1.

Initial audience research

This is my version of the Verve Pipe this is at a dise angled CU and follows conventions of my genre of musicThis is the official version of the verve pipe. The two contain a mysterious girl who fades in and out but also is blurred at time.

I followed conventions here by copying the fading edits of main characters and singers. The two different images are MS and have a fading edit which is conventional.

Runaway Train – Soul Asylum

My Version - The FreshmanMy Version - The Freshman

Both of these shots represent 4th wall and act as if the singers are addressing the audiences. The two BCU’s are copied as convention as the music is both in the same style of genre.

These two shots, are similar as it is two people who love each other. And end up parting. The two shots however lead to a break up.

The Rascal Flats – What Hurts The Most

The video ‘The Freshman’ by ‘The Verve Pipe’ was constructed and designed to give a little narrative but also a mysterious element to the shots. The editing of different shots tended to be either a fade in or a straight jump cut to represent the fast pace of that particular piece of narrative. Meise en scene demonstrates throughout the video the different styles of costumes, representing the different ages and the experiences between past on present. The filters over certain parts of the film represent different memories. The sepia denotes the singers past and experiences. The black and white denotes the memories of his ‘friend who gets slapped’ and finally the unedited colour represents modern time as a old man, reminiscing about his past. The candles in the video also co-inside with the candles and the ‘Brand’ of “Fire” however candles are connoted to be elegant and also primitive. They in the past were used to light the way however now they are used as decorations and nothing more. The use of non-diegetic sound added to the video was to maximise optimum sound output and give a clear crisp quality of sound. The camera work and variety of different shot types add different effects and meanings.. It also adds audience gratification to keep the audience interested. I have used many different shots, from Long shots, Zooms, MLS, MS, and also CU. The performance from all actors is armature however we gave it our best and that's all you can do. There are certain parts that are better than others

2. How effective is the combination of your MAIN PRODUCT and ANCILLARY texts?

BRANDMy brand was constructed to give a indie rock theme. The colours are not to vibrant yet they do not make the album look to dull. The colours are warm and the image is deliberately designed to create the denotation of young freshmen. (when lighter and fire were very cool) the fonts I used were to create a easy to read yet not boring title. The font I used was “MV Boli” this gave the title character; it reflected a younger generation of writing.

Audience fits in very easily with both ancillary and main product as the two go and go hand in hand with the same concept of institution. The reason my I chose this is due to the indie rock being relaxed and fire can denote both... It can be both the living source of life but also the taker of life aswell.

FRONT COVER

This was created whilst trying to keep the same brand , of fire and candles. However the candles were not very gratifying to audiences. Therefore I had to create a front cover by using my Zippo in a cupboard. The actual image was not cropped or altered in anyway however I did use some effects to create the dark and light contrasting. The different levels of light leaving the flame gives a warm denotes heat and warmth. I achieved this by using Photoshop and using the artistic filter option and choosing angled strokes .Also the lighter gives a younger.

The text that was used is called MV Boli and again it is used to represent teenagers and young styled writing, or graffiti pens. The alternate places was a design I copied from the Album “Here and Now” by Nickelback, however to keep originality I moved the title to the side.

Inside cover

This again to keep with he brand from the front cover had to contain some sort of light. Therefore the flames from the candles denote the front cover. Furthermore our main video piece also uses a lot of candles. The image has been edited by using Hue and saturation and leaning it more towards the red. The left side however has been edited to become symmetrical. I believe this gives it mystery as it does look interesting and different. The darkness however also follows along the theme of night in the music video.

Back cover

This ancillary is actually me just stood against a white wall... And the background photo is accidental shot that I took whilst trying to get a poster image. However the two together denote freedom and the lights can connote many different things from fire to performance, staging or just street lights. This unique shot was totally original and un- copied from anything else.

RCA is a real company that is on the original album and therefore to keep with convention I decided to place it in its rightful place.

The song titles are in fact the original songs from the real band “The Verve Pipe” The font used again is the same as the front covers “MV Boli” furthermore the lights behind although one does cover up a bit of a song title it gives a lovely lively warm effect.

POSTER

The Poster was created by taking my camera up Werneth low in Stockport and taking various different shots. The clean cut font was used to keep the poster clean. The red colour again was to keep with the brand of fire from both the album covers and also the main music product.

INSTITUTION OF FIRE

My institution is very easily recognisable. The use of effects and fire clearly demonstrate my brand. The colour coding procedure was difficult however to keep with convention I tried to stay with the colour scheme of red, black and orange. As these colours are your typical genre for enigma and fire. To add the few things that I could change however is the amount of enigma in my video as allot of it is un answered however some of it is designed to get audiences to reflect and wonder plus make their own opinions. My genre is indie rock and therefore the images could not be to ‘pop rock’ or to heavy. After much debating I decided to go for the lighter and lights as it is mutual and can stretch across many different genre’s.

3. What have you have learned from AUDIENCE FEEDBACK?

Sub questions to consider: a. Planning.

How did you find your audience? (similar products, demographic work from last year, etc) How did your audience research and response influence the construction of your products?

A lot of my work was created from imagination, and little ideas from other music video's. However a lot of the shots and transitions also costume was created one night in my room. However some of the ideas did come from similar videos such as Nickelback, Bohemian Rhapsody, Goo Goo Dolls. The reason for this was that I like the certain effects used.

• As you can see the genre leaned towards Indie Rock• The majority who listened enjoyed the song I had in

mind and therefore there was no need to re-think of another band.

• With the amateur band, the views on You Tube were very low and therefore was a acceptable and decent song to use.

b. How did you use audience responses to define your target audience?

My Target audience was confirmed or re-affirmed when I got the results of the Audience research task. It gave me firm confirmation towards my ideas. The mixture of colour, black and white and finally sepia gives the video definition but also enigma. My target audience reach was intestinally indie rockers who like guitars and drums.But also enjoy agood narrative.

The questionnaire I used was designed to be quick and simple to read with minimal effort required. As my target audience tend to lack patience and attention. The questions I asked were also designed to be easy to tally up, leaving not much room to give a huge amount of answers.

Quotes From Audiences

“That's mint mate”

“That's good, not my type of music,

but it was good.”

“Top stuff bro”

Media Teacher - “it’s very good.

However you have got a little to

much enigma in there. Also

some of the acting is a little..

Erm dry, you also missed a fairly

big crescendo in there. Apart

from those few things you have

done brilliantly.”

“Wish mine was like that”

“you got it right there. The

music fits well with the

visuals”

“I like it. Its conventional”

“Damn that's good”

“Who is the band?

They have a new

fan”

“Yeahh Boy, Send it

me”

“Who is the old man? It was

good, but I did not follow it all”

“It was good apart from the girl who kept smiling “

Various “Likes” on

Target Audience

Below is the Script/ Narrative

Props

ActorsDestination

Location

Costume

Acting

timing

Freshman

The Verve Pipe

Actor - James FarrowActress - Dannie McGlynn Location – Werneth Low/ Brabyns Park Low Pan across table past candles. tilt up to old man. looks sad and depressed. Starts singing slowly. Different shots through camera and candle flames. Zoom into eye (46 seconds) Zoom out from eye (old man, young) (Prop: acoustic guitar) camera at angle from singer with woman in background sitting on a bench, focus shot past man to woman touching her face, gazing at man. Man turns and smiles BCU of man. and at LS they walk towards each other. (+scene) Gives the necklace to the girl. CU around her neckFade to old man singing. then fades back to him young when line comes “we were merely Freshman” (1:18) Young man again walking down the road holding hand with girl friend. Guy holding JD bottle hood up sat on a wall, then it goes black and white to singer’s friend and his GF arguing and him drinking and her taking tablets. She slaps singers friend and walks off. Man falls on to knees and keels over crying. Camera pans down to JD bottle on floor open spilling. (1.49) Man looks up “can’t be held responsible…” Girl wipes tears from her eyes ‘she was touching her face’ … MS on her face

(2.07) ‘Guitar in corner’ young man stood on rock singing. Camera flicks between CU,LSBCU (2.25) flicks back to old man singing “yeahhh” walking, fades back to young man and girl (2.49) they kiss and smile at each other (camera in symmetrical two shot) both people smile at each other turn 180 degrees and their facial expression saddens as they walk away from each other. (+scene) Girl throws necklace to young mans feet. PAN, ZOOM, ECU of necklace at his feet Camera in front of man slightly to the left of his face and shoulder. In the distance you can see his girl friend walking off. Jumps to girl walking from man with a tear in her eye “can’t be held responsible” jumps back to man “she was touching her face” back to girl “No I wont be held responsible” back to man “she fell in Love in the first place” (3.25) Fade edit to old man singing “for the life of me….” Then he is angry and swipes the candles to the floor. Doing hand gestures. “For the life of me…” Then slams fist down on top of lit candle. Faded vision of woman and young man together holding hands (possibly kissing)… as singing calms down between each line, it is sang between the the old man, the young man, and the girl. Song fades out to old man walking away with candle flame in fore ground. Old man throws flower near a rock and walks into the distance, young woman walks out from behind a tree and walked off with him (ghosts) Zoom out from MS- ELS as they walk away

+ Scenes •Old man throws flower near a rock and walks into the distance, young woman walks out from behind a tree and walked off with him (ghosts) Zoom out from MS- ELS as they walk away•Early in the video, young man gives young woman a necklace (prop), zoom in on it to CU around her neck. Later on in the video, the young man and woman are fighting (MS, RAE) when she throws the necklace at his feet (Pan, zoom, ECU) and walks away. (LS)Costumes.Old Man - Black Suit, red tieYoung Man – Jeans and t-shirt with JacketWoman – Nice dress with nice shoes/ white dress for the endYoung mans friend- Black hoodie, jeansYoung mans friend GF - Nice dress with nice shoesProps.Gu+ Scenes Old man throws flower near a rock and walks into the distance, young woman walks out from behind a tree and walked off with him (ghosts) Zoom out from MS- ELS as they walk awayEarly in the video, young man gives young woman a necklace (prop), zoom in on it to CU around her neck. Later on in the video, the young man and woman are fighting (MS, RAE) when she throws the necklace at his feet (Pan, zoom, ECU) and walks away. (LS)

Costumes.Old Man - Black Suit, red tieYoung Man – Jeans and t-shirt with JacketWoman – Nice dress with nice shoes/ white dress for the endYoung mans friend- Black hoodie, jeansYoung mans friend GF - Nice dress with nice shoes Props.GuitarCandles (Fancy and Tea candles)Jack Daniels BottleNecklaceflowers ColorOld man – Normal colorYoung M/W – Sepia colorYM friend/ GF- Black and white lighterCandles (Fancy and Tea candles)Jack Daniels BottleNecklaceflowersColorOld man – Normal colorYoung M/W – Sepia colorYM friend/ GF- Black and white

4. How did you use MEDIA TECHNOLOGIES in the CONSTRUCTION and RESEARCH, PLANNING and EVALUATION stages?

Technologies

• Photoshop – used for editing the music video• Word - for creating the script and for the

questionnaire • Imovie – for creating the final product, ‘The

Freshmen by The Verve Pipe’• Powerpoint – for showcasing my work and

explaining the details of my work• Windows media player – for allowing me to

view and show others for feedback.

Preliminary taskTo get ourselves used to the new software ‘Imovie’ and also to get used to the new keyboards. In the lesson we used a five minute clip from the beginning of a Coronation Street clip and then manipulate it, to create what you want. I decided to be immature and create a clip called sexy time that is now on You Tube http://www.youtube.com/watch?v=GLzqlrwfCKk Its idea was to be humorous but get me learning the ropes of Imovie.

BLOG AND WORK

• My blog consists of most of my work, I use it to show my peers and teachers the work I have done. It gives them a chance to review it and check on my progression.