TDM Golden Jubilee ProgrammeAgency Evaluation

Agency Name:

Evaluator: Abel Ahing

Evaluation Criteria 1 2 3 4 5

Background and objectives

1

Good understanding of our objectives and what need to be done to

achieve them.

2

Understands how we will know if our objectives are met or not, and

will evaluate the programme.

3

Clearly shows how the programme will elevate TDM's perceived

value, generate PR mileage and build emotional connection.

Creative proposal

4 The ideas are practical, effective and value for money.

5

The agency's "big idea" for the programme can clearly be

implemented by its proposed activities and engagement channels.

6

Ideas are creative, unique and inspiring - they tell our story and

deliver key messages effectively.

7

Program activities capture attention, attract widespread

participation and engagement, memorable and build emotional

connection with the target audience.

8 The activities are lined up to build momentum over time.

9

Content delivery is coordinated with the proposed activities and

orchestrated across channels to maximise impact.

Target audience insight and engagement strategy

10 Has in-depth understanding of our target audience.

11

The agency's understanding of the target audience underlines a

powerful communication and engagement strategy.

12

Uses the most cost-effective communication medium, content

delivery and engagement channels for each target audience.

Po

or

Ou

tsta

nd

ing

Sati

sfac

tory

Rating

Page 1 of 3

TDM Golden Jubilee ProgrammeAgency Evaluation

Agency Name:

Evaluator: Abel Ahing

Evaluation Criteria 1 2 3 4 5

Po

or

Ou

tsta

nd

ing

Sati

sfac

tory

Rating

Presentation

13 The presentation was delivered clearly and professionally.

14 Our questions were clearly answered.

15

Presentation documentation was well-produced and provided a good

summary and rationale for their recommendations.

Compatibility

16

Has proven track record with clients in the same or similar industry as

TDM.

17

The agency's personnel are easy to get along with and there is likely

to be a cultural fit between us.

18

Forthcoming in what its services are in-house and what are

outsourced.

Company strength

19The agency has records that prove it can achieve desired results.

20

Has strong customer references and feedbacks, and allows our team

to speak with past customers about their experiences.

21 Has good writers to aid content creation.

22

Own talent such as graphic designers and front-end developers on

hand who can create digital experiences.

23

The agency has solid network to outsource work it can't complete in-

house.

Accountability and measurement

24

The agency defines the Return of Investment (ROI) for its proposed

programme.

25 Sets defined targets and measurable goals to be achieved.

26

Clear about how the goals and outcomes that it has defined will be

achieved.

Pricing and value

27 The agency's pricing reflects the value we will receive.

Page 2 of 3

TDM Golden Jubilee ProgrammeAgency Evaluation

Agency Name:

Evaluator: Abel Ahing

Evaluation Criteria 1 2 3 4 5

Po

or

Ou

tsta

nd

ing

Sati

sfac

tory

Rating

Overall

What did this agency do that was markedly better than the other

agencies?

What did any/all of the other agencies do that was markedly better

than this agency?

What was the single most important factor in this agency winning /

not winning the business?

Page 3 of 3