evaluation first half
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Evaluation Daniella Johnston
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In what ways does your media product use, develop or challenge forms and conventions of real media products?
Masthead
Coverlines
Competitions & Incentives
Main Image
Secondary Images
Model Credit
Banner
Guttenberg Design Principle
Badge
Price/Date/Barcode
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Masthead
Branding
Page Numbers
Columns
Main Image
Secondary Images
Subscription
Guttenberg Design Principle
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Masthead
Main Image
Body Text
Secondary Images
Gutter
Dropcap
Kicker
Captions/Pull Quotes
Branding
Sidebar
Guttenberg Design Principle
Design Balance
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House Style
Masthead Colour Scheme
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How does your media product represent particular social groups?
Teenagers/Students/Young
Adults
Both genders/majority male audience
Rock
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What kind of media institution might distribute your media product and why?
• Europe’s largest privately owned publishing group
• Collected around two main divisions – magazines and radio
• Publishes over 300 magazines
• Kerrang!//Q/MOJO
• Kerrang – 43,000 prints weekly
• Q - 81,000 prints monthly
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• The UK’s leading consumer magazine publisher
• 90 magazines
• UNCUT/NME
• Three core audiences – men/mass market women/upmarket women
• Reaches almost two thirds of UK women/42% of UK men
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Bauer or IPC?
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Who would be the audience for your media product?
What attracts you most to a magazine?
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What would you like to see most in a magazine?
Conversational
Informal
Informative
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• Males more suited to genres such as rock/metal/indie
• Females more suited to mainstream music such as pop/RnB
My magazine is aimed at both genders. However, because it focuses on rock music it will be more appealing to males than females.