Summer Training Project Report

“ Evaluation of promotional activities of

SUMITOMO in uttar pradesh”

Content

IntroductionObjectives Promotional strategy SuggestionConclusion

Introduction Pesticides are broadly classified into four major

groups:

insecticides, fungicides,

herbicides and rodenticides. In India, crops are affected by over 200 major pests,

100 plant diseases, hundreds of weeds and other pests like nematodes, harmful Insects and rodents.

These days pesticide is the most important input sustainable development of agriculture.

Sumitomo chemical established in September 22, 1913 to manufacture fertilizer from sulfur di oxide emitted from smelting operation at the Besshi copper mine in Nihama, with the aim of solving Environment problem caused by the emission.

Continue…

Inorganic and organic industrial

chemicals Alumina productsOrganic chemicalsOptical materialsAgricultural insecticidesOrganic rubber chemicalspharmaceuticals.

Where we are

1.Bayer (Germany) - $7,458 m2.Syngenta (Switzerland) - $7,285 m 3.BASF (Germany) - $4,297 m 4.Dow Agro Sciences (USA) - $3,779 m 5.Monsanto (USA) - $3,599 m 6.DuPont (USA) - $2,369 m 7.Makhteshim Agan (Israel) - $1,895 m 8.Nufarm (Australia) - $1,470 m 9.Sumitomo Chemical (Japan) - $1,209 m 10.Arysta Lifescience (Japan) - $1,035 m

Objectives

1

To study the promotional strategy of Sumitomo limited in U.P.

To study of farmers and dealers expectations from company.

To Know the perception of sumitomo company in farmers minds.

To find out the market potential of sumitomo’s products in the market.

Promotional Activities of SUMITOMO INDIA LTD in (UP)

Promotional activities

Sumitomo chemical is working at the root level and achieving the desire goal in insecticides sector.

Organization is working on both ways(1)PULL PROCESS(2) PUSH PROCESS

(A) Farmer meetings

(1)Individual farmer meeting(2) Group farmers meeting

Villages visited in MEERUT & HAAPUD Districts.Meerut HaapudRamraj Sadarpur BabugarhBehsuma Kakori UpedaHashampur Mod kalaan ChauplaSaifpur Khilvaai RasoolpurFirozpur Kakori ShimbhaoliRoshan nagar HimmatpurSambleda Jannupura

(B) Poster/calender

Postering Villages during InternshipLakhimpur GolaGoomchini Rampur BanvaripurAmritaganj Ramnagar GyanpurMahola Pipraavan BuddhapurFardhaan Nakha SainpurNaardolpur Pepari PahaarpurBerihaataranpur Vishnupur MohammadpurVillage maheva Usiapurva Gram nagra

(C) Demonstration-

Demonstrated products

Demo products for ladyfinger

DemonstrationsNames of farmer

Crop Product/S

Insect/Pest/Growth

Result Village ContactsNo.

Tejram Ladyfinger Dantotsu Aphid Excellent Gram nagra (Gola)

9918757572

Pankaj kumar

Ladyfinger Dantotsu+progibb

Aphid Excellent Vishnupur(Lakhimpur)

9807790189

Mayaram

sugercane Progibb Tillring Excellent Sherpur(lakhimpur)

9889152799

Mohd .Gaffar

Bringel Dantotsu Shoot borer

No result Kheeri(Lakhimpur)

8737844737

(D) Leaflet-

.

(E) Dealership-

Sumichem india creating a mass group of dealership in whole U.P. for its product expention.

Dealers list in LakhimpurName Firm’s name Village Contact no.

Rupendr singh Dashmesh fertilizer

Maheva ganj 9838588565

Shambhu dayaal verma

Om beej bhandaar

Maheva ganj 9918525499

Susheel verma Krishi seva kendra

Rangeela nagar 9936164101

Sateesh kumar Kumar khad bhandaar

Behjam 9616525711

Rajesh giri Giri fertilizer Kaasta 9838155140

Ram verma Shivram fertilizer

Lagucha 9451237308

Vijay singh Patel fertilizer Amritaganj 9838002520

Kriishna pal siingh

Balaji pesticide Bhoolanpur 9554355135

Ashok verma New verma fertilizer

Phattepur 94522520973

Dealers list in GOLA

Name firm’s name village Contact no.

Ajay gupta Gupta beej ghar

Gola 9984479805

Baldev singh Gurunanak khad bhandar

Peparia dhani 9453938499

Gurbaaj singh Dashmesh fertilizer

Peparia dhani _

Balraj singh Singh krishi kendra

Pahaarpur 9889048084

Bablu gupta Gupta fertilizer Mohammadi 9453897645

Shyam kumar Shyam pesticides

Mohammadi 9559933512

Rupram Kisan fertilizer Ganeshpur 8756587050

Dealers Expectation from company

Improve promotional activities

Improve credit policy

Improve field staff Keep limited

dealers Regular contact

(F) Advertisement van

These vans are working in All India as well as in U.P. meet the farmers andaware them for the products.

These vans carry also Demonstration matter

Farmers Details formate

Farmers name/village

Area /acre

Main Crops

Insect /pest

Desease

Weeds

Management

Contact no.

Perception

Tej ram

Gram nagra

30 S.P.W.vegetabls

ESB, BPHAPHID

Red rot,rust

all According by retailer

9918757572

Yes

Mohd Gaffar

vill,. kheeri

50 vegetables

Fruit borrre,Leaf roller

Leaf all By reference, self

8737844737

No

Farmers Expectation from company Reasonable price Good quality Demonstration Easily availability Expert visit

SWOT Analysis

Strength- Due to the good response sumitomo is making a possitive value in the minds of farmers.Sumitomo’s product LEADER made a high recognition in consumers minds.Quick response of company provide a great energy to field level workers. SUMITAZ 4% G.R. Is now a reliable product for consumer.

Weakness- Sumitomo chemical is working specially on pesticides not for weedcides and Farmers are also interested in weedicides too.

Being the top 10 Insecticide company in the world it takes long procedure for make a demonstrationLack of staff members.

Opportunities-Sumitomo is working in selected area in U.p. and can increase in working Area. Organization should try to contact with Sugar mill for Increasing the sells.Organization can held farmers fairs in District to district.Sumitomo can work on remaining area in fertilizer and bio-fertilizer besides isecticides/pesticides

Threat –Organization has a Chain of rival like,

Bayer, Dupont, Syngenta, UPL(Unoted Phosphorus limited), Makhtesim agan and so on.

These all Insecticides have the alternative products of sumitomo like Dantotsu v/s Coragen.

Suggestions

Sumitomo should use the rhythm words like Bayer crop science, UPL and so on

i.e. Topstar ki fuhaar , Faslon me Chamatkaar.

UPL ka jhatka, Gulli danda latka. Sumitomo also should use the printed

Polly bag as a promotion strategies. Use of audio cliping before local song. U.P. has a lots of potential so company

should work in all over U.P.

ConclusionSumitomo chemical has introduced a new technique in insecticide sector and using a very latest technique in the world.Sumitomo developed a technique which is dangerous only for Hemoglobin free insects, which is definitely appriciateable and Pheretima posthuma is sure safe by these products.Company should improve farmers meeting and free sampling to promotes it’s products.

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