger target audience ,likewise by using sight ad sound we would gain more mature readers and intellectual audience..

These are cover stories which are essential to our magazine because it gives the reader an insight on what the magazine contains. We related the stories in to same type of genre for an audience by discussing topics which are similar to our film this was Kidulthood, The film Shank and a short series being Top Boy. By including this as the cover stories we tried to bring the same type of target audience to interact with the magazine. We made this red and bold so straight away the audience can cast there eyes on those cover stories and this gives them an idea of what type of thriller Friendly Betrayal is, without cover stories readers wont know if the magazine is for their taste and cover stories just give you short titles to persuade the readers to purchase the magazine for example they would have cover lines like “ find the latest stories on actor Leonardo di Caprio love life”

The barcode and masthead show how the magazine has consistent style on every issue and it is what the audience expect. It highlights their identity brand the yellowness of the logo.

This is our final developed piece of our teaser poster . As you can see it is half of face revealed

this was put into place to keep the identity a secret and gives the audience a sense of

curiosity. We were inspired by The Hand That Rocks The Cradle poster which gave us the idea to have a cut in the page. It is in the shape of a

knife, and this again allowed us to keep a consistent style and have some relation to the

trailer because there is a scene where a character pulls out a knife. Again with media conventions they keep the same consistency,

for example they may show an image from the trailer and put it in the poster .

We have kept a consistent style of text with our trailer and our poster in our intertitle and the

trailer name at the end. This allowed us to create an identity with the same use of font style and when the audience see the same

uniqueness of the font they know its from the same production. This is similar to existing

magazines. For example INCEPTION has the same font consistency in their trailer and poster

being in red.

Certificate 15, so the audience know the classification of the film. The website of the film

Title of the film which is in distinctive font taken from www.picnic.com . This creates the identity and the consistent style. However normal font is used for the tag line which is Trust no one in red this creates the suspense and curiosity of the poster.

The image itself is in black and white so again the character is not revealed it also corresponds with the title being him having two sides: a friend as well as a betraying side. Secondly we have a slogan on the poster ‘when the clock strikes noon’. We used this with the cut knife shape almost being noon as the antagonistic character gives a time limit of when he wants the ransom. So we included the story within the poster in the way it is structured. This idea we developed from The Hand That Rocks The Cradle . The eye is also in red which shows Hiss rage we done this with Photoshop.

Background is plain black as it creates a sense of mystery

This is the poster which we used for inspiration . The main feature of this poster is the cut in the page in a shape of the knife and the woman in the middle is in colour which suggests that she s one of the main characters . The

family are in black in and white and there is a big divide between them with the women in between. We don’t see the women full face so we are curious of her identity.

This is the title of the film and beneath is the tag line which is “…is the hand that rules the world” This creates curiosity and mystery on what it suggests. The font of the title is unique and creates its brand identity this is similar to our poster by having different font for the main title.

This is the credits of the film which informs you about the actors , websites, production team etc.

Tagline which builds up an idea for the audience. It creates suspense and the choice of words presents it as thriller for example ‘dangerous’ and ‘rage ‘, This allowed us to develop our poster and putting our slogan at the top of our poster in similar font.

Actual image is a close up of the female in colour and a medium close up of the family who are in black in white. The cut can also be a prop as it is in a shape of a knife which presents it as a thriller . This allowed us to develop our poster by having a close up image and editing the eye in a red colour to show the rage . We also kept the black and white colour theme of the image

Trailer • In our trailer we have developed and challenged real media products . For example the pace of trailers

are usually fast. During our trailer we do have this consistent style.• In terms of narrative we have developed a three part structure which is the opening, establishing the

characters, through to the climax point packed with fast cuts. However, we set out intertitles between the fast cuts of a countdown which is not a usual convention. We did this as the plot of our story is for Will to find his sister by noon and the countdown helped bring out the suspense.

• We also added original sound to the trailer. This helped create the mood. We also closely added a sound bridge of a deep voice playing in time with the instrumental. We added echo to the voice to create a mellow dramatic effect and emphasis. The sound bridge acts as a narrator and outlines parts of the story. We also quote the taglines from the poster for example “ Trust No One”. This was at the very end of the trailer and an alarm rings to present times up. We had a clear iconography in our trailer with the use of a prop of guns, knife rope, and also with the material wear, wearing very urban clothing branching an identity which the audience would relate to.

• The sequence of the trailer did not go in the order in which the narrative would be presented. Trailer conventions also do this. they select the most dramatic bits to highlight in the trailer. This is what we did with scenes of Wendy being kidnapped, screaming, a clip of a man running etc. we also attempted to leave the audience on a cliff hanger so that the audience can have a sense of curiosity and to want to see the full film.

• We shot several close ups and medium close ups through out the trailer as we felt that the audience need to focus in on the characters. This also is a usual convention in real products. However we did shoot some long shots for example Wendy being kidnapped in the woods. This long shot is done to show the realization of the scene and to show the surroundings .

• The duration of our trailer is short - less than a minute - which is typical for teaser trailers as the main idea is to tease the audience. The audio visual style s quite dark in bits as this creates anxiety and gives it a sinister look for example when will is calling his sisters phone and no one answers secondly gain when a figure is running through the alley way. The zooming in and out of the camera give the audience focus point and signifies a sense of importance.

The text on the poster and the magazine utilises the same colour scheme. However we challenged normal conventions with the difference in text as we wanted to appeal to a wider range of audience. We wanted to adjust our work to also fit in the normal conventions of Sight and Sound even if it didn’t correspond with the poster - in this case this is the title font. During our trailer the font of the intertitle was consistent with the countdown. The trailer font was identical to the poster. Therefore all three products has showed a clear link and a distinctive style. This will enable the audience to distinguish and establish the Friendly Betrayal brand. The colour of the red represents danger and white represents innocence , purity or surrender.

As shown all the posters had a consistent style being in black and white and showing a feature of red whether it being the title of the film or a prop. We also have this style using our tagline highlighting the red, presenting the message as danger and violence saying “trust no one”. This was used effectively as it presents the thriller with having mystery, danger and excitement. This tagline is used very well as we positioned the tagline underneath the title so the audience know what subject matter the tagline is relating to.

The main colours we used throughout the campaign are black, white and red. We looked at several magazines and stuck with Sight and Sound as it appeals to more of an intellectual reader. Sight ad Sound fitted our image and we were able to use the same conventions from our poster e.g. the red font and hints of white. We also don’t reveal too much on both the magazine and poster mainly focusing on close up images and few text so that too much is not revealed. This was done effectively as the story line is not given away however we still use the text effectively giving ideas of what type of thriller where presenting for instance:

•the cover stories on the magazine

•the title on the poster,

•the tagline along with the slogan on the poster

The actual poster and magazine is very subtle. It doesn’t reveal to much away. For example with the poster you see just half of a man face in an image of a knife. Secondly it is black and white which doesn’t show the feature of the face which helps bring suspense. It also presents it as a classic thriller being in black white. We also use the image again n on the poster effectively creating his eye in a mystery red relating to the text colour.

On the other hand with the magazine you see a close up of a female. This brings a curiosity element and also seems like both male and female are key influential main characters. However you don’t usually see females as a main character in thrillers so this challenged real products to an extent as males are usually portrayed in the thriller genre.

To get audience feedback we presented our full campaign being the trailer, the magazine cover and the teaser poster. This targeted between the ages of 15 and 30 including both sexes. We wanted a wide range as we can get an extensive view. We took in most of feedback and were reasonably pleased with the criticisms and positive comments regarding our work. The target audience helped us improve our product and fitted the audience interests. We fixed a set amount of questions which is shown below, and this enabled us to know a bit about the audience and what type of drama they watch as well as the magazine, the type of thriller so we were able to fit the audience expectations. We selected most popular answers and handed out questionnaires again E.g. if you enjoyed, Kidulthood, what magazine do you prefer, what's your favourite thriller genre, do you listen to R&B rap, would you like an urban setting.

We handed the top questionnaires to people around the class/school but we also conducted questionnaires over the internet by using survey monkey. The link to our questionnaire is: http://www.surveymonkey.com/s/3S39GDZ. We distributed our questionnaires through social networking sites for example www.facebook and www.twitter.com to appeal to a wider audience :

We had positive feedback and it enabled the group to consider how to use traditional forms and conventions and to take into consideration interests. After our presentation was done we interviewed members and wrote back the positives and negatives feedback .

We were able to take in people interests and look at why the audience liked a particular thriller campaign and use their ideas as inspiration, making our campaign fit a wider audience and fit the normal convention . For example what type of magazine to use , to what kind of story line to follow and to use a real production as is draft so we can develop ideas for example The survey below majority of audience have watched Kidulthood and top boy, and majority of the audience heard of sight and sound and empire magazines.

These are just a few of the questions selected for the web questionnaire. It has the response percentage and count, the questions, the comments and it helps bring out a bar charge to highlight the level. The internet feedback is higher as it is very quick to undergo. And its easier to distribute because people can just throw away the questionnaires. Furthermore below is the response toour work.

• “I like the black and white theme on the poster and the person in the middle looks very curious, also the glow in his eyes shows he could be evil” – Amy 18

• “I like the font on the poster it is very distinctive. I think it also matches the one on the trailer.“- Dan 24

• “The shape of the knife looks mad good, seems like got some hood theme to it like Adulthood, Shank and that.” Jerome 15

• “The poster don’t give too much away got a consistent style I like it looks like a typical thriller using the red black and white . But I think you could put like dramatic images around “– Sarah 18

“The magazine looks more for a female as it got a female on the front cover I like the black eye looks like its gonna be a touchy subject”.- Samantha 16.

“The magazine’s very easy on the eye and looks quite real but for a mature audience. The magazine title is a bit boring though”. – Robert 26

“I like the colour scheme and the image is powerful. Showing a women as a main character in a thriller is different quite unique to be honest.”-Chantal 22

-“The magazine text title looks animated. The image is a good close up. You can tell something happed to her. The rope hints kidnapping, the cover lines also kinder tells you what type of film it is. It builds an idea for me”- James 29

• “Yes I like the trailer countdown element pure class job well done” – john 32

“The story line is good opening best part, looks so real can establish the characters well. Got 3 act structure “– Louie 17

• “The music track tops it up for me can tell what type of film its gonna be. I enjoyed fast cuts and the kidnapping and the alarm bit made me jump matches the poster about the clock strikes noon” –

• Charley 25

• “I like the countdown it had mad climax. I think lighting could of been darker so more scary but the voiceover fitted well with track and demonstrated story was good.”- Nicole 31

• “Yes I like the trailer countdown element pure class job well done” – john 32

“The story line is good opening best part, looks so real can establish the characters well. Got 3 act structure “– Louie 17

• “The music track tops it up for me can tell what type of film its gonna be. I enjoyed fast cuts and the kidnapping and the alarm bit made me jump matches the poster about the clock strikes noon” –

• Charley 25

• “I like the countdown it had mad climax. I think lighting could of been darker so more scary but the voiceover fitted well with track and demonstrated story was good.”- Nicole 31

By researching we are able to showcase our skills with the use of different forms of technology. At the start of the course we opened up a blogger site to showcase our work and update our posts. www.blogger.com Submitting electronically allowed us to present our work in the newest way possible and is more efficient. An advantage of this is that we can update drafts , post real live images and clips to portray our work. We also used www.wikipedia.org to get background knowledge of thrillers and any thrillers we want to know the story on for example Taken, transporter etc.

We conducted a lot of research which enabled us to construct our product. We began by researching thriller forms and conventions. We looked at each thriller campaign and thriller trailer and took notes on what made it thriller and how the thriller was represented. For example we started by looking at thriller posters, we took notes on the front image, the text and props. We also looked at the language used, and thought about what audience they attracted. Furthermore we highlighted the consistency of the production, for example if the magazine and poster and trailer resemble each other. We looked at the colour schemes , we evaluated past students work and thought about how we can develop ideas and how we can be distinctive from real products. We researched different trailers on www.youtube.com , the use of www.google.com allowed us to search for other internet websites.

We searched for keywords like teaser trailer, thriller poster and used useful recommended sites like http://www.comingsoon.net/ to see new productions showing the posters and the trailer and we analysed the poster so that our work can also be up to a good standard. It enabled us to decide what we want on the poster and what to include in the magazine and trailer. We looked at the similarities between all thriller and looked into the information presented. We also looked at the duration of the trailer for example teaser trailer can go up to 40s to 1min. We noticed that a lot of trailer are very fast cuts and build suspense. We also highlighted that magazines have a consistent style. For example with the title usually stay the same font on both the poster and magazine and most thrillers have a significant prop for example a gun. We noticed real products give out a little message which draws the audience in e.g. tagline, sounds on the trailer which helps an audience build up mood.

To develop our trailer we started with a sketch piece of work and made a storyboard to give us an idea on what type of shots to shoot. Wee used a digital camera to present this. This developed into making a plot, synopsis, and shooting script so the actors know what role to play and how to present the work . The shooting script gave us an idea on how to actually shoot the trailer and what shots to shoot for example point of view, whilst filming we also shot still images, that we could use for the magazine and poster. We used a high quality camera to shoot the trailer . We then imported the file on the computer using the software adobe premier pro to edit. Our trailer for example making cuts, fade pouts lightening sound, etc. We also used www.picnik.com to edit the text of our title friendly betrayal and used it for our poster secondly we used it to edit our magazine image to make the image have a glow effect and slightly focused on the bruised eyes. Picnik has recently be closed down so we took advantage of the tools they offered.

The internet allowed us to look at different genres of thriller from, psychological, spy, crime and Sci-fi etc. to look at old and new magazine so we can base our practical work around our research. We constructed our storyboard on PowerPoint and uploaded the PowerPoint into slideshare so it can be viewed a slide show and is visualised more clearly we done this with the present evaluation now and it enables us to annotate work using several tools like the textbox word art unique font and arrows.

The trailer was a big element of our work. We thought about the setting of the trailer and the use of technology, the lighting etc. and the use of technological equipment used in the technology to incorporate into our trailer. For example in our trailer both characters are playing the Xbox 360 . This showed them being friends doing what every other boy would do. It also showed the trailer being current as Xbox 360 is a very current console. Secondly we also used a blackberry in the construction stages of our trailer for example in the trailer Will being the brother of Wendy gets a mysterious text that his sister been kidnapped we use the camera to 2oom in to briefly show the text. We also use the blackberry when Will is trying to call his sister but the phone is on the floor in the dark. This showed that his sister has gone dark. Again the blackberry phone is very current with the youth so again we are relating to the audience and the representation is similar. In addition to, we use the blackberry phone to make phone calls, the high quality camera allowed us to zoom in and out, stop and start and to catch background sounds for example in the trailer there a ring tone played when Will receives a phone call we used a well known song by an artist called Ratlin, this ring tone again is recognised by the target audience. So shows great representation and allows the audience to relate the characters . We thought about it very well and with the use of the Blackberry and Camera it was implemented to the trailer.

Within in the trailer we played with sounds, we added soundtracks and edited the sounds For example putting an echo on the suspicious voice and making it a bit deeper, we also made the voice louder and the background noise lower and we precisely fitted the narrator voice in time with the soundtrack, This was done with the use of adobe. We used fade in and fade out on both sound and trailer to represent that the time has changed and to keep the momentum of the trailer running. The voice was the narrator and briefly outlines the story and the sound was put in to set mood when the audience visualise the trailer. Adobe allowed us to cut and paste, sound and the voice together to lengthen the sound in order to create a voiceover the images.

I got a friend to produce a short instrumental we used Fruit loops studio which allows us to play a unique sound in the background and is very distinctive. The pace of the sound gets louder with the use of strings and base which relate to the audience and has a rap vibe towards it. We changed into an mp3 file by using YouTube converter this allowed us to import into our adobe file and locate it in the trailer. We also incorporated an alarm sound from a mobile device we imported the alarm sound on to the adobe file and selected what area to put it in. This allowed us to use the alarm effect after the trailer to symbolise that time is up.

When constructing the magazine we had to familiarize ourselves with the normal conventions of magazine for instance the puff, the pug cover lines, masthead and the image, etc. we based our magazine on Sight and Sound. With the use of Photoshop we were able to construct both poster and magazine together . Photoshop allowed us to put the masthead in the right position as well as the pug. We were also able to use the Photoshop text to replicate on the real product of sight and sound by using the font tool .

We were also able to put the title of the production using the font and the textbox tool on Photoshop. Photoshop allowed us to cut the original background of the image and place it on to a blank plain background. This enable us to zoom closer and focus on the main character. Photoshop allowed us to save drafts and copy work . It also allowed us to update certain areas of magazine and poster for instance there a tool which you highlight an area you can zoom in and save as a file and you can edit that area without effecting other parts of the magazine we did this in the process of the pug. We used www.dafont.com to research several fonts to make our work distinctive. We did not use this as we wanted to keep the font more professional as dafont is more animated.

We used www.picknik.com to edit the photo of the making it black and white and we also used the font on www.picnik.com to keep the same consistent style with the trailer. However we used simple font on the picnic site to be diverse from other productions and to draw a wider target audience. We used Photoshop to edit the poster creating the cut between the page and putting the actual image in a shape of the knife , we cut this out from the hand that rocks the cradle poster. We also used Photoshop to edit the eyes of the character turning it into a mystery red. The difference of the knife of both posters is that the knife is black and also shows representation in the trailer . For example in one of the countdown you see a knife being pulled out , this shows the consistency of the poster interrelating with all the products.

We searched from Google search engine to get a certificate classification which made the poster look more official as the classification is in colour and for a teaser poster you don’t usually see classification. This made us unique, straight away wanting to appeal to the audience . We used Photoshop font colour to colour the text in and thought about the theme and what we wanted to get across to the audience. E.g. the use of red as a sign of danger in both the eyes and the tagline TRUST NO ONE . This carried on to the magazine which is on the above slide. Having red and white text white being pure and red showing danger. Did this to correspond with the character sowing she is in danger, and how the use of white to symbolise vulnerability and pure. We chose a black bacground for the poster as it showed mystery and the dark side, we secondly we shot a close up from the digital camera to make the character a main focus on both poster and magazine. We placed the image in the centre to show the character being centre of attention.

Finally with the evaluation we used PowerPoint to present our work we used many functions of PowerPoint like the text box and arrows to format and construct our evaluation. We used the bar chart and excel to calculate our questionnaires. We used a question template throughout the evaluation to create a question and answer and incorporated both the magazine and poster into the question. As we are mainly discussing about our print work. We used the computer “ Ctrl + PrtSc” to print screen pages and used the crop button a lot to crop images smaller so we can focus on what we want to discuss about. We refereed back to our blog to discuss and evaluate our work and incorporate it into the question. We created a slideshare account so that we can present the evaluation and other parts of the work and upload it on to blogger. We again joined survey monkey so questionnaire can be filled in online and get responses. Overall I think our production was presented very well and we developed our work with the help of advanced technology from the very beginning this enabled us to produce realistic work which can compete against real industry market.