evaluation in digital media graphics basic concepts

Evaluation in Digital Media Graphics

Basic Concepts


Jobs Available in Digital Media Graphics: Graphic Designers Art Directors Animators Web Designers Digital Image Processors


Graphic Designers: Graphic design is a creative process in which a

graphic is made to convey a certain message to a specific audience, usually involving a relationship between a designer and a client

The field is also referred to as Visual Communication or Communication Design

This field is achieved through a specialized education in order to foster creative development


Skills of a Graphic Designer: Visual Arts

Using traditional media, photography, or computer generated art to implement in a design

Typography Defined as the art, craft, and techniques of type design

Page Layout The arrangement of elements on a page

Interface Design Involves user interactivity in website design


Skills of a Graphic Designer: Printmaking

Making artworks by printing on paper or other tangible materials or surfaces

Chromatics How eyes interpret color and how to organize those

colors to give the appropriate visual experience


Art Directors: A director of interpretive art in advertising,

publishing, film, television, the Web, and video games

Aids in the development of art pieces or a scene Unifies the vision of team members into one solid

product Translate desired moods, messages, concepts, and

underdeveloped ideas into imagery


Skills of an Art Director: Leader Organized Ability to Conceptualize Creative Have technical knowledge of production Responsible for overall look and functionality of

product Has final say in design and content of finished

product


Animators: Creates frames and key frames that make an

illusion of movement (animation) Frames and key frames are made up of images When you play the frames and key frames

consecutively, it will look like a movie Can work in a variety of industries and have a

variety of very specialized fields


Skills of an Animator (depending on specialty): Ability to conceptualize Creative Stop motion

Clay animation, cutout animation, graphic animation, model animation, object animation, pixilation

Computer animation 2D animation (Flash, PowerPoint, SVG), 3D animation

(motion capture, non-photorealistic rendering, skeletal animation, crowd simulation)

Cartoon animation


Web Designers: Web designers are designers who specifically

design websites for the Web Web designers will incorporate their skills and

knowledge in graphic design to create a finished product

Use of usability to create a finished product Web designers can work in many different fields

and have many different specialties to customize their careers


Skills of a Web Designer: Ability to conceptualize Creative Knowledge of markup languages

HTML XHTML XML

Knowledge of style sheet languages CSS XSL


Skills of a Web Designer: Knowledge of client-side scripting

JavaScript Knowledge of server-side scripting

PHP ASP

Knowledge of database technologies MySQL PostgreSQL


Skills of a Web Designer: Knowledge of multimedia technologies

Flash Silverlight


Data Image Processors: The job of a digital image processor is to look over

a graphic and edit the graphic accordingly for the product it is representing

Edits graphics as well as photographs and illustrations

Digital image processors sometimes act as liaisons between the graphic design team and the client


Skills of a Digital Image Processor: Ability to conceptualize Creative Leader Specialized technical knowledge needed to make

changes on a graphic Knowledge of photograph editing software and

graphic editing software


Other Careers to Consider: Creative Director Illustrator Developer Photographer Content Developer

evaluation in digital media graphics basic concepts

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