EVALUATIONBY AMY RYAN

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP AND CHALLENGE FORMS AND CONVENTIONS OF A REAL MEDIA

PRODUCT?

LOCATIONIn this we have decided to use a range of locations that the audience themselves can relate to , I think this is important as it challenges products today as products in this genre usually are set on beaches or in big mansions. Therefore by having this set in a teenage boys home and college allows the audience to relate to the protagonist and it also adds to the comedic value.

COSTUMES&PROPSDue to the video being set through one day we did not need a costume change for the new character. We decided that this costume itself should be an average teenage boy costume as to fit in with the storyline , he is an average boy it is just his dancing that should make him stand out not his clothing. We also had to use other costumes for this video, for example the nurses outfit which was hard to find.

CAMERA ANGLES &MISE EN SCENEDue to the song being quite up-tempo and lively we felt it was essential for all of the editing techniques and change of scenes to be quite fast paced . We also felt this with the dancing and movement in the video. We felt this was necessary as it would then fit into the beat and the style of the video. We did this by using many cross cuts and dissolves so that they all fit together nicely and in the style of the video.

CONTINUEDIt was very important that all of these features used fit in with the genre of the music and the video whilst creating this. I believe this video would be classed as a dance/ comedy as it follows the story of a comedy student who wakes up in the morning, cannot stop dancing, therefore gets hi into awkward situations. I think this fits well with the song itself as it is a fun and light-hearted song and it also fits well with the repeated lyrics ‘every day I'm shuffling’

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCTS AND ANCILLARY TEXTS ?

ALBUM COVER For these ancillary tasks I believe that it was essential for all of these documents to follow a similar house style. I believe this is a good thing as it allows them to be easily recognised when seen. I also think this is a good idea as then the artist itself is associated with this theme, therefore they must be appropriate and work together well . I believe that the use of the leopard print background and the bold unique fonts gives the idea fun and exciting genre which does not take itself too seriously. This fits in well with the video as the video itself is a comedy.I also believe that I have added many key features too these giving them more of a professional look. For example the parental advisory logo , the website , barcode and the record labels details.

POSTERI believe that again I have here used many typical conventions of an album advertisements as I have all the release date and album information and places where it can be bought. I also believe that this poster fits in well with my overall project as again looking at the picture the artist is pulling a comedic pose and again it does not look too intense therefore fits into the genre of the light hearted comedy.I also believe that colour plays a great role in this as they are all very bright and colourful , therefore I believe that this would make a good advertisement or insert as it would grab the attention of the audience.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK ?

FOCUS GROUPWhen making this focus group I believe it was essential for all of the questions to be open as I could get a better more opinionated idea of what the targeted audience would like to see from the video. I also believe that It was a good I dea to give examples in this as I was able to show them a video (katy Perry) and find out what they did and did not like about it, for example some results were that they believe that the introduction to the video was too long. Here I was also able to get a wide range of factors that attract you to a video as one popular answer to the first and last question was that they liked the idea of following one charters journey through a video.

QUESTIONAIRE In my questionnaire I asked several questions that I believed helped me through the process of planning my video for example I asked them on their favourite video of this year any why. The answers I found most useful were these. Finding that two of the most popular themes of a music video were dance and comedy worked out well as I was then able to combine the two videos to hopefully gain a wider audience.The second question here also helped me with the ancillary task as it gave me ideas where I would display the videos or advertisements. As I found that the most popular choice was YouTube , I could then ensure it was seen there. Also finding out that special effects were liked in the music video allowed me to think on if I would want any of them in mine.

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION, RESEARCH AND PLANNING

STAGES ?

PHOTOSHOPDuring the creation of my ancillary tasks I spent most of this time using Photoshop, I was familiar with this software before as I had used it before , yet here I was able to improve and expand my knowledge and skills.Here I learnt how to add many features to my work which did end up being on the final project for example I was able too add bevels and different shading techniques.

PREMIEREBefore starting this work I had never before used premiere therefore I had to pick up these skills very quickly in order to have enough time to finish my overall task.

One problem I had to overcome was uploading the footage, I then had trouble adding it to the premiere site, yet I was able to overcome this as I found I had to change the videos video format for it to work

I also learnt new skills in how to create cross cuts and dissolves and also how to add the music to the video ensuring it was timed correctly with each scene.

DAFONT,BLOGGER&YOUTUBEI was able to find the website www.dafont.com to help me with my ancillary tasks. I believe this was a good thing as I was able to find fonts and barcodes on this site that were unique and interesting and that worked well on software's like Photoshop.

I also found that blogger was very important as it allowed me to upload and keep track of my progress throughout the planning and creation stages of the tasks.

Youtube itself was also very important to my work as it was not only added to it could be uploaded to my blog but it also allowed us to get feedback on the video. I also think this helped me improved my knowledge as I had never added a video to blogger or YouTube before