evaluation of media brand by aneka ahmed (a level media studies)
TRANSCRIPT
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In what ways does your media product use, develop or challenge forms and conventions
of real media product?
During the process of creating our documentary we
researched a range of professional documentaries in order
to understand the different types of codes and conventionsthat are used. At first we looked at different kinds of
documentary such as Supersize me A good Smack and
Teen Spices to get an insight on the different types of
documentary features. For example the use of hand held
camera, the worms eye and birds eye view shots and
many more. The picture to the right shows some basic
notes that I jotted down on two of the Documentaries.
Once deciding on the topic of the Documentary we decided
to research other Documentaries with a similar Genre in
order to get a true focus on the different types of forms and conventions we would befollowing. Most importantly to find what montage similar documentaries follow. The
documentary that I looked at was called Mixed Britanna which also focuses on the
integration of Multiculturalism in the UK. This link will take you to BBC iPlayer where you
can view all the episodes of Mixed Britanna. (http://www.bbc.co.uk/programmes/b015skx4).
Both factual based documentaries carried similar codes and conventions.
One simularity that we adapted was the Worms eye
view shot. Here you can see a print screen of a shot
were a black women and asain man are getting
married. This shows that mix of cultures and races is
possible. The use of the worms eye view can imply
that Multicultarlism is superior and truly valued
over failed multicultarism. This common code of TV
documentary is
highly used to
show current dominance. Simulally, the use of the
worms eye view in our documentary was used to show the
diffrent types of cultures entering The 6th
form College
Solihul. The shot to the left also shows that
Multicultralism according to the college is finally
accepted and exists. I was very pleased with the look ofthis shot as it is an important form of real media product.
Furthermore, during the introduction of our
Documentary we filmed an asain man playing his
instrument in the town of Solihull. The aim and
purpose of our Documentary was to inform, educate
and explain to our target audience about the
integration of Society. This original piece of filming
adds to the sence of realism showing and informing
that Multicultralism is highly valued and does exist
in a typically white middle class area. The fact thathe has freedom of playing his music represents
http://www.bbc.co.uk/programmes/b015skx4http://www.bbc.co.uk/programmes/b015skx4http://www.bbc.co.uk/programmes/b015skx4http://1.bp.blogspot.com/-fRBDkMl24fM/TyFxvNfdXZI/AAAAAAAACTc/ddsVbBFLQQc/s1600/a.bhttp://www.bbc.co.uk/programmes/b015skx4 -
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freedom of speech and freedom of rights.
Another simular media form that we used was Cross-Dissolve. This effect was used so that
it would allow a rhythmetic flow to the documentary and also allow the documentary to
come across as cohenrant.
As you can see from the above still images, the Cross-Dissolve effect was used successfully.
I believe we used this effect in the correct places in our Documentary.
The use of slight headspace
at the top of the screen and
the fact that the interviewee
eyes are in the top third of
the screen are typical media
conventions.
Occupation of just over half of the
frame is a common media
convention.
As our Documentary was
based on a real, present
issue in the UK, it was
important that there was a
real sense of actuality.
One of the ways in which
we tackled the actuality
was the use ofMise En
Scene. Here, the fact that
there is a Media Student
from a College being
interviewed, the class
room set up (i.e: she is sat
in front of an interactive
white board) and the use
of the sign on the bottom-
left of the screen adds to
the sense of realism. In
our research of
documentaries it was
found that being
informative and showing
realistic footage was
essential in-order to give
our documentary a true
touch of reality.
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The Integration of Society carries a range of different
types of Documentary modes. Bill Nichols (2001)
distinguished particular traits and conventions of
various documentary film styles. One mode that was
used was the Poetic Mode. This also can beoriginally interpreted as a Soviet Montage Theory
which looks at a contrast of photos and the principles
ofphotogenie. Our Documentary has a small element
of the poetic mode. For example, the use of the
Manuel Focus shots was used to give our footage a bit more of an interesting and nice
look. The use of this poetic aspect could be seen as aesthetically pleasing.
Furthermore, another type of Documentary mode that we covered was the Expositional
mode. John Grietson explains that this sharply moves away from the poetic mode in the
context ofvisual practise and storytelling however using rhetoric language. (i.e: the use ofpersuasive language, the use of factual information and opinions given by interviewees.)
Here, you can see that the expositional mode was thoroughly used in our Documentary.
Many interviews discussed the positive effects and actions of Multiculturalism in Britain and
further stating how we can overcome racism in the UK. In addition the use of an
omnipresent voiceover is another aspect of expositional mode which was also used in our
documentary.
Alternatively, another key media concept that was used in
our documentary was the observational mode. Here, no
narrative was necessary however this concept is based on
what the audience actually sees. This mode helps increase
the actuality and realism in the Documentary. We used
this throughout the mode throughout. For example, when
Asian Youth Worker Jag Jagdev was integrating and talking to a group of white college
students. This footage evidently shows that socialising with people from different
backgrounds is not an issue in this particular environment and has been done without having
to use narrative.
The image to the right shows a Manuel focus shot. Here, you
can see that in the foreground you have a white man and in
the background a group ofAsian people. The use of the
Manuel focus shot shows an element of the poetic mode.
Combined with this, the observational mode is also present at
the same time. The footage is typically showing white people
at a division from Asian people, negatively portraying Multiculturalism again without the
need of a narrative. Although overall our Documentary portrays Multiculturalism positively
it is important to show the counter argument and that not all people agree with Integration
of Multiculturalism in Britain. This allows the audience to have an opportunity to make their
own preferred reading, negotiated reading or oppositional reading. The use of this
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footage adds to the sense of realism and further the combination of modes interprets the
diverse documentary style.
In contrast to this, one Documentary style which has not been used was the Participatory
mode. We simply used a voiceover rather than an actual author of the Documentary
unlike the likes of Supersize me (http://www.youtube.com/watch?v=N2diPZOtty0) or the
opinion based Documentary Fahrenheit 9/11 by Michael Moore.
(http://www.youtube.com/watch?v=chj5R0Izt9s).
The Final element of Documentary style that can be used is the
Reflexive Mode. This helps the audience to view the text of the
documentary in a more objective way, almost helping the audience to
understand what exactly the documentary is about. This mode was
briefly used during the introduction of the documentary where the
narrator explains when immigration roughly started and mostimportantly why it happened. Here, we had demystified something
quite vague and complex into something simple.
One of the major obstacles that we had to undergo was
the opening of our Documentary. We knew that the
introductory scene would create an important first
impression. We got together and had a group
discussion, further writing down notes and
storyboarding ideas. We finally concluded that we
would open with a mini clip of Mike Hattons (Media
Teacher) interview. Here, we would straight away
inform the audience what the documentary is about
which significantly relates to the concept of the
reflexive mode.
Combining our documentary, we also created a radio trailer. Here, we used typical codes and
conventions of a radio trailer in-order to advertise our documentary. For example, simply
stating why the documentary is a must watch and the date and time the documentary will be
showing. Furthermore, the use ofdiegetic sound in the background of the voiceover shows a
real, typical media convention. However, one flaw to using the same sound throughout the
radio trailer was that there would be a risk ofaudience boredom. On the other hand, the
same background music used in the radio trailer is the same backing tune used in the
Documentary. This adds to the coherence and stability of keeping all our media products
similar and noticeable for our target audience.
http://www.youtube.com/watch?v=N2diPZOtty0http://www.youtube.com/watch?v=N2diPZOtty0http://www.youtube.com/watch?v=N2diPZOtty0http://www.youtube.com/watch?v=chj5R0Izt9shttp://www.youtube.com/watch?v=chj5R0Izt9shttp://www.youtube.com/watch?v=chj5R0Izt9shttp://1.bp.blogspot.com/-GiYfw6C10M4/Tw1kRt7f9dI/AAAAAAAAB-k/ygGUARzK7xk/s1600/story+board+scan.bmphttp://2.bp.blogspot.com/-mHW9SKABPlk/TyF3dZxPjLI/AAAAAAAACU0/g42U3U9DGX0/s1600/lllllllllllllllllllllllllll.bmphttp://3.bp.blogspot.com/-CtgBKgRq86s/TyF3w4xpArI/AAAAAAAACVE/lW_VayD0rr4/s1600/nnnnnnnnnnnnnnnn.bmphttp://www.youtube.com/watch?v=chj5R0Izt9shttp://www.youtube.com/watch?v=N2diPZOtty0 -
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Furthermore, we combined the backing tune with the voice over in our
Documentary. When dealing with these various levels of sounds and volumes we would
ensure that all sound levels were consistent and balanced. Although, this skill is not a
major code and convention, it indeed nevertheless is used in the documentary culture.
Alternatively, we created a double spread magazine article to also promote our Documentary.
Initially we drafted our article based on the research and planning we carried out. Here, our
intentions were that we followed as many media codes and conventions as possible.
Basic
Title
Grab
Quote
Stand First
and Drop
Cap
Structured
interview
General text
General images
and caption
By-line
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The final double spread article turned out to be layered in a similar format as our draft. Our
plan for the article had worked out well and as a group were very happy with the final piece.
Grab quotes
to inform the
audience the
about topic
of the article,
grabbing the
readers
attention.
Headline with a Rhetorical question simply displaying what the
article is about and making the readers reflect By-line stating the composers of the article.T ical media convention.
Captions to interpret and give information about
the images shown.
Structured
question and
interview.
Typical way of
tackling a
common media
convention
Stand first
and Drop
cap to
introduce
the article.
Range of pictures to show a
high level of sophistication.
Drop cap and
bright red
colour in
capital letters
to exaggerate
the must
watch
documentary
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How effective is the combination of your main product and ancillary texts?
On an overall basis, I feel that the combination of our main product and ancillary texts
complement each other very well. Both the radio trailer and documentary compromise
perfectly in the context that the same music is being played. Furthermore, the introductory
extract from the documentary has been imported into the trailer which a viewer wouldinstantly recognise had they listened and viewed both the Radio trailer and Documentary.
Contrasting to this, a problem with the radio trailer could
be the lack of artistic variety choice as we only stuck to one backing song throughout.
However, we felt that as Multiculturalism is such a major, present issue in the Britain we felt
that going for a straight-forward background track would enhance the seriousness and
importance of our Documentary.
Furthermore, the snap-shot image of an interviewee in
the Article which has been taken from the documentary
makes our brand recognisable. Instantly the audiencewill recognise the interviewee therefore promoting our
documentary. The fact that there is an image of an Asian
women and White man together as a couple represents
unity. This is promoting Multiculturalism positively.
This image would seem pleasing to the audience therefore
making the audience want to watch and adhere the great
outcomes of immigration.
On the other hand, a problem we considered in
the design of the article is the use of the
simplistic colours of black and white. These
colours can seem very dull and may not catch the
readers attention very well. However, after
careful consideration we decided to stick to the
basic colours. We felt that more colourful, eye-
catching colours would eliminate the seriousness
of the topic being discussed in the article.
The use ofstructured interview type of text
from The Editor of the Documentary seems to make the documentary very interesting and
informative. It also allows the Editor to un-ravel the core meaning and message they are
trying to send to the viewers.
The target audience for our media product is generally an upper-market, affluent,
educational, sophisticatedaudience. Nevertheless to say that the younger audience age
ranging to 19-35 also would benefit in watching this educational, informative documentary.
Therefore, it was essentialthat our BrandIdentitywould meet the majority of the wide-
rangetarget audiences needs. We chose to show our documentary onBBC 2 as it is a mix
genre channel appealing to a broad adult audience with programmes of depth and
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substance. Furthermore, many educational, informative documentaries are shown on this
channel. Many people would question whether the BBC 2 channel would be viewed by a
younger audience. Generally as mentioned above the upper-market older
age would view the channel. However, BBC 2 is aPublic Service
Broadcaster (PSB) which means that the programmes are by far suitablefor a slightly younger audience of ages 19-35.
Combining with this, to play our radio trailer, we nominated BBC 2 Radio. Again, this radio
station appeals to the upper-market, affluent audience nevertheless to say that the slightly
younger audience who are interested about the life of Britain would be just as well intrigued
to tune into this Radio Station. Also, it would only seem logical to play the Radio Trailer on
BBC 2 Radio as it some ways would allow the audience to easily remember what channel the
Documentary would be on.
Finally, we chose to display our Article in the Radio Times
Magazine. Research has shown that
Radio Times is one of the most current
leading TV magazines in the UK.
Furthermore, it is known for advertising
and displaying different types of
programmes including educational,
informative documentaries. We
thought that this would combine
perfectly, undoubtedly creating a brand
identity.
To conclude, I think that our ancillary tasks and documentary combine successfully well
together. The use of similar images and sounds creates a fantastic match. The article is well
structured, easy to read and well-focused on the promotion of our documentary. The use of
different opinions on the radio trailer originates un-biased views. Having said this, one
thing that could be improved to help promote our Documentary further would be using a
range of background music in-order to avoid a risk of boredom. However, the combination
of these three products I believe, do truly create a significant and important Brand Identity.
http://www.google.co.uk/imgres?q=bbc+radio+2&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=jcCOiGxcu0TVUM:&imgrefurl=http://www.jinglenews.com/2011/01/08/new-bbc-radio-2-imaging-package-for-2011/&docid=Uqhc7dZq7bk0lM&imgurl=http://www.jinglenews.com/images/promo/bbcradio2.png&w=500&h=273&ei=t41JT5CAK8em8gP9-4StDg&zoom=1http://www.google.co.uk/imgres?q=radio+times+magazine&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=QtZxAuEZUYqCRM:&imgrefurl=http://www.isubscribe.co.uk/news/entertainment-magazines-8/fern-britton-talks-to-radio-times-magazine-1857/?localPageObjectId=77&docid=nrYWC1FiDzDX7M&imgurl=http://www.isubscribe.co.uk/images/covers/uk/9/11056/large/RadioTimes7111117560-shadow.png&w=284&h=370&ei=hYtJT5rUC8PR8gPL_b2lDg&zoom=1http://www.google.co.uk/imgres?q=radio+times+magazine&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=sYQCtqlfKZgy9M:&imgrefurl=http://badwolfone.blogspot.com/2008_06_01_archive.html&docid=jcg9uMMWvrnM3M&imgurl=http://i61.photobucket.com/albums/h62/badwolf_risen/Doctor%20who%20season%204%20article/radiotimes1.jpg&w=582&h=800&ei=hYtJT5rUC8PR8gPL_b2lDg&zoom=1http://www.google.co.uk/imgres?q=radio+times+magazine&um=1&hl=en&sa=N&qscrl=1&nord=1&rlz=1T4DSGL_en___GB414&biw=1366&bih=491&tbm=isch&tbnid=Kc4xy9jvR7yGVM:&imgrefurl=http://www.wotyougot.com/03-10-2011/gary-barlow/covers-radio-times-magazine-081011/&docid=o_eCRC2lZtVrwM&imgurl=http://www.wotyougot.com/pictures//2011/10/gary-barlow-covers-radio-times-081011-issue.jpeg&w=580&h=350&ei=hYtJT5rUC8PR8gPL_b2lDg&zoom=1 -
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What have you learned from your audience feedback?
To collect our audience feedback we created three simple questionnaires based on our
Documentary, Radio Trailer and Magazine article. The first question that was asked on all
three questionnaires was based on if the all three Brands fulfilled its aim and purpose. The
following graph illustrates what our classroom of 9 students thought.
In all cases, you can see that the
everyone considard our products to
successfully fulfil its aim on
purpose which was to discuss,
inform and edcuate the importance
and change of Multicultralism in
Britian.
Article Questions:
Here, you can see that all 9 of our
classmates felt that the first minute
of our documentary held their focus.
Furthermore, it interested them
enough to want to watch theremaining minutes of the
Documentary.
Did the first minute of the documentary hold your focus and
interest you enough to want to watch the rest of the remaining
minutes of the documentary?
0
1
2
3
4
5
6
7
8
9
10
Yes No
Response
Numberofpeopleasked
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On a whole you can see that the
majority of the people rated the
edit of our documentary good
and also excellent. No one had
rated the edit poor. This implies
that the edit of our documentary
was successful.
Majority of people rated the effects
and transitions in the documentary
as Good. No one had rated it as
Poor again implying that our
Documentary according to the
transitions and effects was
successful.
Again, you can see that no one had
rated our Documentary
comparison with real TV
Documentaries as Poor.
Majority of people had said it wasgood suggesting that our
Documentary was successful in
carrying similar media codes and
conventions.
How pleased were you with the edit of our documentary?
0 1 2 3 4 5 6 7 8
Excellent
Good
Satisfactory
Poor
Response
Number of people asked
How do you feel about the effects and transitions used in thedocumentary?
0
1
2
3
4
5
6
7
8
Excellent Good Satisfactory Poor
Response
Numberofpeopleasked
How well does the documentary compare with the real television
documentries?
0 1 2 3 4 5 6 7 8
Excellent
Good
Satisfactory
Poor
Response
Number of people asked
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Here, you can see that most people
said that the voice-over and
background music levels had
levelled correctly. However, a
minority percentage said they had
not. This shows that our
documentary could have been
improved so it could sound more
professional and coherent.
Many people answered this
question differently. The most
popular answer was that our
documentary was mostly liked
because it was informative. We
were very proud of this feedback as
our formal proposal had stated that
the aim of our documentary was to
inform. The results also show
that much of our audience was
intrigued by the interviews.
The feedback suggested to
improve our documentary was that
the opening should have had sound
rather than just showing the title.
This was a fair point to make. If
we added music from the very start
it would have made our
documentary sound more
appealing and exciting. One major
problem that occurred in the
process of our documentary was
the fact that our titles appeared to
slow. We found that this was a major flaw to our documentary due to the software that was
used (Final Cut Express). Unfortunately, as a group we were unable to change this. In
future, we would know not to use the Typewriting effect on Final Cut Express for our titles.
Do you think the voice over and background music levelled
correctly?
0 1 2 3 4 5 6
Yes
No
Response
Number of people asked
What do you like most about the documentary?
0
1
2
3
4
5
6
Variety of shots Informative Images used Interviews
Response
Numberofpeopleasked
What changes would you suggest in order to improve this
documentary?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Titles too slow Opening sound levels Too many interviews More interviews
Response
Numberofpoeple
asked
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Radio Trailer Questions:
The majority of our classmates
felt that they would want to
watch our documentary later.
This shows that our Radio
Trailer successfully promoted
our documentary. The one
person that dis-agreed with this
concept to us seemed quite
surprising.
Majority of people rated our
radio trailer as excellent and
good in the context that it
compared well with real radio
channels. No one had rated it as
Poor implying that ourDocumentary had successfully
followed media codes and
conventions.
Here, you can see that majorityof people were pleased with the
sound levels of the radio trailer.
This shows that our radio advert
had successfully tackled the
volume control of sound.
Did the radio trailer hold your focus and interest you enough towant to watch the documentary later?
0 1 2 3 4 5 6 7 8 9
Yes
No
Response
Number of people
How well does the radio trail compare with real radio channels?
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Excellent
Good
Satisfactory
Poor
Response
Number of people asked
How pleased were you with the sound levels of the radio trailer?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Excellent Good Satisfactory Poor
Response
Numnerofpeopleasked
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As you can see many people
answered differently in this
question. Many people liked
different things which made our
group proud. The most popular
answer was the use of good
scripting.
Magazine Article Questions:
On a whole, majority of our
classmates rated the layout of our
article Good. This shows that the
creative part to our double spread
article was composed very well.
Here, you can see that the majority
of our classmates thought that our
magazine article followed aspects
of a real media magazine very
well. This shows that our group
successfully followed the typical
media codes and conventions
successfully.
0
0.5
1
1.5
2
2.5
3
3.5
Music Range ofvoices
Good script Excellentinterviews
Informative
Numberofpeopleas
ked
Response
What do you like most about the radiotrailer?
How well do you think the layout of the double page spread is?
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Excellent
Good
Satisfactory
Poor
Response
Number of people asked
How well does the double page spread compare with real double
page articles?
0
1
2
3
4
5
6
Excellent Good Satisfactory Poor
Response
Numberofpeopleasked
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Here, you can see that the audience
liked a range of things on our
double page spread including a
good layout. This made our group
feel proud of the work we
composed.
One flaw to our magazine article is
that we forgot to add a major, key
media concept of adding page
numbers. If we could go back we
would add this on.
The suggestion of using different
colours was taken into account.However, as a group we thought it
was important to stick to a simple
and sophisticated look to our article rather than a mix and range of different colours. This
was done in-order to exaggerate and enhance the real importance and seriousness of our
Documentary.
To conclude, if I was to take on the same project again, I would take a lot of the advice
suggested by my peers. I have found that it is very important to gain audience feedback as it
critically analyses different aspects of your work both positively and with suggested
improvements. From my audience feedback, I have learned that it is important to never to
rush your work as it is always important to remember all the common media codes and
conventions. Furthermore, it is important to consistently listen to your media product so that
you can ensure that your sound volumes are correctly levelled.
What do you like most about the double page spread?
0
1
2
3
4
5
6
Good use of images Good layout Nice colors
Response
Numberofpeopleasked
0 1 2 3 4 5 6
Different colours
Add page numbers
Number of people asked
Response
What changes would you suggest inorder to improve this double page article?
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Scanner used to upload written documents onto the
blogger.
(HP Scanjet 5370c scanner)
How did you use media technologies in the construction and research, planning and
evaluation stage?
During the process of our documentary we integrated with a range of different types of media
technologies, both Software and Hardware, familiar and unfamiliar products.
Firstly, in-order to conduct our research we used standard college PCs, Macs, home
Laptops, TVs and DVDs to look at a range of different styled documentaries.
We also embedded ourselves with a range of websites relevant to gain essential,appropriate research. As part of our research, the link takes you to a prime example of a
You tube clip that we looked at, in-order to jot down notes about the types of codes and
conventions used in Documentaries.
(http://www.youtube.com/watch?v=JELossiyi9o&feature=fvst)
We scrutinised the Internet service by viewing and using a range of websites in-order to
research and plan for our documentary project. Common, key websites used were:
Through the process of research and planning it was important to
Blog everything we did to inform the examiner of the hard effort we
put in. We used the websiteBlogger.com to construct a range of
Blogs to demonstrate the different types of methods and processes we
dealt with. Blogger.com also allowed us to upload written planning
material. We used a scanner to upload paper based documents. This allowed us to analyseother documentaries on paper conveniently knowing that we could convert them onto an
online digital format. I feel that Blogger.com is a user friendly website allowing individuals
like myself to really show off our broad knowledge and skills involving media technology.
To convert these handwritten documents into a
digital format we used a Scanner. This hardware
was available to us in the collage environment.
http://www.youtube.com/watch?v=JELossiyi9o&feature=fvsthttp://www.youtube.com/watch?v=JELossiyi9o&feature=fvsthttp://www.youtube.com/watch?v=JELossiyi9o&feature=fvsthttp://www.google.co.uk/imgres?q=hp+scanjet+5370c+scanner&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=bP1ZZHJw_1O5uM:&imgrefurl=http://www.macobserver.com/newreviews/bc/00/000620hp5300scanner/hp5300scannerpic.html&docid=adjjTniSJgzVCM&imgurl=http://www.macobserver.com/images/newreviews/00/000620hp5300/5370c_x1.jpg&w=800&h=407&ei=lcVKT8q2Bcai8gP145WoDg&zoom=1http://www.google.co.uk/imgres?q=blogger&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=FgC8g7qtyiHbDM:&imgrefurl=http://devilmustcry.com/blog/3-tips-to-make-blogger-blog-seo-friendly.html&docid=B6LHJgY7RnmBxM&imgurl=http://devilmustcry.com/blog/wp-content/uploads/2011/03/blogger.png&w=400&h=300&ei=KcVKT5_CCYzD8QOMycGFDg&zoom=1http://www.google.co.uk/imgres?q=dvd&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=EKSKzOtdxGK0VM:&imgrefurl=http://airrifles4u.co.uk/-c-28.html&docid=c6FgKLnYru4FvM&imgurl=http://airrifles4u.co.uk/images/Double-DVD-Cases-Black.jpg&w=300&h=300&ei=57RKT9TkLoj-8QOgpOSNDg&zoom=1http://www.google.co.uk/imgres?q=pc&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=b4LoDxKYexHvBM:&imgrefurl=http://www.laptop-city.com/pc-computer-repair-155-c.asp&docid=pKUAiOmavXfxwM&imgurl=http://www.laptop-city.com/ekmps/shops/laptopcity/resources/Image/desktop-pc.jpg&w=399&h=315&ei=XrRKT_jsOsOH8gOphsCoDg&zoom=1&iact=rc&dur=0&sig=105149771044984435967&page=1&tbnh=134&tbnw=170&start=0&ndsp=16&ved=1t:429,r:1,s:0&tx=49&ty=64http://www.google.co.uk/imgres?q=macs&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=qo0qDHx7QuK_GM:&imgrefurl=http://www.glasgowcomputers.com/apple-laptop-repair.php&docid=D9Q8tSYgCC4cbM&imgurl=http://www.glasgowcomputers.com/images/apple-imac-desktop.jpg&w=473&h=520&ei=yLNKT6v6OoXr8QPFodGjDg&zoom=1http://www.google.co.uk/imgres?q=laptops&hl=en&biw=1366&bih=491&gbv=2&tbm=isch&tbnid=mlNN82FdllEhrM:&imgrefurl=http://www.lightweightlaptops.co.uk/cheap-laptops&docid=SnZa7hbcn62Y6M&imgurl=http://www.lightweightlaptops.co.uk/wp-content/uploads/2009/09/cheap-laptops1.jpg&w=300&h=225&ei=l7NKT-uzOsjc8gPv8525BA&zoom=1http://www.youtube.com/watch?v=JELossiyi9o&feature=fvst -
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Aneka Ahmed A2 Course work Media evaluation
Software:
- Final Cut Express
During the construction of our Documentary we used a range of
different programmes and Software that served different purposes. Toedit our product we used the programme Final Cut Express located on
the Apple Mac. This programme was new to all of us although it did
not take me long familiarise myself with this software. The link takes
you to a slideshow that I created. It examples some of the key features
that I used in the making of our Documentary.
(http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-
11301037). My knowledge on how to use this software has expanded dramatically.
Exemplar of the Final Cut Express workspace:
The Canvas displays the video as it is
on the timeline
This allows the viewing of different
clips and sequences before
transferring it onto the timeline
Menu Bar to locate different things
rowser containing sound
es, still image files and
deo files. These files had
arlier been log and
ansferred.'
These bars allow you to
visualise and control
the sound levels
The tool bar consists
of different tools andoptions to
manipulate clips.
The black lines and dots allow
manipulation of the appearance
of moving images
The timeline shows the
different types of clips
being played and
layered.
Different layered of sound
showing both diegetic and
non-diegetic sound.
This line allows you to view what,
where and when is being
displayed.
http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.google.co.uk/imgres?q=final+cut+express&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=zNWFxMTlQ07PuM:&imgrefurl=http://www.apple.com/uk/support/finalcutexpress/&docid=ysTAP2M1ULc4eM&imgurl=http://images.apple.com/support/_images/hero_finalcutexpress.jpg&w=180&h=180&ei=kMtKT7KfNZCn8gPk0Ny-Dg&zoom=1http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037http://www.slideshare.net/AnekaAhmed/final-cut-express-skills-development-powerpoint-11301037 -
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Aneka Ahmed A2 Course work Media evaluation
- Abode InDesign
During the production of our magazine article we used Abode InDesign.
Here, we further adapted our skills. We were already familiar with this
programme as we used it in the production of our AS level project. Our
entire group felt comfortable to use this software.
Exemplar of the Abode InDesign workspace:
Abode InDesign also shares similar aspects with Abode Photoshop which
my group have also dealt with in the past. The use of the Swatches bar
(image to the left) demonstrates a prime example of the programmes fine
features as user friendly. Furthermore, we used a range of tools including
the Drop Cap tool which is a typical media code that we chose to import
into our magazine article.
To make our Article look more presentable and appealing we used a range of
effects such as Drop Shadow. This was mainly used on the behind of our
images we chose to enhance an electrifying look.
When viewing our article you can see that all our text has been typed in upper-case
letters. The image the left shows the button we used to activate our text to become
capital letters.
Toolbar
containing the
different tools
and options used
to edit the
ayout.
The slide bar
containing the
users preferred
tools. This showsthat this software
is user friendly
The swatches
tab, used to
detect the
different
colours the userhas chosen
Menu bar to
change
options and
modify the
programme
Location for essential codes and
conventions such as Drop Cap.
Button used for drop cap
Button used for Drop Shadow
http://www.google.co.uk/imgres?q=indesign&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=XqlKCaNrgGI2qM:&imgrefurl=http://www.mediadesignschool.com/blog/entry/auckland-indesign-user-group-meeting&docid=qM6u9uD5IjTF9M&imgurl=http://www.mediadesignschool.com/images/uploads/wp-content/uploads/2009/02/mds-graphicsblog-indesign-logo.jpg&w=450&h=450&ei=xdFKT8KQN9Hn8QPm2KHiCQ&zoom=1 -
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Aneka Ahmed A2 Course work Media evaluation
When importing images into the layout of
our article it was important that we drew the
frame of our picture first. Thereafter,
importing the image from our files. This
would allow us to manipulate our image bychanging the layout, positioning and
viewing of the image. This also would
allow you to edit images without
jeoprodising the original file. Here, Abode
InDesign demonstrate a high level of
professionlism.
Garage Band:
During the process of creating our Radio Trailer, we chose to use Apples Garage
Band. This is because it is fairly straight forward to use. Also, I felt comfortable
to use this software as I have composed my own piece of music on it in past school
projects.
Exemplar of the Garage Band work space:
List of audio and tracks used
in our radio trailer
Bar to show what and when
something is being played
Allocation of different
types of instruments
Area to show close up of frequency
volumes for each audio
Controller to play, stop,
pause, rewind, forward and
record audio.
Button to allocate
different tracks
Track volume
controller
Menu Bar
allowing
you to do a
range of
things suchas loop a
sequence.
http://www.google.co.uk/imgres?q=garage+band&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=ckufjSceZg2t1M:&imgrefurl=http://johnstonb.wordpress.com/category/garageband/&docid=l41qaX_4NAi3FM&imgurl=http://johnstonb.files.wordpress.com/2010/09/abf3570c_garageband_app.png&w=512&h=512&ei=DtxKT5fOJc3q8QP9xsmmDg&zoom=1 -
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Aneka Ahmed A2 Course work Media evaluation
Garage Band can be seen as one of the most straight-forward,
easy to use Softwares ever created. A product that is accessible
at home with a high use of professional features anybody is able
to create songs, remixs for any sort of genre and purpose.
The picture to the right shows the different types of files and
music we selected to compose our Radio trailer. Here you can
see that we re-named files as well as controlled the sound track
volumes. The Auroa Bell and Acoustic Guitar were one of the
hundreds of instruments we chose to undergo in our
advertisement.
Garage band carries a range of instruments and sound
tracks making it software suitable for any style of
music. This versatile programme allowed us to
easily compose a Radio Trailer in minutes.
To conclude, the three main Softwares we dealt with in the production of our project was
Final Cut Express, Abode InDesign and Garage Band. Other types of Software we used
included:
- Microsoft Wordfor the writing up of our evaluation- Microsoft PowerPointto present presentations and then upload on to slideshare.com
- Microsoft Excelto import information and then convert them into graphs
- QuickTime Playerto export our documentaries into a quick time movie
Websites that I have also visited to construct and demonstrate my work include
Slideshare.com and Scribd.org.
http://www.google.co.uk/imgres?q=scribd&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=IZshbQ2y2srWjM:&imgrefurl=http://www.organic-development.com/blog/happy-2012-and-welcome-back.html&docid=Q5ity4Nhs-Pf0M&imgurl=http://www.organic-development.com/images/site/blog/2012/scribd.jpg&w=674&h=281&ei=f-NKT_OMB4ao8QPjprWkDg&zoom=1http://www.google.co.uk/imgres?q=slideshare&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=wtsKUGiNqTAINM:&imgrefurl=http://digitalbrandmarketing.com/2011/03/30/business-media-solutions-slideshare/&docid=-0VfzhmNaubW4M&imgurl=http://basilpuglisi.files.wordpress.com/2011/03/slidesharelogo.jpg&w=871&h=300&ei=LeNKT6HaJcbG8gPOoc2iDg&zoom=1http://www.google.co.uk/imgres?q=microsoft+office&hl=en&gbv=2&biw=1366&bih=491&tbm=isch&tbnid=fOmrCAyxi7NR4M:&imgrefurl=http://www.gadgetvenue.com/microsoft-office-2010-download-rtm-version-ready-04233554/&docid=7PJ1XI77YKZ28M&imgurl=http://www.gadgetvenue.com/wp-content/uploads/2009/12/microsoft-office2010.jpg&w=449&h=289&ei=WOJKT8y6AcrO8QOk0qCwDg&zoom=1 -
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Aneka Ahmed A2 Course work Media evaluation
Hardware:
During the construction of our Documentary, Article and Radio Trailer
we used a range of Hardware products that my group were both familiar
and not familiar with. The video cameras that we used were easy to
hold allowing us to take hand held shots and footage in-order to in-
corporate realistic, natural footage within our Documentary.
Furthermore, the use of the Tripod would allow us
to take still images and footage. This also included
camera pans left to right and top to bottom (or visa-versa) and camera
tilts which we as a group found very convenient. What we found very
helpful was that the video camera we used had a hard disk allowing us
to easily upload our footage on the computer. This made it less time
consuming and less complicated. The camera allowed us to
manipulate footage in many different ways. For example, the uses ofmanual focus shots.We also were able to control our white balance which meant as a team one of us would
always carry a plain piece of paper.
To create our Radio trailer we used a voice recorder. This was the 'M-
AUIDO microtrack ii'. (Picture to the right) As a group we were
familiar with this recorder as we all had used it before. In-order to
process the recording and audio we needed Headphones and Microphone.
Not only did this process the recording and audio it
nonetheless made the process much easier. The use of
the directional Microphone would help the
audience to stray focus on the interviews and
voice over imported in the documentary rather
than the background noise. The use of the
Headphones would help monitor the assurance that no background
noise was taking over the individuals voice.
Overall, I feel that we used a variety of different media technologies in the construction,
research, and planning and evaluation stage of the production. I have learnt and adapted mytechnical skills a lot further and on a whole very proud of our media products. From our
audience feedback, I would change the radio trailer to make it sound more exciting to better
promote our Documentary. However, I believe that our group have successfully combined
our media products together, successfully familiarised ourselves with a range of hardware
and software and successfully followed the typical media codes and conventions.