EVALUATION

ADVANCED PRODUCTIONMATTHEW MENHAM

Screen shot of my video

Highly contrasted black and white ties

in with the indie/rock track

Use of instruments and lip syncing

creates a strong tie to the track

In what ways does your music video use, develop and/or challenge forms of media products?

My music video uses many advanced forms of media products to achieve the effect I desired. I edited the whole video on adobe premier and manipulated the effects to create a high contrast between light and shadow. My video shows an instrument and a singer, linking it to the song strongly. Using black and white develops the video and raising the contrast to tone the shadow and make and old gritty effect.

How effective is the combination of your main product and ancillary texts?

My DVD digipak links in with my Advert to successfully support my music video by using themes throughout my video and ancillary texts. The themes that are continued throughout my

ancillary texts

include the co-

ntinual use of

yellow text.

Brand Identity is achieved by the used of black and

white and the choice to control colour in the digipak

for example there is a variation in colour but has a

dark background which links in with the advert and

reflects the video which has a dark feel throughout.

What have you learned from your audience feedback?

People really liked it however they also said that the video can be developed further by enhancing the storyline. The idea was received well and my survey showed that people agreed that the video suited the genre of music which is Indie.

The song was well

received and the video

matched it.

How did you use new media technologies in the construction and research, planning and evaluation stages?

To research how other bands portrayed themselves I browsed loads of videos on YouTube and Dailymotion before deciding on what I was going to film. The track I used came from Jamendo. After uploading my video I used the comment feature and made a survey on SurveyMonkey, which I published on facebook, to get feedback. This helped with my evaluation stage as it was real life feedback.

Summary

Overall my music video came out to the high standard I was looking for. The editing produced a strong contrast between light and dark which helped to strengthen the genre ties between the visuals and track. I have learned to use many techniques to produce my work and am now familiar with core programmes such as Adobe premier and Photoshop. I also used the internet to gather research and criticism which have helped shape my understanding of these media texts.

Editing allowed me to cut text together to the beat and tie the visuals to the song