Evaluation

Nicola Kilgallon

For my advertising campaign, I created two posters.I have two target audiences, 16-24 year olds and people who have a spare room in their house. I think my posters are fit for purpose because they reach both target audiences.‘A bench is to sit, not to sleep’ is telling people that others, especially young people shouldn’t have to sleep on a bench and that people need to do something about it.

I think that both of posters fit the purpose because they get the message across that there are people who are homeless and desperately need a home, and also that people can help and volunteer.

All of my products have the SASH logo on, this helps the person who is seeing the poster know that they are all for the same charity and all have the same purpose of helping to get young people off the streets.

One of my posters has a fact on, this shows that my poster is real and serious. It has information on about homelessness and how people can over come it, this is how it fits its purpose.

All of my products have the website on, or a website address that takes you straight to the volunteering part on the SASH website. This is advertising the SASH website and trying to get people to search it and have a look.

All of my products communicate the message clearly. I have done this by using a specific font that is called Typewriter, as it is clear with rough edges, representing a homeless person. I have made the titles big on my posters so people can read from a distance what the poster will be about. I have used the same font on each product. On my sticker, the slogan is in the font and on my bookmark, the story is. Along, with the SASH logo, this helps people know that all of the products are based on the same thing, for the same charity.

I have created my own slogans and titles, on my posters one is ‘A bench is to sit, not to sleep’, I think this gets the message across clearly as its intriguing and makes people want to read on to see what the information has to say.

On my sticker, the message on the cardboard has ‘Thank you’ written on. This shows that SASH is doing something and people are thanking them for their work. I think this worked well as not every product can have a negative yet effective title. The thank you shows that what people are doing is helping already.

On my bookmark, I have written a little story about a girl, who has been referred to and helped by SASH. I think the message it gives across is done clearly because it shows that she was a young girl who didn’t know what to do and where to go, but she was helped by SASH and had a bed to sleep in.

I have two target audiences for my products. Young people aged 16-24 who SASH take in, and people who have their own home and could provide a spare room for the people who need helping.

I think all of my products have the ability to reach both my target audiences but some more than others. My posters manage to target both of the audiences yet I think that my book mark and my sticker target one audience more than the other.

The SASH logo is on each product so people who either know or don’t know about SASH, now do. People need to recognize the logo straight away so they know what charity is helping the homeless people.

My bookmark doesn’t reach people aged 16-24 target audience range as much as I’d like it too. It doesn’t give enough information on where the homeless people can go and how to get there, it just provides a website, which they probably can’t access the internet so won’t be able to search it. However, I think it reaches the other target audience well as it shows that SASH helped people and if they became a host, they could help people who are having a hard time and need somewhere to stay until they get back on track.

The techniques I Used on the imagery are all similar. My first poster has a picture of a park bench, originally this image was very Christmassy and colourful. I turned the picture black and white and adjusted the levels until it became the colours I wanted. I then flipped the image so the bench was positioned on the page where I wanted it and burned around the edges to make the bench stand out and the background where the information is very dark. After the black and white imagery worked well with the green and white font that SASH use, I decided to use this for my other products. I made the image of the bench look dark and when I added the words ‘A bench is to sit, not to sleep’ it made the whole poster more sad, as I tried to make it persuasive so people would read it and volunteer.

My book mark and sticker also have the black and white images with the green and white font. I like this technique because it makes the important information stand out as well as keeping SASH’s house style.

For the logo, on all of my products I used the magic want to delete the white bits, so the gaps were the same colour as my background colour. This was so the writing didn’t have white gaps in and look odd against the background.

I used colour overlay on all of my images, to make the font the same colour as the SASH logo. It was important that I kept to the same colours as SASH so that it was the same house style.

For my sticker, I used a rectangular image and then had to make it into a circular shape to fit the circle sticker. I used the eraser tool and made the brush size very big but also made it very faint so it wasn’t taking a lot of my image away.

For my bookmark, I rotoscoped the image of the girl to cut out the bits of the image I didn’t need. I think this was effective because it made the image fit in against the background better.

Another technique that I used was the font. I got a font called Typewriter from dafont,com and made it the same colour as the SASH logo. This is effective because it has the same house style. I tried to make the title font as big as I could, but so it also still looked good.

Another technique was putting the website on every product. A website can hold a lot more information that a poster, so trying to get people to visit the SASH website more, may make it become more successful, by people knowing more about it and people volunteering more.

The content of my poster has a fact, and some information on. I think the fact is very effective because when there are statistics on a page, people realise that its real and serious. The fact is about how many young people are homeless so it is the most relevant fact to put on it, and to relate it to the charity SASH.My poster also has a small paragraph of information on. It gets straight to the point and states that there are homeless young people who are in desperate need of a home and if someone has a spare room in their house, they could become a host. I think this is effective as it is a readable amount and not too overwhelming. If something has to much information on, people get put off reading all of it so it needs to be straight to the point.

The content on my book mark is a small story about a girl who was homeless, but her friend took her to SASH and she had meals and a bed to sleep in for a while. I think it is effective because its what happened to real people and it shows people that going to SASH isn’t scary and if you go you will be fine. It has a positive side to it and gives people hope.

The sticker I made only has ‘Thank you’ on and a slogan that says ‘Saving a life is easy, help the homeless.’ Although there isn’t very much information, it is still effective because the ‘thank you’ is positive and shows that what people have done has helped, and the slogan shows that just a small donation to the charity would help and its very easy to do.

The colours (font, SASH green) are all the same throughout the products I made.

The pictures are ones I originally chose before I started to make the products.

SASH’s own book mark has no image on, and is quite dull. It has some information on about what they can offer and if anyone can help. It isn’t very eye catching, yet you know straight away it is a product for SASH. My book mark on the other hand is very bright and eye catching, with a picture of a homeless teenage girl to make people feel sympathy towards it and a small story to try and make people in need go to SASH. I think my book mark is more effective and more likely to be noticed.

SASH Mine

SASH’s poster has a lot of white space on that looks as though things should have been put there. I like the way they used the images in the shape of the house on their logo. It has all the information it needs on the poster with it being not much writing, which I like but it still looks a bit empty, I think they could have used a back ground colour as it isn’t very eye catching in comparison with the one I made.

My poster has light colours on a dark background which makes it stand out straight away, my image manages to grab peoples attention and make them sympathise with the situation without actually using a homeless person. My paragraph of information is all in one and the only other thing I have is a fact and the website.

SASHMine

My original lay out for my poster was very similar to what I made, I only made a few adjustments and that was because when I saw the image and information all put together it looked better in a slightly different place.

Out of all of my products, it was only my poster that I made adjustments too. I originally wanted two pictures but then I thought that it didn’t look very good so I made it just into one, then decided to change it into the background so everything was relatively the same colour. I also wanted more information on my poster but thought it looked more effective with less writing on.

For my sticker, I stuck to the exact lay out that I originally designed.

For my bookmark, the thing I only very slightly changed from my lay out was the top. At the beginning I wanted to put the logo in the top right hand corner, then when it came to doing it I chose to make it fit across the top instead as it looked better.

I also chose my font when I was making the layout and decided to keep it for all of my products, so I had the same house style and was working with SASH’s colours.