evaluation
TRANSCRIPT
In what ways does your media product use, develop or challenge forms and conventions of real media products?
By Natasha Stapleton
Front Cover
Large masthead that stretches across the top of the page. The
font is unique and the colours make it stand out. The font looks like it’s dripping, leaving it
looking original and rebellious.
The sell lines are on the side of the page which is normally the place to put them in
real music magazines. They are short and only take up a bit of
the room but they still stand out with the
stroke.
The main image is complete band taking up the majority
of the front cover, all with eye contact giving direct address
to the audience. The lead singer is standing on
something to make him seem taller, therefore more
dominant. They all have serious expressions which is normal for a rock magazine
as it shows attitude.
The main sell line stretches across the front cover as well but in the
centre. It stands out with the black font and white
stroke and it has the effect of cuts through the font, giving it that extra bit of attitude. The sell
line underneath describes what the article is about which is similar to real
magazines.
The flasher doesn’t take up too much room on the
cover however it makes it look more interesting and the colours match the rest
of the colour scheme.
The footer of the magazine includes bands that are all
shown in the contents page, they are all of
different genres of rock, attracting a wider range in
audience.
The barcode, issue number, date and price are all at the
bottom of the page, showing that they are important but not that
important that they take up a lot of space
on the page.
FRONT COVER; SIMILARITIES
Large masthead spread across the top of the
page
Image of a five piece band. One member looks slightly more
dominant than the others (the
vocalist)
Barcodes both in bottom right hand corner
along with date and price etc
FRONT COVER; DIFFERENCES
The sell lines on my cover are at the top
and are more noticeable, I did this because I wanted my
magazine to look more interesting. The
sell lines on the AP cover are in the
header and at the bottom of the cover
in small writingMy main sell line is spread out across the page and therefore
stands out a lot more. I did this because I wanted the band’s
name to be seen and to be clear from afar. The AP cover’s main sell line isn’t in large font and is just in the
bottom left hand corner of the page,
perhaps to make the image the main
attraction
My footer is different to AP’s header as it just
names bands inside that week this is so I could fit
more bands onto the front cover and make it more
attractive to a wider audience. AP’s contains
information in more detail about what is inside the
magazine
Contents PageThe image at the top of
the page is very unique. I’ve made it
look like an advert for an album but it is also
related to my magazine because this album is
being reviewed. Both of the girl’s eye lines are direct address and the
image is extremely eye-catching.
The masthead from my front cover is used
again as it is the magazine’s
trademark. Instead of ‘contents’ I’ve used
‘this week’ to make it a bit more original.
I have kept the same sell lines
from the cover and added in a few
more bands and artists. I have used
a variety of different genres of rock to attract a wider audience.
I have used headings for my list of pages to show the regular sections of my magazine. I also haven’t put a lot of
detail in my contents page and just written band names, this is because as soon as
someone see’s a band they like they’ll want to
buy the magazine to read the article.
Contents Page; Similarities
There is an image at the top of the page that looks like a banner.
The masthead and the ‘This Week’ is further down the page, around half
way
There are headings to cut up the different
pages. If you like a particular
section then you can find it easily
There are images of the bands
inside the magazine to appeal to the
audience
Contents Page; Differences
The word ‘Contents’ is at the top of the Kerrang!
Contents page, however I decided I didn’t want to put both ‘Contents’ and ‘This Week’ as I believed it was unnecessary. This
is because I thought it took up too much room and I wanted more room
to put as much information about my magazine on there as
possible.There is an introduction from the editor on the
Kerrang! Magazine which is something I also didn’t think was necessary because I
could use the space for more sections of the
magazine. The list of articles in
Kerrang! Is more cramped and filled with
images and some articles names have more detail. There is also subscription
information. I felt like I wanted my contents page to have more space and I wanted it to be easy to
read. I didn’t want it to be too packed with
information as I still wanted it to be clear to
read.
I wanted my heading for my
double page spread to be extremely
eye-catching. Most headings in double page spreads take
up a lot of the room on the page and I wanted to do this
but still leave room for my article.
Having ‘We are the Loveless’ as the
heading puts across that this band are strong
and united, therefore attracting
rock music fans.
Double Page Spread
I wanted to use the idea of a collage
because the article is about a ‘journey to fame’ so I wanted to put across that these images were taken at different times of
the year.
I wanted a pull quote to break up
the article and make it look less like an essay and
more like an article. I wanted to make sure the reader was still engaged in the magazine so I chose a pull
quote that would interest the audience.
I have put a date, the magazine name and page number on the bottom of the page to make it look more
professional as all magazines have this feature on every page so that the audience can identify the magazine.
A lot of rock magazines have images of bands playing live so therefore I put
some images of them on stage.
Double Page Spread; Similarities
Collage; Different images from different times
Pull quote
Captions
Drop caps
Double Page Spread; Differences
Layout is different. On one page is the article and the other are the pictures however on the
Kerrang! Magazine the article is spread over onto the first page aswell as on the second. I wanted mine to be seperate so that they were clearer to
see.
The images on my magazine are all set out neatly, all fitting well however on the Kerrang! Magazine they overlap each
other and there is a dominating image at the top. I wanted to make sure I had a lot of space at the top of one page for my
heading so it would stand out on the page.
The article isn’t broken up with pull quotes in the
middle of the text as the pull quote is overlapping the images. I didn’t want my pull quotes to overlap my photos because I want to ensure that you could
see the photos.
How does your media product represent particular social groups?
HARD ROCK, ALTERNATIVE ROCKOriginally, the term ‘rocker’ was used for bikers predominantly men
who were normally seen wearing leather jackets with studs who listen to rock ‘n’ roll music. The stereotype has developed dramatically over
the years into several subgenres.
A Stereotypical ‘Hard Rocker’Gender: Predominantly male.Clothing: Leather Jackets, black clothing, leather trousers, denim jackets with patches and pins, combat boots, studded jewellery, long hair, tattoos, piercings.Activities: Creating music, consuming alcohol, taking drugs.
A Stereotypical ‘Alternative Rocker/ Scene’Gender: Both male and female.Clothing: Converse, piercings, tattoos, multi coloured hair, skinny jeans, coloured jeans, eye liner, ear stretchers, doc martens, Activities: Anything music based, skating.
IMAGES, COLOURS, GENDER
The main image relates to the particular social group I have chosen because they are all wearing leather. One band member has a bandana and is wearing leather trousers and the others are wearing band t-shirts apart from one who is wearing a t-shirt with an alcoholic drink on it. All of the men on the cover have a serious expression, connoting attitude and rebellion.
The colours are mostly dark, the black is there within the image but also in the text and the masthead to stand out. The colour purple I have used is a dark shade which matches the colour of the bandana. This colour scheme looks dramatic and almost gothic, attracting people interested in rock music and fashion. There are only men on the front cover however advertised in the sell line are the ‘Rocker Sisters’ confirming that there are females inside, therefore attracting both genders.
What kind of media institution might distribute your media
product and why?
IPC MEDIA
IPC Media is a magazine and digital publisher from the UK that sells over 350 million copies of their magazine’s a year. They publish many different genres of magazines; womens, music, homes, soaps, sports and business.
I would get IPC Media to distribute my music magazine. This is because the magazine that my magazine is similar to (Kerrang!) is distributed by another publisher (Bauer). The only other music magazine that IPC Media distributes is NME which is a different genre to my music magazine. Therefore, my music magazine would be distributed widely, increasing the chance of beating the rival magazines (Kerrang!, Q).
My magazine would be distributed in shops, supermarkets, festivals, gigs and specific music shops like HMV.
Who would the audience be for your media
product?
TAZMIN PYEAge: 17
Occupation: Student
Favourite Colour: Red
Interests: Music, Film, Writing.
Favourite Bands: Metallica, The Strokes, Paramore, Arctic Monkeys, Slipknot, Guns N’ Roses, Pink Floyd, Green Day, The Beatles, The Ramones.
Wears a lot of dark colours, band t-shirts, skinny jeans, shorts. Likes to cut up her t-shirts and experiment with her hair colours.
CHRIS DOCKERAge: 17
Occupation: StudentWorks part-time at a butchers
Favourite Colour:
Interests: Music, Writing
Favourite Bands: Fall Out Boy, The Kooks, Jimmy Eat World, Kings of Leon
Wears a lot of skinny jeans, band t-shirts, checked shirts. Has long hair.
How did you attract/address your
audience?
I attracted my target audience by using dark colours like black and purple. I used these colours as they would be appropriate for both genders and the clothing that the stereotypical ‘rocker’ would wear is dark, mostly black. Purple (dark purple not light) isn’t really seen as a specific gender’s type of colour and I chose to use this because of the colour of the band member’s bandana.
The band are dressed in leather and dark clothing which is the hard rock style and therefore would attract someone who likes that particular music. They are wearing band t-shirts showing that they are also passionate music fans relating to the reader. Every member has a serious expression on their face looking almost intimidating and one of the members have no shirt on underneath their leather jacket, conveying the attitude and rebellious behaviour of rock stars, again attracting the target audience.
Using the word ‘ROCK’ on the cover in big bold capital letters with a drop shadow would attract a reader because straight away they would know what genre of music this magazine includes and in the footer there are 3 bands who are different styles of rock, creating a wider range of readers who like different types of rock.
A hobby of the stereotypical ‘rocker’ is to listen to new music so therefore the use of the flasher claiming that this band was ‘voted best new band of 2012’ would appeal to the reader and make them want to buy the magazine and read about them.
I also chose to advertise ‘Early Bird Tickets for Festivals’ with would attract the reader because another hobby of the ‘rocker’ is to go to gigs and festivals. I also advertised another band and their debut album called ‘the Rocker Sisters’ stating that this magazine isn’t just for males as it has female bands included as well.
My contents page also has dark colours but it is a lot brighter than the front cover. The masthead is exactly the same as on the front cover because I wanted it to become the logo of the magazine so when it is written anywhere it would be in that font, colour and style. I also added another colour into the colour scheme here; gray. I wanted to use this colour because it’s not another primary or secondary colour so the colours wouldn’t clash so it’s a safe coloured background to place images on.
The images I have used in my contents page show that the magazine isn’t just for males but it isn’t girly because the girls still have a straight face and attitude. The other girl (the solo artist) is smiling however she is wearing a leather jacket, showing the style of rock again. The image of the band featured on the cover is at a different angle and shows the band looking dominant and strong, which would attract a rock music fan as they like bands that are fierce and have attitude.
For the actual list of the contents I haven’t added any detail to the list and only written the names of the band included as I believe that any rock music fan only cares about the music and the band and doesn’t need to see gossip like ‘Look who he is dating’ and just seeing the band’s name that they like would make them want to buy the magazine and read the article. I have used the names of different bands from different subgenres within the genre of rock to attract a wider range of readers of all ages (for example a Metallica fan would usually be older than a Paramore or You Me at Six fan.
I attracted my audience by using images from gigs. This would appeal to an audience of rock music fans because they are usually very passionate about gigs and an image would make them want to go to one if the band looks good live. The other images have fairly normal backgrounds (of greenery) showing that they are just men really and that anyone from anywhere could be part of a band. The captions used are catchy and short. Using the terms ‘rock’n’ roll’ and ‘rockin’’ again show the reader what kind of magazine it is and who it attracts. ‘Best mates to band mates’ show that they are friends as well as band mates, attracting the audience as they would know that there is little chance of the band breaking up. The colours in the live pictures are dark and connote a certain mood and attitude, showing the dark element to rock gigs. The colours of the article page are a different colour scheme to the front cover and the contents page however still has gray, black and white, still showing it’s a rock magazine with attitude. Using the colour red makes the name stand out and be seen from afar and that is the intention of the magazine; to promote this band. The use of the colour red in the pull quote stands out next to the white writing and would draw the readers attention and give them a brief outline to what this article is about, making them want to read it.
AUDIENCE FEEDBACK
Excellent Very Good Good0
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6 Overall Rating of Magazine
Best Things about my Magazine:Colour SchemeDouble Page SpreadImages
Things needing improvements within my Magazine:Contents PageLess Clutter
What have you learnt about technologies from
the process of constructing this product?
I used Photoshop to manipulate my images before putting them onto my magazine. I also used this program to create my whole front cover.
I used InDesign to create my contents page and double page spread.
I used a digital camera to capture my images.
I used Kerrang.com to research into magazine covers.
Using Photoshop:I have changed the levels on this main image to make it look darker and more ‘rock’ like. This makes the bands faces and therefore their facial expressions stand out a lot more as the rest of the image is darkened. I also used Photoshop to add text onto my front cover. I added a dafont.com font and edited it on Photoshop by taking away the white background, adding a drop shadow and changing the colour to purple to match the colour scheme. I also added a flasher by adding a shape onto the page and changing the colour.
Front Cover
Using InDesign:I edited the images in Photoshop by deleting the background and feather around the girl’s heads however I used InDesign to desgin the layout of my contents page. I also added a shadow around all the images to make them look blended in more. I also used InDesign to add columns for my list of pages, I used boxes to place my photographs into InDesign and used also used text.
Contents Page
Looking back at your preliminary task, what do you
feel you have learnt in the progression from it to the full
product?
I learned how to manipulate font from dafont.com on Photoshop to create a certain style relating to the
type of magazine. I also learned how to manipulate my images a lot better in my main task for example changing the levels of an image to create a mood
relating to the genre.
Front Cover Use of
drop shadow on font
Use of levels to make it more like a specific genre
Adding a footer to make it look more like a real magazine
I have learned how to edit a picture by taking out the background on Photoshop. I also learnt how to feather
round somebody’s face in an image to make it look more natural and less obviously edited. I’ve also used fonts from
InDesign and colours to make it look more sophisticated and more professional.
Contents Page
Adding a shadow around the edges of the images to make them look darker and more rock related
Using more professional font
Adding a black shape at the bottom to show the list section
I have learnt how to add images from Photoshop onto InDesign. I have learned to edit font in Photoshop and
added a stroke. I have learnt how to add columns in the article on InDesign and also how to add drops caps and
change the colour. I also learnt how to add shapes for my backgrounds of my captions.
Double Page Spread