evaluation now

8/8/2019 Evaluation Now

http://slidepdf.com/reader/full/evaluation-now 1/73

In what ways does your media

product use, develop or challengeforms and conventions of real

media products?



This is an example of the font and colour we use for

the other titles, for example production designer and

director. We used this font as it looks similar to boneswhich again denotes death, and also the decay of a

dead body. We used white to connote the innocence

which contrasts against the font which looks like

bones.



We decided to place the female as theantagonist within our film, as it is typically a

male role. We decided to do this to make ourfilm unique, to entice more audience and toboost our viewing figures and profit as it isnta typical boy meets girl, girl falls out of love

and boy kills her storyline. Although werepresent the female as possessive, the maleis represented as dominant as he is portrayedas having two females attracted to him. This

could also be construed that we portray malesas cheats and liars.



Within these three shots, we see how we present thetwo females within our piece. Katie has her hair tied

back, much like Annie, but it is very plain and simple.We placed a headband in Annies hair to show herfollowing the trends in fashion, making her moreappealing to a male. We also see long nails which aretypically feminine.

The two females contrast each other even though theyboth include the main elements that make themfemale. This is to show the audience that people canbe different, but we are also inviting the audience toidentify with one or the other of these two females, asstated by the Uses and Gratifications theory.



Annie is shown to follow the trends in fashion

as we dressed her in typical fashion clothingsuch as UGG boots and a duffel coat. Her hair

is down which denotes she uses straighteners

which Katie clearly doesnt as she ties her hair

up and appears to not take pride within herappearance. Annies clothes show her wealth

and show she is from a higher class

background.



Annie here is dressed in yellow. This is to

connote her bright and happy personalitywhich contrasts the fact she appears to have

been murdered, or at least seriously injured.

The yellow contrasts against Katies plain

white t-shirt, showing the difference between

the characters and perhaps why Chris decided

to leave Katie for Annie, which is what is

implied through her anger.



Katie is representative of the lower class as

she wears plain clothes which dont includelabels of any kind. We dress her plainly to

show not only her simple character, but her

lack of money to buy materialistic things.

We placed her in a setting that was outside

and enclosed. The fact she is in what appears

to the audience to be a wood, shows she

doesnt feel comfort in a house which majorityof people would do.



Through Katie, we see the jealous ex-girlfriendstereotype. This is brought into question here as

we show Katie from a lower class and herbehaviour questions why she would be able to beattached to a boyfriend. She is portrayed to beginwith as weak and this is often the stereotypemedia plays upon when describing people such

as Katies character. After the murder, thisstereotype is turned into much more of adangerous one and we see that perhaps thejealous ex-girlfriend has much more power

within her. We are also showing females as beingthe strong ones in taking control of the situation,even though it isnt a positive situation to be incontrol of.



The age of the characters within Peephole is

not directly specified to the audience, invitingthem to come to their own conclusion. The

age of our characters is infact around 18-20

which is the typical age for a semi-serious

relationship and also the age of who we areaiming our film at so they will be able to

identify with the ages of the character.



We didnt choose any of our characters based on

race or disability and neither of these are really

shown. The only race that we have in our film is

our male actor who is from an Arabic

background, but we didnt choose him for this

reason to include race in our film.

Equally, we have no disabilities shown or

highlighted.



What kind of media

institution mightdistribute your media

product and why?



I think that our film is more likely to

appeal to a niche audience as the themethat occurs in µPeephole¶ is not one that

appears in a mainstream or Hollywood

film. I think this because of mainly the

storyline and conventions used were

often confusing and we could¶ve

included more conventions to make the

film seem more µhorrific¶, even though

we covered the basis.



Universal have produced a number of Horror films. Their most

truly great monster movies (http://classic-

horror.com/reviews/wolf_man_1941) The Wolf Man. This film

was re-made in 2009 and achieved:

Total Lifetime Grosses

Domestic: $61,792,180 45.0%

+ Foreign: $75,400,000 55.0%= Worldwide: $137,192,180

(figures taken from boxofficemojo.com)

This shows me that Universal are capable of producing a big horror

film, therefore if they produced Peephole we would get

sustainably large amounts of profit.



Another production company that could beconsidered if we were going mainstream could be

20th

Century Fox. This production companyhasnt produced many horror films, therefore thismay be an advantage as mainly all of their otherfilms are extremely successful. The most

notorious horror film they have produced is TheOmen (2006). I wouldnt consider using 20th

Century Fox as our production company as theydont focus on any particular genre, so it would

be difficult to see which genre they produce themost and how much box office takings the filmswould receive.



Fox Searchlight Pictures was founded in 1994 asthe independent arm of Twentieth Century Fox.

Fox Searchlight Pictures is a specialty filmcompany that both produces and acquiresmotion pictures. It has its own marketing anddistribution operations, and its films are

distributed internationally by Twentieth CenturyFox. Fox Searchlight Pictures is a unit of FoxFilmed Entertainment, a unit of FoxEntertainment Group.

I think we could consider this productioncompany for Peephole if it wasnt acceptedalongside the mainstream films.



When researching into non-mainstream production

companies, I looked into Hammer Film Productions who

are a UK film company founded in 1934. They are thecreators of famous horror films such as ¶Dracula· in 1958.

They have also been partnered with Twentieth Century

Fox.

Hammer Productions could be a possibility as they are

producers of smaller films and are producers of horror

films only. But as they are a smaller company, many films

don·t receive world wide recognition.



I think we would aim our film towards a mass

audience, to maximise our profits. Through

following typical horror conventions, we wouldbe able to pitch our film to larger production

companies as we would be in line with the other

leading major films.Altogether, I think Universal would be the best

production company due to their wide varied

films they produce from all the genres. Also,

Universal Pictures are known all over the worldso we would be able to generate the desired

amount of attention to gather large profits.



I think Peephole should be released due to itsnew brand of horror storyline. Relationships and

relationship break downs are not often the focusof horror films as nowadays, society prefer thegore and thriller side of the genre, such as theSaw series. Saw offers the hypodermic needleeffect as the audience are passive to the action

therefore being submerged within the action. Thenew storyline would hopefully generate muchattention as it would appeal to the 15+ age gap asthese are the audience members who are likelyto be aware of a jealous girlfriend situation,with some being able to identify with thecharacters as stated in Denis McQuailss Usesand Gratifications theory.



W

ho would be theaudience for your

media product?



I would put the target audience age of 15 and above. I think

this because when I looked the BBFC website and looked at

what is allowed in each age category, the 15 rating reflectedour film. A 15 allows moderate language and violence, which

is what our film includes. We minimised swearing in our film

and the only real violence that occurs is at the end, where

the knife is used. Weve categorised our film at a 15, firstly

being the 18 age category was stronger than what our film isand secondly being that we can get a bigger audience in as

an 18 cancels all the teenagers who go to the cinema.

Also, I think our film could be aimed at both male andfemale. We tried to make sure our film could be available to

both sexes, but horror films are mainly watched by the male

population as the gore and graphicness appeals more than to

females.



We wrote a questionnaire to accompany our film for year 11

students to watch and fill in for us. The main feedback we

received was the section with Katie following Annie with theknife was unrealistic and gave away the storyline too quick .

We took this advice removed this scene. We got good

feedback on our camera techniques, music,

actors/characterisation and general enjoyment of the film

which we set as closed questions.

We then completed a second questionnaire for similar

students to fill in and these results were very positive. The

storyline was clearer with the sequence of events changed andour ratings were 8-10 for all aspects.



We attracted our audience mainly by the theme of the film

and the nature of it. I think that by changing around the cliché

male in love with the female to the opposite, would attract

our audience because it was different, and almost unique andwe know that there are rare films that follow this pattern in

the horror genre.

We have aimed this at male and females of the age of 15

onwards, and I think teens and young adults are more likely togo and see our film because they can identify with the

situation as within society, relationships are the gel within

society and what moves it on. Also, more people will be of the

correct age to go and see it.

On the other hand, it might attract a more female audience, as

maybe they would be able to relate to the feeling of falling in

love with someone who doesnt return your love, whereas the

males for this film cant really relate to the lead male.



How did youattract/address

your audience?



We attracted our audience mainly by the theme of the film

and the nature of it. I think that by changing around the cliché

male in love with the female to the opposite, would attract

our audience because it was different, and almost unique andwe know that there are rare films that follow this pattern in

the horror genre.

We have aimed this at male and females of the age of 15

onwards, and I think school children are more likely to go andsee our film because they can relate to the school

environment, so therefore, another attraction. Also, more

people will be of the correct age to go and see it.

On the other hand, it might attract a more female audience, as

maybe they would be able to relate to the feeling of falling in

love with someone who doesnt return your love, whereas the

males for this film cant really relate to the lead male.



Any audience member would be able to

identify to the relationship we see between

Chris and Annie, as stated by the Uses andGratifications theory, as relationships within

society currently are prominent with majority

of the population being in one, or at least ableto draw on a situation similar. The open

setting connotes the openness of their

relationship and their honesty, which

contrasts to how Katie is feeling about them.



Here we use a high angled shot to show Katie

speaking to a picture, which we cannot see.

The high angled shot makes Katie look

vulnerable and sad and this is used to make

the audience feel sympathy for her, which weturn around so the audience feel anger

towards her after she has killed Annie.



This over the shoulder shot is used to make

the audience feel included as they feel as if

they are watching Katie burn the picture

themselves as burning a picture is somethingyou would wish to hide away.



This shot is actually a tracking shot to make theaudience feel they are thoroughly included within

the plot as they are close to the feet beingdragged away.

We used a wide range of shots to keep the actionmoving so the audience dont get bored of seeingthe same shot to tell the story. Our wide range of shots make the audience feel included within theaction and to be able to identify with thecharacter, as stated in Denis McQuails Uses andGratifications theory.



The camera equipment we used was useful, but

the quality that sometimes was a result of the

cameras was poor. We sometimes found itdifficult to get the correct lighting so the action

would be clear on the camera. We had one major

issue with this where we had to make sure wecould shield the light from the camera lens to

make sure we could create the desired effect of

darkness which is a convention of horror films.

A strength of these cameras was they were lightand easy to move and use. They were also simple

to set up, and also to look back over film.



We decided not to use equipment such asdollys and tripods and all we filmed was

handheld. This was so the shots arent always

completely straight and steady as we wanted to

achieve the look the audience are alwayswatching Katie, making them feel fear as they

are always watching what is happening.



We used the programme iMovie on the Mac toedit our footage. We found that using this

programme edited our work much quicker thanany other programme we have used before.There were far more advanced settings involvedwithin this programme that enhanced our filmaltogether, such as the light filter we added to

create the dark effect because the light was toobright. It was easy to cut clips to the exact timingsand places using the precision editor. I havelearnt that editing is crucial when creating any

type of film from any genre. If the clips you havefilmed are not perfect, there are ways to makethem exactly how you wish to have them and thisconstantly enhances your film.



I think myself and Jo, my partner, worked well

as a team. We distributed work evenly to

make sure we had every element completed

to the highest standard and consulted each

other if needed and whenever possible. By

working as a two, I found that filming wasquicker as there was only two persons

opinions that needed to be put together,

instead of 4 for example. Working as a two

helped us co-operate with each other through

every element of the production of Peephole.



Using Blogger to log my work was extremely

helpful. It saves a lot of time when getting my

marked worked and then to change and add

corrections was quick and easy. It was easy to

add links to back up points you are making

within your work and also to add pictures forthe same reason.



Looking back at your

preliminary task, what doyou feel you have learnt in

the progression from it tothe full product?



With the editing from the preliminary task, I think this was

successful. The shot-reverse shots worked well and fitted in

properly, therefore making sense to the audience. Our use of

music was the theme tune from The Pink Panther. We used

this to add a comic element to the piece and the credit

sequence we used was to refer to the nature of The Pink

Pant her; Spy.

The difference between the credits for the preliminary task andour film is substantial. Our credits are simple and we made our

logo and end credit ourselves and didnt rely on anything

digital.

We use a good transition to show the passing of time from the

woman walking in the door to sitting on the table with the

other lady. We use transitions in the same way in Peephole

to show the passing of time or events so I learnt it from this.



I think the main difference between the

preliminary task is the quality of filming. In the

preliminary task, we resulted in problems withcontinuity, whereas in our film now we have learnt

how to overcome this and make the film consistent

with no problems with the continuity.

There is also a difference in the places we shot the

film, this was down to having planned our actual

film down to every last detail whereas in thepreliminary task, this was not the case.



The main issue we

encountered with this

project was learning how to

deal with continuity!



Within this shot, we see 4 females sitting having

a chat round a table. There is also Laura in thebackground.



Within this next shot, the females arent at the table and Laurais standing by the door.

What should be included within this shot to keep it continuous

should be Laura sitting and also the four females still in place!



Another issue we encounteredwas framing our shots...



Within this shot, there is too much

space about Jennis head, showing

little of her body language so the

audience are unable to tell much

about her character.

In this shot, we can see the

script they are reading from. As

it is a private conversation, wecouldve used a close up on their

lips to highlight the secrecy.



I feel much more confident with the filming

equipment thanks to this task. It made meaware of the different settings on the camera

and also I learnt how to use a tripod and how

to attach a camera and adjust the height.



Overall, the entire preliminary task I think is of poor quality and if I were to re-film I would do

it completely differently, making use of mise-en-scene and cameras efficiently.On the other hand, the preliminary task hasshown me how important planning is and the

depth and detail it needs to be done in. Wedid complete a storyboard for this, but anyother storyboards I draft and use will be of ahigh quality and I will plan every precisesection of it as I am aware now that it is allwithin the planning.



Comparing the preliminary task to my main task, I would

definitely say that my main task is much stronger. I think this is

due to the planning and research that went in to creatingPeephole. Through the use of storyboards, research into

conventions and the planning of every detail has helped us

film an excellent piece of film that I am very proud of. I feel

my use of camera work has improved dramatically and I am

able to frame a shot, including everything we need andexcluding what we dont. Through research of the genre of

our film, we could see which shots we needed to use and

where about and which created the most tension. I have

applied all I have learnt through every element of research,

planning and the preliminary task and I now feel I could make

any genre of film because I am aware of the extent the

research and planning needs to be in.

evaluation now

Documents